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Strategi Penigkatan Penjualan Pakaian Second di Pasar Putih Bukittinggi dalam Meningkatkan Pendapatan Efendi, Diah Ayu Sri Wanda; Izmuddin, Iiz
Jurnal Pendidikan Tambusai Vol. 9 No. 3 (2025): Desember
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

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Abstract

Penelitian ini bertujuan untuk menganalisis dan merumuskan strategi yang efektif dalam meningkatkan penjualan pakaian second di Pasar Putih, Bukittinggi, guna menunjang peningkatan pendapatan pedagang. Persaingan yang ketat serta perubahan preferensi konsumen menjadi tantangan utama yang dihadapi pelaku usaha pakaian bekas. Metode yang digunakan dalam penelitian ini adalah pendekatan kualitatif dengan teknik pengumpulan data melalui observasi, wawancara mendalam, dan dokumentasi terhadap beberapa pedagang pakaian second. Hasil penelitian menunjukkan bahwa strategi yang berfokus pada kualitas produk, penentuan harga yang kompetitif, penataan display yang menarik, serta pemanfaatan media sosial sebagai sarana promosi terbukti mampu meningkatkan minat beli konsumen. Selain itu, pencatatan keuangan yang lebih tertib dan penyesuaian tren mode juga menjadi faktor pendukung peningkatan pendapatan. Penelitian ini merekomendasikan agar para pelaku usaha lebih adaptif terhadap perubahan pasar dan meningkatkan keterampilan manajerial guna menjaga daya saing di tengah perkembangan pasar yang dinamis.
Kontribusi Destinasi Wisata dalam Mengoptimalkan Retribusi Dinas Pariwisata Kota Bukittinggi Nursya’diah Nursya’diah; Rini Elvira; Iiz Izmuddin; Zuwardi Zuwardi
Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan Vol. 5 No. 1 (2026): Januari: Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jempper.v5i1.5640

Abstract

The background of this research is the tendency for retribution realization from tourist destinations in Bukittinggi City to be consistently below its target. The study aims to measure the contribution of tourist destinations in optimizing the retribution of the Bukittinggi City Tourism Office. The research uses a descriptive quantitative method, collecting secondary data from the Bukittinggi City Tourism Office (2015-2024) and primary data (interviews and observations). The research objects include the Kinantan Wildlife and Cultural Park (TMSBK) and the Japanese Cave Panorama Park (TPLJ). The results show that the contribution of tourist destinations to retribution is quite significant, with the highest percentage reaching 49.39% in 2024 and an average of 50.51% in the "very good" category. However, this contribution still shows yearly fluctuations and is not yet optimal. The internal management of retribution faces major challenges, including illegal parking and the use of conventional payment systems. This research concludes that the optimization of retribution not only depends on internal performance but also requires a management system that upholds justice, transparency, and public benefit.The implication of this research is the importance of evaluating data to identify strengths and weaknesses in the retribution management system, in order to support the annual achievement of optimal retribution.
Analisis Strategi Peningkatan Usaha Bubuk Kopi dalam Perspektif Ekonomi Islam (Studi Kasus: Kubu Ateh Kota Bukittinggi) Stevia Yolanda; Rusyaida Darlis; Iiz Izmuddin; Gusril Basir
Jurnal Pendidikan Tambusai Vol. 10 No. 1 (2026)
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jptam.v10i1.35939

Abstract

Penelitian ini bertujuan untuk menganalisis strategi peningkatan usaha bubuk kopi tradisional di Kubu Ateh Kota Bukittinggi, dalam perspektif ekonomi Islam. Masalah utama yang ditemukan adalah tidak adanya merek pada produk dan kenaikan harga bubuk kopi yang signifikanMetode penelitian yang digunakan adalah pendekatan kualitatif deskriptif dengan teknik pengumpulan data melalui observasi, wawancara dengan pedagang, dan dokumentasi. Hasil penelitian menunjukkan bahwa dari empat komponen bauran pemasaran (4P), strategi distribusi dan penempatan produk (Place) merupakan unsur paling unggul dan penting untuk diterapkan guna meningkatkan daya saing. Produk tanpa merek dengan kemasan sederhana membuat usaha kopi sulit bersaing, meskipun kualitasnya tinggi. Konsumen lebih tertarik pada produk bermerek yang informatif, menarik, dan terjangkau. Dalam perspektif ekonomi Islam, strategi pemasaran harus menerapkan nilai-nilai seperti kejujuran, keadilan, keterbukaan, dan maslahat. Penetapan harga yang adil, distribusi yang merata, serta promosi yang amanah adalah bagian penting dari etika bisnis Islam. Penelitian ini merekomendasikan penerapan strategi Place secara maksimal dengan memperluas distribusi, membangun identitas merek, serta pemanfaatan platform digital sebagai sarana pemasaran.
Analysis Of Taqiyuddin An-Nabhani's Thoughts On The Use Of Fiat Money And Its Impact On The Real Economy Rianti, Mila; Izmuddin, Iiz; Alfin, Aidil; Rusyaida, Rusyaida
Jurnal Kajian dan Pengembangan Umat Vol 8, No 2 (2025):Vol. 8, No. 2 Desember 2025
Publisher : Fakultas Agama Islam Universitas Muhammadiyah Sumatera Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31869/jkpu.v8i2.7451

Abstract

The development of the modern monetary system has undergone a major transformation, particularly with the adoption of fiat money as the primary medium of exchange. Fiat money, or paper money that is not backed by physical assets such as gold and silver, became the global standard after the collapse of the Bretton Woods system in 1971. Although this system offers flexibility in monetary policy, the use of fiat money also raises various economic problems, especially those related to inflation, exchange rate instability, and recurring financial crises. In An-Nabhani's view, the modern monetary system based on fiat money is part of an unfair global capitalist order that has the potential to cause economic instability, inflation, and inequality in the distribution of wealth. He emphasizes that only an Islamic monetary system based on the dinar (gold) and dirham (silver) can achieve economic justice and exchange rate stability. This study uses a qualitative approach with a library research method. The sources of analysis were obtained from several books, news articles, and scientific articles (accessible online through platforms and Google Scholar). In this context, it is important to have the ability to collect, document, and analyze findings relevant to the topic of this study. This study aims to analyze Taqiyuddin An-Nabhani's thoughts on the use of fiat money (paper money without the backing of real assets such as gold and silver) and its impact on the real economy. The results of the analysis show that fiat money opens the door to currency manipulation, excessive money creation (fiat money expansion), and speculation that is detrimental to the real sector, such as agriculture, trade, and industry. Conversely, according to An-Nabhani, a gold and silver-based monetary system will strengthen the real sector through exchange rate stability, encourage fair trade, and maintain people's purchasing power. This study recommends an evaluation of the fiat money system and opens up space for discussion on alternative sharia-based monetary systems in the era of the global economy.
Analysis of Community Preferences in Islamic Banking Denata, Betria; Izmuddin, Iiz; Zuwardi, Zuwardi; Alfin, Aidil
International Journal of Education, Information Technology, and Others Vol 8 No 4 (2025): International Journal of Education, information technology   and others
Publisher : Peneliti.net

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Abstract

Sharia banking in Nagari Malalak Timur has great potential, but the community still actively uses conventional banks, and only a few choose sharia banks as their primary option for financial transactions. This low level of interest is due to a lack of understanding of Islamic principles, limited access to Islamic bank branches, and the perception that Islamic products are more complicated and expensive than conventional banks. The purpose of this study is to identify and analyze the level of understanding of the people of Nagari Malalak Timur regarding Islamic banking products and services, as well as the reasons for choosing conventional banks. This study uses a qualitative approach, with a descriptive qualitative research type. The research location was in East Malalak Village, Malalak District, Agam Regency. Data collection techniques used observation, interviews, and documentation. Data analysis techniques used data reduction, data presentation, and verification or conclusions. The results of the study in Nagari Malalak Timur show that the community's preference for Islamic banks is still low. Influencing factors include limited knowledge, the habit of using conventional banks, and difficult location and accessibility. The community finds it difficult to understand the concept of Islamic banking and prefers conventional banks because of familiarity. To increase the use of Islamic banks, there needs to be an effort to raise awareness and open branches in the area.
Analisis Pengaruh Perceived Usefulness dan Perceived Ease of Use terhadap Repurchase Intention Rahma Detik Kurningsih; Iiz Izmuddin; Asyari; Aidil Alfin
Jurnal Ilmiah Ekonomi Islam Vol. 11 No. 06 (2025): JIEI : Vol. 11, No. 06, 2025
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jiei.v11i06.18507

Abstract

As one of the e-commerce platforms with the highest traffic in Indonesia throughout 2023, Shopee continues to strengthen its position amid the growing trend of online shopping. Understanding the factors that drive consumers to make repeat purchases is therefore crucial for maintaining customer loyalty and ensuring platform competitiveness. This study aims to examine the influence of Perceived Usefulness and Perceived Ease of Use on Repurchase Intention among students of the Faculty of Islamic Economics and Business (FEBI), UIN Sjech M. Djamil Djambek Bukittinggi, who actively use the Shopee application. A quantitative approach was employed, utilizing Structural Equation Modeling–Partial Least Squares (SEM-PLS) for data analysis. A total of 180 respondents were selected based on the criteria of having an active Shopee account and having made at least two purchases on the platform. The findings reveal that both Perceived Usefulness and Perceived Ease of Use exert a positive and significant influence on Repurchase Intention. These results underscore that consumers’ perceptions of the usefulness and ease of using the application play a substantial role in shaping their decision to continue purchasing through Shopee.
Analisis Bauran Pemasaran dalam Meningkatkan Penjualan di Toko Konter 88 Cell Bukittinggi Prabowo, Rizki; Asyari, Asyari; Izmuddin, Iiz; Joni, Yefri
Jurnal Pendidikan Tambusai Vol. 10 No. 1 (2026)
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jptam.v10i1.36828

Abstract

Tujuan penelitian ini adalah untuk menemukan bauran pemasaran yang berkontribusi pada peningkatan penjualan di toko konter 88 Cell Bukittinggi. Penelitian ini menggunakan pendekatan deskriptif kualitatif, yang berarti analisis data memberikan penjelasan dan informasi. Penelitian ini menggunakan metode ini, yang terkait dengan teori dan konsep yang akan dibahas dalam penelitian kualitatif, serta hasil dan kesimpulan penelitian. Untuk mengumpulkan data, penelitian ini juga menggunakan dokumentasi, wawancara, dan observasi. Berdasarkan hasil penelitian bahwa Product (Produk) Toko konter 88 cell Bukittinggi sudah menyedikan beberapa produk yang sering di minati konsumen seperti pulsa, voucher dan aksesoris hp sesuai yang butuhkan oleh para pelanggan. Price (Harga) harga produk di toko konter 88 cell bukittinggi sesuai dengan kebijakan resmi dari distributor dan produsen, sehingga tidak ada perbedaan harga yang mencolok atau merugikan bagi konsumen. Place (Tempat) Toko ini berada di tepi jalan utama yang sering dilalui, dengan tingkat lalu lintas yang cukup tinggi. Promotion (Promosi) toko konter 88 cell bukittinggi hanya mempromosikan produk secara mulut ke mulut dan menggunakan media spanduk ukuran 2x3 meter yang terpajang langsung toko itu sendiri.