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All Journal Sodality: Jurnal Sosiologi Pedesaan MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Jurnal Manajemen dan Agribisnis Sosiohumaniora Journal of Educational, Health and Community Psychology Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal Journal of Family Science Journal of Consumer Science FIKRI : Jurnal Kajian Agama, Sosial dan Budaya Jurnal Ilmu Keluarga dan Konsumen Jurnal Penelitian Pendidikan IPA (JPPIPA) Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan Jurnal Inovasi Pendidikan dan Sains Implementasi Manajemen & Kewirausahaan Media Publikasi Promosi Kesehatan Indonesia (MPPKI) Jurnal Pusat Inovasi Masyarakat International Journal of Economics (IJEC) International Journal of Educational Research Excellence (IJERE) International Journal of Disaster Management Journal of Child, Family, and Consumer Studies Jurnal Penelitian Pendidikan Indonesia Policy Brief Pertanian, Kelautan, dan Biosains Tropika Jurnal Pendidikan Progresif Women, Education, and Social Welfare Indigenous: Jurnal Ilmiah Psikologi Khazanah Sosial
Irni Rahmayani Johan
Faculty Of Social Sciences And Human Ecology, IPB University, Bogor, Indonesia
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mathematics Nursing Physics Public Health Social Sciences Other

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KERENTANAN KONSUMEN DAN PERILAKU PEMBELIAN PRODUK MAKANAN KEMASAN Megawati Simanjuntak; Fulan Sri Utami; Irni Rahmayani Johan
Jurnal Ilmu Keluarga dan Konsumen Vol. 8 No. 3 (2015): Jurnal Ilmu Keluarga dan Konsumen
Publisher : Faculty of Social Science and Human Ecology, IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (166.051 KB) | DOI: 10.24156/jikk.2015.8.3.193

Abstract

The purpose of this study was to analyze the effect of consumer vulnerability on food packaging purchasing behavior. This study used cross sectional. The sample of this study was 80 households in Bogors’ rural and urban area, West Java Province who consume food packaging product. That households was choosen by simple random sampling. Data were analyzed by descriptive, and inferential using independent samples t-test, logistic regression, and multiple linear regression.The result showed there was significant differences of households’ purchasing behavior on food packaging product and consumer vulnerability in rural and urban area. Consumer vulnerability was influenced by geographical location, while purchasing behavior was influenced by family expenditure and consumer vulnerability. Based on the results, consumer education is needed on how the settlement of consumer problems and recognition as well as providing information on consumer protection agency.
THE CREDIBILITY OF CONSUMER REVIEWS ON THREE E-COMMERCE IN INDONESIA: MIXED METHOD APPROACH Cep Abdul Baasith Wahpiyudin; Raditya Kasih Mahanani; Ismie Leona Rahayu; Megawati Simanjuntak; Ujang Sumarwan; Lilik Noor Yuliati; Moh. Djemdjem Djamaludin; Irni Rahmayani Johan; Istiqlaliyah Muflikhati
Jurnal Ilmu Keluarga dan Konsumen Vol. 15 No. 3 (2022): JURNAL ILMU KELUARGA DAN KONSUMEN 15.3
Publisher : Faculty of Social Science and Human Ecology, IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24156/jikk.2022.15.3.287

Abstract

Online stores with more than 3000 reviews have made it difficult for consumers to find reviews that can be used as the main source of information to decide on a purchase. This research aims to investigate the credibility of reviews that consumers can be trusted. This research used mixed methods (quantitative and qualitative) through sequential explanation. In this quantitative study, 300 respondents were collected using a voluntary sampling technique, and 900 reviews from three e-commerce sites in Indonesia were selected purposely. The qualitative approach used in-depth interviews with three consumers and a selected seller using a purposive sampling technique. The data was processed by multiple linear regression and descriptive using SPSS 25.0 and Nvivo 12. Research results confirmed that the motivation to read reviews and consumer attitudes toward reviews significantly affect online purchasing decisions, but a third of consumers still rarely provide reviews. Furthermore, based on source credibility, E-WOM quality, and recommendation rating, in the three e-commerce sites, almost half of the reviews studied were hard to be trusted. Based on these findings, this research summarizes the policy implications for consumers and governments and suggests future research.
EXPLAINING CHILDREN ON YOUTUBE: THE CASE OF INDONESIAN SUBSCRIBER BEHAVIORAL INTENTION ON KIDZ YOUTUBE CHANNEL : Kajian Anak pada YouTube: Kasus Minat Subscriber Indonesia di Channel Youtube Kidz Megawati Simanjuntak; Marietta Krisnaya Nandika Putri; Lilik Noor Yuliati; Istiqlaliyah Muflikhati; Retnaningsih Retnaningsih; Irni Rahmayani Johan
Jurnal Ilmu Keluarga dan Konsumen Vol. 16 No. 2 (2023): JURNAL ILMU KELUARGA DAN KONSUMEN 16.2
Publisher : Faculty of Social Science and Human Ecology, IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24156/jikk.2023.16.2.188

Abstract

Understanding children's behavior and intentions to subscribe to YouTube channels are important for production companies and parents. This study analyzed factors influencing children’s behavioral intention to subscribe to YouTube channels using UTAUT 2 model and SEM-PLS analysis. The samples were 100 kids aged 7 to 12 who live in the Greater Jakarta area. Data were collected through an online questionnaire. The results showed that habit and social influence significantly influenced children’s behavioral intention to use Kidz YouTube Channel. Children’s behavioral intention to use Kidz YouTube Channel significantly influenced children’s usage behavior. Moreover, children’s usage behavior significantly influenced their intention to subscribe to Kidz's YouTube Channel. The study indicated that children’s decision to subscribe to YouTube channels was simple and relied on their habits and social influence. Therefore, parents need to supervise children’s activities on YouTube. Meanwhile, the content creator company could optimize a routine schedule for uploading a new video based on selected themes and also needs to increase parents’ awareness of the safety of their program.
Analisis Loyalitas Pelanggan terhadap Pembelian Produk Madu Multiflora Natasha Karenina Suhadrianto; Pudji Muljono; Irni Rahmayani Johan
Implementasi Manajemen & Kewirausahaan Vol 6 No 1 (2026): IMKA JOURNAL
Publisher : Prodi Manajemen Fakultas Ekonomi dan Bisnis Universitas Wijaya Putra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38156/imka.v6i1.746

Abstract

This study analyzes customer loyalty in purchasing multifloral honey across generational cohorts in the Jabodetabek area. Using a quantitative survey of 135 respondents and Customer Loyalty Index (CLI) analysis with Microsoft Excel and SPSS, the results show that overall consumers are categorized as loyal (CLI = 72.32%). Generation Y demonstrates the highest loyalty (74.83%), followed by Generation Z (71.87%), while Baby Boomers and Generation X show comparatively lower loyalty (68.32%). Despite overall loyalty, price sensitivity significantly influences repurchase intention across all generations. Younger generations exhibit stronger attitudinal loyalty, whereas older generations display behavioral loyalty but are more sensitive to price changes. The findings suggest that marketers should maintain price stability and strengthen online sales strategies while ensuring product availability in physical stores to sustain loyalty.
Co-Authors Afifa Ahmi Nisa Alfiasari Alvina Hanazenira Aminah, Mimin Anggi Mayang Sari Baehaqi Cep Abdul Baasith Wahpiyudin Christine Haryati Dewi Sekar Mukhti Diah Krisnatuti Diar Rizki Fitriani Dwi Anindita DWI HASTUTI Dwi Hastuti Dwi Kurniati Putri Ekawati Sri Wahyuni Euis Sunarti Fadillah, Siti Sekar Ayu Fakhrina Fadhli Farhah Azizah Salsabila Fathia Rizqi Hafiza Fikriyyah Ridhayani Firina Firina Fitri Ayu Wahyuni Fulan Sri Utami Hanum Fauziah Ramadhanti Hasna Najiyyah Ismayani Pratiwi Ismie Leona Rahayu Istiqlaliyah Muflikhati Jihaan Khoirunnisaa Jihan Apikasari Putri Khoirunnisaa, Jihaan Latuconsina, Nurgaip Leli Dwi Novitasari Lilik Noor Yuliati Lilik Noor Yuliati Lisa Asriyani m, Istiqlaliyah Ma'mun Sarma Marietta Krisnaya Nandika Putri Megawati Simanjuntak Melly Latifah Mimin Aminah Moh. Djemdjem Djamaludin Mohamad Djemdjem Djamaludin Mohamad Fazli Sabri Mohammad Nur Indro Muhammad Khoirudin Nadira Amalia Natasha Karenina Suhadrianto Nisrina Nadhifah Nur Alisha Suherman Nurazizah Aprilia Nurazizah Aprilia Octaria Intan Cahayani Pramesti, Prita Pratiwi Ismayanti, Pratiwi Pudji Muljono Purnama, Nurjanah Raditya Kasih Mahanani Restu Dwi Prihatina Restu Utami Restu Utami, Restu Retnaningsih Retnaningsih Retnaningsih Ridhayani, Fikriyyah Rina Rifana Nurfaida Rohimatul Janah Rohimatul Janah Shafa Ariella Azarian Shafira, Nabilla Sifa Nabila Azzahra Sinaini, La Siroj, Eko Yuliarti Siti Nadira Nurdiyanti Siti Sekar Ayu Fadillah Sofyan Sjaf Sukmawati, Indah Thania Usamah Titik Sumarti Tri Yuliyanti Ujang Sumarwan Yulina Eva Riany Yulina Eva Riany