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Siagian, Nalom
Fakultas Ilmu Sosial Dan Politik Universitas HKBP Nommensen Medan, Sumatera Utara, Indonesia
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Marketing Communications and Promotion Strategies for Entrepreneurs Nalom Siagian; Suwardi Lubis; Erlina Erlina; Ritha F Dalimunthe
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 5, No 2 (2022): Budapest International Research and Critics Institute May
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i2.5052

Abstract

Entrepreneurs assemble and unite all the necessary resources i.e. money, people, business models, strategies and the ability to take risks to turn new inventions into a workable business. A business refers to a marketing mix consisting of product, price, place and promotion. As a marketing mix, promotion has several challenges to the effectiveness and efficiency of the marketing message to be conveyed. For this reason, the concept of integrated marketing communication emerged which combines several marketing communication tactics into an integrated manner to increase the effectiveness and efficiency of marketing messages. Knowledge, understanding and implementation of integrated marketing communications will help an entrepreneur to help market his brand. This paper aims to conduct a theoretical study between entrepreneurship and integrated marketing communication as a method of marketing promotion. If carried out comprehensively, integrated marketing communications will help an entrepreneur to help him introduce, form a positive impression and retain his customers for his brand.
Co-Authors Adanan Silaban Anasthasya Br Gultom Anggresia, Feni Artha Lumban Tobing Banjarnahor, Henok Maruba Berutu, Lasriani Br Pelawi, Karina Mega Liasta CYNDIA AUDRIA SIANTURI Cyndia Audria Sianturi Dachi, Yahya Liok Daeli, Giver Surya P Dalimunthe, Ritha F. Daniel Pakpahan, Daniel Darma Manalu Darma Manalu Darma Manalu Degodona, L. Primawati Dimpos Manalu Duha, Pelayaran Emi Dewi Susanti Entin Tamaro Hutajulu Erlina Erlina Gea, Silvia Decmerry Natalia Gulo, Ellenvis Gulo, Suci Sang Primadona Gultom, Dona Esra Mariana HALAWA, DARMAN KASIH Halawa, Darmanius Herlina Manullang Hisar Siregar Hondo, Wantri Hutapea, Wida Hutapea, Wilda Vionasari Irentina Sinaga Johnson Pasaribu Jonson Rajagukguk Kepler Sinaga Lubis, Rut Onike Lumbantoruan, Adi Putra Manalu, Darma Manalu, Maria Nova Juliana Marbun, Budiman Maringan Panjaitan Medrofa, Daud Misefa Harefa Monica Pardosi Nahampun , Srivianita Nainggolan, Alexandre Wilhem Napitupulu, Lenni Natalia E Sihombing Pane, Vitria Pardosi, Fitri Apriani Pasaribu, Jhonson Ridhon MB Simangunsong Risnauli Sihombing Roida Nababan Siagian, Abigail Ayumi Siagian, Grace Angelia Julieta siagian, lasma Siagian, Theresia Mastiur Ningsih Siagian, Theresia Mastiur Ningsing Sianturi, Charles M Sianturi, Irvan Sudarto Sihombing, Natalia Sihombing, Natalia E Sihombing, Natalia E. Sihombing, Natalia E.T. Sihombing, Natalia ET Simangunsong, Ridhon Simangunsong, Ridhon M B Simangunsong, Ridhon MB Simanjuntak, Diana Kristina Simanjuntak, Sabriana Royani Simatupang, Junianto P. Sinaga, Intan Octavianty Sinaga, Irentina Sinaga, Yolanda Febrianti Br Siregar, Nia Astuti Sitanggang, Sammer Andreas Sitio, Sisiang Riani Saragih Situmorang, Imelda Bintang Kasih Steven Jordan Siallagan Sunday Ade Sitorus Suwardi Lubis Tarigan, Dodi Evrata Tobing, Artha Tobing, Artha L Turnip, Nova Anastasia Vera A.R. Pasaribu Waruwu, Poppy Efrida Zagoto, Deskarnial Zega, Ellen Gracia Zega, Ronaldo