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All Journal Sosiohumaniora Jurnal Penelitian Pendidikan IPA (JPPIPA) JURNAL MUQODDIMAH : Jurnal Ilmu Sosial, Politik dan Hummaniora Martabe : Jurnal Pengabdian Kepada Masyarakat EQIEN - JURNAL EKONOMI DAN BISNIS Journal on Education Jurnal GeoEkonomi Majalah Ilmiah Warta Dharmawangsa International Journal of Economics, Business and Accounting Research (IJEBAR) Al-Kharaj: Journal of Islamic Economic and Business International Journal of Economics Development Research (IJEDR) JIIP (Jurnal Ilmiah Ilmu Pendidikan) JURNAL ILMIAH SIMANTEK Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Teologi Cultivation Jurnal Pengabdian kepada Masyarakat Nusantara Multicience GOVERNANCE: Jurnal Ilmiah Kajian Politik Lokal dan Pembangunan INTERNATIONAL JOURNAL OF CULTURAL AND SOCIAL SCIENCE Golden Ratio of Mapping Idea and Literature Format Golden Ratio of Social Science and Education Kalbisocio: Jurnal Bisnis dan Komunikasi Journal of Law, Poliitic and Humanities Jurnal Ilmu Pendidikan dan Sosial International Journal of Economics (IJEC) Golden Ratio of Data in Summary International Journal of Management, Entrepreneurship, Social Science and Humanities (IJMESH) International Conference on Health Science, Green Economics, Educational Review and Technology (IHERT) Innovative: Journal Of Social Science Research Jurnal Ilmu Sosial dan Politik (JISPOL) Jurnal Bisnis Corporate
Nalom Siagian
UNIVERSITAS HKBP NOMMENSEN MEDAN
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Marketing Communications and Promotion Strategies for Entrepreneurs Nalom Siagian; Suwardi Lubis; Erlina Erlina; Ritha F Dalimunthe
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 5, No 2 (2022): Budapest International Research and Critics Institute May
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i2.5052

Abstract

Entrepreneurs assemble and unite all the necessary resources i.e. money, people, business models, strategies and the ability to take risks to turn new inventions into a workable business. A business refers to a marketing mix consisting of product, price, place and promotion. As a marketing mix, promotion has several challenges to the effectiveness and efficiency of the marketing message to be conveyed. For this reason, the concept of integrated marketing communication emerged which combines several marketing communication tactics into an integrated manner to increase the effectiveness and efficiency of marketing messages. Knowledge, understanding and implementation of integrated marketing communications will help an entrepreneur to help market his brand. This paper aims to conduct a theoretical study between entrepreneurship and integrated marketing communication as a method of marketing promotion. If carried out comprehensively, integrated marketing communications will help an entrepreneur to help him introduce, form a positive impression and retain his customers for his brand.
Co-Authors Adanan Silaban Ade Adryana Putri Sitanggang Agnes Paska Asima Hasibuan Hasibuan Agustine Gloria Simbolon Anasthasya Br Gultom Anggresia, Feni Ardina Ella Putri Siregar Artha Lumban Tobing Axido sihombing Ayu Andira Tanjung Ayub Cristoper Zebua Banjarnahor, Henok Maruba Berutu, Lasriani Br Pelawi, Karina Mega Liasta Cyndia Audria Sianturi CYNDIA AUDRIA SIANTURI Dachi, Yahya Liok Daeli, Giver Surya P Dalimunthe, Ritha F. Dames Simbolon Daniel Pakpahan, Daniel Darma Manalu Darma Manalu Darma Manalu Darma Manalu Degodona, L. Primawati Deskarnial Zagoto Dhea Febryola Hutapea Dimpos Manalu Dino Simbolon Dio Hutasoit Duha, Pelayaran Ela R Limbong, Ida Elfirianti Hasibuan Elfitri Novita Nasution Emi Dewi Susanti Entin Tamaro Hutajulu Erlina Erlina Fani Anastasia Sitohang Febrianti Sinaga Gea, Silvia Decmerry Natalia Gita Jelita Dabukke Gulo, Ellenvis Gulo, Nifarius Gultom, Dona Esra Mariana HALAWA, DARMAN KASIH Halawa, Darmanius Hana Maria Panjaitan Herlina Manullang Hisar Siregar Hondo, Wantri Hutapea, Wida Hutapea, Wilda Vionasari Ida Ela R Limbong Imelda Bintang Kasih Situmorang Irentina Sinaga Irfan Simbolon Jhonson Pasaribu Jhonson Pasaribu Johan Sidebang Johnson Pasaribu Jonson Rajagukguk Karo, Jani Putri Nasrani Br Kepler Sinaga Kepler Sinaga Lampola P. Sitorus Lampola Sitorus Lubis, Rut Onike Lumbantoruan, Adi Putra Manalu, Maria Nova Juliana Marbun, Budiman Maringan Panjaitan Martha Cristina Br. Panjaitan Medrofa, Daud Misefa Harefa Monica Pardosi Monica sinaga Nahampun , Srivianita Nainggolan, Alexandre Wilhem Napitupulu, Lenni Natalia E Sihombing Natalia E Sihombing Natalia E. Sihombing Natalia E. T. Sihombing Natalia Sihombing Natasya Stevani Simanjuntak Nenni Triana Sinaga Niat Harat Karnita Ndururu Nurliani Manurung Okto Egia Orlando Steven Pane, Vitria Pardosi, Fitri Apriani Patricia Herpayanti Patricia Herpayanti Rajaguguk Patricia Herpayanti Rajagukguk Pontianus P. Sarumaha Pransisko Purba Purba, Putri Damai Yanti Putri Laurensia Lumbantoruan Rajaguguk, Particia Herpayanti Rama Yanti Damanik Rencina Rencina, Rencina Renhad Tambunan Ridhon MB Simangunsong Risnauli Sihombing Risnawati Sianturi Roida Nababan Rossy Perwarissa Marpaung Sepman Teguh zega Siagian, Abigail Ayumi Siagian, Grace Angelia Julieta siagian, lasma Siagian, Theresia Mastiur Ningsih Sianturi, Charles M Sianturi, Irvan Sudarto Sianturi, Risnawati Sihombing, Natalia Sihombing, Natalia E. Sihombing, Natalia E.T. Sihombing, Natalia ET Simangunsong, Ridhon Simangunsong, Ridhon M B Simangunsong, Ridhon MB Simanjuntak, Diana Kristina Simanjuntak, Sabriana Royani Simatupang, Junianto P. Sinaga, Intan Octavianty Sinaga, Irentina Sinaga, Yolanda Febrianti Br Siregar, Nia Astuti Sitanggang, Sammer Andreas Sitio, Sisiang Riani Saragih Situmorang, Imelda Bintang Kasih Steven Jordan Siallagan Sunday Ade Sitorus Suryani Sihombing Suwardi Lubis Tarigan, Dodi Evrata Theresia Mastiur Ningsing Siagian Tumorang, Citra Agustina Br Turnip, Nova Anastasia Vera A.R. Pasaribu Waruwu, Poppy Efrida Wirna Sinaga Yohana Kristin Hutabarat Yola Riska Melinda Yola Riska Melinda Yusuf Arnawi Silaban Zagoto, Deskarnial Zega, Ellen Gracia Zega, Historisman Zega, Ronaldo