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MCCC’s Youtube Content Production Management for Covid-19 Education Fajar Junaedi; Filosa Gita Sukmono; Alisya Chantika Salsabila
Jurnal ASPIKOM - Jurnal Ilmu Komunikasi Vol 8, No 1 (2023): Jurnal ASPIKOM
Publisher : Asosiasi Pendidikan Tinggi Ilmu Komunikasi (ASPIKOM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24329/aspikom.v8i1.1203

Abstract

Muhammadiyah Covid-19 Command Center (MCCC) is an institution established by the Muhammadiyah Central Board to become the center for handling the Covid-19 pandemic. This institution has effectively become a government collaborator in dealing with the pandemic. MCCC conducts health promotion by utilizing various media, including Youtube. This study found that MCCC has a professional standard in producing Youtube content. MCCC always conducts research before the production process. The research is conducted to determine the needs of the community. In the distribution process, MCCC tries to build interaction with the audience. Interaction is an important aspect of increasing engagement. In the end, this involvement is part of the process so that the public understands Covid-19.
Representasi Standar Perempuan Cantik dalam Iklan Perawatan Rambut L'oreal di Tiktok Farchan Jelani; Radika Dava Praditya; Yermanida Hayyatun Nufus; Fajar Junaedi
ANALOGI Jurnal Ilmu Sosial dan Humaniora Vol 4 No 1 (2026)
Publisher : Universitas Muhammadiyah Klaten

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61902/analogi.v4i1.1489

Abstract

This advertisement features a representation of straight hair as the ideal hair for women. Advertisements often promote certain beauty standards, particularly by idealizing straight hair as a characteristic of the "perfect" woman. In society, women who are considered ideal are usually depicted with straight hair, fair skin, smooth complexion, and slim bodies. This representation creates a narrow beauty stereotype, pressuring women to conform to these standards in order to be accepted or considered attractive. This advertisement features the representation of straight hair as the ideal hair for women. Advertisements often promote certain beauty standards, particularly by idealizing straight hair as a characteristic of the "perfect" woman. In society, women who are considered ideal are usually depicted with straight hair, fair skin, smooth complexion, and slim bodies. This representation creates a narrow beauty stereotype, pressuring women to conform to these standards in order to be accepted or considered attractive. In this study, it was found that straight and neat hair for women is something that many women idolize. Meanwhile, in Indonesia, there are distinctive hair shapes that vary in each region.
PELANGGARAN ETIKA PARIWARA INDONESIA DALAM IKLAN TVC PARAMEX DAN GARNIER MICELLAR WATER TAHUN 2023 Fauzan, Muhammad Rizky; Farransahad, Bazlin Fania; Rahmawati, Nely; Junaedi, Fajar
Jurnal Bincang Komunikasi Vol. 1 No. 2 (2023)
Publisher : Universitas Muhammadiyah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24853/jbk.1.2.2023.86-94

Abstract

Penelitian ini menggambarkan mengenai Pelanggaran Etika Pariwara Indonesia dalam Iklan TVC Paramex dan Garnier Micellar Water Tahun 2023 dengan menggunakan metode deskriptif kualitatif untuk menjawab rumusan masalah, yaitu tentang bagaimana pelanggaran etika pariwara Indonesia terjadi pada iklan Paramex dan Garnier Micellar Water. Penelitian kualitatif merupakan suatu bentuk penelitian dengan tujuan untuk memperoleh pemahaman yang lebih dalam mengenai fenomena masalah. Berdasarkan dengan hasil penelitian iklan televisi Paramex nyeri otot dan Garnier Micellar Water melanggar ketentuan yang ada dalam Etika Pariwara Indonesia. Paramex menampilkan adegan yang kurang etis serta mengucapkan kata yang ambigu untuk disematkan pada iklan obat pereda nyeri. Sedangkan Garnier Micellar Water memuat klaim bahwa segmentasi produk tersebut adalah nomor satu di Indonesia.
PELANGGARAN ETIKA PENGGUNAAN FOTO BAYI DALAM BILLBOARD BRAND LE MINERALE Angelitta, Putri; Ramadhani, Maulida Ayu; Junaedi, Fajar
Jurnal Bincang Komunikasi Vol. 2 No. 1 (2024)
Publisher : Universitas Muhammadiyah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24853/jbk.2.1.2024.36-42

Abstract

Tujuan penelitian ini yaitu untuk menganalisis pelanggaran etika periklanan yang terjadi pada billboard Le Minerale yang menampilkan foto bayi tanpa didampingi orang tua. Fokus dari penelitian ini yaitu untuk mengidentifikasi pelanggaran etika pada iklan Le MInerale. Sesuai rumusan masalah dalam penelitian ini yaitu meninjau etika penggunaan foto bayi pada iklan Le Minerale berdasarkan Etika Pariwara Indonesia, maka itu penelitian ini menggunakan pendekatan deskriptif kualitatif. Berdasarkan penelitian yang dilakukan bahwa iklan Le Minerale telah melanggar etika periklanan dalam Etika Pariwara Indonesia dalam penyalahgunaan penggunaan pemeran iklan.
TINJAUAN ETIKA DAN HUKUM MEDIA PENYIARAN DALAM SINETRON INDIA “ASOKA” DI ANTV W, Satria Wira; Aydin Y, Rayhan; Ghifari, Faishal; Junaedi, Fajar
Jurnal Bincang Komunikasi Vol. 2 No. 1 (2024)
Publisher : Universitas Muhammadiyah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24853/jbk.2.1.2024.28-35

Abstract

Penelitian ini bertujuan untuk meninjau aspek etika dan hukum media penyiaran dalam sinetron India "Asoka" yang disiarkan di ANTV. Metode penelitian yang digunakan adalah deskriptif kualitatif. Data diperoleh melalui observasi terhadap tayangan sinetron dan analisis isi berdasarkan Pedoman Perilaku Penyiaran dan Standar Program Siaran (P3SPS) dan Undang-undang Penyiaran No. 32 Tahun 2002. Hasil penelitian menunjukkan adanya pelanggaran terhadap norma agama, kesusilaan, kesopanan, kekerasan, dan kebenaran dalam beberapa adegan sinetron. Rekomendasi diberikan kepada lembaga penyiaran dan Komisi Penyiaran Indonesia untuk meningkatkan kualitas isi siaran, mengedepankan fungsi edukasi, menghormati nilai budaya, menghargai hak penonton, serta melakukan pengawasan dan penegakan hukum secara efektif.
Stereotypical Representation of Women in the Film Polite Society Alif Arya Fernanda; Fajar Junaedi
Jurnal Dakwah dan Komunikasi Vol. 11 No. 1 (2026)
Publisher : Institut Agama Islam Negeri (IAIN) Curup

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29240/jdk.v11i1.15567

Abstract

Purpose − This study aims to analyze the stereotypical representation of women in the film Polite Society through Roland Barthes' semiotic approach by examining eight scenes that demonstrate gender construction through denotative, connotative, and mythical signs. Method − This study employs a qualitative descriptive approach. Descriptive analysis aims to systematically and comprehensively present data, facts, and phenomena. The analysis specifically focuses on scenes that depict stereotypes of women. The data consist of screenshots from selected scenes as well as excerpts of dialogue, which are used to interpret the meanings conveyed in each scene. Findings − The results of the study show that the film represents various stereotypes that limit women, such as the assumption that they are not suitable for working in risky fields, are considered emotional, must obey the family structure, and make marriage the main achievement. Through language, gestures, social relationships, and family dynamics, the film shows how patriarchal values ​​work subtly and are normalized. These findings confirm that Polite Society not only provides entertainment, but also builds a critical discourse about the limitations of women in popular culture.
Media community of football fans in Indonesia: Conditions, problems, and challenges Junaedi, Fajar; Muhammad, Helmy
Jurnal Komunikasi Vol. 20 No. 1 (2026): VOLUME 20 NO 1 APRIL 2026
Publisher : Program Studi Ilmu Komunikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/komunikasi.vol20.iss1.art8

Abstract

This study examines the conditions, challenges, and problems faced by such media in 2022 -2025. Five community media are the focus of this research, namely Ongisnade, Simamaung, Football Fandom, Sleman Football, and Emosi Jiwaku. Data were collected usingsemi-structured interviews with key personnel from each media outlet and through systematic analysis of relevant documents produced by these communities. The results showed that the development of football community media in Indonesia occurred during the digital media era. The ease of producing and distributing media has encouraged the establishment of a football community media, at the same time, showcasing the rise of well-informed football fans. Football fans' ability to manage the media within the football community demonstrates that they in Indonesia have transformed, becoming well-educated and informed. This study also identified the challenges faced by the football community media, including securing funding to ensure sustainability, managing and filling content with human resources, and the critical attitude shown in reporting on clubs, which can trigger bad relations with club management.
Exploring Communication and Cultural Adaptation Practices Among Indonesian Diaspora Students at McGill University, Canada Muhammad Rifa'at Adiakarti Farid; Latutik Mukhlisin; Fajar Junaedi; Eka Anisa Sari
Profetik: Jurnal Komunikasi Vol. 18 No. 2 (2025): Vol. 18 No. 2 (2025)
Publisher : Faculty of Social Sciences and Humanities Universitas Islam Negeri Sunan Kalijaga Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14421/pjk.v18i2.2796

Abstract

This study discusses the communication and cultural adaptation of Indonesian diaspora students who are studying abroad. The background of this research is rooted in the need to understand how students adjust to their surrounding environment and how they experience cultural adaptation while pursuing education overseas, where the culture and language differ from those of their hometowns. It is undeniable that Indonesian students face various challenges when studying abroad, such as adapting to a new environment, unfamiliar habits, and different patterns of interaction with groups or individuals. These challenges are influenced by several factors, including time, climate, academic environment, food, ethics, language, location, and cultural values, all of which have distinct characteristics. Barriers to communication adaptation can be observed in the ongoing communication process. The influencing factors include the communicators’ linguistic ability, the clarity of messages, the communication media used, the characteristics of the communicants, and the level of reciprocity within the communication interaction. This study employs a qualitative descriptive method, with Indonesian doctoral diaspora students at McGill University, Canada, serving as the research subjects. The results show that respondents needed time to adjust to their environment before they were eventually able to adapt well. The study concludes that adaptation, particularly the ability to understand the local culture and language plays a crucial role in enabling students to adjust successfully.
NARASI PEREMPUAN DALAM FEMVERTISING SHOPEE “DARI KAMI #UNTUKPEREMPUAN” Raflykasari Suci Sugesti; Fajar Junaedi
SOURCE : Jurnal Ilmu Komunikasi Source: Jurnal Ilmu Komunikasi Volume 12 Nomor 1 April 2026
Publisher : Universitas Teuku Umar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35308/source.v1i1.14410

Abstract

This article explains how the Shopee ad "Dari Kami #UntukPerempuan" uses femvertising to highlight the issue of women's rights and even encourage them to participate in e-commerce. The purpose of this study is to determine if the gender-based kesetaraan in the aforementioned campaign has been used as an autistic dukungan or as a komodifikasi strategy. Using a deskriptif kualitatif method and narrative analysis using a modified Todorov structure, the study examines representation in three primary narratives: sexual harassment, body shaming, and gender prejudice in the workplace. The analysis's findings indicate that the journey from ketidakadilan to dukungan and pemulihan is facilitated by iklan, which also highlights the importance of social solidarity as a means of promoting women's rights. However, research also indicates that there is a potential for conflict if feministic values are undermined in the pursuit of commercial goals. This article contributes to the conversation on the differences between the use of symbols and marketing strategies in femvertising.
Representasi Maskulinitas Pria dan Komodifikasi Simbol Agama dalam Iklan Gamis Zafeer Indonesia Asvi Raihan; Raudha Yulindra Anggun Pratiwi; Alya Raihani Maulana; Fajar Junaedi
ANALOGI Jurnal Ilmu Sosial dan Humaniora Vol 3 No 1 (2025)
Publisher : Universitas Muhammadiyah Klaten

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61902/analogi.v3i1.1470

Abstract

In providing information to consumers, advertisements usually use a symbol that triggers various perceptions among the audience. As in this research, which aims to provide an overview of the commodification of religion and the representation of masculinity occurring in the Gamis Zafeer Indonesia advertisement, so that business actors in creating advertising concepts are more careful with public perceptions in the future and respect religion. This research method uses qualitative descriptive analysis with Roland Barthes' semiotic analysis, aiming to explain the denotative, connotative, and mythic meanings generated in the Zafeer Indonesia gamis advertisement, as well as the representation of masculinity formed within the advertisement. The results of this discussion indicate that the advertisers aim to provide information and encourage consumers to use the gamis product. By using religious symbols and creating representations of masculinity to attract public sympathy.
Co-Authors Abdhilla, Aji Yudha Aden, Zainul Adhinata, Radi Kusuma Adhitya Prasetyo Aditya Putra Tri Anggara Afiannur, Restu Rizqy Afifah, Putri Afifah Al-Azhar, Muhammad Fachrul Ikhsan Alif Arya Fernanda Alisya Chantika Salsabila Allanm Nugroho, Mochammad Alya Raihani Maulana Amalia Asfriyani Aminuyati Anditania Sari Dwi Putri Angelitta, Putri Ansar Suherman, Ansar Anugrahni, Sisilia Arifianto, Budi Dwi Aslina Br Ginting Asvi Raihan Aswad Iskak Atallah Nail Akbar Aydin Y, Rayhan Aziza, Reyhan Yozaf Azwar, Khairil Bhakti Gusti Walinegoro Brian Taufiqurrahman Budi Dwi Arifianto Budi Dwi Arifianto Burhanudin Al-Ghoni Cahyani, Alifa Laili Cantika, Elvera Tiarra Cindy Silviana Putri Claresta Putri Damar, Dendy Dio Danang Prasetyo Deni Hardianto Ditha Aditya Pernikasari Dwi Marzein, Mentari Eka Anisa Sari Eka Anisa Sari Ely Nurlaily Erik Bagus Prastyawan Fachri ansyah Fachriansyah Panji Gustafarin Fadhlan AlHafidz Fadila Prihandini Fadli, Hanif Farchan Jelani Farchan Jelani Farransahad, Bazlin Fania Farrel Aditya Fatihi FAUZAN, Muhammad RIZKY Fauzia, Gefira Afra Fawwaz, Muhammad Hafizh Fikri Abdul Kholik Filosa Gita Sukmono Filosa Gita Sukmono Filosa Gita Sukmono Filosa Gita Sukmono Filosa Gita Sukmono Filosa Gita Sukmono Filosa Gita Sukmono Firda Nurmaulida Firmansyah, Riffat Fitri Julaika , Amelia Framanahadi, Framanahadi Ghifari, Faishal Ghozi Daffa Satria Hagi Julio Salas Hanifah, Azhar Haq, Hatta Luqmanul Hartono, Renata Julianty Hazza, Faishal Heru Nugroho Heru Nugroho Heru Nugroho Heru Nugroho Hidayanto, Rizky icha indriyani Ihsan, Fikri Nur Jenny Najwa Athifah Juan Carlos Sihotang Kevi Restu Pradhita Kevin Tjeunfin Khairil Azwar Khairiyah, Rizqi Lailatul Khalda Ahmad Muafa Khasanah, Rizka Aprilia Nur Kinasih , Audrey Vania Zahrani Latutik Mukhlisin Listya Kumara, Anindya Maman Kartaman Ajiriyanto Muarif, Nur Affan Muhammad Adnan Firdaus Muhammad Faishal Laitupa Muhammad Fajrin, Muhammad Muhammad Fawwaz Fauzarrahman Muhammad Furqon Dwi Nur Rohmad Muhammad Nurcholis Rokan Muhammad Nurdin Muhammad Rifa'at Adiakarti Farid Muhammad Rifki Ihsan Tamimi Muhammad Shaba Shabira Muhammad, Helmy Muria Endah Sokowati Musa, Ivan Wisnu Nabila Hilma Mujahidah Nada Nadiah Aulia Nadia, Khoirunnisa Anna Nafza, Gisellya Noorrahma Shalihatan Naufal Azzuhdi, Abdurrohman Nisa Adzkiya Norfauzi, Rikza Nugroho, Heru Nugroho, Irawan Aditya Nurcahyadi, Teddy Permana, Ryan Wahyu Adi Pingkan Wulandari Prameswari, Cucu Awaliyah Prayogi Restu Adiguno Prihandini, Fadila Qamari, Ika Nurul Qorin Munandiyal, Qorin Munandiyal Haq Rachmadi, Naufal Irsyad Radika Dava Praditya Raflykasari Suci Sugesti Rahmawati, Nely Rama, Taufik Adi Ramadhani, Maulida Ayu Ramadhani, Reihana Bornov RASYID, ERWIN Ratnasari, Evita Raudha Yulindra Anggun Pratiwi Reni Herawati Riffat Firmansyah Rivalda, Reza Zulfiqar Rizqi, Aldi Aprilla Nur Rochimah, Tri Hastuti Nur Rurian, Muhammad Arfan Ryedo Misbahul Adha Sakhnaz Rizki Sakir Sakir Salma Rasyida Fitri Salsabila, Alisya Sartika, Amalia Sayidina, Grafika Sheilla Ekawati Shelsa Aurelia Gunawan Putri Sofia Aziza Hasbudi Sokowati, Muria Endah Sri Handayani Suci Ria Ardinata Sudiwijaya, Erwan Sugeng Bayu Wahyono Suhermanto, Ganing Ajeng Dwi Febriana Sukmono, Filosa Gita Sukmono, Filosa Gita Supardjo Supardjo Syakira, Aliyah taufiq, Aditya Tri Hastuti Nur R Tsauri Nur Firdaus Ulaa, Abyan Daffa W, Satria Wira Wicaksono , Sandra Ramadhani Yermanida Hayyatun Nufus Yudha Wirawanda