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All Journal Jurnal Komunikasi Kinesik Journal Communication Spectrum: Capturing New Perspectives in Communication Urania Jurnal Ilmiah Daur Bahan Bakar Nuklir Jurnal Ilmu Komunikasi Channel : Jurnal Komunikasi Dharmakarya : Jurnal Aplikasi Ipteks Untuk Masyarakat The Indonesian Journal of Communication Studies Komunikator WARTA Jurnal The Messenger Komuniti : Jurnal Komunikasi dan Teknologi Informasi ETTISAL Journal of Communication Jurnal Studi Komunikasi Konvergensi : Jurnal Ilmiah Ilmu Komunikasi Nyimak: Journal of Communication Jurnal ASPIKOM BERDIKARI : Jurnal Inovasi dan Penerapan Ipteks Persepsi : Communication Journal urnal Interaksi: Jurnal Ilmu Komunikasi Al-I´lam: Jurnal Komunikasi dan Penyiaran Islam SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Expose: Jurnal Ilmu Komunikasi Jurnal Profetik DIKEMAS (Jurnal Pengabdian Kepada Masyarakat) Bricolage : Jurnal Magister Ilmu Komunikasi Source: Jurnal Ilmu Komunikasi Warta Ikatan Sarjana Komunikasi Indonesia Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi) Mediakom : Jurnal Ilmu Komunikasi Community Empowerment COMMICAST Jurnal Pewarta Indonesia Jurnal Dakwah dan Komunikasi Nusantara Hasana Journal Al-Ittishol : Jurnal Komunikasi dan Penyiaran Islam Universitas Muhammadiyah Yogyakarta Undergraduate Conference Proceeding Prosiding Seminar Nasional Program Pengabdian Masyarakat Sepakbola Jurnal Ilmu Komunikasi Jurnal Komunikasi Global Jurnal Sarjana Ilmu Komunikasi (J-SIKOM) Jurnal Media Penyiaran Analogi Jurnal Audiens Komsospol Jurnal Bincang Komunikasi Proceedings of Jogjakarta Communication Conference (JCC)
Fajar Junaedi
Universitas Muhammadiyah Surakarta
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Representasi Peran Ganda Perempuan dalam Iklan Royco Versi Kaldu Ayam Fachri ansyah; Icha Indriyani; Fajar Junaedi; Riffat Firmansyah
ANALOGI Jurnal Ilmu Sosial dan Humaniora Vol 3 No 2 (2025)
Publisher : Universitas Muhammadiyah Klaten

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61902/analogi.v3i2.1486

Abstract

Penelitian ini mengkaji peran ganda perempuan yang digambarkan dalam iklan Royco versi kaldu ayam. Perempuan sering kali harus menjalankan tanggung jawab domestik dan publik karena kebutuhan ekonomi, sehingga mereka perlu mengelola peran ganda sebagai ibu dan pekerja. Terbukanya peluang bagi perempuan dalam ranah publik memberi mereka kebebasan untuk memilih pekerjaan antara domestik dan publik, atau bahkan keduanya secara bersamaan. Studi ini bertujuan untuk menganalisis bagaimana peran ganda tersebut direpresentasikan dalam iklan dengan menggunakan analisis semiotika Roland Barthes untuk mengungkap makna denotatif, konotatif, dan mitologis dalam iklan tersebut. Hasil penelitian menunjukkan bahwa iklan tersebut memperkuat peran tradisional perempuan dalam rumah tangga, tetapi juga menggambarkan perempuan sebagai individu yang mandiri dan mampu berkontribusi di ranah publik. Selain itu, iklan menunjukkan bahwa perempuan memiliki kemampuan untuk mengelola berbagai tanggung jawab tanpa mengorbankan peran mereka di keluarga. Studi ini menggarisbawahi bahwa masyarakat masih mengharapkan perempuan untuk menjalankan peran ganda. Penelitian ini menyarankan agar iklan di masa depan lebih berfokus pada representasi yang seimbang dan inklusif, yang tidak hanya menonjolkan peran domestik perempuan tetapi juga mengakui dan menghargai kontribusi mereka dalam berbagai aspek kehidupan. Representasi yang lebih seimbang dan memberdayakan ini dapat membantu mengubah persepsi masyarakat dan mendukung pencapaian kesetaraan gender secara lebih luas. Dengan demikian, iklan dapat berperan penting dalam mempromosikan perubahan sosial yang positif dan mengurangi stereotip gender yang sempit.
Pelanggaran Etika Pariwara dalam Iklan Affiliate Shopee di Thread X Firda Nurmaulida; Pingkan Wulandari; Sofia Aziza Hasbudi; Fajar Junaedi
ANALOGI Jurnal Ilmu Sosial dan Humaniora Vol 3 No 2 (2025)
Publisher : Universitas Muhammadiyah Klaten

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61902/analogi.v3i2.1487

Abstract

Affiliates are people who promote a company's goods or services. They can be bloggers, website owners, social media users, or other digital marketers. Affiliates use affiliate links to direct customers to the company's site and receive a commission on sales made through the affiliate links.The purpose of this research is to identify ethical violations in Shopee affiliate advertisements on thread X. The theories used are affiliate and advertising ethics. The research method used is descriptive qualitative. This study found that affiliate accounts on social media X violate advertising ethics for their own gain.
Pelanggaran Etika Pariwara Indonesia pada Iklan Pembesar Kelamin Prostanore di Platform Digital Sheilla Ekawati; Farrel Aditya; Muhammad Fawwaz Fauzarrahman; Fajar Junaedi
ANALOGI Jurnal Ilmu Sosial dan Humaniora Vol 3 No 1 (2025)
Publisher : Universitas Muhammadiyah Klaten

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61902/analogi.v3i1.1497

Abstract

This study aims to analyze the violations of the Indonesian Advertising Ethics in the advertisement of the Prostanore male enhancement product, which has raised concerns due to its potential impact on society. Utilizing a descriptive qualitative method and a postpositivist paradigm, this research collected data through documentation and literature review, and analyzed the advertisement found on digital platforms. The findings indicate that the Prostanore advertisement violates several provisions of the Indonesian Advertising Ethics, including airing on media not suitable for an adult demographic and making exaggerated claims about the product's efficacy. Additionally, the use of misleading terms such as "side effect-free" was also identified as a violation. The conclusion of this study emphasizes the need for stricter oversight of advertisements that may harm consumers and the importance of educating advertisers about ethical advertising practices. This research is expected to encourage advertisers to be more responsible in conveying accurate and ethical information, thereby creating a healthier advertising environment.
Representasi Klaim Merakyat dalam Iklan TVC “Coblos Nomor 3, Menangkan Rakyat” Pasangan Ganjar-Ma’fud dalam Iklan Pemilihan Presiden 2024 Muhammad Furqon Dwi Nur Rohmad; Fajar Junaedi
ANALOGI Jurnal Ilmu Sosial dan Humaniora Vol 4 No 1 (2026)
Publisher : Universitas Muhammadiyah Klaten

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61902/analogi.v4i1.1505

Abstract

This study aims to analyze the representation of the populist claim in the political advertisement of the Ganjar-Ma’fud duo, titled "Vote for Number 3, Champion the People," during the 2024 Presidential Election. Using Roland Barthes' semiotics approach, this research explores the meanings embedded in the advertisement, focusing on three main aspects: denotation, connotation, and myth. The analysis covers 3 scenes in the advertisement, highlighting the role of celebrities as symbols of the people. The findings reveal that the advertisement strategically employs celebrities to create an image of the candidates as close to the public. At the denotative level, celebrities are shown in situations depicting togetherness with the general public. The connotation that arises is that these celebrities represent the entire populace, giving the impression that the Ganjar-Ma’fud pair genuinely represents the people's interests. The myth created reinforces the narrative that celebrities, due to their popularity, possess the capability to represent and advocate for the people's aspirations in the political arena. This study underscores the significance of television as an effective political campaign tool, despite the growing dominance of social media. The findings provide insights into political communication strategies that leverage celebrity popularity to garner public attention and support. The study suggests further exploration into the long-term impact of using celebrities in political campaigns on public trust and the quality of democracy.
Representasi Stereotype Maskulinitas Pria dalam Relasi Antar Kelas di Iklan Total Care Muhammad Nurcholis Rokan; Aditya Putra Tri Anggara; Fikri Abdul Kholik; Fajar Junaedi
ANALOGI Jurnal Ilmu Sosial dan Humaniora Vol 3 No 2 (2025)
Publisher : Universitas Muhammadiyah Klaten

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61902/analogi.v3i2.1508

Abstract

This study aims to explore the stereotypical representation of male masculinity in interclass relations shown in Total Care advertisements. This topic was chosen because advertisements have a significant impact on people's perceptions of gender and social class. The research method used was to collect data from various Total Care advertisements aired in the mass media and conduct qualitative analysis with a semiotic approach. The research shows that these advertisements tend to portray strong and dominant masculinity, with male characters portrayed as protectors and providers. In addition, there is a difference in representation between upper-class men and lower-class men, where upper-class men are often depicted in the context of power and success, while lower-class men are often depicted in the context of weakness and dependence. The conclusion of this study confirms that Total Care advertisements not only reflect stereotypes of masculinity, but also reinforce power relations between social classes. This research is important to understand how the media contributes to the formation of gender and class identities in society. This research is also expected to be a reference for further research on the influence of media on gender and social class perceptions.
Digital Media Management Strategy of the Protocol Division Region Secretariat of Yogyakarta Special Region Through E-Government Claresta Putri; Fajar Junaedi
Jogjakarta Communication Conference (JCC) Vol. 4 No. 1 (2026): The 7th Jogjakarta Communication Conference (JCC)
Publisher : Jogjakarta Communication Conference (JCC)

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The use of digital media by the government has become an important part of e-government implementation to enhance information transparency and public communication. However, the management of digital media is not always carried out by units that have a formal public communication function, leading to the emergence of dynamic management practices at the unit level. This research analyzes the practice of managing digital media by local government Protocol units within the framework of e-government through the perspective of institutional role differentiation to understand the division of institutional roles that influence digital media management within government organizations. This research uses a qualitative approach with case study methods, in-depth interviews, and documentation analysis.  The research results show differences in the interpretation of e government practices at the unit level. The Protocol Unit in media practice functions more as a means of reporting regional leader activities rather than as a strategic communication medium. These findings indicate that the practice of digital communication within work units is influenced by the division of roles and functions of authority, as well as the work culture of local government bureaucracy. With an institutional perspective, this research emphasizes the importance of understanding the internal dynamics of the bureaucracy in assessing the practice of government digital media management through e-government studies.
Relasi Gender dan Stereotype Perempuan sebagai Ibu Rumah Tangga dalam Iklan Soklin Liquid 2024 Fadli, Hanif; Al-Azhar, Muhammad Fachrul Ikhsan; Rurian, Muhammad Arfan; Junaedi, Fajar
Jurnal Audiens Vol. 6 No. 4 (2025): Desember
Publisher : Universitas Muhammdiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jas.v6i4.577

Abstract

This research aims to analyze gender relations and the stereotype of women as housewives in the Soklin Liquid 2024 advertisement. This research uses Roland Barthes' semiotic method to explore the representation of women through denotation, connotation, and myth. The theoretical framework of this research is based on the concepts of gender relations, stereotypes, and advertising to understand how social norms shape perceptions of women's roles. The research results show that this advertisement reinforces the traditional stereotype of women as housewives responsible for domestic tasks, such as doing laundry. Women are depicted wearing neat clothing, staying indoors, while men and children are shown enjoying leisure time outside the house. This representation maintains the view that women's primary role is limited to household tasks, reflecting existing cultural norms.
Diskursus Digital tentang Antrean Masuk SD Muhammadiyah Sapen di Instagram: Analisis Korpus terhadap Pembentukan Persepsi Publik Hidayanto, Rizky; Junaedi, Fajar
Jurnal Audiens Vol. 7 No. 1 (2026): March
Publisher : Universitas Muhammdiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jas.v7i1.780

Abstract

This study aims to analyze how public discourse on social media shapes perceptions of the quality and reputation of SD Muhammadiyah Sapen Yogyakarta. The dataset consists of 1,192 user comments collected from Instagram posts by @folkyogya and @gnfi. A corpus-based text analysis approach was employed using Voyant Tools, including Cirrus, Trends, Bubblelines, Mandala, ScatterPlot (t-SNE), and TermsBerry, to examine lexical patterns, semantic relationships, and discourse structures. The findings reveal that public discourse is constructed in a multidimensional manner through dominant keywords, shifting thematic focus, and clustered discourse patterns reflecting complex user interactions. Perceptions of the school are shaped by three main dimensions: institutional identity, child-oriented concerns, and competition for educational access. The results demonstrate that institutional reputation is not solely formed through formal communication, but through participatory culture, electronic word of mouth (e-WOM), and virality, which accelerate the dissemination and reproduction of meaning in digital spaces. This study offers a theoretical contribution by integrating these three concepts into a unified framework of digital discourse analysis, and a methodological contribution through the application of corpus-based analysis in social media communication research.
Tren Riset Echo chambers dalam Kampanye Politik di Media Sosial: Analisis Bibliometrik Publikasi Scopus (2014-2024) Ulaa, Abyan Daffa; Junaedi, Fajar
Jurnal Audiens Vol. 7 No. 1 (2026): March
Publisher : Universitas Muhammdiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jas.v7i1.783

Abstract

This study addresses the fragmentation of prior research on echo chambers, social media, and political campaigns by providing a systematic bibliometric mapping of their intellectual structure and evolving trends. Using a bibliometric approach, this study analyzes 238 documents indexed in the Scopus database published between 2014 and 2024. The findings demonstrate a marked acceleration in publication output, particularly after 2018, reflecting the increasing centrality of digital platforms in political communication research. Geographically, the United States dominates scholarly production, followed by the United Kingdom and several European countries, indicating a concentration of knowledge production in Western contexts with limited representation from the Global South. Disciplinary analysis reveals the dominance of Social Sciences and Computer Science, underscoring the hybridization of political communication and computational approaches. Furthermore, co-occurrence network analysis identifies three major thematic clusters: (1) individual-level processes, including selective exposure and affective polarization; (2) political actors, campaign strategies, and electoral dynamics; and (3) platform-based communication, discourse, and the diffusion of misinformation. These results suggest a significant shift from early descriptive studies toward more complex, integrative, and data-driven analyses of digital political environments. This study contributes by bridging fragmented strands of literature and offering a comprehensive global overview that highlights both the consolidation of dominant research agendas and the need for more geographically diverse and theoretically integrated future research.
Etika Periklanan dan Perlindungan Anak dalam Iklan Mie Sedaap Papa Hidup Lagi Burhanudin Al-Ghoni; Muhammad Shaba Shabira; Fajar Junaedi
MUKASI: Jurnal Ilmu Komunikasi Vol. 3 No. 3 (2024): Agustus 2024
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v3i3.2732

Abstract

In Indonesia's advertising context, upholding ethics is a crucial aspect for practitioners. The Indonesian Advertising Council recognizes the importance of ethics in creating advertisements that are not only creative but also ethical. As a strategic instrument in marketing communication, advertising must prioritize ethics when conveying messages to the public. Creating ethical ads requires specific methods to conform to established standards. This article evaluates ethical violations in the 'Papa Hidup Lagi' edition of Mie Sedaap's advertisement. This study will examine scenes that allegedly violate the advertising code of ethics in detail. This study uses a qualitative approach with content analysis techniques and data validity is strengthened with supporting related reference sources. Based on the research results, it was found that the 'Papa Hidup Lagi' edition of Mie Sedaap's advertisement violated Indonesian Advertising Ethics, especially Chapter. III A, article 3.1, sub-article 3.1.2 deals with depicting children in situations that are misleading or inappropriate to be shown. In addition, this advertisement violates the Chapter. III A, point 1.27 states that the benefits of a product must be conveyed honestly, correctly, and responsibly, and not add other benefits beyond the product's capabilities.
Co-Authors Abdhilla, Aji Yudha Aden, Zainul Adhinata, Radi Kusuma Adhitya Prasetyo Aditya Putra Tri Anggara Afiannur, Restu Rizqy Afifah, Putri Afifah Al-Azhar, Muhammad Fachrul Ikhsan Alif Arya Fernanda Alisya Chantika Salsabila Allanm Nugroho, Mochammad Alya Raihani Maulana Amalia Asfriyani Aminuyati Anditania Sari Dwi Putri Angelitta, Putri Ansar Suherman, Ansar Anugrahni, Sisilia Arifianto, Budi Dwi Aslina Br Ginting Asvi Raihan Aswad Iskak Atallah Nail Akbar Aydin Y, Rayhan Aziza, Reyhan Yozaf Azwar, Khairil Bhakti Gusti Walinegoro Brian Taufiqurrahman Budi Dwi Arifianto Budi Dwi Arifianto Burhanudin Al-Ghoni Cahyani, Alifa Laili Cantika, Elvera Tiarra Cindy Silviana Putri Claresta Putri Damar, Dendy Dio Danang Prasetyo Deni Hardianto Ditha Aditya Pernikasari Dwi Marzein, Mentari Eka Anisa Sari Eka Anisa Sari Ely Nurlaily Erik Bagus Prastyawan Fachri ansyah Fachriansyah Panji Gustafarin Fadhlan AlHafidz Fadila Prihandini Fadli, Hanif Farchan Jelani Farchan Jelani Farransahad, Bazlin Fania Farrel Aditya Fatihi FAUZAN, Muhammad RIZKY Fauzia, Gefira Afra Fawwaz, Muhammad Hafizh Fikri Abdul Kholik Filosa Gita Sukmono Filosa Gita Sukmono Filosa Gita Sukmono Filosa Gita Sukmono Filosa Gita Sukmono Filosa Gita Sukmono Filosa Gita Sukmono Firda Nurmaulida Firmansyah, Riffat Fitri Julaika , Amelia Framanahadi, Framanahadi Ghifari, Faishal Ghozi Daffa Satria Hagi Julio Salas Hanifah, Azhar Haq, Hatta Luqmanul Hartono, Renata Julianty Hazza, Faishal Heru Nugroho Heru Nugroho Heru Nugroho Heru Nugroho Hidayanto, Rizky icha indriyani Ihsan, Fikri Nur Jenny Najwa Athifah Juan Carlos Sihotang Kevi Restu Pradhita Kevin Tjeunfin Khairil Azwar Khairiyah, Rizqi Lailatul Khalda Ahmad Muafa Khasanah, Rizka Aprilia Nur Kinasih , Audrey Vania Zahrani Latutik Mukhlisin Listya Kumara, Anindya Maman Kartaman Ajiriyanto Muarif, Nur Affan Muhammad Adnan Firdaus Muhammad Faishal Laitupa Muhammad Fajrin, Muhammad Muhammad Fawwaz Fauzarrahman Muhammad Furqon Dwi Nur Rohmad Muhammad Nurcholis Rokan Muhammad Nurdin Muhammad Rifa'at Adiakarti Farid Muhammad Rifki Ihsan Tamimi Muhammad Shaba Shabira Muhammad, Helmy Muria Endah Sokowati Musa, Ivan Wisnu Nabila Hilma Mujahidah Nada Nadiah Aulia Nadia, Khoirunnisa Anna Nafza, Gisellya Noorrahma Shalihatan Naufal Azzuhdi, Abdurrohman Nisa Adzkiya Norfauzi, Rikza Nugroho, Heru Nugroho, Irawan Aditya Nurcahyadi, Teddy Permana, Ryan Wahyu Adi Pingkan Wulandari Prameswari, Cucu Awaliyah Prayogi Restu Adiguno Prihandini, Fadila Qamari, Ika Nurul Qorin Munandiyal, Qorin Munandiyal Haq Rachmadi, Naufal Irsyad Radika Dava Praditya Raflykasari Suci Sugesti Rahmawati, Nely Rama, Taufik Adi Ramadhani, Maulida Ayu Ramadhani, Reihana Bornov RASYID, ERWIN Ratnasari, Evita Raudha Yulindra Anggun Pratiwi Reni Herawati Riffat Firmansyah Rivalda, Reza Zulfiqar Rizqi, Aldi Aprilla Nur Rochimah, Tri Hastuti Nur Rurian, Muhammad Arfan Ryedo Misbahul Adha Sakhnaz Rizki Sakir Sakir Salma Rasyida Fitri Salsabila, Alisya Sartika, Amalia Sayidina, Grafika Sheilla Ekawati Shelsa Aurelia Gunawan Putri Sofia Aziza Hasbudi Sokowati, Muria Endah Sri Handayani Suci Ria Ardinata Sudiwijaya, Erwan Sugeng Bayu Wahyono Suhermanto, Ganing Ajeng Dwi Febriana Sukmono, Filosa Gita Sukmono, Filosa Gita Supardjo Supardjo Syakira, Aliyah taufiq, Aditya Tri Hastuti Nur R Tsauri Nur Firdaus Ulaa, Abyan Daffa W, Satria Wira Wicaksono , Sandra Ramadhani Yermanida Hayyatun Nufus Yudha Wirawanda