Article Per Year (5 Year)
p-Index From 2021 - 2026
6.29
P-Index
This Author published in this journals
All Journal Jurnal Ekonomi Jurnal Ekonomi dan Bisnis Jagaditha Ekuitas: Jurnal Pendidikan Ekonomi Jurnal Ilmiah Manajemen dan Bisnis (JIMB) Jurnal Bakti Saraswati Jurnal Studi Manajemen dan Bisnis Journal of Economic, Bussines and Accounting (COSTING) WIDYA MANAJEMEN JURNAL MANAJEMEN DAN BISNIS EQUILIBRIUM jurnal syntax admiration BUDGETING : Journal of Business, Management and Accounting Jurnal Ilmiah Satyagraha Jurnal Pengabdian UNDIKMA Jurnal Arastirma International Journal of Social Service and Research Jurnal Minfo Polgan (JMP) Journal of Sustainable Business and Management Jurnal Abdi Masyarakat Journal of Sustainable Community Service International Journal of Management Research and Economics Jurnal Penelitian Pendidikan Indonesia Ekuitas Jurnal Pnedidikan Ekonomi KREATIF: Jurnal Pengabdian Masyarakat Nusantara
Geriadi, Made Ayu Desy
Faculty Of Economics And Business, University Of Ngurah Rai, Denpasar, Bali, Indonesia
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Nursing Public Health Social Sciences Other

Published : 37 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 37 Documents
Search

 1   2   3   4 
Pengelolaan Usaha Kerajinan Bedeg Bali Ni Luh Putu Ening Permini; Made Ayu Desy Geriadi; I Gusti Made Sudika; Made Ratna Witari; Ni Ketut Sukanti
KREATIF: Jurnal Pengabdian Masyarakat Nusantara Vol. 3 No. 2 (2023): Juni : Jurnal Pengabdian Masyarakat Nusantara
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/kreatif.v3i2.2071

Abstract

Craft business is a business that is carried out by selling various handicraft products that have functions and economic value. Many Indonesian people have been involved in the craft industry, one of which is the bedeg craft industry, in Bali. However, during the implementation process, bedeg entrepreneurs experienced many obstacles such as a lack of ability to prepare financial report books, lack of marketing outreach, and a bedeg design that seemed to be monotonous. The purpose of implementing this trial is to help partners, namely Bedeg Sudiana Craftsmen, to overcome the problems they face. The process of implementing the program is carried out by carrying out 3 service activity programs including providing assistance and assisting in making bookkeeping and financial reports, making social media and providing assistance and assisting in product design development. The results of the implementation of this activity show that the partners are very enthusiastic in participating in the training and that there is an increase in the ability of partners to manage finances. In addition, with the training activities, the reach of partner businesses has become wider, resulting in an increase in the number of product orders. Partners hope that this service activity can be carried out in a sustainable manner because it can have a positive influence on business progress.
Determinants of The Intention to Reuse E-Money in Generation Z Nyoman Dwika Ayu Amrita; Ni Ketut Sukanti; Made Ayu Desy Geriadi
Jurnal Ekonomi dan Bisnis Jagaditha Vol. 10 No. 2 (2023): Jurnal Ekonomi dan Bisnis Jagaditha
Publisher : Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/jj.10.2.2023.228-234

Abstract

Non-cash money or electronic money (e-money) is a means of payment that has the characteristics of being issued on the basis of the value of money deposited first by the holder to the issuer, the value of money stored electronically in a medium such as a server or chip, used as a means of payment to merchants who are not the issuer of the electronic money and the value of electronic money deposited by the holder and managed by the issuer is not a deposit as referred to in the laws governing banking. This study aims to examine the intention to reuse e-money in generation Z in Denpasar City in terms of the perceived usefulness, perceived ease of use and perceived risk and to find out the influence of perceived usefulness, perceived ease of use and perceived risk on the intention to reuse e-money and to find out which of these three variables has the greatest influence on the intention to reuse e-money. The subjects were e-money users, with a sample of 110 people. The sample was determined using a non-probability sampling method, namely purposive sampling. This study uses quantitative methods with multiple linear regression data analysis techniques with data collection through interviews, documentation and questionnaires. The results of the data analysis showed that simultaneously and partially, the perceived usefulness, the perceived ease of use and the perceived risk influence to the intention of reusing e-money.
Understanding Saving Decisions in Digital Banking Among Generation Z: The Role of Financial Literacy and Trust Made Ayu Desy Geriadi; Putu Lidia Marini
JUSTBEST Journal of Sustainable Business and Management Vol. 6 No. 1 (2026): Journal of Sustainable Business and Management
Publisher : Global Researcher Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52432/justbest.6.1.10-18

Abstract

The rapid development of digital banking has significantly transformed financial behavior, particularly among Generation Z consumers. Despite the increasing adoption of digital banking services, concerns regarding security, privacy, and reliability remain important factors influencing saving decisions in digital banking platforms. This study aims to analyze the effect of financial literacy on saving decisions in digital banking through trust as a mediating variable among Generation Z consumers. This study employed a quantitative research approach using a survey method involving 200 Generation Z respondents who actively used digital banking services in Indonesia. Data were analyzed using Partial Least Square-Structural Equation Modeling (PLS-SEM) with SmartPLS software. The findings indicate that financial literacy positively and significantly affects trust and saving decisions in digital banking. Furthermore, trust positively and significantly affects saving decisions and successfully mediates the relationship between financial literacy and saving decisions. The results imply that financially literate individuals tend to possess stronger confidence toward digital banking systems, which subsequently encourages positive saving behavior. This study contributes to the development of Behavioral Finance Theory by explaining the cognitive and psychological mechanisms underlying digital saving behavior among Generation Z consumers. Practically, the findings provide implications for digital banking institutions regarding the importance of financial education, cybersecurity enhancement, and trust-building strategies in encouraging sustainable saving behavior among young consumers.
PENGARUH LITERASI KEUANGAN DAN KEMAJUAN TEKNOLOGI TERHADAP MINAT INVESTASI DI PASAR MODAL Ida Idewa Ayu Monika Willys Saraswati; Anak Agung Istri Agung Ovy Dwijayanthi; Made Ayu Desy Geriadi
Jurnal Ilmiah Satyagraha Vol. 8 No. 2 (2025): Jurnal Ilmiah Satyagraha
Publisher : Universitas Mahendradatta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47532/mmy2ae55

Abstract

Abstrak – Penelitian ini bertujuan untuk menguji pengaruh literasi keuangan dna kemajuan teknologi terhadap minat investasi di pasar modal. Metode penelitian yang digunakan adalah metode penelitian kuantitatif dengan pendekatan deskriptif. popilasi dalam penelitian ini adalah mahasiswa Fakultas Ekonomi Dan Bisnis Universitas Ngurah Rai angkatan 2021 dan 2022 yang berjumlah 243 orang. Sampel dalam penelitian ini adalah 70 orang diambil menggunakan metode non probability sampling dengan teknik purposive sampling dan menerapkan perhitungan rumus Slovin. Teknik analisis data menggunakan analisis regresi linier berganda. Hasil penelitian menunjukkan bahwa (1) Literasi keuangan dan kemajuan teknologi berpengaruh positif dan signifikan secara simultan terhadap minat investasi di pasar modal, (2) Literasi keuangan berpengaruh positif dan signifikan secara parsial terhadap minat investasi di pasar modal, (3) Kemajuan teknologi berpengaruh positif dan signifikan secara parsial terhadap minat investasi di pasar modal.   Kata kunci: Literasi Keuangan, Kemajuan Teknologi, Minat Investasi.   Abstract – This study aims to examine the effect of financial literacy and technological advances on investment interest in the capital market. The research method used is quantitative research method with descriptive approach. The population in this study were students of the Faculty of Economics and Business, Ngurah Rai University class of 2021 and 2022, totaling 243 people. The sample in this study was 70 people taken using non probability sampling method with purposive sampling technique and applying the Slovin formula calculation. The data analysis technique uses multiple linear regression analysis. The results showed that (1) Financial literacy and technological advances simultaneously have a positive and significant effect on investment interest in the capital market, (2) Financial literacy has a positive and significant effect partially on investment interest in the capital market, (3) Technological progress has a positive and significant effect partially on investment interest in the capital market.   Keywords: Financial Literacy, Technological Progress, Investment Interest
PERAN MEDIASI MENTAL ACCOUNTING DALAM HUBUNGAN ANTARA FINANCIAL KNOWLEDGE DAN FINANCIAL SELF-EFFICACY TERHADAP FINANCIAL BEHAVIOR Made Ayu Desy Geriadi; Putu Lidia Marini; Reyner Frengky Makatita
Jurnal Ilmiah Satyagraha Vol. 8 No. 2 (2025): Jurnal Ilmiah Satyagraha
Publisher : Universitas Mahendradatta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47532/xmjymm58

Abstract

Abstrak – Penelitian ini bertujuan untuk menganalisis pengaruh financial knowledge dan financial self-efficacy terhadap financial behavior dengan mental accounting sebagai variabel mediasi pada mahasiswa di Kota Denpasar. Latar belakang penelitian ini didasarkan pada pentingnya pengelolaan keuangan yang baik di kalangan mahasiswa sebagai kelompok usia produktif yang mulai menghadapi tanggung jawab finansial secara mandiri. Pendekatan kuantitatif digunakan dalam penelitian ini, dengan teknik analisis data menggunakan Partial Least Squares Structural Equation Modeling (PLS-SEM).Pengumpulan data dilakukan melalui survei terhadap 160 mahasiswa aktif dari beberapa perguruan tinggi di Kota Denpasar yang memenuhi kriteria tertentu. Hasil penelitian menunjukkan bahwa financial knowledge dan financial self-efficacy berpengaruh positif dan signifikan terhadap financial behavior. Selain itu, mental accounting juga terbukti memiliki pengaruh langsung terhadap financial behavior dan memediasi hubungan antara variabel independen (financial knowledge dan financial self-efficacy) dengan financial behavior. Temuan ini menegaskan pentingnya aspek kognitif dan psikologis dalam membentuk perilaku keuangan mahasiswa. Implikasi dari penelitian ini menyarankan agar program edukasi keuangan di perguruan tinggi tidak hanya menekankan pada peningkatan pengetahuan, tetapi juga penguatan efikasi diri dan pengembangan keterampilan mental accounting guna menciptakan perilaku finansial yang sehat dan berkelanjutan. Kata kunci: financial knowledge, financial self-efficacy, mental accounting, financial behavior.   Abstract – This study aims to analyze the influence of financial knowledge and financial self-efficacy on financial behavior, with mental accounting as a mediating variable, among undergraduate students in Denpasar City. The background of this research lies in the importance of sound financial management among university students, who are transitioning into financial independence. This study employs a quantitative approach and uses Partial Least Squares Structural Equation Modeling (PLS-SEM) for data analysis. Data were collected through a survey of 160 active undergraduate students from several universities in Denpasar, selected using purposive sampling. The results indicate that both financial knowledge and financial self-efficacy have a significant positive effect on financial behavior. Mental accounting also shows a direct positive effect on financial behavior and mediates the relationship between the independent variables (financial knowledge and financial self-efficacy) and financial behavior. These findings highlight the crucial role of cognitive and psychological factors in shaping students’ financial behavior.The study suggests that financial education programs in universities should not only focus on increasing knowledge but also on strengthening financial self-efficacy and developing mental accounting strategies to foster healthy and sustainable financial behaviors.   Keywords: financial knowledge, financial self-efficacy, mental accounting, financial behavior, university students
Peran Financial Self-Efficacy dalam Memediasi Pengaruh Sikap Keuangan terhadap Pengelolaan Keuangan Pribadi pada Generasi Z: Denpasar Made Ayu Desy Geriadi; Putu Lidia Marini
Widya Manajemen Vol. 8 No. 1 (2026): Widya Manajemen
Publisher : UNHI Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32795/wjw1wg11

Abstract

Generation Z faces challenges in managing their finances effectively amid digital lifestyle shifts, rapid technological development, and increasing access to financial services. A positive financial attitude is expected to encourage individuals to manage their finances wisely; however, poor financial practices among Generation Z are still commonly found. This study aims to analyze the influence of financial attitude on personal financial management, as well as the mediating role of financial self-efficacy among Generation Z in Denpasar City. This research adopts a quantitative approach by distributing questionnaires to 120 Gen Z respondents aged 18–27 years. Data were analyzed using regression and mediation tests through SEM PLS. The results show that financial attitude has a positive and significant influence on personal financial management. Financial self-efficacy also positively affects personal financial management and is proven to mediate the influence of financial attitude on personal financial management. These findings indicate that confidence in managing finances is a crucial psychological factor that strengthens the relationship between financial attitude and financial management ability. This study is expected to serve as a reference for developing financial education programs that focus not only on conceptual understanding but also on strengthening individuals' confidence in managing finances.
Integrasi Innovation dan Customer Relationship Dalam Meningkatkan Marketing Performance Melalui Competitive Advantage Octavianus Sumardana Pratama; Made Mulia Handayani; Made Ayu Desy Geriadi; Cokorda Istri Agung Vera Nindia Putri
Widya Manajemen Vol. 8 No. 1 (2026): Widya Manajemen
Publisher : UNHI Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32795/538nk906

Abstract

Craft products are export commodities that contribute to Bali's economic growth, but have experienced a decline in export value. The increasingly complex dynamics of the craft industry present various strategic challenges for craft businesses in Bali. Considering that craft products not only serve as a source of regional and national income but also constitute a cultural heritage, this requires attention. This study has theoretical innovations regarding the integration of innovation and relationship marketing as intangible resources from the RBV perspective. Furthermore, competitive advantage as a mediating variable in this relationship has rarely been studied specifically in the context of traditional craft products facing the global export market. In this context, Balinese craft businesses are required to increase their competitiveness through the implementation of sustainable innovation and strengthening relationships with customers as an effort to encourage improved marketing performance. This study involved all craft businesses in Bali as the population. The sample size was 96. Data were analyzed using PLS-SEM. The results of the study proved that innovation influences competitive advantage and marketing performance, but the effect was not significant on marketing performance, while customer relationships influenced competitive advantage and marketing performance. In this study, the competitive advantage achieved by Balinese craft businesses.
Co-Authors Ade Maharini Adiandari Amrita, Nyoman Dwika Ayu Anak Agung Istri Agung Ovy Dwijayanthi Anak Agung Istri Agung Ovy Dwijayanthi Artha, I Kadek Arifandi Werdhi Astawa, I Gede Wana Bagus Arya Wijaya Cokorda Istri Agung Vera Nindia Putri Cokorda Istri Agung Vera Nindia Putri Dewi, Sayu Ketut Sutrisna Gede Wirata Hadi Nasbey Handayani, Made Mulia I Dewa Ayu Alit Juliantar I Gede Wana Astawa I Gusti Agung Prabandari Tri Putri I Gusti Agung Prabandari Tri Putri I Gusti Agung Prabandari Tri Putri I Gusti Bagus Wiksuana I Gusti Made Sudika I Komang Sumerta I Made Kartika I Wayan Meryawan I Wayan Suastika Ida Idewa Ayu Monika Willys Saraswati Juliantar, I Dewa Ayu Alit Juliantari, I Dewa Ayu Alit Kadek Ary Purnama Dewi Luh Erynayati Made Mulia Handayani Made Ratna Witari Makatita, Reyner F. Mariani, I Gusti Agung Ayu Martins, Rosena Fatima De Oliveira Ni Kade Devi Sulistiana Ni Ketut Sukanti Ni Luh Ayu Karsini Ni Luh Putu Ening Permini Ni Luh Widyantari Ni Made Yumita Sari Ni Putu Ade Augustyana Barintha Dewi Nyoman Dwika Ayu Amrita Prastha Adyatma Pratama, Octavianus Sumardana Putri, Putu Amanda Angelina Putu Doddy Heka Ardana Putu Gede Denny Herlambang Putu Lidia Marini Putu Lidia Marini Ria Sawitri, Ni Putu Yuliana Sang Ayu Putu Nindia Antika Seminar, Ni Ketut Septiani, Putu Surya Suastini, Ni Luh Putu Sudiyani, Ni Nyoman Sulistiana, Ni Kadek Devi Sumariani, Ni Putu Ayu Tjok Gde Raka Sukawati Tri Putri, I Gusti Agung Prabandari Wijaya, Bagus Arya Wirawan, I Kadek Arya Yudi