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All Journal JURNAL ECONOMIA Jurnal Hospitality dan Manajemen Jasa JAM : Jurnal Aplikasi Manajemen Indonesian Journal of Business and Entrepreneurship (IJBE) MIX : Jurnal Ilmiah Manajemen Jurnal Terapan Abdimas Binus Business Review Nature: National Academic Journal of Architecture MUDRA Jurnal Seni Budaya Jurnal Riset Manajemen dan Bisnis (JRMB) Fakultas Ekonomi UNIAT Jurnal Pengabdian Pada Masyarakat Fokus Ekonomi IJEBD (International Journal Of Entrepreneurship And Business Development) JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) CARADDE: Jurnal Pengabdian Kepada Masyarakat Jurnal Manajemen Pemasaran Jurnal Kreativitas PKM Jurnal Entrepreneur dan Entrepreneurship Jurnal Pendidikan dan Konseling International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal Ilmiah Edunomika (JIE) Review of Management and Entrepreneurship Community Engagement and Emergence Journal (CEEJ) Jurnal Performa : Jurnal Manajemen dan Start-up Bisnis Jurnal Ilmiah Manajemen Kesatuan Ilomata International Journal of Social Science Jurnal Abdimas Kartika Wijayakusuma Jurnal Manajemen dan Kewirausahaan Jurnal Manajemen Perhotelan Journal of Tourism, Culinary, and Entrepreneurship (JTCE) Innovative: Journal Of Social Science Research International Journal of Review Management Business and Entrepreneurship
Thomas Stefanus Kaihatu
Universitas Ciputra
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Journal : Jurnal Manajemen dan Kewirausahaan

 1 
REVEALING THE IMPORTANCE OF GREEN COLLABORATION IN GREEN INNOVATION: ENTREPRENEURIAL MARKETING PERSPECTIVE Darmawan, Esther; Radianto, Wirawan Endro Dwi; Kaihatu, Thomas Stefanus; Utami, Christina Whidya
Jurnal Manajemen dan Kewirausahaan Vol. 27 No. 1 (2025): MARCH 2025
Publisher : Management Study Program, Faculty of Business and Economics, Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/jmk.27.1.1-10

Abstract

Green innovation (GI) is often perceived as unnecessary for companies, while the amount of packaging waste with the potential to pollute the environment continues to increase significantly. Without extraordinary action, this will lead to contamination of ecosystems and a threat to human health. Therefore, this research aimed to explore the role of green collaboration (GC) in enhancing innovation and improving company performance (CP), with a particular emphasis on how the synergy of innovation and collaboration serves as a dimension of entrepreneurial marketing (EM). A quantitative method was used through a survey of 120 division heads and company owners in Indonesia. Moreover, data analysis was conducted using Structural Equation Model (SEM) method with Partial Least Squares (PLS) method. The results showed that both green innovation and green collaboration had a positive impact on company performance. However, green collaboration did not demonstrate a statistically significant moderating effect. This suggests that companies need to consider other strategic alliances to maximize the synergy between green innovation and green collaboration. The results can serve as a guide for companies in designing effective innovation and collaboration strategies to achieve sustainability and competitive advantage. However, a key limitation is that the strategy may not be applicable in another industry.
Co-Authors Abdul Kholick Adrie Oktavio Agung Hariyanto Agung Hariyanto Agustinus Nugroho Agustinus Nugroho Agustinus Nugroho Agustinus Nugroho Alexander Wahyudi Henky Soeparto Alfa Syahputra Amrullah, Muhammad Fajar Aria Ganna Henryanto Astrid Kusumowidagdo Azizurrohman, Muhammad Burhan Bungin Christina Whidya Utami Clarissa Listya Susilo Darmawan, Esther Denny Bernardus Devina Florentina Dewa Gde Satrya Dewa Gde Satrya Dewi Chandra Dewi Mustikasari Immanuel Dwi Anna Kristanti Dyah Kusuma Wardhani Dyah Kusuma Wardhani Ellen Lawrencia Yahya Endo Wijaya Kartika Endo Wijaya Kartika Endo Wijaya Kartika Enny Istanti Fahmi Jaya Yulfiansyah Fazar Abdul Razaq Fransisca Laurentinus Giovani Gutama Graciana Eveline Andriani GS , Achmad Daengs Hanifah, Haniruzila Hardjono, Retno Kusumastuti Harwin Sukamto Heriyanto, Carolina I Dewa Gde Satrya Widyaduta Karina Enny Agustina Kezia Victory Purwadi Laij Victor Effendi Lazuardi, Mohammad Isma Lexi Pranata Budidharmanto Liana Liana Liliana Dewi Malik Cahyadin Melania Rahadiyanti Meliana Christianti Hermanto muhammad aluf ma' lufie Mu’min, Halek Nasution, Ali Napiah Natalia, Jennifer Nusantara, Muhammad Akhva Aulia Olivia Tjandra Praditya, Dhemas Arya Praditya Purwadi, Kezia Victory Putra Utama, I Putu Indra Ariestha Rakha Hendra Maryanto Rizki Adityaji Riznika, Irzal Samuel Sutanto Satria, Sandi Shienny Megawati Sutanto SHOLIHAH, RIFATUS sisca soetanto Sundring Pantja Djati Sutanto, Verrell Sutrisno, Timotius F. C. W. Swari, Ida Ayu Indira Toreh, Fabio Ricardo Tri Andjarwati, Tri Utami, Christina Widya Verina Wijaya Wendra Hartono Wirasti, Norma Wirawan ED Radianto Yopy Junianto Yoseva Maria Pujirahayu Sumaji Yoshua Junarto Yulianto Suryo Adi