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All Journal PIRAMIDA Buletin Udayana Mengabdi E-Journal of Tourism Jurnal IPTA Jurnal Kajian Bali Jurnal Master Pariwisata (JUMPA) Udayana Journal of Social Sciences and Humanities (UJoSSH) Jurnal Ilmiah Hospitality Management

I Wayan Suardana

Program Studi Industri Perjalanan Wisata Fakultas Pariwisata, Universitas Udayana

Author-ID : 2950593

Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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FAKTOR FAKTOR YANG MEMPENGARUHI LAYANAN RESERVASI HOTEL DI PT. BALI MEGAH WISATA TOUR AND TRAVEL Si Gede Ngurah Bramantya Agustiano; I Made Kusuma Negara; I Wayan Suardana
Jurnal IPTA (Industri Perjalanan Wisata) Vol 4 No 1 (2016): Jurnal IPTA (July 2016)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

This study aims to determine the factors that influence hotel reservation service at Bali Megah Wisata Tour and Travel and a contributing factor dominant in hotel reservation service at Bali Megah Wisata Tour and Travel. The respondents in this study use purposive sampling technique in which the criteria are tourists who have made hotel reservation at Bali Megah Wisata Tour and Travel, with the total sample of 190 respondents. Questionnaires were used to collect data have been tested for validity and reliability. The data analysis which is used to answer the hypothesis of this study is factor analysis. The results of factor analysis showed that 5 factors affecting hotel reservation service at Bali Megah Wisata Tour and Travel are structur and ease of use factor with eigen value 6,492, reputation and security factor with eigen value 2,671, usefulness factor with eigen value 2,497, information content factor with eigen value 1,889 and responsiveness and personalization factor with eigen value 1,059. Structure and ease of use factor is a contributing factor dominant in hotel reservation service at Bali Megah Wisata Tour and Travel.

KARAKTERISTIK, MOTIVASI DAN NIAT WISATAWAN SURFING DI PANTAI KECAMATAN KUTA UTARA Ni Putu Windy Pramita; I Wayan Suardana; Luh Gede Leli Kusuma Dewi
Jurnal IPTA (Industri Perjalanan Wisata) Vol 5 No 1 (2017): Jurnal IPTA (July 2017)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Black sandy beach tourist attraction of Kuta Northen region that is Batu Bolong beach and Batu Mejan beach which has potential a beautifull oncean, sunset, sunbathing and surfingthe purpose of this study was to determinethe characteristics, motivasi, and intentions rating surfing at Kuta Northen beach. The method used observation, questionnaires, interviews, literature study, and documentation. 213 respondens rating surfing with quantitative descriptive and regression linier analisys. The result obtained in this study are based on age characteristics surfing travelers will see the most travelers age between 18-29 years, male gender, country of origin Australia, and is a businessman, a master degree educational level, and marital status is not married. Surfing tourist motivation using push and pull factor with the highest scores on the social interaction. And Intention surfing tourist with the highest score there is positive world of mouth with Variabel tourist have the effect of 13,20% with a probability level of sig. 0,000, the motivation positive and significant efeect on the intention tourist but in small quantities. Therefore to improve the intention tourist come to the beach district of north kuta from the motivation pull and push should also improve the quality of beaches such as keeping the beach becomes the most importans thing that will directly make tourist feel comfortable. advice for managers is to add a lifeguard to keep the beach.

PERAN PENGALAMAN SEBAGAI PEMODERASI PADA PENGARUH PENGETAHUAN DAN SIKAP WISATAWAN MANCANEGARA TERHADAP KEPUTUSAN PEMBELIAN PRODUK WELLNESS TOURISM DI KAWASAN WISATA UBUD, KABUPATEN GIANYAR Dewa Putu Kiskenda Erwanda P.; I Wayan Suardana; Luh Gede Leli Kusuma Dewi
Jurnal IPTA (Industri Perjalanan Wisata) Vol 3 No 2 (2015): Jurnal IPTA (December 2015)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Pariwisata wellness utamanya Spa di kawasan wisata Ubud tumbuh pesat mencapai 54,17 % (dalam 3 tahun terakhir) dengan jumlah sebanyak 96 Spa dengan kategori Day Spa dan Hotel and Resort Spa. Industri Spa di Ubud sebagai industri pariwisata yang akan diunggulkan kedepannya penting dalam selalu memenuhi permintaan wisatawan dengan output terciptanya keputusan pembelian secara berkelanjutan. Pengambilan keputusan sangat erat kaitanya dengan keterlibatan psikologis, favoritism dan sense of goodwill yang awalnya muncul dari internal diri wisatawan, oleh karenanya penting dilakukan penelitian dengan pendekatan pada pengetahuan, sikap dan sekaligus mengukur peran pengalaman dalam memperkuat pengaruh pengetahuan dan sikap terhadap keputusan pembelian produk wisata Spa di Ubud. Sampel dalam penelitian ini ditentukan secara purposive yaitu wisatawan mancanegara yang membeli produk layanan Spa di kawasan wisata Ubud sebanyak 250 wisatawan. Sedangkan analisis data yang dilakukan meliputi analisis deskriptif, analisis pengujian instrumen data dan Moderated Regression Analysis (MRA) dengan menggunakan pendekatan interaksi. Hasil penelitian menunjukan bahwa (1) pengalaman secara signifikan berperan sebagai pemoderasi yang memperkuat pengaruh antara pengetahuan terhadap keputusan pembelian dan (2) pengalaman juga secara signifikan sebagai pemoderasi yang memperkuat pengaruh sikap terhadap keputusan pembelian produk wisata Spa di kawasan wisata Ubud.

ANALISIS STRATEGI PEMASARAN KAIN ENDEK BALI SEBAGAI INDUSTRI PARIWISATA KREATIF (STUDI KASUS DENPASAR) Deannisa Hakika Putri; I Wayan Suardana; I GPB. Sasrawan Mananda
Jurnal IPTA (Industri Perjalanan Wisata) Vol 3 No 2 (2015): Jurnal IPTA (December 2015)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Sebagai daerah tujuan wisata dengan jumlah kunjungan wisatawan terbanyak nomor dua di Indonesia, Bali perlu menyediakan fasilitas pariwisata yang baik. Begitu juga dalam hal cinderamata. Cinderamata memiliki nilai emosi yang tinggi karena cinderamata dapat memberikan kenangan bagi wisatawan yang membuat wisatawan ingin mengunjungi kembali daerah tujuan wisata tersebut. Peraturan Menteri Pariwisata dan Ekonomi Kreatif menyatakan bahwa industri kreatif dapat berkontribusi untuk meningkatkan Produk Domestik Bruto (DBP) nasional yang diperoleh dari nilai tambah yang dihasilkan oleh 14 industri kreatif, salah satunya adalah industri kerajinan. Karena itulah perlu dilakukan penelitian tentang strategi pemasaran untuk industri kreatif Kain Endek Bali sebagai cinderamata khas Bali dengan fokus Kota Denpasar. Metode pengumpulan data yang digunakan adalah observasi, wawancara dan studi kepustakaan. Teknik analisis data yang digunakan adalah analisis deskriptif kualitatif yang dianalisis dengan bauran pemasaran meliputi produk, harga, promosi, dan distribusi. Kemudian dipadukan dengan Analisis SWOT. Hasil penelitian ini menunjukkan bahwa strategi yang dapat diterapkan adalah; SO mempertahankan kualitas produk dan aktif mengikuti pameran-pameran, ST meningkatkan mutu produk dan tetap menggunakan sistem distribusi langsung, WO memperbaiki ruang produksi dan WT membuka cabang di daerah lain. Saran yang dapat diberikan adalah bekerjasama dengan agen perjalanan, pemerintah agar konsisten dalam mendukung kelestarian Kain Endek Bali, mempertahankan kualitas produk, dan mengemas hasil produksi dengan lebih menarik.

PENGARUH DIGITAL MARKETING DAN BRAND AWARENESS TERHADAP KEPUTUSAN PEMBELIAN PADA STARTUP BIKE RENTAL BANANAZ BALI Alicia Sastra Millenium; I Wayan Suardana; I Made Kusuma Negara
Jurnal IPTA (Industri Perjalanan Wisata) Vol 9 No 1 (2021): Jurnal IPTA (July 2021)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/IPTA.2021.v09.i01.p17

The increase in international tourist every year on the island of Bali is used by tourism entrepreneurs to help the government increase regional and the state revenues. The need for transportation for travel activities provides an opportunity for Bananaz Bali to launch the first rental application in Bali. Based on Start-up, Bananaz Bali applies digital marketing and is also assisted by implementing brand awareness activities. This study requires 75 respondents with the criteria of over the age of 18 years old, and have already used Bananaz Bali services. All the data collected through questionnaires and then processed using data analysis techniques SEM Partial Least Square. The results of this study are: 1) There is a positive and significant relationship between digital marketing variable and brand awareness. 2) There is a negative and insignificant relationship between digital marketing variable on purchasing decisions. 3) Against a positive and significant relationship between brand awareness and purchasing decisions.

PENGARUH FAKTOR KUALITAS PELAYANAN BIRO PERJALANAN WISATA TERHADAP KEPUASAN WISATAWAN PADA PAKET WISATA BULAN MADU KE BALI Dwi Widya Mandasari; I Ketut Suwena; I Wayan Suardana
Jurnal IPTA (Industri Perjalanan Wisata) Vol 4 No 1 (2016): Jurnal IPTA (July 2016)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

okus dari penelitian ini adalah pengaruh faktor kualitas pelayanan biro perjalanan wisata terhadap kepuasan wisatawan pada paket wisata bulan madu ke Bali. Tujuan penelitian ini adalah untuk mengetahui: (1) faktor yang menjadi penentu dari kualitas pelayanan pada paket wisata bulan madu ke Bali, (2) faktor yang dominan dalam kualitas pelayanan pada paket wisata bulan madu ke Bali, dan (3) pengaruh kualitas pelayanan terhadap kepuasan wisatawan pada paket wisata bulan madu ke Bali. Lokasi penelitian dilakukan di tempat wisata Ubud, Pantai Jimbaran, Kintamani, dan Bedugul. Dari tempat tersebut, dijumpai biro perjalanan wisata yang sedang menyelenggarakan paket wisata bulan madu ke Bali, antara lain Hana Tour and Travel, Bali Suci Tour and Travel, Korean Travel, My Bali Tour serta Triangle Tour and Travel. Teknik penentuan sampel menggunakan Slovin dengan mengambil 100 wisatawan yang sedang menggunakan paket wisata bulan madu ke Bali, dan teknik yang digunakan Judgment Sampling.Wisatawan yang menggunakan paket wisata bulan madu 55% berasal dari Indonesia dan 45% berasal dari mancanegara.. Teknik analisis data menggunakan analisis kualitatif dan kuantitatif. Analisis kuantitatif digunakan pada analisis faktor dan regresi sederhana. Hasil analisis faktor menunjukkan bahwa lima (5) variabel kualitas pelayanan TERRA dari Parasuraman (1985) antara lain Tangible/bukti langsung, Empathy/empati, Reliability/keandalan, Responsive/daya tanggap, Assurance/jaminan, merupakan faktor dari kualitas pelayanan pada paket wisata bulan madu ke Bali. Nilai eigen value dari faktor Tangible/bukti langsung = 2.694, Empathy/empati dengan eigen value = 2.254, Reliability/keandalan dengan eigen value = 1.991, Responsive/daya tanggap dengan eigen value =3.107, dan Assurance/jaminan dengan eigen value = 4.176. Faktor yang dominan dalam kualitas pelayanan pada paket wisata bulan madu ke Bali adalah faktor jaminan/assurance. Hasil dari uji regresi sederhana di dapat nilai R square sebesar 0,64. Ini berarti pengaruh variabel kualitas pelayanan terhadap kepuasan wisatawan sebesar 64%. Sedangkan sisanya sebesar 36% dipengaruhi oleh variabel lain yang tidak masuk dalam model penelitian. Diharapkan bagi biro perjalanan wisata yang menjual paket wisata bulan madu ke Bali dapat lebih memperhatikan faktor jaminan/assurance. Karena faktor jaminan merupakan faktor penentu dari kepuasan wisatawan yang menggunakan paket wisata bulan madu ke Bali.

PENGARUH KUALITAS JASA TERHADAP KEPERCAYAAN DAN KEPUASAN PADA TOURIST INFORMATION CENTRE SURABAYA Kurnia Maharani Putri; I Wayan Suardana; Ni Putu Eka Mahadewi
Jurnal IPTA (Industri Perjalanan Wisata) Vol 7 No 1 (2019): Jurnal IPTA (July 2019)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Tourist Information Centre is one of the important tourism supporting facilities in a tourist destination precisely in the city of Surabaya. The purpose of this study to determine the effect of service quality from the Tourist Information Center to the trust and satisfaction of tourists who visit. This research was conducted at the Tourist Information Center of Surabaya City. Types of data used are qualitative and quantitative data, data collection using questionnaire method, interview and observation. Determination of sample is done by purposive sampling whereas sampling method using representative method of number of indicator multiplied 5 until 10 with get result of 180 tourist. The collected data were analyzed by path analysis method using PLS.The result of the research shows that service quality has significant effect to trust havin gprobability value <0,05, service quality have significant influence to satisfaction with probability value <0,05 and trust have significant effect to satisfaction with probability value <0,05. It states that all hypotheses are accepted. The trust variable proves to be an intervening of 0.6873 which means that variable increasing trust will be a good bridge to the relationship between service quality and satisfaction. The suggestion to increase Tourist Information Center in order to facilitate the access of tourists in obtaining in formation about tourism. And more to place the location to be easily known by tourists.

ANALISIS KEPUASAN WISATAWAN DOMESTIK PADA ATRAKSI DOLPHIN DI PANTAI LOVINA, BULELENG Kadek Ayu Antari; I Wayan Suardana; LGLK. Dewi
Jurnal IPTA (Industri Perjalanan Wisata) Vol 8 No 1 (2020): Jurnal IPTA (July 2020)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Lovina beach is known for the dolphin attraction. Watching dolphin attraction, tourists were transported by boat. As a provider, the helmsman tried to give the best of service to the tourists. However, there were various views of both positive and negative opinions from tourists regarding the services rendered during used. Thus, it must be known to be the dosmetic tourist satisfaction using boat service at Lovina Beach. Data collected by the method of observation, interviews, questionnaires, documentation and literature study. Determination of the sample using purposive sampling technique. Data analysis techniques using customer satisfaction index and importance performance analysis in the form of a Cartesius diagram. The results show that the level of tourist expectation is 4.28 which means it is in the very important category. Furthermore, the value of the captain's performance level obtained a value of 3.77 which was categorized as good. Calculation of the gap value shows the gap between the level of expectation and the level of performance with the acquisition of a value of -0.51. Analysis of the level of tourist satisfaction based on the calculation of the customer satisfaction index shows that tourists are satisfied with a value of 75.54%. There are 4 indicators that need to be prioritized to be improved, including the availability of life jackets, responsibility for the safety of tourists, a sense of security while using a boat and the helmsman has the ability to create good relationships with tourists.

PREFERENSI WISATAWAN MILENIAL MANCANEGARA KE BADUNG, BALI Ni Kadek Mia Ayu Saputri; I Made Kusuma Negara; I Wayan Suardana
Jurnal IPTA (Industri Perjalanan Wisata) Vol 8 No 1 (2020): Jurnal IPTA (July 2020)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

In this era of tourism activities become a trend for the millennial generation. In tourism activities, of course, there are considerations in choosing an object as a destination for a tour or referred to as a reference. Tourist preferences need to be known to measure how much tourist interest in a tourist attraction. Badung, Bali is one of the biggest destinations for foreign tourists. The purpose of this study was to determine the characteristics, preferences, and attitudes of milenial tourists in choosing a tourist attraction in Badung. Data analysis techniqes used in this study is observation, questionnaire. Quantitative descriptive data analysis technique with the calculation of cross-tabulation and chi-square analysis and ideal point models. A total of 120 respondents were selected purposively, namely milenial foreign tourists aged 18 - - 37 years. The characteristics of milenial tourists in this study the majority are aged 25 - - 30 years, Country of origin Australia, last high school education, unmarried status, aiming for a vacation, staying 4 - - 7 days, first visit, traveling with friends. The preferences of milenial tourists there are 9 preferences, among others, tourist activities where tourists choose to look around, on milenial tourists choose villas, where to eat millennial tourists choose restaurants, and on transportation, millennial tourists choose family cars. On Sosial Media used by tourists choosing Instagram, when using Sosial Media tourists choose 4 - - 6 hours, when uploading photos of millennial tourists choose a few hours after editing photos, on information sites used by millennial tourists choose Google, and on photo capture tools that are used by millennial travelers to choose mobile phones. The attitude of millennial tourists in this study is that Badung has a tourist attraction that can be interpreted as good millennial tourist attitudes.

EFEKTIVITAS PROMOSI TIKET.COM TERHADAP KEPUTUSAN WISATAWAN DOMESTIK DALAM PEMBELIAN TIKET PESAWAT MENUJU BALI Luh Putu Riska Riana Paramita; I Wayan Suardana; I Made Sendra
Jurnal IPTA (Industri Perjalanan Wisata) Vol 6 No 2 (2018): Jurnal IPTA (December 2018)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

The purpose of this study is to determine the effectiveness of promotion Tiket.com through several stages, such as: identification dimensions empathy, persuasion, impact, and communication. Further reviewed how the effectiveness of promotion Tiket.com it can affect the decision to buy air tickets to Bali. Data collection techniques used obeservation, interviews, questionnaires, literature studies and documentation. Data collection techniques use non-probability sampling with accidental sampling procedure. The analysis technique used quantitative descriptive analysis and multiple linear regression analysis. The result of this study shows that the dimension of empathy (x1) has a positive and significant effect of 0.001 on buying decisions (y), persuasion dimension (x2) has a positive and significant effect of 0.001 on buying decisions (y), impact dimension (x3) significant 0,041 to the buying decision (y) and the last dimension of communication (x4) have a positive and significant effect of 0.000 on buying decision (y). From the EPIC model is the face of communication is the biggest factor influencing the decision of tourists to buy ticket through the website Tiket.com. This is because the communication contained in promotion Tiket.com easy to understand and attached to the memory of tourists to use the website Tiket.com when buying air tickets if want to travelling.

Co-Authors AA. Sagung Amega Indra Theresa Ade Prawita Sari Aida Lousie Tenden Rompis Alicia Sastra Millenium Amanda Hanna Ramadhanty Anggun Raswati ARIANI. N. M., Bayu Anggriawan Citra Yanti Pakpahan Deannisa Hakika Putri Dewa Putu Kiskenda Erwanda P. DWI SURYANTO Dwi Widya Mandasari Ghannez Novaldi Loreza Hibatullah, Naufal I Gusti Agung Ayu Suartini I Gusti Made Krisna Erawan I Gusti Ngurah Sudisma I Gusti Putu Bagus Sasrawan Mananda I K. SUATHA I Ketut Suada I Ketut Suwena I Komang Gde Bendesa I Made Gede Darma Susila I Made Pradnya Sutara I Made Sendra I Made Sukada I Made Weda Satia Negara I Nyoman Darma Putra I NYOMAN MANTIK ASTAWA I Nyoman Suarsana I Nyoman Suartha I Nyoman Sudiarta I Putu Andre Adi Putra Pratama I.H. Utama I.W. Batan I.W. Darsana Ida Bagus Ngurah Swacita Juniarta, Pande Putu Kadek Ayu Antari Kadek Karang Agustina Kadek Nova Prasetyo Kurnia Maharani Putri Luh Gede Leli Kusuma Dewi Luh Putu Riska Riana Paramita M.D. Rudyanto Made Antara Made Antara Made Antara MADE KUSUMA NEGARA Mutiara Firdausy Hakim N M. Ariani N.G.A.S. Dewi N.M. Ariani Nasution, Annio Indah Lestari NGAS. Dewi Ni Gusti Ayu Susrami Dewi Ni Kadek Mia Ayu Saputri Ni Made Ariani Ni Made Sofia Wijaya Ni Putu Eka Mahadewi Ni Putu Rika Sukmadewi Ni Putu Windy Pramita Ni Wayan Nonik Ismayanti Ni Wayan Ria Agustini Ni Wayan Setyaningsih Nyoman Ariana Patera I Made Porajow, Christine Patricia Elvano Putu Agus Wikanatha Sagita Putu Ayu Sisyawati Putriningsih Riza Bella Anggreani Saroyeni Piartini Si Gede Ngurah Bramantya Agustiano Susana Santi Jaimun T. Sari Nindia Tjokorda Sari Nindhia Topan Raditya Winda Leonita Yohanis Umbu Roru

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