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All Journal PIRAMIDA Buletin Udayana Mengabdi Jurnal Kajian Bali Jurnal Master Pariwisata (JUMPA) Udayana Journal of Social Sciences and Humanities (UJoSSH) Jurnal Ilmiah Hospitality Management Open Access DRIVERset Jurnal IPTA (Industri Perjalanan Wisata)

I Wayan Suardana

Program Studi Industri Perjalanan Wisata Fakultas Pariwisata, Universitas Udayana

Author-ID : 2950593

Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Antesenden Kepuasan dan Konsekuensi Terhadap Loyalitas Wisatawan Nusantara ke Daya Tarik Wisata Ulun Danu Beratan Tabanan I Made Gede Darma Susila; I Wayan Suardana; I Nyoman Sudiarta
JURNAL MASTER PARIWISATA Volume 08, Nomor 02, Januari 2022
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2022.v08.i02.p15

Ulun Danu Beratan is one of the mascots of the global image of Bali tourism. This can be influenced by the quality of the attraction that makes tourists feel satisfied with their visit and want to visit again. The purpose of this study is to determine the relationship between quality and image on tourist satisfaction and loyalty to tourist attractions directly or indirectly. This study uses a quantitative approach by taking a sample of 100 domestic tourists with an accidental sampling technique. Then the data was analyzed using the SmartPLS version 3.0 software. The results of this study indicate that (1) quality does not affect the loyalty of Nusantara tourists while the image of attractiveness has a significant influence; (2) quality and image affect loyalty; (3) satisfaction affects loyalty; 4) satisfaction partially mediates quality and loyalty; (5) and satisfaction partially mediates image and loyalty of domestic tourists who visit the Ulun Danu Beratan Tourist Attraction. Keywords: Tourist attraction quality, image, satisfaction, loyalty, domestic tourists.

Customer Experience, Kepuasan Wisatawan dan Loyalitas Wisatawan di Floating Market Lembang Bandung Naufal Hibatullah; I Wayan Suardana; I Nyoman Sudiarta
JURNAL MASTER PARIWISATA Volume 08, Nomor 02, Januari 2022
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2022.v08.i02.p06

Problems that arise in the Lembang Floating Market with the presence of new competitors for man made tourist destinations in the city of Bandung which have caused a decrease in tourist visits to Lembang Floating Market and also the inability of the Lembang Floating Market to provide a positive experience for tourists who come who are dissatisfied. Therefore, this study aims to 1) explain the influence of customer experience on tourist satisfaction at the Lembang Floating Market, 2) the influence of tourist satisfaction on their loyalty to the Lembang Floating Market, 3) the influence of customer experience on tourist loyalty at the Lembang Floating Market, 4) to explain the influence of customer experience on tourist loyalty through tourist satisfaction. The sample in this study was 100 respondents from domestic tourists. Determining respondents based on accidental sampling and the data analysis method used is a quantitative approach in the form of a structural equation model (SEM) with the SmartPLS version 3.0 analysis tool which is measured using a Likert scale. The results of this study indicate that a) customer experience has a positive and significant effect on tourist satisfaction, b) tourist satisfaction has a positive and significant effect on tourist loyalty, c) customer experience has a positive and significant effect on tourist loyalty at Floating Market Lembang Bandung, d) customers experience has a positive and significant effect on tourist loyalty through tourist satisfaction. Suggestions for the manager of the Lembang Floating Market is to maintain and improve the customer experience obtained by visiting tourists because this strategy will have a positive effect on tourist satisfaction and loyalty in the future. Keywords: Customer Experience, Tourist Satisfaction, Satisfaction, Tourist Loyalty.

Faktor yang Mempengaruhi Kepuasan Wisatawan Berkunjung di Serangan Denpasar Bali I Made Weda Satia Negara; I Nyoman Sudiarta; I Wayan Suardana
JURNAL MASTER PARIWISATA Volume 06, Nomor 01, Juli 2019
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2019.v06.i01.p07

Serangan located in South Denpasar is a tourist destination, visited by many foreign and domestic tourists. The purpose of this study is to determine the characteristics of tourists and seeking the dominant factors affecting the satisfaction of tourists visiting tourist attractions in Serangan. This study uses a survey research design with a sample of 180 respondents. By using a factor analysis technique and processed using the IBM SPSS version 23. The results of the factor analysis have been identified that there are six factors form the satisfaction of tourists visiting tourist attractions in Serangan. First Factors include the beach, the attractive scenery , the peace and quiet and the tourist attraction factor. Factors 2 namely, hygiene, cultural activity, sports activity and information factors. Factors 3 namely, weather, food and cost factor. Factors 4 encompass lodging, historical place, attractive village and access factor. Factors 5 are the boat service and the local community life factor. Factor 6 is safety. From these 6 groups of factors found that the most dominant is beach factor which has influenced the satisfaction of tourists visiting tourist attractions in Serangan. Based on the findings of this study, it is hope that the government preserves the main factors forming the satisfaction of tourists who visit the tourist attraction in Serangan island.Keywords: Satisfaction, Attraction, Tourists, Serangan.

Pengaruh Perceived Value terhadap Intention to Comply Pengunjung Museum Negeri Provinsi Sulawesi Utara Christine Patricia Elvano Porajow; Made Antara; I Wayan Suardana
JURNAL MASTER PARIWISATA Volume 07, Nomor 02, Januari 2021
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2021.v07.i02.p08

The phenomenon of an increase in foreign tourist visitors in the North Sulawesi Province State Museum is an urgency factor to do this research as a form of evaluation of consumption patterns related to sustainable behavior when visiting, especially in crowded situations with low levels of supervision. The purpose of this study was to determine the extent to which visitor value consumption takes a role in museum sustainability through intention to comply. Primary research data obtained from questioners, observations, and interviews with the accidental sampling method on 100 respondents of foreign tourists. This research uses a quantitative approach SEM - Smartpls 3.0 which is assessed through a Likert scale. The results of statistical data analysis show that motivation, consumer perceived value, and satisfaction significantly influence the intention to comply with foreign tourists on the rules in the museum and consumer perceived value is the dominant variable affecting satisfaction, therefore the museum is obliged to manage and facilitate consumption value through visitor perceptions museum. Keywords: Museum visitor motivation, Consumer perceived value visitors, Museum visitor satisfaction, Intention to comply museum visitors

POTENSI DAN PENGEMBANGAN DESA WISATA SURANADI DI KECAMATAN NARMADA KABUPATEN LOMBOK BARAT Ni Putu Rika Sukmadewi; I Nyoman Darma Putra; I Wayan Suardana
JURNAL MASTER PARIWISATA Volume 05, Nomor 02, Januari 2019
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2018.v05.i02.p12

Indonesia has many areas with the various tourism potentials but faces obstacles in the management, one of them is Suranadi Tourism Village in Narmada District, West Lombok Regency. This research aimed to analyze 1) the potential and tourism management system in Suranadi Tourism Village; 2) internal and external factors affecting the development of Suranadi Tourism Village; 3) the development strategy of Suranadi Tourism Village. This research applies some theories such as tourism destination development theory by Cooper (1993), irridex theory by Doxey (1976), and tripartite attraction design theory by Gunn (1972). This research used qualitative approach with descriptive method. Data obtained through interviews and observation. The method of data analysis in this research is by qualitative data analysis and SWOT analysis. The results showed that the potential of Suranadi Village as a cultural tourism village that is the potential of nature and culture. The various of potentials in the Suranadi Tourism Village as a whole has not managed professionally and optimally so that economic benefits are not fully felt for local community. The results of SWOT matrix analysis showed that there are four alternative strategies generated such as SO strategy (Strengths-Opportunities), ST strategy (Strengths-Threats), WO strategy (Weaknesses-Opportunities), WT strategy (Weaknesses-Threats). Keywords: tourism potential, development strategy, Suranadi Tourism Village, SWOT

CORPORATE SOCIAL RESPONSIBILITY RESOR NIHIWATU SEBAGAI BENTUK PENGEMBANGAN EKOWISATA DI KABUPATEN SUMBA BARAT Yohanis Umbu Roru; I Nyoman Darma Putra; I Wayan Suardana
JURNAL MASTER PARIWISATA Volume 04, Nomor 02, Januari 2018
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2018.v04.i02.p02

The research aimed to investigate (1) CSR program conducted at Nihiwatu Resort, (2) factors that drive the implementation of CSR, and (3) implementation impact of CSR in ecotourism development in West Sumba Region. Data analysis was done descriptively qualitativeby applying stakeholder theory, theory of legitimacy, theory of corporate citizenship and impact theory. The results showed that CSR activities run by Nihiwatu Resort were not only incidental CSR but a sustainable one.The driving factors of CSR were as a form of moral obligation, to improve the company image, and to gain pro t. The social impacts were gaining government support and publicacceptance, proximity to health services; and easy access to clean water. Economic impacts include creating employment opportunities and improving economic structures. While the ecological impacts of the CSR programs are the the minimization of energy consumption generated through the use of vernacular concepts in all existing properties.

The Impact of Direct Expenditures of Diving Tourism Towards The Economy of Coastal Balinese I Wayan Suardana; Saroyeni Piartini; Ni Made Ariani
Udayana Journal of Social Sciences and Humanities Vol 1 No 2 (2017): UJoSSH, September 2017
Publisher : Research and Community Services Institutes of Udayana University

This research illustrates the extent of correlation between the local economy and marine ecosystem services. Apart from being recreational destinations oriented to the economy, Tulamben and Pemuteran are places where coral reefs ecosystem grows and develops. Hence, it needs to be properly conserved. This study found the estimated number of tourists who dive and snorkel in these two areas, it reaches 297.752 per year, with actual annual expenditures amount to US$ 283.2 million. The economic impact of the whole diving tourism in Tulamben and Pemuteran approximately ranges from US$ 396.4 million to US$ 1.059.7 million per year. The high economic value achieved by the government and the local communities as a whole indicates a significant increase of diving activities in both areas. This result suggests that local economy and marine ecosystem services are closely related. However, tourism and the perception aroused about the environmental issues and values not only provide opportunities for macro business improvement but also pose a threat to the sustainability of the underwater ecosystem.

MODEL KONSEPTUAL PERILAKU WISATAWAN MANCANEGARA PADA SUATU DESTINASI PARIWISATA: STUDI KASUS BALI SEBAGAI DESTINASI PARIWISATA INTERNASIONAL I Nyoman Sudiarta; I Wayan Suardana
Jurnal Ilmiah Hospitality Management Vol 5 No 1 (2014)
Publisher : Institut Pariwisata dan Bisnis Internasional

Understanding consumer behavior is an important entity in the marketing strategy, particularly in tourism destination marketing strategy. This study is a preliminary study to understand the behavior of foreign tourists at a tourist attraction in Bali, especially Sangeh tourist attraction, Kintamani and Besakih (SAKIBE). Aims to study the behavior of tourists after visiting the tourist attraction in Bali. This study uses two approaches or a combination of qualitative methods (exploratory) and quantitative (confirmatory). Exploratory studies conducted with activities focus group discussion (FGD), with tourism stakeholders especially with ASITA and HPI. The population in this study were foreign tourists who visited the three major tourist attraction of the sample size using Sugiyono, 2013 approach. While the focus group presents 8-12 resource in accordance with the rules Malhotra (2002: 351); Jennings (2001: 172). Each location will take a sample of 40, 30 and 30 on each tourist attraction that is Sangeh, Kintamani and Besakih. Data collection confirmatory studies using questionnaires given to tourists who have been in three of the major tourist attraction.Â Â Â Â Â Â Â

MULTIDIMENSIONAL SCALING: STRATEGI MEMASARKAN DESTINASI PARIWISATA BALI I Nyoman Sudiarta; I Wayan Suardana; Nyoman Ariana
Jurnal Ilmiah Hospitality Management Vol 5 No 1 (2014)
Publisher : Institut Pariwisata dan Bisnis Internasional

Various strategies used by the company, organization, and a tourism destination to be able to win the competition and retain customer loyalty even increase. This paper aims to develop a research model using one of the multivariate analysis tool that call Multidimensional Scaling (MDS) and Coresponden Analysis (Anacor) so that it can be known the position of 12 tourist attraction in Bali, namely the similarities, differences and preferences of domestic tourists. Twelve of tourist attraction in Bali, Kuta and Sanur is the attractiveness of the most known and desirable while the less popular and less known is Medewi beach. Medewi Beach perceived as a tourist attraction because of its location differs considerably compared with Kuta. Tourist attraction which is also considered to have to be defferent is Tanah Lot and Sanur. While the rest are considered to have equal or proximity including Tanjung Benoa, Tulamben, Kuta, Nusa Dua and Ubud. Tanah Lot and Ubud are considered to have more advantages in terms of art and culture and spiritual destination.

Atribut Destinasi, Persepsi Risiko, Kepercayaan, dan Niat Berkunjung Wisatawan ke Pulau Nusa Penida Klungkung Bali pada Masa Pandemi Covid-19 I Wayan Suardana; Yohanes Kristianto
Jurnal Kajian Bali (Journal of Bali Studies) Vol 12 No 2 (2022): Volume 12 No. 2. Oktober 2022
Publisher : Pusat Kajian Bali Universitas Udayana

This research aimed to analize tourist satisfaction and trust in influencing tourist behavior intentions of visiting tourists to Nusa Penida Island Klungkung Bali during the Covid-19. The theory of consumer behavior is used with several concepts namely concept of destination attributes, trust, perceived risk, and behavioral intentions of tourists. This research was designed with a quantitative approach with a survey method of 100 foreign tourists visiting Nusa Penida. The data were analized by Partial Least Square (PLS). The results show that tourism attributes have a positive and significant effect on tourist trust revisit intentions. The tourist trust has a positive significant effect on revisit intentions. Perceived risks have a positive and significant effect on tourist trust and revisit intentions. This research foud out that tourists traveling do not want to take the risk in these activities. Based on these results, it can be suggested to increase the role of trust in mediating the relationship between perceived risk and revisit intention.

Co-Authors AA. Sagung Amega Indra Theresa Ade Prawita Sari Ahmad Al’Aliyyu Aida Lousie Tenden Rompis Alicia Sastra Millenium Amanda Hanna Ramadhanty Anggun Raswati ARIANI. N. M., Bayu Anggriawan Citra Yanti Pakpahan Deannisa Hakika Putri Dewa Putu Kiskenda Erwanda P., Dewa Putu DWI SURYANTO Dwi Widya Mandasari Fredella Eris Putri Krispian Ghannez Novaldi Loreza Hibatullah, Naufal I Gusti Agung Ayu Suartini I Gusti Made Krisna Erawan I Gusti Ngurah Sudisma I Gusti Putu Bagus Sasrawan Mananda I K. SUATHA I Ketut Suada I Ketut Suwena I Komang Gde Bendesa I Made Gede Darma Susila I Made Pradnya Sutara I Made Sendra I Made Sukada I Made Weda Satia Negara I Nyoman Darma Putra I NYOMAN MANTIK ASTAWA I Nyoman Suarsana I Nyoman Suartha I Nyoman Sudiarta I Nyoman Sunarta I Putu Andre Adi Putra Pratama I PUTU SUDANA I.H. Utama I.W. Batan I.W. Darsana Ida Bagus Ngurah Swacita Ignatius Cahyanto Juniarta, Pande Putu Kadek Ayu Antari Kadek Karang Agustina Kadek Nova Prasetyo Kurnia Maharani Putri Luh Gede Leli Kusuma Dewi Luh Putu Riska Riana Paramita M.D. Rudyanto Made Antara Made Antara Made Antara MADE KUSUMA NEGARA Mutiara Firdausy Hakim N M. Ariani N.G.A.S. Dewi N.M. Ariani Nasution, Annio Indah Lestari NGAS. Dewi Ni Gusti Ayu Susrami Dewi Ni Kadek Mia Ayu Saputri Ni Made Ariani Ni Made Inna Dariwardani Ni Made Sofia Wijaya Ni Putu Eka Mahadewi Ni Putu Rika Sukmadewi Ni Putu Windy Pramita Ni Wayan Nonik Ismayanti Ni Wayan Ria Agustini Ni Wayan Setyaningsih Nyoman Ariana Patera I Made Porajow, Christine Patricia Elvano Putu Agus Wikanatha Sagita Putu Ayu Sisyawati Putriningsih Riza Bella Anggreani Saroyeni Piartini Si Gede Ngurah Bramantya Agustiano Silvia Dewi Novita Sari Susana Santi Jaimun T. Sari Nindia Tjokorda Sari Nindhia Topan Raditya Winda Leonita Yohanis Umbu Roru

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