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All Journal PIRAMIDA Buletin Udayana Mengabdi E-Journal of Tourism Jurnal IPTA Jurnal Kajian Bali Jurnal Master Pariwisata (JUMPA) Udayana Journal of Social Sciences and Humanities (UJoSSH) Jurnal Ilmiah Hospitality Management

I Wayan Suardana

Program Studi Industri Perjalanan Wisata Fakultas Pariwisata, Universitas Udayana

Author-ID : 2950593

Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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The Impact of Direct Expenditures of Diving Tourism Towards The Economy of Coastal Balinese I Wayan Suardana; Saroyeni Piartini; Ni Made Ariani
Udayana Journal of Social Sciences and Humanities Vol 1 No 2 (2017): UJoSSH, September 2017
Publisher : Research and Community Services Institutes of Udayana University

This research illustrates the extent of correlation between the local economy and marine ecosystem services. Apart from being recreational destinations oriented to the economy, Tulamben and Pemuteran are places where coral reefs ecosystem grows and develops. Hence, it needs to be properly conserved. This study found the estimated number of tourists who dive and snorkel in these two areas, it reaches 297.752 per year, with actual annual expenditures amount to US$ 283.2 million. The economic impact of the whole diving tourism in Tulamben and Pemuteran approximately ranges from US$ 396.4 million to US$ 1.059.7 million per year. The high economic value achieved by the government and the local communities as a whole indicates a significant increase of diving activities in both areas. This result suggests that local economy and marine ecosystem services are closely related. However, tourism and the perception aroused about the environmental issues and values not only provide opportunities for macro business improvement but also pose a threat to the sustainability of the underwater ecosystem.

KARAKTERISTIK, MOTIVASI, DAN SIKAP WISATAWAN MANCANEGARA MENGGUNAKAN PAKET WISATA MOBIL VW SAFARI DI UBUD VW TOUR Kadek Nova Prasetyo; I Wayan Suardana; I Ketut Suwena
Jurnal IPTA (Industri Perjalanan Wisata) Vol 10 No 1 (2022): Jurnal IPTA (July 2022)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/IPTA.2022.v10.i01.p20

Uniqueness of the VW Safari tour car is able to attract foreign tourists to use tour package services in Bali, and in this study focuses on the characteristics, motivations, and attitudes of foreign tourists who use the VW Safari car tour package services in Ubud VW Tour. . The sampling technique in this study used purposive sampling technique, and data collection used observation, interviews, and distributing questionnaires with a 5-point Likert scale model with the aim of being given to 105 foreign tourists as respondents. The results of the study show that foreign tourists who travel the most using the VW Safari tour car package services come from Australia with a vulnerable age of 31-45 years, male, work as private employees, and have master's education (S2). Based on the travel destination of foreign tourists, most of them stated that the purpose of their trip was to travel/recreation and stated that they had more trust in the travel agency in their travels and this was the first time they used this service. Ubud VW Tour, spends IDR 2,500,000 – IDR 3,500,000, and is accompanied by family during the tour. Rational motivation gets an average score of 4.32 (strongly agree), then for emotional motivation gets an average score of 4.36 (strongly agree). Foreign tourists who use the Ubud VW Tour tour package have a good attitude/agree with a score of 4.34. This research is expected to be used as a reference for managers to continue to improve service quality in order to maintain tourist loyalty, and continue to develop the promotion of Ubud VW Tour services by utilizing current technological sophistication.

ANALISIS KEPUASAN PENUMPANG TERHADAP KUALITAS PELAYANAN PROTOKOL KESEHATAN DALAM PENERBANGAN RUTE DOMESTIK Amanda Hanna Ramadhanty; I Wayan Suardana; NMS. Sofia Wijaya
Jurnal IPTA (Industri Perjalanan Wisata) Vol 10 No 1 (2022): Jurnal IPTA (July 2022)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/IPTA.2022.v10.i01.p02

The quality of service provided by a company is an essential aspect, thus, service quality should be a focal point for every companies management. In this study, the quality of service regarding health protocols provided by airports and airlines to passengers on domestic routes flights is discussed. High quality service is required to increase passenger satisfaction. The purpose of this study is to discover the level of satisfaction of tourists who receive health protocol services on domestic flights. The data collection techniques in this study are observation, questionnaires and literature study. The sampling technique used is accidental sampling. The number of samples used was 90 respondents. The data analysis technique used is quantitative descriptive analysis. Based on the results of the discussion, it has been verified that the health services implemented by airports and airlines on domestic routes have an impact on passenger satisfaction. This means that passengers are satisfied with the health protocol services provided by the airport and airline.

MODEL KONSEPTUAL PERILAKU WISATAWAN MANCANEGARA PADA SUATU DESTINASI PARIWISATA: STUDI KASUS BALI SEBAGAI DESTINASI PARIWISATA INTERNASIONAL I Nyoman Sudiarta; I Wayan Suardana
Jurnal Ilmiah Hospitality Management Vol 5 No 1 (2014)
Publisher : Institut Pariwisata dan Bisnis Internasional

Understanding consumer behavior is an important entity in the marketing strategy, particularly in tourism destination marketing strategy. This study is a preliminary study to understand the behavior of foreign tourists at a tourist attraction in Bali, especially Sangeh tourist attraction, Kintamani and Besakih (SAKIBE). Aims to study the behavior of tourists after visiting the tourist attraction in Bali. This study uses two approaches or a combination of qualitative methods (exploratory) and quantitative (confirmatory). Exploratory studies conducted with activities focus group discussion (FGD), with tourism stakeholders especially with ASITA and HPI. The population in this study were foreign tourists who visited the three major tourist attraction of the sample size using Sugiyono, 2013 approach. While the focus group presents 8-12 resource in accordance with the rules Malhotra (2002: 351); Jennings (2001: 172). Each location will take a sample of 40, 30 and 30 on each tourist attraction that is Sangeh, Kintamani and Besakih. Data collection confirmatory studies using questionnaires given to tourists who have been in three of the major tourist attraction.Â Â Â Â Â Â Â

MULTIDIMENSIONAL SCALING: STRATEGI MEMASARKAN DESTINASI PARIWISATA BALI I Nyoman Sudiarta; I Wayan Suardana; Nyoman Ariana
Jurnal Ilmiah Hospitality Management Vol 5 No 1 (2014)
Publisher : Institut Pariwisata dan Bisnis Internasional

Various strategies used by the company, organization, and a tourism destination to be able to win the competition and retain customer loyalty even increase. This paper aims to develop a research model using one of the multivariate analysis tool that call Multidimensional Scaling (MDS) and Coresponden Analysis (Anacor) so that it can be known the position of 12 tourist attraction in Bali, namely the similarities, differences and preferences of domestic tourists. Twelve of tourist attraction in Bali, Kuta and Sanur is the attractiveness of the most known and desirable while the less popular and less known is Medewi beach. Medewi Beach perceived as a tourist attraction because of its location differs considerably compared with Kuta. Tourist attraction which is also considered to have to be defferent is Tanah Lot and Sanur. While the rest are considered to have equal or proximity including Tanjung Benoa, Tulamben, Kuta, Nusa Dua and Ubud. Tanah Lot and Ubud are considered to have more advantages in terms of art and culture and spiritual destination.

Atribut Destinasi, Persepsi Risiko, Kepercayaan, dan Niat Berkunjung Wisatawan ke Pulau Nusa Penida Klungkung Bali pada Masa Pandemi Covid-19 I Wayan Suardana; Yohanes Kristianto
Jurnal Kajian Bali (Journal of Bali Studies) Vol 12 No 2 (2022): Volume 12 No. 2. Oktober 2022
Publisher : Pusat Kajian Bali Universitas Udayana

This research aimed to analize tourist satisfaction and trust in influencing tourist behavior intentions of visiting tourists to Nusa Penida Island Klungkung Bali during the Covid-19. The theory of consumer behavior is used with several concepts namely concept of destination attributes, trust, perceived risk, and behavioral intentions of tourists. This research was designed with a quantitative approach with a survey method of 100 foreign tourists visiting Nusa Penida. The data were analized by Partial Least Square (PLS). The results show that tourism attributes have a positive and significant effect on tourist trust revisit intentions. The tourist trust has a positive significant effect on revisit intentions. Perceived risks have a positive and significant effect on tourist trust and revisit intentions. This research foud out that tourists traveling do not want to take the risk in these activities. Based on these results, it can be suggested to increase the role of trust in mediating the relationship between perceived risk and revisit intention.

EFEKTIVITAS HASHTAG TIKTOK TRAVEL X WONDERFUL INDONESIA PADA 10 DESTINASI BALI BARU Riza Bella Anggreani; I Wayan Suardana; Putu Agus Wikanatha Sagita
Jurnal IPTA (Industri Perjalanan Wisata) Vol 10 No 2 (2022): Jurnal IPTA (December 2022)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/IPTA.2022.v10.i02.p09

This study aims to determine the effectiveness of promotion through the hashtag Tiktok Travel X Wonderful Indonesia on 10 New Bali Destinations. In this study, the determination of the sample used the purposive sampling. Data was collected by distributing online questionnaires through social media to 99 respondents, indirect observation, and literature study. The data analysis techniques used are descriptive quantitative analysis using a Likert scale, simple tabulation analysis and the AIDA model. The results of this study indicate that based on the results of research on the characteristics of Tiktok social media users who visited 10 New Bali Destinations, which were dominated by Tiktok social media users from East Java, aged between 18–24 years, female, high school graduates, by profession as a student, has a relatively low monthly income of Rp. 500,000.00 – Rp. 2,500,000.00 While the results of research on the effectiveness of tourism promotion through the hashtag Tiktok Travel X Wonderful Indonesia in 10 New Bali Destinations have an average AIDA score of 3.05 with a scale range of 2.51-4.00 in the effective category., so it can be said that tourism promotion through the hashtag Tiktok Travel X Wonderful Indonesia on 10 New Bali Destinations is able to attract attention (Attention), generate interest (Interest), raise desire (Desire), as well as convincing Tiktok social media users to determine their envoy is to visit directly to 10 New Bali Destinations.

PENGARUH MOTIVASI DAN PERSEPSI RISIKO TERHADAP MINAT BERKUNJUNG KEMBALI KE EKOWISATA TAMAN HUTAN RAYA NGURAH RAI PADA MASA PANDEMI COVID-19 Winda Leonita; I Wayan Suardana; Yohanes Kristianto
Jurnal IPTA (Industri Perjalanan Wisata) Vol 10 No 2 (2022): Jurnal IPTA (December 2022)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/IPTA.2022.v10.i02.p19

Travel is inseparable from the motivation that drives an individual/group to travel. In addition to motivation, there are also other factors that influence tourist decisions, namely the image of the destination that later formed perceptions. Among the various kinds of influential tourist perceptions, there is perception of risk which is one of the key determinants in tourists’ decision-making process. This study was conducted with the aim to know how to influence of motivation and perceived-risk on tourist interest in making return visits to the Ngurah Rai Grand Forest Park (TAHURA) tourist attraction during the Covid-19 pandemic. In this study, a purposive sampling technique was used by distributing questionnaires via google form to 100 tourists who had visited TAHURA Ngurah Rai at least once. The data obtained from the questionnaire was then processed quantitatively with likert sale, then validity and reliability test were carried out with the outer loadings limit of 0,5. The data analysis technique used in this research is SEM-PLS analysis with the help of SmartPLS version 3.3.5 program. Based on the results of the data analysis, it is known that there is a positive and significant influence between motivation and revisiting intention, while there is a positive but insignificant influence between perceived risk and revisiting intention.

Co-Authors AA. Sagung Amega Indra Theresa Ade Prawita Sari Aida Lousie Tenden Rompis Alicia Sastra Millenium Amanda Hanna Ramadhanty Anggun Raswati ARIANI. N. M., Bayu Anggriawan Citra Yanti Pakpahan Deannisa Hakika Putri Dewa Putu Kiskenda Erwanda P. DWI SURYANTO Dwi Widya Mandasari Ghannez Novaldi Loreza Hibatullah, Naufal I Gusti Agung Ayu Suartini I Gusti Made Krisna Erawan I Gusti Ngurah Sudisma I Gusti Putu Bagus Sasrawan Mananda I K. SUATHA I Ketut Suada I Ketut Suwena I Komang Gde Bendesa I Made Gede Darma Susila I Made Pradnya Sutara I Made Sendra I Made Sukada I Made Weda Satia Negara I Nyoman Darma Putra I NYOMAN MANTIK ASTAWA I Nyoman Suarsana I Nyoman Suartha I Nyoman Sudiarta I Putu Andre Adi Putra Pratama I.H. Utama I.W. Batan I.W. Darsana Ida Bagus Ngurah Swacita Juniarta, Pande Putu Kadek Ayu Antari Kadek Karang Agustina Kadek Nova Prasetyo Kurnia Maharani Putri Luh Gede Leli Kusuma Dewi Luh Putu Riska Riana Paramita M.D. Rudyanto Made Antara Made Antara Made Antara MADE KUSUMA NEGARA Mutiara Firdausy Hakim N M. Ariani N.G.A.S. Dewi N.M. Ariani Nasution, Annio Indah Lestari NGAS. Dewi Ni Gusti Ayu Susrami Dewi Ni Kadek Mia Ayu Saputri Ni Made Ariani Ni Made Sofia Wijaya Ni Putu Eka Mahadewi Ni Putu Rika Sukmadewi Ni Putu Windy Pramita Ni Wayan Nonik Ismayanti Ni Wayan Ria Agustini Ni Wayan Setyaningsih Nyoman Ariana Patera I Made Porajow, Christine Patricia Elvano Putu Agus Wikanatha Sagita Putu Ayu Sisyawati Putriningsih Riza Bella Anggreani Saroyeni Piartini Si Gede Ngurah Bramantya Agustiano Susana Santi Jaimun T. Sari Nindia Tjokorda Sari Nindhia Topan Raditya Winda Leonita Yohanis Umbu Roru

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