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All Journal PIRAMIDA Buletin Udayana Mengabdi E-Journal of Tourism Jurnal IPTA Jurnal Kajian Bali Jurnal Master Pariwisata (JUMPA) Udayana Journal of Social Sciences and Humanities (UJoSSH) Jurnal Ilmiah Hospitality Management
I Wayan Suardana
Program Studi Industri Perjalanan Wisata Fakultas Pariwisata, Universitas Udayana
Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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ANALISIS FAKTOR PENDORONG DAN PENARIK WISATAWAN BERKUNJUNG KE LABUAN BAJO, KABUPATEN MANGGARAI BARAT Susana Santi Jaimun; I Wayan Suardana; I Ketut Suwena
Jurnal IPTA (Industri Perjalanan Wisata) Vol 8 No 2 (2020): Jurnal IPTA (December 2020)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/IPTA.2020.v08.i02.p15

Abstract

Labuan Bajo is one of the 10 priority destinations, which the Govermment is currenty focusing on in developing both its attraction and facilities that support the sustainability of the tourism activities. To support this goverment policy, Labuan Bajo regional tourism actors must understand the needs of tourists and develop and maintain existing touris attractions, so that they can attract torists to visit. The purposes of this research are to anlyses the push and pull factors that motivate the tourist traveled to Labuan Bajo. The sampling technique used purposive sampling by distributing 100 questionnaires via google form to tourist who have visited Labuan Bajo. The data was used the likert scale model questionnaire which was calibated using the coefficient 0,5. The data analysis technique is descriptive quantitative using factor analysis and processed by the application SPSS 23.0 for windows. The data collection technique are interviews, observation, literature and questionnaires. The results showed were four factors that push tourists to visit Labuan Bajo, namely Escape, novelty, prestige, and looking for luxurious and exclusive places and seven factors that pull tourists to visit Labuan Bajo, namely hunting, culture and history, budget, facilities, ease to travel. , affordable food and beverage prices as well as cleanliness and safety of facilities. The dominant factor that push tourists to visit Labuan Bajo is the escape factor with an eigenvalue 2,029 with a diversity of indicators of 16,912%, while the dominant factor that pull tourists to visit Labuan Bajo is hunting with an eigenvalue of 2,554 and a diversity of indicators of 13,441%.
PENGARUH PROMOSI FACEBOOK, TWITTER, DAN INSTAGRAM TERHADAP KEPUTUSAN WISATAWAN KE PANTAI PANDAWA BALI Topan Raditya; I Wayan Suardana; Putu Agus Wikanatha Sagita
Jurnal IPTA (Industri Perjalanan Wisata) Vol 8 No 1 (2020): Jurnal IPTA (July 2020)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (160.049 KB) | DOI: 10.24843/IPTA.2020.v08.i01.p17

Abstract

This research intended to find out: (1) How is the influence of promotion on social media facebook, twitter and instagram on the image of the Pandawa beach?, (2) How does the promotion on social media Facebook, Twitter and Instagram influence the decision to visit tourists to the Pandawa beach? (3) What is the effect of the image of the Pandawa beach in touristic decisions?, The results showed (1) Social Media Promotion variable (X) has a direct influence on the Image (Y1) because it has a probability value (0,554) ? 0.05 which means there is a significant positive effect, (2) Social Media Promotion variable ( X) has a positive influence on Visiting Decision (Y2) because it has a probability value (0,207) ? 0.05 which means there is a significant positive effect. (3) Image variable (Y1) has a positive influence on Visiting Decision (Y2) because it has probability value (0,516) ? 0.05 which means there is a significant positive effect. Based on the conclusions stated above, several suggestions were given and were expected to provide benefits to the aid providers of the management of the Bali Pandawa beach. It is expected that the management to always maintain and try to improve the positive image of the Pandawa beach that has been embedded in the minds of the public and it is also hoped that the management will more aggressively promote tourist attractions on the Pandawa beach through social media, because promotion through social media is believed to be the most effective way to introduce beauty and the uniqueness of the Pandawa beach to the wider community.
FAKTOR-FAKTOR MOTIVASI SISWA SMK NEGERI 4 DENPASAR MENGIKUTI STUDY TOUR KE PULAU JAWA Pande Putu Juniarta; Made Antara; I Wayan Suardana
JURNAL MASTER PARIWISATA Volume 04, Nomor 02, Januari 2018
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2018.v04.i02.p03

Abstract

Study tour is a school program that aims to learn the latest phenomenon of a visited tourism destination. This activity provides students with immediate experience related to situation of tourism attraction not obtainable at school. This study analyzes about the level of student motivation and motivation factors of students of SMK Negeri 4 Denpasar to follow a study tour to Java. The data obtained through lling out a questionnaire. The data were analyzed using con rmatory factor analysis. The results shows that the students motivation level following a study tour is very high and there are four factors of student motivation to follow the study tour namely physical, cultural, social, and fantasy motivation. The dominant factor that in uenced the student to take part in the study tour is the cultural motivation factor. Based on the analysis, all the variable can explain four factors which motivate students of SMK 4 Denpasar to take part in the study tour to Java.
Pengaruh Kepuasan Sebagai Variabel Intervening antara Media Sosial aan Niat Berkunjung Kembali Wisatawan Nusantara Generasi Milenial ke Bali Ni Wayan Ria Agustini; I Nyoman Sudiarta; I Wayan Suardana
JURNAL MASTER PARIWISATA Volume 08, Nomor 02, Januari 2022
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2022.v08.i02.p14

Abstract

Social media has become the preferred method for exchanging information. The biggest social media users are millennials, who are tech-savvy. The rise of social media users can certainly influence the decision of tourists in visiting a destination. Tourists' interest in visiting again is considered as a result of satisfaction. Satisfaction can provide several benefits, one of which is to provide a good basis for repurchase or re-visit intention. The purpose of this study is to (1) analyze the influence of social media on satisfaction; (2) analyze the influence of social media on revisit intention; (3) analyze the effect of satisfaction on revisit intention; and (4) and analyze the influence of social media on revisit intention through satisfaction. This research was conducted by distributing online questionnaire using google form to 100 National Tourists as respondents. Sampling is executed the use of purposive sampling. Furthermore, the data will be analyzed using descriptive statistical analysis and using SmartPLS SEM (Structural Equation Modelling). The results showed that social media has a significantly influence National Tourist satisfaction, social media has a significantly influence National Tourist revisit intention to Bali, satisfaction has a significant influence on the revisit intention. On the indirect effect the results that indirectly social media has a significantly influence on the revisit intention thru satisfaction. Keywords: Sociallmedia, Satisfaction, Revisit Intention, Millennials.
Antesenden Kepuasan dan Konsekuensi Terhadap Loyalitas Wisatawan Nusantara ke Daya Tarik Wisata Ulun Danu Beratan Tabanan I Made Gede Darma Susila; I Wayan Suardana; I Nyoman Sudiarta
JURNAL MASTER PARIWISATA Volume 08, Nomor 02, Januari 2022
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2022.v08.i02.p15

Abstract

Ulun Danu Beratan is one of the mascots of the global image of Bali tourism. This can be influenced by the quality of the attraction that makes tourists feel satisfied with their visit and want to visit again. The purpose of this study is to determine the relationship between quality and image on tourist satisfaction and loyalty to tourist attractions directly or indirectly. This study uses a quantitative approach by taking a sample of 100 domestic tourists with an accidental sampling technique. Then the data was analyzed using the SmartPLS version 3.0 software. The results of this study indicate that (1) quality does not affect the loyalty of Nusantara tourists while the image of attractiveness has a significant influence; (2) quality and image affect loyalty; (3) satisfaction affects loyalty; 4) satisfaction partially mediates quality and loyalty; (5) and satisfaction partially mediates image and loyalty of domestic tourists who visit the Ulun Danu Beratan Tourist Attraction. Keywords: Tourist attraction quality, image, satisfaction, loyalty, domestic tourists.
Customer Experience, Kepuasan Wisatawan dan Loyalitas Wisatawan di Floating Market Lembang Bandung Naufal Hibatullah; I Wayan Suardana; I Nyoman Sudiarta
JURNAL MASTER PARIWISATA Volume 08, Nomor 02, Januari 2022
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2022.v08.i02.p06

Abstract

Problems that arise in the Lembang Floating Market with the presence of new competitors for man made tourist destinations in the city of Bandung which have caused a decrease in tourist visits to Lembang Floating Market and also the inability of the Lembang Floating Market to provide a positive experience for tourists who come who are dissatisfied. Therefore, this study aims to 1) explain the influence of customer experience on tourist satisfaction at the Lembang Floating Market, 2) the influence of tourist satisfaction on their loyalty to the Lembang Floating Market, 3) the influence of customer experience on tourist loyalty at the Lembang Floating Market, 4) to explain the influence of customer experience on tourist loyalty through tourist satisfaction. The sample in this study was 100 respondents from domestic tourists. Determining respondents based on accidental sampling and the data analysis method used is a quantitative approach in the form of a structural equation model (SEM) with the SmartPLS version 3.0 analysis tool which is measured using a Likert scale. The results of this study indicate that a) customer experience has a positive and significant effect on tourist satisfaction, b) tourist satisfaction has a positive and significant effect on tourist loyalty, c) customer experience has a positive and significant effect on tourist loyalty at Floating Market Lembang Bandung, d) customers experience has a positive and significant effect on tourist loyalty through tourist satisfaction. Suggestions for the manager of the Lembang Floating Market is to maintain and improve the customer experience obtained by visiting tourists because this strategy will have a positive effect on tourist satisfaction and loyalty in the future. Keywords: Customer Experience, Tourist Satisfaction, Satisfaction, Tourist Loyalty.
Faktor yang Mempengaruhi Kepuasan Wisatawan Berkunjung di Serangan Denpasar Bali I Made Weda Satia Negara; I Nyoman Sudiarta; I Wayan Suardana
JURNAL MASTER PARIWISATA Volume 06, Nomor 01, Juli 2019
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2019.v06.i01.p07

Abstract

Serangan located in South Denpasar is a tourist destination, visited by many foreign and domestic tourists. The purpose of this study is to determine the characteristics of tourists and seeking the dominant factors affecting the satisfaction of tourists visiting tourist attractions in Serangan. This study uses a survey research design with a sample of 180 respondents. By using a factor analysis technique and processed using the IBM SPSS version 23. The results of the factor analysis have been identified that there are six factors form the satisfaction of tourists visiting tourist attractions in Serangan. First Factors include the beach, the attractive scenery , the peace and quiet and the tourist attraction factor. Factors 2 namely, hygiene, cultural activity, sports activity and information factors. Factors 3 namely, weather, food and cost factor. Factors 4 encompass lodging, historical place, attractive village and access factor. Factors 5 are the boat service and the local community life factor. Factor 6 is safety. From these 6 groups of factors found that the most dominant is beach factor which has influenced the satisfaction of tourists visiting tourist attractions in Serangan. Based on the findings of this study, it is hope that the government preserves the main factors forming the satisfaction of tourists who visit the tourist attraction in Serangan island.Keywords: Satisfaction, Attraction, Tourists, Serangan.
Pengaruh Perceived Value terhadap Intention to Comply Pengunjung Museum Negeri Provinsi Sulawesi Utara Christine Patricia Elvano Porajow; Made Antara; I Wayan Suardana
JURNAL MASTER PARIWISATA Volume 07, Nomor 02, Januari 2021
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2021.v07.i02.p08

Abstract

The phenomenon of an increase in foreign tourist visitors in the North Sulawesi Province State Museum is an urgency factor to do this research as a form of evaluation of consumption patterns related to sustainable behavior when visiting, especially in crowded situations with low levels of supervision. The purpose of this study was to determine the extent to which visitor value consumption takes a role in museum sustainability through intention to comply. Primary research data obtained from questioners, observations, and interviews with the accidental sampling method on 100 respondents of foreign tourists. This research uses a quantitative approach SEM - Smartpls 3.0 which is assessed through a Likert scale. The results of statistical data analysis show that motivation, consumer perceived value, and satisfaction significantly influence the intention to comply with foreign tourists on the rules in the museum and consumer perceived value is the dominant variable affecting satisfaction, therefore the museum is obliged to manage and facilitate consumption value through visitor perceptions museum. Keywords: Museum visitor motivation, Consumer perceived value visitors, Museum visitor satisfaction, Intention to comply museum visitors
POTENSI DAN PENGEMBANGAN DESA WISATA SURANADI DI KECAMATAN NARMADA KABUPATEN LOMBOK BARAT Ni Putu Rika Sukmadewi; I Nyoman Darma Putra; I Wayan Suardana
JURNAL MASTER PARIWISATA Volume 05, Nomor 02, Januari 2019
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2018.v05.i02.p12

Abstract

Indonesia has many areas with the various tourism potentials but faces obstacles in the management, one of them is Suranadi Tourism Village in Narmada District, West Lombok Regency. This research aimed to analyze 1) the potential and tourism management system in Suranadi Tourism Village; 2) internal and external factors affecting the development of Suranadi Tourism Village; 3) the development strategy of Suranadi Tourism Village. This research applies some theories such as tourism destination development theory by Cooper (1993), irridex theory by Doxey (1976), and tripartite attraction design theory by Gunn (1972). This research used qualitative approach with descriptive method. Data obtained through interviews and observation. The method of data analysis in this research is by qualitative data analysis and SWOT analysis. The results showed that the potential of Suranadi Village as a cultural tourism village that is the potential of nature and culture. The various of potentials in the Suranadi Tourism Village as a whole has not managed professionally and optimally so that economic benefits are not fully felt for local community. The results of SWOT matrix analysis showed that there are four alternative strategies generated such as SO strategy (Strengths-Opportunities), ST strategy (Strengths-Threats), WO strategy (Weaknesses-Opportunities), WT strategy (Weaknesses-Threats). Keywords: tourism potential, development strategy, Suranadi Tourism Village, SWOT
CORPORATE SOCIAL RESPONSIBILITY RESOR NIHIWATU SEBAGAI BENTUK PENGEMBANGAN EKOWISATA DI KABUPATEN SUMBA BARAT Yohanis Umbu Roru; I Nyoman Darma Putra; I Wayan Suardana
JURNAL MASTER PARIWISATA Volume 04, Nomor 02, Januari 2018
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2018.v04.i02.p02

Abstract

The research aimed to investigate (1) CSR program conducted at Nihiwatu Resort, (2) factors that drive the implementation of CSR, and (3) implementation impact of CSR in ecotourism development in West Sumba Region. Data analysis was done descriptively qualitativeby applying stakeholder theory, theory of legitimacy, theory of corporate citizenship and impact theory. The results showed that CSR activities run by Nihiwatu Resort were not only incidental CSR but a sustainable one.The driving factors of CSR were as a form of moral obligation, to improve the company image, and to gain pro t. The social impacts were gaining government support and publicacceptance, proximity to health services; and easy access to clean water. Economic impacts include creating employment opportunities and improving economic structures. While the ecological impacts of the CSR programs are the the minimization of energy consumption generated through the use of vernacular concepts in all existing properties.
Co-Authors AA. Sagung Amega Indra Theresa Ade Prawita Sari Aida Lousie Tenden Rompis Alicia Sastra Millenium Amanda Hanna Ramadhanty Anggun Raswati ARIANI. N. M., Bayu Anggriawan Citra Yanti Pakpahan Deannisa Hakika Putri Dewa Putu Kiskenda Erwanda P. DWI SURYANTO Dwi Widya Mandasari Ghannez Novaldi Loreza Hibatullah, Naufal I Gusti Agung Ayu Suartini I Gusti Made Krisna Erawan I Gusti Ngurah Sudisma I Gusti Putu Bagus Sasrawan Mananda I K. SUATHA I Ketut Suada I Ketut Suwena I Komang Gde Bendesa I Made Gede Darma Susila I Made Pradnya Sutara I Made Sendra I Made Sukada I Made Weda Satia Negara I Nyoman Darma Putra I NYOMAN MANTIK ASTAWA I Nyoman Suarsana I Nyoman Suartha I Nyoman Sudiarta I Putu Andre Adi Putra Pratama I.H. Utama I.W. Batan I.W. Darsana Ida Bagus Ngurah Swacita Juniarta, Pande Putu Kadek Ayu Antari Kadek Karang Agustina Kadek Nova Prasetyo Kurnia Maharani Putri Luh Gede Leli Kusuma Dewi Luh Putu Riska Riana Paramita M.D. Rudyanto Made Antara Made Antara Made Antara MADE KUSUMA NEGARA Mutiara Firdausy Hakim N M. Ariani N.G.A.S. Dewi N.M. Ariani Nasution, Annio Indah Lestari NGAS. Dewi Ni Gusti Ayu Susrami Dewi Ni Kadek Mia Ayu Saputri Ni Made Ariani Ni Made Sofia Wijaya Ni Putu Eka Mahadewi Ni Putu Rika Sukmadewi Ni Putu Windy Pramita Ni Wayan Nonik Ismayanti Ni Wayan Ria Agustini Ni Wayan Setyaningsih Nyoman Ariana Patera I Made Porajow, Christine Patricia Elvano Putu Agus Wikanatha Sagita Putu Ayu Sisyawati Putriningsih Riza Bella Anggreani Saroyeni Piartini Si Gede Ngurah Bramantya Agustiano Susana Santi Jaimun T. Sari Nindia Tjokorda Sari Nindhia Topan Raditya Winda Leonita Yohanis Umbu Roru