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All Journal PIRAMIDA Buletin Udayana Mengabdi E-Journal of Tourism Jurnal IPTA Jurnal Kajian Bali Jurnal Master Pariwisata (JUMPA) Udayana Journal of Social Sciences and Humanities (UJoSSH) Jurnal Ilmiah Hospitality Management

I Wayan Suardana

Program Studi Industri Perjalanan Wisata Fakultas Pariwisata, Universitas Udayana

Author-ID : 2950593

Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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DAMPAK PUBLIC RELATIONS DALAM MANAJEMEN KRISIS KEAMANAN DAN KESELAMATAN ANCAMAN TERORISME DI BANDAR UDARA INTERNASIONAL I GUSTI NGURAH RAI DENPASAR Ghannez Novaldi Loreza; I Wayan Suardana; Ni Made Sofia Wijaya
Jurnal IPTA (Industri Perjalanan Wisata) Vol 5 No 2 (2017): Jurnal IPTA (Desember 2017)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

The aim of this research is to find out how does the public relations may involved in the security and safety crisis management of terrorism threat in I Gusti Ngurah Rai International Airport of Denpasar, and how it may affect the image of the airport itself. Several informants were being interviewed and as much as 116 repondents gave their answers related to I Gusti Ngurah Rai International Airport of Denpasar’s image. This research use descriptive qualitative data analysis technique by collected the data, reductions, presented the results, and draw a conclusion. This research also use the triangulation data technique to ensure the informations given by the informants were valid. The results shown that security and safety crisis management in I Gusti Ngurah Rai International Airport of Denpasar has twice security check point, using the recent technology, corporate with the authorities, and do the silent investigation. The roles of public relations itself are planning the terrorism encounters training programme, make a positive image of the airport, and build communications during and after the crisis. I Gusti Ngurah Rai International Airport of Denpasar has a good image of security based on the result of the questioners. There was several issues in the applications of terrorism encounters in the airport such as, some of the check in counter agents didn’t ask the security questions to the passenger and the x-ray officer didn’t check the luggage thoroughly that caused Qatar Airways flight had to return to base in 2015.

STRATEGI PEMASARAN PAKET WISATA MELALUI MEDIA ONLINE DI TRULY ASIA TOUR AND TRAVEL Ade Prawita Sari; I Made Kusuma Negara; I Wayan Suardana
Jurnal IPTA (Industri Perjalanan Wisata) Vol 4 No 1 (2016): Jurnal IPTA (July 2016)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

The purpose of this research is to find out the marketing strategy of tour package at Truly Asia tour and travel through online system. SWOT analysis is the method for this research and implemented into SWOT matrix table to find out the right strategy for the tour package at Truly Asia tour and travel through online system. Now days Marketing strategy through online system very popular and the conclusion of this research is Truly Asia as a company need to improve their variant of tour package in order to make tourist more interest to visit the company website. Besides that, increase the cheap price must be accompanied by quality of products to suit with the target, providing accurate information on the website is rather tourist confidence crisis, as well as using the internet connection system that has good quality, in order to minimize system error.

ANALISIS FAKTOR YANG MEMPENGARUHI IMPULSE BUYING WISATAWAN DOMESTIK TERHADAP PRODUK PARIWISATA DI BIRO PERJALANAN WISATA BALI Bayu Anggriawan; I Wayan Suardana; I Made Sendra
Jurnal IPTA (Industri Perjalanan Wisata) Vol 4 No 1 (2016): Jurnal IPTA (July 2016)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Biro Perjalanan Wisata (BPW) yang saat ini banyak tersebar di Bali merupakan salah satu sarana pokok yang dapat dimanfaatkan oleh wisatawan sebagai konsumen dalam memudahkan melakukan perjalanan wisata. Sebagai produsen produk pariwisata tentunya BPW memiliki target untuk menuai keuntungan sebanyak-banyaknya. Salah satu caranya adalah dengan memahami pola- pola pembelian konsumen agar strategi, trik, dan pengualaran yang dikerahkan efektif dan efisien. Fenomena impulse buying pada era globalisasi ini marak terjadi, Indonesia sendiri menurut Nielsen.com menempati posisi 3 besar dalam jumlah konsumen yang melakukan impulse buying, setelah India dan Cina. Penelitian ini bertujuan untuk membeberkan faktor-faktor apa sajakah yang mempengaruhi impulse buying wisatawan domestik terhadap produk pariwisata BPW di Bali. Penelitian ini menggunakan pendekatan kuantitaif melalui analisis faktor dan dikombinasikan dengan pendekatan kualitatif melalui pendekatan emik untuk mengkonfirmasi ulang hasil yang didapat didalam analisis faktor. Hasil analisis faktor yang kemudian di re-confirm melalui pendekatan emik menunjukan bahwa terdapat 4 faktor yang mempengaruhi impulse buying wisatawan domestik di BPW Bali yaitu (1) faktor psikologi, (2) faktor kegiatan promosi, (3) faktor finansial, (4) faktor kekerabatan, dengan faktor yang dominan adalah faktor psikologi.

PENGARUH CUSTOMER EXPERIENCE TERHADAP REVISIT INTENTION PADA PAKET WISATA SEPEDA DI DESA PENGLIPURAN Ni Wayan Setyaningsih; I Wayan Suardana; LGLK. Dewi
Jurnal IPTA (Industri Perjalanan Wisata) Vol 8 No 1 (2020): Jurnal IPTA (July 2020)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Customer experience is one of the strategies created at the moment of truth that has a long-term impact on subsequent visiting decisions. Interest in revisiting in this study is called revisit intention, defined as the possibility of tourists to repeat activities or revisit a tourist attraction. This research was conducted to determine the effect of customer experience to the revisit intention of the domestic tourists of bicycle tour package users "Fun-Tastic Shuttle Bike Adventures" in Penglipuran Village. The technique of determining sample using purposive sampling technique by distributed 135 questionnaires to the domestic tourists who used bicycle tour packages "Fun-Tastic Shuttle Bike Adventures" as the respondents. Data collected by using questionnaires with Likert Scale and calibrated by using the validity test and reliability test to find coefficient Alpha Cronbach 0,6. The technique of data analysis used multiple linear regression analysis. Based on the calculation of PASW Statictic 18 (Powerful Statistic Software Application), the results indicate that there is no significant effect of customer experience to revisit intention on the bicycle tour package "Fun-Tastic Shuttle Bike Adventures" in Penglipuran Village.

PERANAN PERSON IN CHARGE DALAM PENYELENGGARAAN MICE DI BICC THE WESTIN RESORT AA. Sagung Amega Indra Theresa; I Wayan Suardana; I GPB. Sasrawan Mananda
Jurnal IPTA (Industri Perjalanan Wisata) Vol 3 No 2 (2015): Jurnal IPTA (December 2015)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Nowadays Bali has developed into a MICE tourist destination. Several events hav been a successfuly held in Bali. The event such of the ASEAN Summit and Climate Change Summit 2012, ASEAN Summit and the ASEAN Foreign Ministers Meeting. Behind the success of the international MICE events in Bali, there are the role of person who are competent to make it happen. Human resources in the area of MICE services have a very important role for MICE events took place. They are the one who hold the key to the success of the event. One of them is a representative of the hotel (venue) where the convention was held as a person in charge who will be contacted by the organizers to communicate all necessary purposes. The person in charge holds the key to the success of the hotel (venue) in providing the best service to convention delegates, and play crucial part of convincing the organizers to use hotel as a venue. This study was conducted to determine how the specification of the role of the person in charge in the organization of international MICE event.

PENGARUH BRAND IMAGE TERHADAP LOYALITAS WISATAWAN BERBELANJA DI TOKO OLEH-OLEH RAMA KRISNA TUBAN Anggun Raswati; I Wayan Suardana; NGAS. Dewi
Jurnal IPTA (Industri Perjalanan Wisata) Vol 8 No 1 (2020): Jurnal IPTA (July 2020)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Increasing number of tourist will directly give impact to the tourism supporting industrial sector, one of them is Balinese souvenir industry. There are many Balinese souvenir shops in Bali, which make a competition among them becomes more intense, so every company will try to give a better impression for the tourists and try to make them satisfied and make them to visit again. One of the famous Balinese souvenir shop is a souvenir shop of Rama Krisna Tuban. This research aims to determin the influence of Brand Image on tourist loyalty. Respondents in this study amounted to 185 respondents, sample selection using the Purposive sampling method, the data in the study was analyzed using multiple regression analyses assisted by the SPSS statistical version 17.0 for Windows. The results of this research there are three factors that forms the Brand Image and it was found that there was a significant influence between the strength of brand associations on tourist loyalty, there was a significant influence between favorability of brand associations on tourist loyalty, and there was a significant influence between uniqueness of brand associations on tourist loyalty).

MOTIVASI WISATAWAN MILLENNIAL BERKUNJUNG KE DESA WISATA JATILUWIH KABUPATEN TABANAN I Putu Andre Adi Putra Pratama; I Wayan Suardana; LGLK. Dewi
Jurnal IPTA (Industri Perjalanan Wisata) Vol 9 No 2 (2021): Jurnal IPTA (December 2021)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/IPTA.2021.v09.i02.p03

The millennial generation is a generation that is young and has more courage to travel in the new normal era compared to the generations above and below. Therefore, this study aims to determine the factors that influence the motivation of millennial tourists to visit Jatiluwih Tourism Village. This study uses descriptive quantitative data analysis with the confirmatory factor analysis method. The sampling technique was taken by purposive sampling with a total of 200 respondents from the millennial tourists who visited the Jatiluwih Tourism Village, Tabanan Regency. The data collection using observation, questionnaires, and interviews. The data analysis technique used factor analysis which was assisted by using SPSS Version 26 for Windows. Five push factors influence the motivation of millennial tourists to visit Jatiluwih Tourism Village, Tabanan Regency, namely: the desire to escape from routines, hobbies, enchant kinship and relationship, adventure, and prestige and four pull factors that influence the motivation of millennial tourists to visit Jatiluwih Tourism Village, Tabanan Regency, namely: natural places, sanitation facilities, cleanliness, and tourist attractions. The factor of desire escape from routine becomes the dominant factor in encouraging millennial tourist to visit the Jatiluwih Tourism Village, Tabanan Regency with an eigenvalue of 4,734 and percentage variance equal to (26.301%), while the factors natural places become the dominant factor in attracting millennial tourist to visit the Jatiluwih Tourism Village, Tabanan Regency, with an eigenvalue value of 7.478 and percentage of variance (33.989%).

PENGARUH KUALITAS PELAYANAN DAN BRAND IMAGE TERHADAP LOYALITAS PENGGUNA SRIWIJAYA AIR DI BANDARA INTERNASIONAL KUALANAMU MEDAN Citra Yanti Pakpahan; I Wayan Suardana; I Made Kusuma Negara
Jurnal IPTA (Industri Perjalanan Wisata) Vol 9 No 1 (2021): Jurnal IPTA (July 2021)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/IPTA.2021.v09.i01.p15

The purpose of this study is to study the majority of service quality and brand image of the service user loyalty offered by Sriwijaya air. The determination of the sample in this study used a purposive sampling method of 250 respondents. Data collection techniques using questionnaires, and literature study. Data analysis techniques in this study were descriptive analysis, multiple linear regression analysis, validity and reliability, comparative analysis, hypothesis testing, and coefficient of determination analysis using SPSS version 18.0.The results of this study indicate the quality of service and brand image on the loyalty of service users who are supported by Sriwijaya Air at Kualanamu International Airport, Medan, which is stated to have a significant and partially significant effect simultaneously with a value of 72.2%. For service quality variables get the results of analysis with a t test of 7.140 and brand image of 3.809. The data of this study were obtained from distributing online questionnaires to respondents who had used Sriwijaya Air at Kualanamu International Airport, Medan.

MOTIVASI WISATAWAN BERBAGI PENGALAMAN WISATA MELALUI INSTAGRAM Mutiara Firdausy Hakim; I Wayan Suardana; I Ketut Suwena
Jurnal IPTA (Industri Perjalanan Wisata) Vol 7 No 2 (2019): Jurnal IPTA (December 2019)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

There are many photo posts or videos uploaded by tourists at Padang-Padang beach and make it an interesting phenomenon because travelers have shared their tourism experience to social media. The research aims to find out the motivation of tourists to share that travel experience. Respondents in this study amounted to 190 respondents, sample selection using the Purposive sampling method, data in the research was analyzed using factor analysis assisted by the SPSS statistical version 17.0 for Windows. The results of this study are: 1) the motivation of tourists to share travel experiences through Instagram social media at Padang-Padang beach in general is at good level. 2) based on the analysis of factors obtained the results that there are five motivational factors that motivate tourists to share travel experience through Instagram social media at Padang-Padang beach with the loading value factor of 32,154%. The results of this study can be suggested to the organizer to provide local tour guide who can inform more about Padang-Padang beach to tourists.

PENGARUH KEPERCAYAAN DAN E-SERVICE QUALITY TERHADAP KEPUTUSAN PEMBELIAN AKOMODASI DI BALI PADA SITUS BOOKING.COM Ni Wayan Nonik Ismayanti; I Wayan Suardana; I Made Kusuma Negara
Jurnal IPTA (Industri Perjalanan Wisata) Vol 3 No 2 (2015): Jurnal IPTA (December 2015)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Kemajuan teknologi memberikan dampak terhadap pariwisata terkait kebutuhan wisatawan dalam berwisata. Akomodasi adalah salah satu kebutuhan masyarakat untuk berwisata. Dalam pemesanan akomodasi, online booking saat ini lebih disukai karena dirasa lebih cepat dan praktis serta dapat diakses dimana saja. Booking.com merupakan salah satu situs online yang cukup diminati wisatawan untuk memesan akomodasi. Untuk itu ingin diketahui 1) pengaruh kepercayaan terhadap keputusan pembelian akomodasi di Bali pada situs booking.com secara parsial 2) pengaruh e-service quality terdapat keputusan pembelian akomodasi di Bali pada situs booking.com parsial serta 3) pengaruh kepercayaan dan e-service quality secara simultan terhadap keputusan pembelian akomodasi di Bali pada situs booking.com. Hasilnya dapat dijadikan acuan dalam mempertahankan minat beli wisatawan pada situs booking.com maupun pada situs lainnya untuk pemesanan akomodasi di Bali. Teknik penentuan sampel digunakan accidental sampling kepada 190 responden pengguna situs booking.com. Teknik pengumpulan data yang digunakan untuk penelitian ini adalah observasi, kuesioner dan studi kepustakaan. Melalui pengujian hipotesis pada uji t dan uji F menyatakan bahwa masing – masing variabel bebas secara parsial dan simultan berpengaruh signifikan dan bernilai positif terhadap keputusan pembelian akomodasi di Bali pada situs booking.com, sehingga semua hipotesis penelitian ini diterima. Berdasarkan uji regresi linier berganda membuktikan bahwa variabel bebas mempunyai nilai koefisien positif sebesar 0.306 serta 0.924 terhadap keputusan pembelian. Nilai Adjust R Square sebesar 0.382 menyatakan 38,2 % variabel keputusan pembelian online dapat dipengaruhi oleh variabel kepercayaan dan e-service quality sedangkan 61,8 % dipengaruhi variabel diluar penelitian ini.

Co-Authors AA. Sagung Amega Indra Theresa Ade Prawita Sari Aida Lousie Tenden Rompis Alicia Sastra Millenium Amanda Hanna Ramadhanty Anggun Raswati ARIANI. N. M., Bayu Anggriawan Citra Yanti Pakpahan Deannisa Hakika Putri Dewa Putu Kiskenda Erwanda P. DWI SURYANTO Dwi Widya Mandasari Ghannez Novaldi Loreza Hibatullah, Naufal I Gusti Agung Ayu Suartini I Gusti Made Krisna Erawan I Gusti Ngurah Sudisma I Gusti Putu Bagus Sasrawan Mananda I K. SUATHA I Ketut Suada I Ketut Suwena I Komang Gde Bendesa I Made Gede Darma Susila I Made Pradnya Sutara I Made Sendra I Made Sukada I Made Weda Satia Negara I Nyoman Darma Putra I NYOMAN MANTIK ASTAWA I Nyoman Suarsana I Nyoman Suartha I Nyoman Sudiarta I Putu Andre Adi Putra Pratama I.H. Utama I.W. Batan I.W. Darsana Ida Bagus Ngurah Swacita Juniarta, Pande Putu Kadek Ayu Antari Kadek Karang Agustina Kadek Nova Prasetyo Kurnia Maharani Putri Luh Gede Leli Kusuma Dewi Luh Putu Riska Riana Paramita M.D. Rudyanto Made Antara Made Antara Made Antara MADE KUSUMA NEGARA Mutiara Firdausy Hakim N M. Ariani N.G.A.S. Dewi N.M. Ariani Nasution, Annio Indah Lestari NGAS. Dewi Ni Gusti Ayu Susrami Dewi Ni Kadek Mia Ayu Saputri Ni Made Ariani Ni Made Sofia Wijaya Ni Putu Eka Mahadewi Ni Putu Rika Sukmadewi Ni Putu Windy Pramita Ni Wayan Nonik Ismayanti Ni Wayan Ria Agustini Ni Wayan Setyaningsih Nyoman Ariana Patera I Made Porajow, Christine Patricia Elvano Putu Agus Wikanatha Sagita Putu Ayu Sisyawati Putriningsih Riza Bella Anggreani Saroyeni Piartini Si Gede Ngurah Bramantya Agustiano Susana Santi Jaimun T. Sari Nindia Tjokorda Sari Nindhia Topan Raditya Winda Leonita Yohanis Umbu Roru

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