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All Journal Linguistika RETORIKA: Jurnal Ilmu Bahasa Mozaik Humaniora Aksara Journal of English Teaching, Applied Linguistics and Literatures (JETALL) IJOLTL (Indonesian Journal of Language Teaching and Linguistics) Jurnal Abdidas Kulturistik : Jurnal Bahasa dan Budaya Linguistic Community Services Journal Community Services Journal (CSJ) Jurnal Pengabdian Masyarakat dan Riset Pendidikan Aksara
I Nyoman Kardana
Universitas Warmadewa
Humanities Education Health Professions Languange, Linguistic, Communication & Media Mathematics Public Health Social Sciences Other

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Translation Strategies of Cultural Terms in Gadis Kretek Series Ni Km. Dirtania Surti Larasati; Made Susini; I Nyoman Kardana
Journal of English Teaching, Applied Linguistics and Literatures (JETALL) Vol 9, No 1 (2026): JETALL Vol. 9 No. 1 2026
Publisher : Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/jetall.v9i1.25849

Abstract

Abstract: This study examines the translation of cultural terms in the Indonesian series Gadis Kretek, which portrays various cultural elements related to social life, traditions, and the kretek industry. Translating cultural terms in audiovisual media presents significant challenges due to cultural differences and the lack of direct equivalence between the source and target languages. Therefore, this study aims to identify the types of cultural terms and analyze the translation strategies used in the English subtitles of the series. This research employs a qualitative descriptive method. The data were collected from dialogues and their corresponding English subtitles. The analysis is based on Newmark’s (1988) cultural categories and Baker’s (2011) translation strategies. The findings reveal that several categories of cultural terms are present, including material culture, social organization, customs, activities, and cultural concepts. The results also show that various translation strategies are applied, such as translation by using a more general word, neutral/less expressive word, cultural substitution, loan word, paraphrase (related and unrelated), omission, and illustration. Notably, among the 152 cultural words found, paraphrasing using related words is the dominant strategy applied (34.21 %). Furthermore, the selection of translation strategies is contextually driven, depending on the characteristics of the cultural terms and the communicative needs of the target audience. This balanced use of strategies demonstrates the translator’s effort to preserve cultural meaning while ensuring clarity and accessibility for international viewers. 
Co-Authors A. A. Ayu Made Dwiari A. A. Rai Sita Laksmi A.A.A Ngr. Adriyanti Weda Ningrat Acacio Fevucrules Agus Darma Yoga Pratama Agus Darma Yoga Pratama Alarico Mendona Telman Alma Cita Calimbo Anak Agung Gede Raka Anak Agung Gede Raka Anak Agung Istri Manik Warmadewi Anak Agung Istri Mas Trisnamayuni Anak Agung Revina Puspita Dewi Aril Rifki Febrian Aron Meko Mbete Cesaltina Angela Soares Dewa Ayu Dyah Pertiwi Putri Dewa Ayu Kadek Claria Hanny Hafiar I Gde Suranaya Pandit I Gusti Ngurah Adi Rajistha I Ketut Artawa I Ketut Subagia I Made Astu Mahayana I Made Beni Wrihatnala I Made Mardika I Made Suparta I Nyoman Muliana I Nyoman Sujana I Nyoman Sukendra I Wayan Wesna Astara Ida Ayu Putu Arini Dewi Ida Bagus Cahya Ambara Kadek Bagus Rusmana Ketut Widya Purnawati Kuntayuni Luh Made Mahendrawati Made Sri Satyawati Mirsa Umiyati Ni Km. Dirtania Surti Larasati Ni Luh Gede Mas Antartika Dewi Artana Ni Made Rai Juniariani Ni Made Rai Juniariani Ni Made Suwendri Ni Nyoman Kertiasih Ni Wayan Kasni, Ni Wayan Nyoman Mardika Nyoman Mardika Nyoman Ryan Ega Jayendra Pillipe Das Silva Putu Nindhya Nirmala Sayu Putu Ratih Kumara Devi Simon Nahak Spelman, Ni Nyoman Lorensa Subur, Made Susini, Made Suwendri, Ni Made Vivi Amelia Yuliasih, Ni Luh Made Manik