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All Journal JURNAL MANAJEMEN DAN AKUNTANSI JDM (Jurnal Dinamika Manajemen) JAM : Jurnal Aplikasi Manajemen JPBM (Jurnal Pendidikan Bisnis dan Manajemen) Akademika : Jurnal Manajemen, Akuntansi, dan Bisnis QALAMUNA: Jurnal Pendidikan, Sosial, dan Agama JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) Pendas : Jurnah Ilmiah Pendidikan Dasar Martabe : Jurnal Pengabdian Kepada Masyarakat Jurnal Riset Inspirasi Manajemen dan Kewirausahaan JOURNAL OF SCIENCE AND SOCIAL RESEARCH EDUPEDIA Jurnal Optimalisasi Cakrawala Repositori Imwi Indonesian Journal of Law and Economics Review Jurnal Ilmu Komunikasi Dinamika Kerajinan dan Batik : MAJALAH ILMIAH Journal of Economics and Business UBS Jurnal Cahaya Mandalika Indonesian Journal of Industrial Engineering & Management Jurnal Valuasi : Jurnal Ilmiah Ilmu Manajemen dan Kewirausahaan Jurnal Manajemen dan Profesional Seminar Nasional Hasil Riset dan Pengabdian (SNHRP) COMSERVA: Jurnal Penelitian dan Pengabdian Masyarakat Jurnal Pengabdian Masyarakat Formosa (JPMF) Jurnal Pengabdian Masyarakat Tjut Nyak Dhien Jurnal Ilmiah Kampus Mengajar Bursa : Jurnal Ekonomi dan Bisnis Jurnal ekonomi Manajemen dan Bisnis (JUBIS) Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Jurnal Pendidikan Indonesia (Japendi) JAMPARING: Jurnal Akuntansi Manajemen Pariwisata dan Pembelajaran Konseling Journal of Accounting Law Communication and Technology Jurnal Ilmiah Bisnis dan Ekonomi Asia (Jibeka)
Tin Agustina Karnawati
Department Of Management/Faculty Of Economic And Business, Institute Of Technology And Business Asia Malang, Indonesia
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Journal : Jurnal Optimalisasi

 1 
Peran Mediasi Customer Satisfaction pada Hubungan Antara Perceived Value dan Service Quality Terhadap Repurchase Intention Karnawati, Tin Agustina; Fitrian, Ifan
Jurnal Optimalisasi Vol 11, No 2 (2025): Oktober
Publisher : Universitas Teuku Umar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35308/jopt.v11i2.13021

Abstract

In the modern era, consumers prioritize convenience and speed in shopping, making drive-thru services an innovative solution to meet this demand. To retain customers, Customer Satisfaction is the key to winning the competition. This study aims to examine the relationships between variables influencing Customer Satisfaction and their impact on Repurchase Intention. The research variables include Perceived Value (X1) and Service Quality (X2) as independent variables, Repurchase Intention (Y) as the dependent variable, and Customer Satisfaction (Z) as the mediating variable. Each variable will be measured by its respective indicators. This research employs a causal research design with a quantitative approach, utilizing primary data collected from 160 respondents via accidental sampling. Data analysis was performed using the SEM-PLS method. The results show that Perceived Value and Service Quality have a significant positive effect on Repurchase Intention. Perceived Value has a positive but not significant effect on Customer Satisfaction, while Service Quality has a positive effect on Customer Satisfaction. Customer Satisfaction mediates the indirect effect of Service Quality on Repurchase Intention but does not mediate the effect of Perceived Value on Repurchase Intention.
Co-Authors Abdul Rahman Agus Purnomo Sidi Ahmad Firman Ahmad Junaedi Ahmad Mufid Anggraini, Maulidia Wulan Armenia Widiastuti Ayndri Nico Prayudo Baeruma, Verowati Nona BUKHORI, MOHAMMAD Bukhori, Muhammad Dany Moenindyah Handarini, Dany Moenindyah Dewi, Luh Komang Sanistri EKA SRIWAHYUNI Eyen Haryanto Yusuf Hanapi Fathorrahman Fatmawati, Alip Ferdy Andriawan Fitrian, Ifan Florencia, Florencia Handarini, Dany M Ichlasurohmah, Nuke - Ike Kusdyah Rachmawati Ivana, Putri Selisawati Wahyu Ivanry Matu Jaisah, Jaisah Jusak Dendel Hento Justita Dura Kustanto, Heru Latief, Fitriani Lubis, Rahmayanti M. Handarini, Dany Majidah, Yuniz Matu, Ivanry Maulidia Wulan Anggraini Mohammad Bukhori Mohammad Bukhori Mubyl, Mutiarini Murtianingsih Murtianingsih Murtianingsih Murtianingsih, Murtianingsih Musafak, Moh Nanik Wilujeng Natanael, Michael Nilasari, Ratna Putri Putri, Sisi Septiani Ratna Putri Nilasari Ruslan Ruslan Ruspitasari, Widi Dewi Sandra, Jelita Virliana Santoso, Risa Suherman, Novie Stephanie Christie Sulis Setiawati Teguh Widodo Utama, Imelda Widayat, Bima Satrya Widi Dewi Ruspitasari Widianto, Yasminta Kris Yandha, Krishna Niki Yanuarto, Rudy Yohanna Indah Setyaningsih, Yohanna Indah Yulia Puspita Yulia Puspita, Yulia Yuniar Fitriyani Yuniz Majidah Yunus Handoko Yunus Handoko Yunus Handoko