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All Journal Ekonomi Bisnis Akuntansi Krida Wacana Jurnal Manajemen. DeReMa (Development Research of Management) Jurnal Manajemen Jurnal Komunikasi JURNAL EKONOMI PENDIDIKAN DAN KEWIRAUSAHAAN Jurnal Bisnis dan Akuntansi MBIA Prologia Jurnal Muara Ilmu Ekonomi dan Bisnis SABDAMAS Jurnal Manajemen Bisnis dan Kewirausahaan Jurnal Manajemen Jurnal Bakti Masyarakat Indonesia Jurnal Manajerial Dan Kewirausahaan International Journal of Application on Economics and Business Jurnal Akuntansi Jurnal Manajemen Maranatha
Keni Keni
Unknown Affiliation
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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Luxury Brand Perception, Social Influence, and Brand Personality to Predict Purchase Intention Keni, Keni; Teoh, Ai Ping; Vincent, Vincent; Sari, Wulan Purnama
Jurnal Komunikasi Vol. 14 No. 1 (2022): Jurnal Komunikasi
Publisher : Fakultas Ilmu Komunikasi Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jk.v14i1.11847

Abstract

The key purpose of this study is to investigate the relationships between luxury brand perception, social influence, and brand personality towards purchase intention. It has been increasingly important for every company to improve its customers’ purchase intention in order to maintain the existence of the company, especially in an increasingly competitive business environment. Hence, this study was conducted to examine whether luxury brand perception, social influence, and brand personality have a positive and significant impact on purchase intention. This study was descriptive research and was conducted by using the cross-sectional method. The population of this research was all Indonesian smartphone users, and the sampling frame was limited to smartphone users who live in Jakarta, whereas purposive sampling was conducted for the data collection from respondents. The data collection was conducted by distributing questionnaires to 100 respondents through the internet and this study used SmartPLS software version 3.2.7. for the data analysis. The result of this study showed that luxury brand perception, social influence and brand personality have a significant and positive impact towards purchase intention. Therefore, it is essential for smartphone companies to maintain their image as a luxury brand, observe and improve customers’ influence to the others about the brand, and also associate the brand’s personalities with customers in order to increase the customers’ purchase intention. Niat pembelian memiliki peran yang semakin penting untuk setiap perusahaan karena pada saat ini, menghasilkan penjualan bukan hanya bertujuan untuk memperoleh keuntungan, tetapi juga untuk mempertahankan keberadaan perusahaan, khususnya dari kondisi persaingan yang semakin meningkat. Tujuan utama penelitian ini adalah untuk meneliti hubungan yang terjadi diantara persepsi terhadap luxury brand, pengaruh sosial dan brand personality terhadap niat pembelian. Penelitian ini merupakan penelitian deskriptif dan dilakukan dengan menggunakan metode cross-sectional. Populasi pada penelitian ini adalah seluruh pengguna smartphone di Indonesia dan sample pada penelitian ini dibatasi pada pengguna smartphone yang berdomisili di Jakarta, dimana purposive sampling digunakan untuk mengumpulkan data dari responden. Pengumpulan data dilakukan dengan mendistribusikan kuesioner kepada 100 oorang responden melalui internet dan penelitian ini menggunakan perangkat lunak SmartPLS versi 3.2.7. untuk melakukan analisis data. Hasil penelitian ini menunjukkan bahwa persepsi terhadap luxury brand, pengaruh sosial dan brand personality memiliki pengaruh yang positif dan signifikan terhadap niat pembelian. Oleh sebab itu, merupakan sebuah hal yang penting bagi perusahaan smartphone untuk mengembangkan persepsi terhadap luxury brand, pengaruh sosial dan brand personality pelanggan untuk meningkatkan niat pembelian pelanggan.
Formation of Consumer Impulsive Buying in MSMEs through Online Shopping Activities Febriany, Dessy; Tjipto, Jovita Damayanti; Immanuel, Sandy; Buana, Salsabilla Ayundha Marthsa; Emerald, Serena; Keni, Keni
Jurnal Komunikasi Vol. 14 No. 2 (2022): Jurnal Komunikasi
Publisher : Fakultas Ilmu Komunikasi Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jk.v14i2.20271

Abstract

Electronic commerce that continues to grow has created a fairly tight competition between business actors. However, this competition can help the sustainability of MSMEs in formulating strategies and switching to selling their products online. Various strategies can be used in e-commerce, one of which is the flash sale countdown timer program. Social media activities and flash sales promotions were able to boost sales figures after the product launch. MSME actors who enter the world of e-commerce also interact with potential buyers by holding live streaming with the aim of utilizing technological developments to reach consumers more broadly. Thus, being able to bring changes to consumer habits, they prefer to shop from home because it is easy, practical, and there are many attractive promos. Therefore, this study was made with the aim of examining the relationship between flash sale countdown timer, live streaming e-commerce on the formation of impulsive buying which is strengthened or weakened by the presence of in-home shopping tendency. Hypothesis testing is done by analyzing Partial Least Square – Structural Equation Modeling (PLS-SEM) with SmartPLS software. The results showed that flash sale countdown timer and live streaming e-commerce had a positive effect on impulsive buying, also in home shopping tendency as a moderating variable has a positive effect.
Cover Jurnal Manajerial dan Kewirausahaan Vol. 8, No. 1 Keni, Keni
Jurnal Manajerial Dan Kewirausahaan Vol. 8 No. 1 (2026): Jurnal Manajerial dan Kewirausahaan
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ty0g1t52

Abstract

UNCOVERING THE KEY DETERMINANTS SHAPING ELECTRIC VEHICLES ADOPTION IN INDONESIA Amelia, Ang; Keni, Keni
Jurnal Bisnis dan Akuntansi Vol. 27 No. 2 (2025): Jurnal Bisnis dan Akuntansi (in progress)
Publisher : Pusat Penelitian dan Pengabdian Masyarakat Sekolah Tinggi Ilmu Ekonomi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34208/kmtddb03

Abstract

Fossil fuel-powered vehicles are among the major causes of Green House Gas (GHG) output, with Indonesia ranking in the top ten globally. The transition to Electric Vehicles (EVs) in Indonesia is progressing at a modest pace. To support EVs adoption and its environmental benefits, this analysis aims to understand predictors of EVs buying behavior. A survey targeting people domiciled in Jabodetabek, who use EVs or want to purchase EVs, was conducted via questionnaires. Subsequently, Partial Least Square Structural Equation Modeling was employed. On a 5-point Likert scale, 121 respondents were collected. The outcomes showed that price value, subjective norms, perceived ease of use and attitude can predict purchase intention positively and significantly. Furthermore, price value, perceived usefulness and perceived ease of use can predict attitude positively and significantly. Meanwhile, perceived usefulness and perceived behavioral control can’t predict purchase intention significantly. Attitude fully mediates the relationship between perceived usefulness and purchase intention, also partially mediates the relationship between price value and purchase intention and perceived ease of use and purchase intention. These findings imply that emphasizing value, usability, and social influence can strengthen attitudes and purchase intention toward EVs. By identifying key behavioral and technological determinants of EV adoption, this study offers empirical insights for policymakers in supporting environmentally sustainable transportation in Indonesia.  
The Effectiveness of Entrepreneurship Education on Students’ Self-Efficacy and Entrepreneurial Intention: A Comparative Study of Major Cities in Indonesia Soelaiman, Lydiawati; Keni, Keni; Chin, Tay Lee
JURNAL EKONOMI PENDIDIKAN DAN KEWIRAUSAHAAN Vol. 14 No. 1 (2026)
Publisher : UNIVERSITAS NEGERI SURABAYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jepk.v14n1.p75-96

Abstract

Objective: Entrepreneurship has become a strategic solution to address unemployment in Indonesia, where the entrepreneurial ration remains relatively low at only 3.47%. This study investigates the role of entrepreneurship education in enhancing students’ entrepreneurial self-efficacy and entrepreneurial intention within the context of higher education in Indonesian. Method: Using quantitative approach, this study utilizes PLS-SEM to examine relationship among constructs, while PLS-MGA was used to assess regional differences across. Samples consist of 537 undergraduate students who had participated in entrepreneurship education programs at excellent-status higher education institutions in Jakarta, Bandung, and Surabaya, selected through purposive sampling.  Results:  The result reveals that entrepreneurial education has a significant effect on both entrepreneurial intention and entrepreneurial self-efficacy. Furthermore, entrepreneurial self-efficacy partially mediates the relationship between entrepreneurship education and entrepreneurial intention. The MGA results show no significant differences across the three cities, except for the effect of entrepreneurship education on self-efficacy between Jakarta and Surabaya.  Novelty: Overall, the findings suggest relatively consistent effects of entrepreneurship education across major urban areas in Java. This study provides practical implication for developing experience-based entrepreneurship programs in HEIs.
Cover Jurnal Manajerial dan Kewirausahaan Vol. 8, No. 1 Keni, Keni
Jurnal Manajerial Dan Kewirausahaan Vol. 8 No. 1 (2026): Jurnal Manajerial dan Kewirausahaan
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ty0g1t52

Abstract

Daftar Isi Jurnal Manajerial dan Kewirausahaan Vol. 7, No. 4 Keni, Keni
Jurnal Manajerial Dan Kewirausahaan Vol. 7 No. 4 (2025): Jurnal Manajerial dan Kewirausahaan
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Co-Authors Adrianto, Fajri Amelia, Ang Aristo, Evodius Arnaldo, Aron Bramasta, Arya Adi Buana, Salsabilla Ayundha Marthsa Buana, Salsabilla Ayundha Martsha Budiarto, Ferdian Calvin, Nicholas Celline, Aprilia Chandra, Cindy Chang, Kevin Chin, Tay Lee Clarence, Clarence David, Tonny Dharmawan, Purnama Dini Oktaviani Djaruma, Juwita Elis, Elis Emerald, Serena Evelina Larisa Sidharta Evelina Larisa Sidharta Febriany, Dessy Hadiwidjajalu, Kentji Halim, Christian Hartawan, Christofer Novrisatya Hartono, Ceri Hendi, Hendi Ica Rika Candraningrat Ida Puspitowati Immanuel, Sandy Johansen Johansen Jundrio, Harry Kawi, Jeffrey Saputra Kurniawan, Alwin Fajar Laurence, Kenny Leow, Janice Atalie Lerbin R. Aritonang R Liap, Valensia Fanny Ludya Lim, Sherliana Limanan, Caecelia Cynthia Ling, Ai Luki Lukmanul Hakim Maria, Ivonne Markus, Harris Marvinson, Gerry Massie, Andrew Christian Nicholas Wilson Nugraha, Tarsisius Bisma Nyotowidjojo, Kartika Sari Orlando, James Oscar, Yessica Osman, Feranvin Pauline, Delvina Pratamaputra, Dennis Putra, Alfen Dwi Putra, Thomas Wilson R. Aritonang R., Lerbin Richard Wisianto Risnawaty, Widya Roshima, Ramos Ryan Sabrina O Sihombing Salim, Yovina Samuel Hendy Sandra, Kavira Kamate Sari, Melinda Ika Sari, Puspa Ratna Setiawan, Ronaldo Shirly Gunawan Sianata, Vinka Vanlia Sidharta, Evelina Larisa Simatupang, Natasya Theresia Soelaiman, Lydiawati Sofia Prima Dewi Sofia Prima Dewi Sudibyo, Arvin Sutini, Sandra Tay Lee Chin Teoh, Ai Ping Tjipto, Jovita Damayanti Valerian, Juan Valerie, Christian Vanessa Vanessa Veronica, Helen Vincent Vincent, Vincent Warisadi, Alain Moelya Widya Octaviani Widya Risnawaty Wijaya, Valentino Wiranata, James Putra Wulan Purnama Sari Wulandari, Dhea Asih Yanico, Yanico Yeo, Wei Ming Yulianti Yulianti Yulianti Yulianti Yusi Yusianto Zukhrufa, Azka