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All Journal Ekonomi Bisnis Akuntansi Krida Wacana Jurnal Manajemen. DeReMa (Development Research of Management) Jurnal Manajemen Jurnal Komunikasi Jurnal Bisnis dan Akuntansi MBIA Prologia Jurnal Muara Ilmu Ekonomi dan Bisnis SABDAMAS Jurnal Manajemen Bisnis dan Kewirausahaan Jurnal Manajemen Jurnal Bakti Masyarakat Indonesia Jurnal Manajerial Dan Kewirausahaan International Journal of Application on Economics and Business Jurnal Akuntansi Jurnal Manajemen Maranatha
Keni Keni
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Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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INTERNSHIP, SOCIAL VALUATION, AND SELF-EFFICACY AS DRIVERS OF ENTREPRENEURIAL INTENTION AMONG VOCATIONAL STUDENTS: A STRUCTURAL MODEL APPROACH Soelaiman, Lydiawati; Keni, Keni; Adrianto, Fajri; Tay Lee Chin
Jurnal Bisnis dan Akuntansi Vol. 27 No. 1 (2025): Jurnal Bisnis dan Akuntansi
Publisher : Pusat Penelitian dan Pengabdian Masyarakat Sekolah Tinggi Ilmu Ekonomi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34208/bh90gt88

Abstract

High unemployment among Indonesian Vocational High School (VHS) graduates highlights a persistent gap between school-acquired competencies and labour market demands. To address this, fostering entrepreneurial intention during early education is essential. This study research expands the entrepreneurial intention framework to the vocational education context in Indonesia, where empirical evidence on the psychological and contextual factors influencing entrepreneurial intention among VHS students remains limited. Specifically, the study examines how internship experience and social valuation influence entrepreneurial intention, with self-efficacy as a mediating variable and entrepreneur education support as a moderating variable. Employing a quantitative design, data were obtained from 160 VHS students in DKI Jakarta who had completed internship programs. The analysis usedPartial Least Squares-Structural Equation Modelling (PLS-SEM) with SmartPLS 4.0. The results show that internship experience and social valuation both increase self-efficacy, which has a strong effect on entrepreneurial intention. While internship experience does not directly lead to entrepreneurial intention, it influences it indirectly through selfefficacy. Social valuation affects entrepreneurial intention both directly and indirectly. The study also finds that entrepreneurial education support strengthens the effect of social valuation on entrepreneurial intention, but not the effect of internship experience or self-efficacy. The findings underscore the significance of social support and practical experience as essential components of entrepreneurial learning in vocational education to strengthen entrepreneurial intention among students.
Faktor-Faktor yang Mempengaruhi Brand Loyalty Produk Susu dengan Brand Love sebagai Variabel Mediasi Chang, Kevin; Keni, Keni
Prologia Vol. 9 No. 2 (2025): Prologia
Publisher : Fakultas Ilmu Komunikasi Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/pr.v9i2.35338

Abstract

Dairy products have been known as a beneficial product to boost immune system, but their consumption is relatively low in Indonesia because people tend to choose juice or other alternatives for health purposes. Therefore, the purpose of this study is to examine the direct influence of brand experience, brand satisfaction, and brand love on brand loyalty, as well as to determine the role of brand love as a mediator between brand experience and brand satisfaction on brand loyalty. A total of 312 respondents were collected from customers of dairy products in Jakara conducted in November 2023. The sample was obtained through distributing online questionnaires using non-probability sampling methods and convenience sampling as sample selection techniques. Hypothesis testing in this study was carried out using Partial Least Square-Structural Equation Modelling (PLS-SEM). This study concluded that brand experience and brand satisfaction influence brand loyalty and brand love positively and significantly. Brand love influences brand loyalty positively and significantly. Moreover, brand love mediates the influence of brand experience and brand satisfaction on brand loyalty positively and significantly. Produk susu telah dikenal sebagai produk yang bermanfaat untuk meningkatkan sistem kekebalan tubuh, tetapi konsumsi produk tersebut relatif rendah karena masyarakat cenderung memilih jus atau alternatif lainnya untuk tujuan kesehatan. Oleh sebab itu, penelitian ini bertujuan untuk menguji pengaruh secara langsung pengalaman merek, kepuasan merek, dan kecintaan merek terhadap loyalitas merek, serta untuk mengetahui peran kecintaan merek sebagai mediator antara pengalaman merek dan kepuasaan merek terhadap loyalitas merek. Sampel total yang terkumpul sebanyak 312 responden pelanggan produk susu cair dalam bungkusan di Jakarta yang dilakukan pada November 2023. Sampel didapatkan melalui penyebaran kuesioner daring dengan metode non-probability sampling dan teknik pemilihan sampel, yaitu convenience sampling. Pengujian hipotesis pada penelitian dilakukan menggunakan Partial Least Square-Structural Equation Modelling (PLS-SEM). Hasil penelitian ini menunjukkan bahwa brand experience dan brand satisfaction berpengaruh positif dan signifikan terhadap brand loyalty dan brand love. Brand love berpengaruh positif dan signifikan terhadap brand loyalty. Selain itu, brand love dapat memediasi pengaruh brand experience dan brand satisfaction terhadap brand loyalty secara positif dan signifikan.
Perceived ease of use, trust, dan customer satisfaction sebagai prediktor terhadap repurchase intention Yanico, Yanico; Keni, Keni
Jurnal Manajemen Maranatha Vol 20 No 2 (2021): Jurnal Manajemen Maranatha
Publisher : Universitas Kristen Maranatha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/jmm.v20i2.3244

Abstract

This study aimed to determine wheteher or not the perceived ease of use, trust, and customer satisfaction can predict repurchase intention at the e-commerce industry in Jakarta. This study applies online questionnaires that are distributed electronically for data collection. In data collection, 195 respondents participed in filling out the questionnaire, and 176 data could be processed in data processing. Data processing in this study used the PLS-SEM approach, which is using the help of SMART PLS software. Based on the results of data analysis in this study, researchers concluded that the perceived ease of use, trust, and customer satisfaction are significant in predicting repurchases intentions. The results of this research are expected to be information for e-commerce companies to establish strategies related to the use of applications in improving the ease of use of e-commerce applications in the form of ease of product search and ease of payment processing and delivery. In addition, the results of the research are expected that e-commerce companies can provide reliable services and reliable and guaranteed security systems to increase customer trust. Furthermore, e-commerce companies can develop various marketing programs to improve customer satisfaction.
Faktor untuk memprediksi purchase intention pada brand fashion Indonesia Clarence, Clarence; Keni, Keni
Jurnal Manajemen Maranatha Vol 21 No 2 (2022): Jurnal Manajemen Maranatha
Publisher : Universitas Kristen Maranatha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/jmm.v21i2.4329

Abstract

Consumer buying intentions can be predicted by digital marketing, customer engagement, and customer perceived value. This study aims to empirically test digital marketing, customer engagement, and customer perceived value, as well as brand preference in mediating customer perceived value on purchase intention. In this study, the sample collected was 217 respondents. Data were collected and distributed by online questionnaires using Google form and data analysis of this research uses PLS-SEM method. The result shown by this study shows digital marketing and customer engagement can predict purchase intention. Furthermore, customer perceived value cannot predict purchase intention directly, but customer perceived value can predict consumer purchase intention through brand preference. The results of this study are expected to be able to help companies to make the right marketing strategies by taking into account the factors that can predict consumer buying intentions.
Faktor-faktor penentu niat beli produk pakaian Sianata, Vinka Vanlia; Keni, Keni
Jurnal Manajemen Maranatha Vol 22 No 2 (2023): Jurnal Manajemen Maranatha
Publisher : Universitas Kristen Maranatha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/jmm.v22i2.5999

Abstract

Clothing business is experiencing rapid development following ongoing trends, creativity, and lifestyle, resulting in intense competition among these businesspeople. One of the things that can create high sales to outperform competitors is a high consumer purchase intention. This research investigates the effects of aesthetic, value consciousness, and store image on a brand's clothing products purchase intention which are mediated by emotional value and attitude. An online questionnaire was used to collect 252 data and the data were analyzed using PLS-SEM. The findings revealed that (1) Aesthetic influences purchase intention positively and significantly, (2) Emotional value influences purchase intention positively and significantly, (3) Attitude influences purchase intention positively and significantly, (4) Aesthetic influences emotional value positively and significantly, (5) Store image influences attitude positively and significantly, (6) Emotional value positively and significantly mediates the relationship between aesthetic and purchase intention, and (7) Attitude positively and significantly mediates the relationship between store image and purchase intention. This research shows that a high aesthetic of clothing products can affect emotional value and purchase intention. In addition, a good store image can influence attitude and purchase intentions. Therefore, clothing manufacturers and retail stores should consider these determinants in selling their clothing products to create its competitive advantages.
FACTORS INFLUENCING LOCAL BEAUTY PRODUCT REPURCHASE INTENTION Veronica, Helen; Keni, Keni
International Journal of Application on Economics and Business Vol. 1 No. 2 (2023): May 2023
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v1i2.177-185

Abstract

The objectives of this study are to analyze and determine factors affecting repurchase intention of beauty products from local brands in Jakarta. The factors that will be analyzed for their influence on repurchase intentions include trust, word-of-mouth, and adjusted expectations. This study used a quantitative method by distributing questionnaires to 191 respondents who are the millennial generation living in DKI Jakarta and have at least bought and/or used local brand beauty product once in the past year. The collected 163 valid data is then processed using the PLS-SEM method with the SmartPLS statistical data processing tool. From this study, it can be concluded that trust, word-of-mouth, and adjusted expectations have a significant influence towards the repurchase intention of local brand beauty product consumers.
BEHAVIORAL INTENTION TO USE DIGITAL WALLETS IN INDONESIA Limanan, Caecelia Cynthia; Keni, Keni
International Journal of Application on Economics and Business Vol. 1 No. 2 (2023): May 2023
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v1i2.216-227

Abstract

The growing number of internet and smartphone users has resulted in the rise of a variety of digital platforms. A digital wallet, which now dominates digital payments, is one type of digital platform. The purpose of this study is to examine the factors that influence behavioral intentions to use a digital wallet in Indonesia using The Unified Theory of Acceptance and Use of Technology (UTAUT). This study examines whether effort expectancy, social influence, and price value significantly affect behavioral intention to use a digital wallet. The number of respondents used is 211 users of one of the digital wallets in Indonesia. All data samples analyzed using the smartPLS 3.2.9 application were declared valid and reliable. PLS-SEM approach will be used to analyze the data in this study. This study concludes that effort expectancy, social influence, and price value have a significant effect on behavioral intentions to use digital wallets. It was also found that the effort expectancy variable is the strongest predictor among exogenous variables that affect endogenous variables.
EXPLORING FACTORS THAT SHAPE INDONESIAN’S INTENTIONS TO PURCHASE HERBAL MEDICINE Keni, Keni; Wilson, Nicholas; Dharmawan, Purnama
Jurnal Bisnis dan Akuntansi Vol. 25 No. 2 (2023): Jurnal Bisnis dan Akuntansi
Publisher : Pusat Penelitian dan Pengabdian Masyarakat Sekolah Tinggi Ilmu Ekonomi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34208/jba.v25i2.2204

Abstract

The pharmaceutical industry has emerged as one of the most rapidly expanding sectors globally, and this trend holds true for Indonesia as well. Within this industry, a notably popular type of medication in Indonesia is herbal medicine. This variant of medicine is derived from traditional and natural ingredients, with minimal incorporation of chemical substances. To delve into this phenomenon, the present study aims to identify the factors influencing Indonesians' inclination and intention to purchase herbal medicine. To achieve this, the study integrates key variables from the original Theory of Reasoned Action (TRA) framework, namely attitude and subjective norm, along with an additional element – perceived value. The methodology employed involves a survey-based approach, utilizing questionnaires as the primary data collection tool among the chosen participants. The sampling method chosen is non-probability purposive sampling, ensuring that only individuals who meet the predetermined criteria participate – specifically, individuals who have acquired herbal medicines within the past 6 months. Employing a 7-point Likert scale, a total of 156 data points were amassed. The analysis was conducted using Partial Least Squares Structural Equation Modeling (PLS-SEM), with SmartPLS 4 software being the designated tool. Through the scrutiny of the data, the authors conclude that attitude, subjective norm, and perceived value significantly impact consumers' intention to purchase herbal medicine in Indonesia.
SALES PROMOTION, LIVE STREAMING, SUBJECTIVE NORM TERHADAP IMPULSIVE BUYING DENGAN PAYLATER SEBAGAI VARIABEL MODERASI Buana, Salsabilla Ayundha Martsha; Leow, Janice Atalie; Marvinson, Gerry; Zukhrufa, Azka; Keni, Keni
Jurnal Bisnis dan Akuntansi Vol. 25 No. 2 (2023): Jurnal Bisnis dan Akuntansi
Publisher : Pusat Penelitian dan Pengabdian Masyarakat Sekolah Tinggi Ilmu Ekonomi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34208/jba.v25i2.2208

Abstract

E-commerce has profoundly altered the shopping behaviors of consumers in Indonesia. Additionally, fintech companies have introduced "paylater" services, revolutionizing the payment process for online purchases. Paylater operates on a Buy Now Pay Later (BNPL) system, allowing consumers to make purchases and defer payment. This innovation enhances the ease and security of online shopping, enticing users with enticing sales promotions. A survey targeting e-commerce users in Indonesia was conducted and subsequently analyzed using structural equation modeling (SEM - PLS). Employing a quantitative descriptive approach with a cross-sectional design, data was collected offline over 14 days in DKI Jakarta, Indonesia, yielding a final dataset from 122 respondents out of 210 obtained. Research outcomes revealed that sales promotion, subjective norms, and e-commerce live streaming features significantly influence impulsive buying behavior among consumers. The use of paylater services moderates this relationship, indicating that frequent paylater users tend to exhibit more impulsivity in their purchasing patterns. Despite the convenience offered by paylater services, there are associated risks such as debt accumulation and financial mismanagement. The findings of this research can serve as an educational tool for potential paylater users, encouraging responsible use and financial management. This research substantially contributes to the growth of fintech companies and micro, small, and medium-sized enterprises (MSMEs), ultimately fostering economic development and providing a reference for future researchers exploring similar topics.
THE ROLE OF SERVICE QUALITY AND CUSTOMER SATISFACTION IN PREDICTING CUSTOMER RETENTION INTENTION Osman, Feranvin; Warisadi, Alain Moelya; Yeo, Wei Ming; Keni, Keni; Wilson, Nicholas
Jurnal Bisnis dan Akuntansi Vol. 26 No. 1 (2024): Jurnal Bisnis dan Akuntansi
Publisher : Pusat Penelitian dan Pengabdian Masyarakat Sekolah Tinggi Ilmu Ekonomi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34208/jba.v26i1.2472

Abstract

This research aims to empirically test E-S-QUAL, bank service quality, and customer satisfaction on customer retention intention with gender as a moderating variable. The total sample in this study was 194 respondents, who were digital bank users in Jakarta who were collected by using Google Form. The sample were selected by using convenience sampling technique. The data analysis technique uses Partial Least Square-Structural Equation Modeling (PLS-SEM) by using SmartPLS4 software. The research results show that E-S-QUAL, bank service quality, and customer satisfaction influence customer retention intention positively among digital bank users. Next, E-S-QUAL and bank service quality have a positive influence on customer satisfaction. Furthermore, customer satisfaction mediates the positive influence of E-S-QUAL and bank service quality on customer retention intention among digital bank users. Finally, female gender can moderate the influence of E-S-QUAL and bank service quality on customer satisfaction among digital bank users. However, male gender can only moderate the influence of E-S-QUAL on customer satisfaction, but cannot moderate the influence of bank service quality on customer satisfaction.
Co-Authors Adrianto, Fajri Aristo, Evodius Arnaldo, Aron Bramasta, Arya Adi Buana, Salsabilla Ayundha Marthsa Buana, Salsabilla Ayundha Martsha Budiarto, Ferdian Calvin, Nicholas Celline, Aprilia Chandra, Cindy Chang, Kevin Clarence, Clarence David, Tonny Dharmawan, Purnama Dini Oktaviani Djaruma, Juwita Elis, Elis Emerald, Serena Evelina Larisa Sidharta Evelina Larisa Sidharta Febriany, Dessy Hadiwidjajalu, Kentji Halim, Christian Hartawan, Christofer Novrisatya Hartono, Ceri Hendi, Hendi Ica Rika Candraningrat Ida Puspitowati Immanuel, Sandy Johansen Johansen Jundrio, Harry Kawi, Jeffrey Saputra Kurniawan, Alwin Fajar Laurence, Kenny Leow, Janice Atalie Lerbin R. Aritonang R Liap, Valensia Fanny Ludya Lim, Sherliana Limanan, Caecelia Cynthia Ling, Ai Luki Lukmanul Hakim Maria, Ivonne Markus, Harris Marvinson, Gerry Massie, Andrew Christian Nicholas Wilson Nugraha, Tarsisius Bisma Nyotowidjojo, Kartika Sari Orlando, James Oscar, Yessica Osman, Feranvin Pauline, Delvina Pratamaputra, Dennis Putra, Alfen Dwi Putra, Thomas Wilson R. Aritonang R., Lerbin Richard Wisianto Risnawaty, Widya Roshima, Ramos Ryan Sabrina O Sihombing Salim, Yovina Samuel Hendy Sandra, Kavira Kamate Sari, Melinda Ika Sari, Puspa Ratna Setiawan, Ronaldo Shirly Gunawan Sianata, Vinka Vanlia Sidharta, Evelina Larisa Simatupang, Natasya Theresia Soelaiman, Lydiawati Sofia Prima Dewi Sofia Prima Dewi Sudibyo, Arvin Sutini, Sandra Tay Lee Chin Teoh, Ai Ping Tjipto, Jovita Damayanti Valerian, Juan Valerie, Christian Vanessa Vanessa Veronica, Helen Vincent Vincent, Vincent Warisadi, Alain Moelya Widya Octaviani Widya Risnawaty Wijaya, Valentino Wiranata, James Putra Wulan Purnama Sari Wulandari, Dhea Asih Yanico, Yanico Yeo, Wei Ming Yulianti Yulianti Yulianti Yulianti Yusi Yusianto Zukhrufa, Azka