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All Journal Ekonomi Bisnis Akuntansi Krida Wacana Jurnal Manajemen. DeReMa (Development Research of Management) Jurnal Manajemen Jurnal Komunikasi Jurnal Bisnis dan Akuntansi MBIA Prologia Jurnal Muara Ilmu Ekonomi dan Bisnis SABDAMAS Jurnal Manajemen Bisnis dan Kewirausahaan Jurnal Manajemen Jurnal Bakti Masyarakat Indonesia Jurnal Manajerial Dan Kewirausahaan International Journal of Application on Economics and Business Jurnal Akuntansi Jurnal Manajemen Maranatha
Keni Keni
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Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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PERILAKU IMPULSIVE BUYING SEBAGAI RESPON TERHADAP FLASH SALE DAN CUSTOMER’S SHOPPING EXPERIENCE: PERAN MODERASI SELF-CONTROL Oktaviani, Dini; Keni, Keni
Jurnal Muara Ilmu Ekonomi dan Bisnis Vol. 8 No. 2 (2024): Jurnal Muara Ilmu Ekonomi dan Bisnis
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmieb.v8i2.32313

Abstract

Pesatnya perkembangan e-commerce di Indonesia ditunjukkan melalui jumlah pengguna yang terus meningkat. Sehingga pelaku usaha tersebut harus mengembangkan strategi untuk menarik minat pelanggan. Salah satu strategi tersebut adalah memotivasi pelanggan untuk membeli secara impulsif (impulsive buying) yaitu dengan menyelenggarakan flash sale. Strategi tersebut menjadi sebuah solusi untuk pelaku usaha e-commerce dan pelanggan karena pelaku usaha dapat memperoleh keuntungan dan pelanggan dapat lebih nyaman dalam memperoleh produk dengan harga yang lebih murah. Namun, terdapat pelanggan yang melakukan impulsive buying yang melebihi daya belinya. Perilaku tersebut menyebabkan impulsive buying dipersepsikan secara negatif karena dikategorikan sebagai pembelian yang tidak dibutuhkan dan tanpa mempertimbangkan daya beli. Penelitian ini ingin mengkaji pengaruh flash sale dan customer’s shopping experience terhadap perilaku impulsive buying pada pelanggan e-commerce wanita di Jakarta, serta peran moderasi self-control terhadap pengaruh tersebut.  Pengumpulan data dilakukan dengan menggunakan kuesioner melalui Google Form. Kemudian, data tersebut akan dianalisis dengan metode PLS-SEM dan digunakan melelalui aplikasi SMART PLS 4. Pengambilan data sebanyak 216 responden dengan jumlah sample akhir sebanyak 205 data responden yang dapat melewati screening question dan selanjutnya data tersebut dapat diolah. Hasil penelitian ini menunjukan bahwa flash sale dan customer’s shopping experience memiliki pengaruh positif terhadap impulsive buying, namun jika pengaruh tersebut di moderasi oleh self control, maka hasilnya dari hipotesisnya menjadi tidak didukung, yang berarti bahwa self control tidak dapat memoderasi pengaruh flash sale dan customer’s shopping experience terhadap impulsive buying.   The rapid development of e-commerce in Indonesia is shown by the number of users. So, these business actors must develop strategies to attract customer interest. One of the strategies is to motivate customers to buy impulsively (impulsive buying), namely by holding a flash sale. This strategy is a solution for e-commerce business actors and customers because business actors can get profits and customers can be more comfortable in obtaining products at a lower price. However, some customers make impulsive buying that exceeds their buying power. This behavior causes impulsive buying is perceived negatively because it is categorized as an unnecessary purchase and without considering buying power. This study wants to examine the influence of flash sales and customer's shopping experience on impulsive buying behavior in female e-commerce customers in Jakarta, as well as the role of self-control moderation on these influences. Data collection was carried out using a questionnaire via Google Forms. Then, the data will be analyzed using the PLS-SEM is used through the SMART PLS 4 application. Data collection from 216 respondents with a final sample of 205 respondents who can pass the screening questions and furthermore, the data can be processed. The results of this study show that flash sales and customer's shopping experience have a positive influence on impulsive buying, but if the influence is moderated by self-control, then the result of this hypothesis becomes unsupported, which means that self-control cannot moderating the influence of flash sales and customer's shopping experience on impulse buying.
FROM PERCEPTION TO LOYALTY: EXPLORING THE IMPACT OF PERCEIVED BRAND AUTHENTICITY ON CONTINUOUS PURCHASE INTENTION Djaruma, Juwita; Keni, Keni
DeReMa (Development Research of Management): Jurnal Manajemen Vol. 19 No. 2 (2024): September
Publisher : Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19166/derema.v19i2.8546

Abstract

Access to information has changed how consumers interact with brands, as they can learn more about a brand's authenticity, impacting their intention to repurchase the brand. Therefore, this study explores how perceived brand authenticity affects continuous purchase intention and examines the mediating role of brand experience. Authenticity was assessed on an instant noodle brand through three dimensions: heritage, quality commitment, and sincerity. The descriptive research used PLS-SEM for data analysis. Data were collected from 210 Generation Z consumers who had used the brand, selected via convenience sampling. The findings of this study underscore the importance of brand experience in mediating the relationship between brand authenticity and continuous purchase intention. Quality commitment and heritage positively and significantly influence brand experience but do not directly affect continuous purchase intention. Conversely, sincerity positively and significantly influenced brand experience and continuous purchase intention. The brand experience itself also significantly influences continuous purchase intention. Thus, brands should leverage their authenticity to enhance customer experience, boosting continuous purchase intention. This research offers valuable insights into brand management and consumer behavior, providing practical implications for creating effective brand strategies. Abstrak dalam Bahasa IndonesiaAkses terhadap informasi telah mengubah cara konsumen berinteraksi dengan merek, karena mereka dapat mempelajari lebih banyak tentang keaslian merek, yang berdampak pada keterlibatan mereka dan niat untuk membeli kembali merek tersebut. Oleh karena itu, penelitian ini mengeksplorasi bagaimana persepsi keaslian merek mempengaruhi niat pembelian berkelanjutan dan mengkaji peran mediasi dari pengalaman merek. Keaslian dinilai pada merek mi instan melalui tiga dimensi: komitmen kualitas, warisan, dan ketulusan. Penelitian deskriptif ini menggunakan Partial Least Square-Structural Equation Modeling untuk analisis data. Data dikumpulkan dari 210 konsumen Generasi Z yang telah menggunakan merek tersebut, dipilih melalui convenience sampling. Temuan dari penelitian ini menekankan pentingnya pengalaman merek dalam memediasi hubungan antara keaslian merek dan niat pembelian berkelanjutan. Komitmen kualitas dan warisan secara positif dan signifikan mempengaruhi pengalaman merek tetapi tidak secara langsung mempengaruhi niat pembelian berkelanjutan. Sebaliknya, ketulusan secara positif dan signifikan mempengaruhi pengalaman merek dan niat pembelian berkelanjutan. Pengalaman merek itu sendiri juga secara signifikan mempengaruhi niat pembelian berkelanjutan. Dengan demikian, merek harus memanfaatkan keaslian mereka untuk meningkatkan pengalaman pelanggan, sehingga meningkatkan niat pembelian berkelanjutan. Penelitian ini memberikan wawasan berharga tentang manajemen merek dan perilaku konsumen, memberikan implikasi praktis untuk menciptakan strategi merek yang efektif.
UNDERSTANDING ANTECEDENTS WHICH SHAPE TOURISTS’ WILLINGNESS TO VISIT FROM THE TPB VIEWPOINT Keni, Keni; Wilson, Nicholas; Candraningrat, Ica Rika; Puspitowati, Ida
Jurnal Ilmiah Ekonomi Bisnis Vol 29, No 3 (2024)
Publisher : Universitas Gunadarma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35760/eb.2024.v29i3.11455

Abstract

Theory of planned behavior (TPB) had been used repeatedly by various researchers to analyze human’s behavior. Utilizing this framework, this research attempts to fully investigate various variables which could affect tourists’ willingness to visit Bintan Island in Riau Island, Indonesia. Questionnaires were used to gather data from the qualified respondents who’ve visited Bintan Island at least once in the past 1 year. Next, a non-probability sampling in the form of purposive sampling was implemented in order to ensure that all respondents who filled in the questionnaires had satisfied the criteria. After distributing the questionnaires to the respondents for around 4 months, a total of 198 data had been successfully gathered from the respondents. However, after further assessment, 24 data need to be omitted since these data were filled in by respondents who failed to fulfill the respondents’ criteria set in this study, thus confirming that a total 174 data will be further assessed in this research using PLS-SEM method using SmartPLS 4 software. After analyzing these data, authors concluded that all three main variables within the TPB theory, namely attitude, perceived behavioral control and subjective norms, together with destination attachment, significantly and positively affect tourists’ willingness to visit Bintan Island.
Cover Jurnal Manajerial dan Kewirausahaan Vol. 6 No. 4 Keni, Keni
Jurnal Manajerial Dan Kewirausahaan Vol. 6 No. 4 (2024): Jurnal Manajerial dan Kewirausahaan
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

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Abstract

Daftar Isi Jurnal Manajerial dan Kewirausahaan, Vol. 6, No. 4 Keni, Keni
Jurnal Manajerial Dan Kewirausahaan Vol. 6 No. 4 (2024): Jurnal Manajerial dan Kewirausahaan
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

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Abstract

Leveraging the S-O-R Framework to Determine Tourists' Willingness to Revisit Riau Island Keni, Keni; Wilson, Nicholas; Adrianto, Fajri; Dharmawan, Purnama; Teoh, Ai Ping
Jurnal Komunikasi Vol. 16 No. 1 (2024): Jurnal Komunikasi
Publisher : Fakultas Ilmu Komunikasi Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jk.v16i1.28668

Abstract

Despite being a popular destination, Riau Island's tourist numbers have declined as of April 2024, and remain lower than those of other Indonesian destinations. Therefore, prompt actions are needed to increase the number of visitors. Therefore, using the stimulus-organism-response (S-O-R) framework, this research delves into the intricate factors that mold individuals' propensity to revisit Riau Island. Employing a survey-centric methodology, an extensive dataset was scrupulously amassed from eligible participants through the deployment of digital questionnaires. Stringent criteria were implemented via purposive sampling, ensuring respondents had frequented Riau Island at least thrice in the preceding two years. The two-month duration of data collection yielded a robust dataset, encompassing a total of 154 responses. The analysis, executed using the Partial Least Squares (PLS) method in SmartPLS 4 software, validates the affirmative impact of both destination quality and destination source credibility on tourist satisfaction and the willingness to revisit. Furthermore, the results disclose that tourist satisfaction functions as a positive mediator in these relationships. This implies that the perceived destination quality and source credibility indirectly contribute to the probability of future visits by positively influencing the overall satisfaction of tourists. These findings not only enrich people’s understanding of the determinants influencing individuals' choices to revisit a destination, but also present valuable implications for enhancing destination management and marketing strategies, ultimately aiming to elevate the overall tourist experience. In essence, this study adds to a refined comprehension of the dynamics underlying repeat visitation behaviors, opening avenues for strategic interventions in the tourism sector.
Cover Jurnal Manajerial dan Kewirausahaan Vol. 7 No. 1 Keni, Keni
Jurnal Manajerial Dan Kewirausahaan Vol. 7 No. 1 (2025): Jurnal Manajerial dan Kewirausahaan
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

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Abstract

Social Media Marketing, Electronic Word-of-Mouth, dan Brand Awareness untuk Memprediksi Purchase Intention Vanessa, Vanessa; Keni, Keni
Jurnal Manajerial Dan Kewirausahaan Vol. 7 No. 1 (2025): Jurnal Manajerial dan Kewirausahaan
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmk.v7i1.33006

Abstract

Penelitian ini menganalisa pengaruh social media marketing, electronic word-of-mouth (EWOM), dan brand awareness terhadap purchase intention produk bisnis toko baju online. Metode yang digunakan adalah Partial Least Square - Structural Equation Modeling (PLS-SEM). Temuan utama menunjukkan bahwa ketiga faktor tersebut secara signifikan mempengaruhi niat beli. Penelitian ini menyarankan penguatan strategi pemasaran melalui media sosial dan manajemen efektif terhadap EWOM untuk optimasi pasar. Kontribusinya adalah memperdalam pemahaman tentang perilaku konsumen dalam konteks pasar pakaian digital saat ini. This research examines the impact of social media marketing, electronic word-of-mouth (EWOM), and brand awareness on the purchase intention of bisnis toko baju online products. The method used is Partial Least Square - Structural Equation Modeling (PLS-SEM). The main findings indicate that all three factors significantly influence purchase intention. The study suggests strengthening marketing strategies through social media and effective management of EWOM to optimize market outcomes. Its contribution lies in deepening the understanding of consumer behavior in the context of the current digital market.
Daftar Isi Jurnal Manajerial dan Kewirausahaan Vol. 7, No. 1 Keni, Keni
Jurnal Manajerial Dan Kewirausahaan Vol. 7 No. 1 (2025): Jurnal Manajerial dan Kewirausahaan
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

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Abstract

Daftar Isi Jurnal Manajerial dan Kewirausahaan Vol. 7, No. 1
Faktor penentu keputusan pasien dalam pemilihan rumah sakit swasta di Jakarta Massie, Andrew Christian; Keni, Keni; Gunawan, Shirly
Jurnal Manajemen Bisnis dan Kewirausahaan Vol 8 No 6 (2024): Jurnal Manajemen Bisnis dan Kewirausahaan
Publisher : Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmbk.v8i6.32329

Abstract

As competition among hospitals intensifies to become patients' primary choice, hospitals need to understand the factors influencing patients' decisions in selecting them to gain advantages that can be utilized to enhance their ability in patient care. This study aims to analyze the impact of service quality, word of mouth, location, and price perception on patients' decisions in choosing hospitals in Jakarta. Conducted from March 2024 to May 2024, this research adopts a descriptive approach with a cross-sectional design, utilizing 32 indicators with a sample comprising individuals who have visited type B private hospitals in West Jakarta. One hundred seventy-eight respondents were collected through Google Forms and analyzed using the PLS-SEM method, covering inner model and outer model analyses, and hypothesis testing using SmartPLS 4.0 software. The research findings reveal a significant and positive influence of service quality, word of mouth, location, and price perception on patients' decisions in selecting hospitals. Seiring meningkatnya persaingan diantara rumah sakit untuk menjadi pilihan pertama pasien, rumah sakit perlu mengetahui faktor-faktor yang dapat memengaruhi keputusan pasien dalam memilih rumah sakit agar dapat memperoleh keuntungan yang dapat digunakan untuk meningkatkan kemampuannya dalam melayani pasien. Penelitian ini bertujuan untuk menganalisa pengaruh kualitas layanan, word of mouth, lokasi dan persepsi harga terhadap keputusan pasien dalam memilih rumah sakit di Jakarta. Penelitian ini merupakan penelitian deskriptif dengan pendekatan cross-sectional yang dilaksanakan sejak bulan Maret 2024 sampai dengan bulan Mei 2024, menggunakan 32 indikator dengan sampel masyarakat yang pernah melakukan kunjungan ke rumah sakit swasta tipe B di Jakarta Barat. Sampel yang dikumpulkan dari 178 responden, diperoleh dengan Google Form dan diolah menggunakan metode PLS-SEM yang terdiri atas analisis inner model & outer model dan uji hipotesis dengan aplikasi SmartPLS 4.0. Berdasarkan hasil penelitian didapatkan adanya pengaruh signifikan dan positif antara kualitas layanan, word of mouth, lokasi dan persepsi harga terhadap keputusan pasien dalam memilih rumah sakit.
Co-Authors Adrianto, Fajri Affendi, Calvin Jordan Wijaya Aristo, Evodius Arnaldo, Aron Bramasta, Arya Adi Buana, Salsabilla Ayundha Marthsa Buana, Salsabilla Ayundha Martsha Budiarto, Ferdian Calvin, Nicholas Celline, Aprilia Chandra, Cindy Chang, Kevin Clarence, Clarence David, Tonny Dharmawan, Purnama Dini Oktaviani Djaruma, Juwita Elis, Elis Emerald, Serena Evelina Larisa Sidharta Evelina Larisa Sidharta Febriany, Dessy Hadiwidjajalu, Kentji Halim, Christian Hartawan, Christofer Novrisatya Hartono, Ceri Hendi, Hendi Ica Rika Candraningrat Ida Puspitowati Immanuel, Sandy Johansen Johansen Jundrio, Harry Kawi, Jeffrey Saputra Kurniawan, Alwin Fajar Laurence, Kenny Leow, Janice Atalie Lerbin R. Aritonang R Liap, Valensia Fanny Ludya Lim, Sherliana Limanan, Caecelia Cynthia Ling, Ai Luki Lukmanul Hakim Maria, Ivonne Markus, Harris Marvinson, Gerry Massie, Andrew Christian Nicholas Wilson Nugraha, Tarsisius Bisma Nyotowidjojo, Kartika Sari Orlando, James Oscar, Yessica Osman, Feranvin Pauline, Delvina Pratamaputra, Dennis Putra, Alfen Dwi Putra, Thomas Wilson R. Aritonang R., Lerbin Richard Wisianto Risnawaty, Widya Roshima, Ramos Ryan Sabrina O Sihombing Salim, Yovina Samuel Hendy Sandra, Kavira Kamate Sari, Melinda Ika Sari, Puspa Ratna Setiawan, Ronaldo Shirly Gunawan Sianata, Vinka Vanlia Sidharta, Evelina Larisa Simatupang, Natasya Theresia Soelaiman, Lydiawati Sofia Prima Dewi Sofia Prima Dewi Sudibyo, Arvin Sutini, Sandra Tay Lee Chin Teoh, Ai Ping Tjipto, Jovita Damayanti Valerian, Juan Valerie, Christian Vanessa Vanessa Veronica, Helen Vincent Vincent, Vincent Warisadi, Alain Moelya Widya Octaviani Widya Risnawaty Wijaya, Valentino Wiranata, James Putra Wulan Purnama Sari Wulandari, Dhea Asih Yanico, Yanico Yeo, Wei Ming Yulianti Yulianti Yulianti Yulianti Yusi Yusianto Zukhrufa, Azka