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All Journal Ekonomi Bisnis Akuntansi Krida Wacana Jurnal Manajemen. DeReMa (Development Research of Management) Jurnal Manajemen Jurnal Komunikasi JURNAL EKONOMI PENDIDIKAN DAN KEWIRAUSAHAAN Jurnal Bisnis dan Akuntansi MBIA Prologia Jurnal Muara Ilmu Ekonomi dan Bisnis SABDAMAS Jurnal Manajemen Bisnis dan Kewirausahaan Jurnal Manajemen Jurnal Bakti Masyarakat Indonesia Jurnal Manajerial Dan Kewirausahaan International Journal of Application on Economics and Business Jurnal Akuntansi Jurnal Manajemen Maranatha
Keni Keni
Unknown Affiliation
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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Membangun Intensi Membeli Tumbler: Peran Ulasan Pelanggan Online dan Influencer Endorsement Melalui Trust Saputra, Kelvin Andika; Keni, Keni
Jurnal Manajerial Dan Kewirausahaan Vol. 8 No. 2 (2026): Jurnal Manajerial dan Kewirausahaan
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmk.v8i2.37112

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh ulasan pelanggan online dan influencer endorsement terhadap intensi membeli tumbler di Jabodetabek. Sampel penelitian ini diperoleh melalui purposive sampling yang berjumlah sebanyak 150 responden. Metode pengumpulan data pada penelitian ini didapatkan melalui media kuesioner secara online melalui Google Forms dan menggunakan skala likert 5 poin. Data yang didapatkan diolah melalui metode PLS-SEM melalui aplikasi SmartPLS 4. Hasil penelitian ini menunjukkan bahwa ulasan pelanggan online berpengaruh secara signifikan terhadap intensi membeli dan trust, sedangkan influencer endorsement tidak memiliki pengaruh signifikan terhadap intensi membeli, tetapi berpengaruh positif dan signifikan terhadap trust. Selain itu, trust memiliki pengaruh signifikan terhadap intensi membeli dan mampu memediasi pengaruh kedua variabel independen terhadap intensi membeli. This research aims to examine the influence of online customer reviews and influencer endorsements on the intention to buy a tumbler in Jabodetabek. This research sample was selected by using purposive sampling from 150 respondents. The data collection method in this study was online questionnaire by using Google Forms and a 5-point likert scale. The data obtained is analyzed through the PLS-SEM method by using the SmartPLS 4 application. The results of this study show that online customer reviews have a significant effect on buying intentions and trust, while influencer endorsement does not have a significant effect on buying intentions, but has a positive and significant effect on trust. Moreover, rust has a significant influence on buying intentions and is able to mediate influence of both independent variables on buying intentions.
Co-Authors Adrianto, Fajri Amelia, Ang Aristo, Evodius Arnaldo, Aron Bramasta, Arya Adi Buana, Salsabilla Ayundha Marthsa Buana, Salsabilla Ayundha Martsha Budiarto, Ferdian Calvin, Nicholas Celline, Aprilia Chandra, Cindy Chang, Kevin Chin, Tay Lee Clarence, Clarence David, Tonny Dharmawan, Purnama Dini Oktaviani Djaruma, Juwita Elis, Elis Emerald, Serena Evelina Larisa Sidharta Evelina Larisa Sidharta Febriany, Dessy Gunawan, Bryan Samuel Hadiwidjajalu, Kentji Halim, Christian Hartawan, Christofer Novrisatya Hartono, Ceri Hendi, Hendi Ica Rika Candraningrat Ida Puspitowati Immanuel, Sandy Johansen Johansen Jundrio, Harry Kawi, Jeffrey Saputra Kurniawan, Alwin Fajar Laurence, Kenny Leow, Janice Atalie Lerbin R. Aritonang R Liap, Valensia Fanny Ludya Lim, Sherliana Limanan, Caecelia Cynthia Ling, Ai Luki Lukmanul Hakim Maria, Ivonne Markus, Harris Marvinson, Gerry Massie, Andrew Christian Nicholas Wilson Nugraha, Tarsisius Bisma Nyotowidjojo, Kartika Sari Orlando, James Oscar, Yessica Osman, Feranvin Pauline, Delvina Pratamaputra, Dennis Putra, Alfen Dwi Putra, Thomas Wilson R. Aritonang R., Lerbin Richard Wisianto Risnawaty, Widya Roshima, Ramos Ryan Sabrina O Sihombing Salim, Yovina Samuel Hendy Sandra, Kavira Kamate Saputra, Kelvin Andika Sari, Melinda Ika Sari, Puspa Ratna Setiawan, Ronaldo Shirly Gunawan Sianata, Vinka Vanlia Sidharta, Evelina Larisa Simatupang, Natasya Theresia Soelaiman, Lydiawati Sofia Prima Dewi Sofia Prima Dewi Sudibyo, Arvin Sutini, Sandra Tanumiharja, Lita Marchella Tay Lee Chin Teoh, Ai Ping Tjipto, Jovita Damayanti Valerian, Juan Valerie, Christian Vanessa Vanessa Veronica, Helen Vincent Vincent, Vincent Warisadi, Alain Moelya Widya Octaviani Widya Risnawaty Wijaya, Valentino Wiranata, James Putra Wulan Purnama Sari Wulandari, Dhea Asih Yanico, Yanico Yeo, Wei Ming Yulianti Yulianti Yulianti Yulianti Yusi Yusianto Zukhrufa, Azka