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Journal : AgriMu

PERILAKU KONSUMTIF BELANJA KULINER MELALUI ONLINE PADA MAHASISWA BARU FAKULTAS PERTANIAN UNIVERSITAS UDAYANA TAHUN 2022 Pratiwi, Putri Reditya; Arisena, Gede Mekse Korri
AgriMu Vol 3, No 2 (2023): AgriMu Juni 2023
Publisher : Universitas Muhammadiyah Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26618/agm.v3i2.10726

Abstract

This study aims to determine the characteristics, analyze consumptive behavior and habits of using online motorcycle taxis in culinary shopping for new students of the Faculty of Agriculture, Udayana University in 2022 and their relationships, and examine culinary business opportunities in the agribusiness sector. The research sample consisted of 81 students using the snowball sampling technique. The data analysis used is descriptive qualitative, descriptive quantitative, and Pearson's Product Moment Correlation. The results showed that: (1) Characteristics of students who shop for culinary goods through online motorcycle taxis: Most are 18 years old, the majority are women, most are Agribusiness students, have pocket money between IDR 600,000 – IDR 1,000,000, the amount additional income is mostly IDR 0, a source of income comes from parents. The type of online motorcycle taxi application that is often used is Gojek (Go-Food). Culinary through online motorcycle taxis shows quite consumptive behavior (3) Students are accustomed to using online motorcycle taxi applications in culinary shopping (4) There is a significant relationship between student consumptive behavior and the habit of using online motorcycle taxi applications in culinary shopping with a moderate level of relationship (5) Business Organic noodles can be used as a culinary business opportunity in the agribusiness sector.
PERILAKU KONSUMTIF BELANJA KULINER MELALUI ONLINE PADA MAHASISWA BARU FAKULTAS PERTANIAN UNIVERSITAS UDAYANA TAHUN 2022 Pratiwi, Putri Reditya; Arisena, Gede Mekse Korri
AgriMu Vol. 3 No. 2 (2023): AgriMu Juni 2023
Publisher : Universitas Muhammadiyah Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26618/agm.v3i2.10726

Abstract

This study aims to determine the characteristics, analyze consumptive behavior and habits of using online motorcycle taxis in culinary shopping for new students of the Faculty of Agriculture, Udayana University in 2022 and their relationships, and examine culinary business opportunities in the agribusiness sector. The research sample consisted of 81 students using the snowball sampling technique. The data analysis used is descriptive qualitative, descriptive quantitative, and Pearson's Product Moment Correlation. The results showed that: (1) Characteristics of students who shop for culinary goods through online motorcycle taxis: Most are 18 years old, the majority are women, most are Agribusiness students, have pocket money between IDR 600,000 – IDR 1,000,000, the amount additional income is mostly IDR 0, a source of income comes from parents. The type of online motorcycle taxi application that is often used is Gojek (Go-Food). Culinary through online motorcycle taxis shows quite consumptive behavior (3) Students are accustomed to using online motorcycle taxi applications in culinary shopping (4) There is a significant relationship between student consumptive behavior and the habit of using online motorcycle taxi applications in culinary shopping with a moderate level of relationship (5) Business Organic noodles can be used as a culinary business opportunity in the agribusiness sector.
Co-Authors A. A. A. WULANDIRA SAWITRI DJELANTIK A.A.A. Wulandira Sawitri Djelantik Agnes Quartina Pudjiastuti Agung Prijanto Anak Agung Ayu Ratna Cahyani Anak Agung Inten Trisna Anak Agung Inten Trisna Anak Agung Inten Trisna Anak Agung Istri Agung Peradnya Dewi Anak Agung Istri Arundhati Aiswara Anak Agung Keswari Krisnandika Anak Agung Sagung Devi Suamba Pradnyandari Andayani, Ni Luh Nyoman Sinta Dewi Angelina Yulandari Antonia Dewi Anggraeny Ary Bakhtiar Ary Bakhtiar Ary Bakhtiar Ary Bakthtiar Beata Joanna Gawryszewska Cahyani, Desak Dwi Asthri Cecep Kusmana DAMANIK, ELVRIDA PRIMAYANTI Devi, Luh Putu Parendra Indra Dewa Ayu Mas Febila Dewi, Ni Made Ayu Vionita Dewi, Ni Made Gita Santhika Dina Lare Dunensa Dina Lare Dunensa Dwi Dili Aprianna Putri DWI PUTRA DARMAWAN Egidius Taek Elita Maulida Elita Maulida Ernalsalia Ateta GAOL, BHAKTI A. LUMBAN GEDE DELIN SANJAYA Hardita, I Wayan Agung Hutabarat, Kevin Kristoper I Dewa Ayu Sri Yudhari I Dewa Putu Oka Suardi I Gede Andika Wijantara I Gede Bagus Dera Setiawan I Gusti Agung Ari Bawarta I Gusti Agung Semaranata I GUSTI ALIT GUNADI I GUSTI AYU AGUNG LIES ANGGRENI I Gusti Bagus Ananta Wijaya Putra I Kadek Pandi Beri Artana I Kadek Surya Dwi Merta I Ketut Arnawa I Ketut Suamba I Made Agus Dharmadiatmika I MADE SUDARMA I Made Windu Yasa I Nyoman Gede Ustriana I Nyoman Gede Ustriyana I Putu Edi Swastawan I Putu Putra Wardana Prayuda Ida Bagus Purnama Indrianisa, Nur Laili Jefri Jitron Karmau Kadek Diah Kencana Putri Kadek Githa Damayanti Wiputra Kadek Ratih Maha Asri Kadhung Prayoga, Kadhung Ketut Arnawa Ketut Budi Susrusa Ketut Budi Susrusa KETUT BUDI SUSRUSA Ketut Trisna Thana Widiarta Komang Devina Mawarni Komang Tri Asta Pradnya Sulaksana Komang Trisa Sari Damayanthi Krishna, Radha Rani Kusumayanti, Ni Made Mega Luh Ayu Karunia Dewani Luh Putu Parendra Indra Devi Luh Putu Parendra Indra Devi Made Antara Marten Umbu Kaleka Matallia Sari, Anak Agung Ayu Sita Muhammad Rafi Alhabib Naniek Kohdrata NI KADEK SRI UTARI Ni Komang Ayu Fitri Adi Cahyani Ni Komang Widya Yundari Ni Luh Made Santi Dewi Ni Luh Puji Pratiwi Ni Luh Putu Sindi Asih NI MADE CLASSIA SUKENDAR Ni Made Dhita Kusuma Wahyuni Ni Made Uning Praptika Adi Ni Nyoman Ayu Prapti Rahayu Ni Nyoman Febri Wulandari Ni Putu Ratih Pradnyadewi NI WAYAN PUTU ARTINI Nita Agustini Nurfadillah, Suryani Nyoman Tri Lukpitasari Korri Nyoman Tri Lukpitasari Korri Oktavia, Henita Fajar Parameswari, Ni Wayan Mita Peradnya Dewi, Anak Agung Istri Agung Pingky Intan Yolanda Pradnyandari, Anak Agung Sagung Devi Suamba Pramudya, I Made Krisna Maha Pratiwi, Putri Reditya Purnamasari, I Gusti Ayu Agung Jaya Putra, Komang Yudi Darma Putu Oktavia Kusumadewi Putu Udayani Wijayanti Raharja, I Made Dwicky Rahayu Relawati Rahel Anggun Pramita Sayu Kade Sintia Dewi Setiawan, I Gede Bagus Dera Sinta Dewi Andayani, Ni Luh Nyoman Sude Aletheia Sitorus WIRANATA, I KADEK AGUS Yanti, Ni Wayan Rina