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Journal : Nandur

Analisis Keberhasilan Pemasaran Produk Agribisnis Berbasis Instagram di Provinsi Bali Ketut Trisna Thana Widiarta; I Nyoman Gede Ustriyana; Gede Mekse Korri Arisena
Nandur Vol 1 No 1 (2021)
Publisher : Fakultas Pertanian, Universitas Udayana

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Abstract

Instagram is one type of e-commerce website that is used to sell products or services digitally with Instagram being the 4th most active platform on social media. “This study aims to analyze the characteristics of” agribusiness businesses using Instagram using qualitative descriptive with simple tabulations, analyzing the quality of Instagram, the use of Instagram and usage satisfaction in agribusiness businesses by using descriptive analysis to explain how the perspectives of SME on their Instagram and analyze the influence of Instagram quality, Instagram usage. and satisfaction with the use of successful e-commerce businesses in Bali Province “using the Structural Equation Modeling-Partial Least Square (SEM-PLS) approach.” The research sample was 31 SME selling vegetables, fruits and meat using Instagram and using the hashtags #sayurbali, #buahbali and #dagingbali. The results show that most of the Instagram-based SME have an age of 26-30 years old SME with undergraduate education levels and Instagram contributing 50% -75% increase in sales. In addition, it was found that Instagram was able to increase SME sales results by “paying attention to the quality of “Instagram, the use of Instagram, usage satisfaction and the success of e-commerce. Instagram quality, Instagram usage and usage satisfaction indicate a significant positive influence on the success of e-commerce as evidenced by each variable having a value of 3.961; 2,067 and 2,002 for the success of e-commerce.
Peran Pertanian Terhadap Pendapatan Rumah Tangga Petani Subak Sembung Kota Denpasar Saat Pandemi Covid-19 Kadek Ratih Maha Asri; Dwi Putra Darmawan; Gede Mekse Korri Arisena
Nandur Vol 1 No 1 (2021)
Publisher : Fakultas Pertanian, Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Urban agriculture has an important role in providing a source of family income. One of the subaks in urban areas that is still producing is the Sembung Subak, which is located in Peguyangan Village, North Denpasar District. The purpose of this study was to determine the profile of urban agricultural enterprises in Subak Sembung, Denpasar City, to determine farm income in urban agriculture and farm households in Subak Sembung and to determine the role of farming in urban agriculture on farm household income. The samples of this study were 66 farmers who were taken from 8 munduk in Subak Sembung. This type of research is descriptive quantitative. The variables observed in this study were cash receipts, cash and non-cash variable costs, fixed costs and equipment depreciation costs. The results showed that most of the farmers were still of productive age with the main job as farmers. The average farm income in Subak Sembung for 2020 was IDR 27,082,103/year. Based on the R/C value obtained> 1, it can be concluded that all commodities cultivated by farmers are efficient. The average farm household income is IDR 51,606,864/year. The contribution given from farming to total farm household income is 46.9%, it can be concluded that agriculture in Subak Sembung plays a role in household income. During the Covid-19 pandemic, the income of farmers who cultivated rice in Subak Sembung did not experience significant changes, while for vegetable farmers, there was a change due to decreased purchasing power.
Co-Authors A. A. A. WULANDIRA SAWITRI DJELANTIK A.A.A. Wulandira Sawitri Djelantik Agnes Quartina Pudjiastuti Agung Prijanto Anak Agung Ayu Ratna Cahyani Anak Agung Inten Trisna Anak Agung Inten Trisna Anak Agung Inten Trisna Anak Agung Istri Agung Peradnya Dewi Anak Agung Istri Arundhati Aiswara Anak Agung Keswari Krisnandika Anak Agung Sagung Devi Suamba Pradnyandari Andayani, Ni Luh Nyoman Sinta Dewi Angelina Yulandari Antonia Dewi Anggraeny Ary Bakhtiar Ary Bakhtiar Ary Bakhtiar Ary Bakthtiar Beata Joanna Gawryszewska Cahyani, Desak Dwi Asthri Cecep Kusmana DAMANIK, ELVRIDA PRIMAYANTI Devi, Luh Putu Parendra Indra Devi, Ni Luh Putu Hartika Sinta Dewa Ayu Mas Febila Dewi, Ni Made Ayu Vionita Dewi, Ni Made Gita Santhika Dharmadiatmika, I Made Agus Dina Lare Dunensa Dina Lare Dunensa Dwi Dili Aprianna Putri DWI PUTRA DARMAWAN Egidius Taek Elita Maulida Elita Maulida Ernalsalia Ateta GAOL, BHAKTI A. LUMBAN GEDE DELIN SANJAYA Gusti Ngurah Alit Susanta Wirya Hardita, I Wayan Agung Hutabarat, Kevin Kristoper I Dewa Ayu Sri Yudhari I Dewa Putu Oka Suardi I Gede Andika Wijantara I Gede Bagus Dera Setiawan I Gusti Agung Ari Bawarta I Gusti Agung Semaranata I GUSTI ALIT GUNADI I GUSTI AYU AGUNG LIES ANGGRENI I Gusti Bagus Ananta Wijaya Putra I Kadek Pandi Beri Artana I Kadek Surya Dwi Merta I Ketut Arnawa I Ketut Suamba I Made Agus Dharmadiatmika I MADE SUDARMA I Made Windu Yasa I Nyoman Gede Ustriana I Nyoman Gede Ustriyana I Putu Edi Swastawan I Putu Putra Wardana Prayuda Ida Bagus Purnama Indrianisa, Nur Laili Jefri Jitron Karmau Kadek Diah Kencana Putri Kadek Githa Damayanti Wiputra Kadek Ratih Maha Asri Kadhung Prayoga, Kadhung Ketut Arnawa Ketut Budi Susrusa Ketut Budi Susrusa KETUT BUDI SUSRUSA Ketut Trisna Thana Widiarta Komang Devina Mawarni Komang Tri Asta Pradnya Sulaksana Komang Trisa Sari Damayanthi Krishna, Radha Rani Kusumayanti, Ni Made Mega Luh Ayu Karunia Dewani Luh Putu Parendra Indra Devi Luh Putu Parendra Indra Devi Made Antara Marten Umbu Kaleka Matallia Sari, Anak Agung Ayu Sita Muhammad Rafi Alhabib Naniek Kohdrata NI KADEK SRI UTARI Ni Komang Ayu Fitri Adi Cahyani Ni Komang Widya Yundari NI LUH MADE INDAH MURDYANI DEWI Ni Luh Made Santi Dewi Ni Luh Puji Pratiwi Ni Luh Putu Sindi Asih NI MADE CLASSIA SUKENDAR Ni Made Dhita Kusuma Wahyuni Ni Made Uning Praptika Adi Ni Nyoman Ayu Prapti Rahayu Ni Nyoman Febri Wulandari Ni Putu Ratih Pradnyadewi NI WAYAN PUTU ARTINI Nita Agustini Nurfadillah, Suryani Nyoman Tri Lukpitasari Korri Nyoman Tri Lukpitasari Korri Oktavia, Henita Fajar Parameswari, Ni Wayan Mita Peradnya Dewi, Anak Agung Istri Agung Pingky Intan Yolanda Pradnyandari, Anak Agung Sagung Devi Suamba Pramudya, I Made Krisna Maha Pratiwi, Putri Reditya Purnamasari, I Gusti Ayu Agung Jaya Putra, Komang Yudi Darma Putu Oktavia Kusumadewi Putu Udayani Wijayanti Raharja, I Made Dwicky Rahayu Relawati Rahel Anggun Pramita Sayu Kade Sintia Dewi Setiawan, I Gede Bagus Dera Sinta Dewi Andayani, Ni Luh Nyoman Sude Aletheia Sitorus Wibisana, I Made Dicky Chandra WIRANATA, I KADEK AGUS Wulandari, Ni Kadek Pingkan Yanti, Ni Wayan Rina Yuyun Fitriani