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All Journal MediaTor: Jurnal Komunikasi Mediator Komunikator Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Nyimak: Journal of Communication Jurnal ASPIKOM ASEAN Journal of Community Engagement Jurnal Riset Jurnalistik dan Media Digital Jurnal Riset Manajemen Komunikasi Bandung Conference Series: Communication Management Bandung Conference Series: Public Relations Bandung Conference Series: Journalism Mediator: Jurnal Komunikasi Proceedings of Jogjakarta Communication Conference (JCC) INJECT Interdisciplinary Journal of Communication
Septiawan Santana Kurnia
Fakultas Ilmu Komunikasi, Universitas Islam Bandung
Religion Arts Humanities Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Increasing Social Entrepreneurship in Digital Media for Individuals With Lupus and Low Vision Firmansyah, Firmansyah; Permatasari, Andalusia Neneng; Satriani, Arba'iyah; Kusumalestari, Ratri Rizki; Kurnia, Septiawan Santana
ASEAN Journal of Community Engagement Vol. 8, No. 1
Publisher : UI Scholars Hub

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Abstract

This paper discusses the development of social entrepreneurship empowerment for individuals with lupus and limitations in vision through Asset-Based Community Development (ABCD), defined based on identifying their substantial aspects. After defining the characteristics of conditions of individuals with disadvantaged health, such as lupus and low vision, an ABCD approach is developed. The approach is planned within the framework of business development using digital media, carrying out five key steps—Discovery, Dream, Design, Define, and Destiny. It is argued that the ABCD concept can be effective in the continuity of the empowerment process, particularly in helping individuals with health inequalities. This study took place in collaboration with an NGO, Syamsi Dhuha Foundation, which aims to assist individuals with lupus and low vision to better participate in community life. The community program views social entrepreneurship as an entry point, where they are introduced to the concept of business strategy. Quantitative and qualitative studies are conducted to examine the program’s effectiveness. A descriptive statistic is employed to see the changes in the condition of the participants, which suggests that such programs have a significant contribution in providing insights. Meanwhile, the intensive discussion with the participants helps them identify potentials and strategies in entrepreneurship in digital marketing based on five key steps, i.e., looking for a strategy so that better user interface and experience in digital maneuvering for individuals with impaired health conditions, such as lupus and low-vision, can be developed. It is also demonstrated that continuous assistance can effectively strengthen the empowerment process, providing a more appropriate and meaningful strategy for individuals with disadvantaged health conditions.
Digital Marketing Communication, e-WOM Amplification, and Consumer Loyalty: A Mediation Analysis Haryadi Mujianto; Septiawan Santana Kurnia; Oji Kurniadi; Anne Maryani
INJECT (Interdisciplinary Journal of Communication) Vol. 11 No. 2 (2026)
Publisher : FAKULTAS DAKWAH UIN SALATIGA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18326/inject.v11i2.6867

Abstract

This study examines the mediating role of e-WOM amplification in the relationship between digital marketing communication strategies and consumer loyalty among Indonesian social media users. Using a quantitative explanatory survey design, data were collected from 180 purposively selected respondents with prior experience in online purchasing and e-WOM activities. The study employed multiple linear regression and mediation analysis using the PROCESS macro Model 4 with 5,000 bootstrapped samples. The findings reveal that digital marketing communication strategies significantly influence e-WOM amplification and consumer loyalty. Consumer engagement and user-generated content emerged as the strongest indicators within the digital communication and e-WOM dimensions. The mediation analysis confirmed that e-WOM amplification partially mediates the relationship between digital marketing communication and consumer loyalty, indicating that digital communication becomes more effective when consumers actively participate in disseminating brand-related information through social media interactions. These findings highlight the strategic importance of interactive communication, information credibility, and participatory digital engagement in strengthening long-term consumer loyalty. The study contributes theoretically by extending the conceptualization of e-WOM as an amplification mechanism within digital marketing communication and provides practical implications for companies seeking to optimize digital communication strategies in competitive online markets.
Between Efficiency and Authenticity: Generation Z Students Negotiating Artificial Intelligence in Everyday Social Media Practices Dwi Maharani; Septiawan Santana Kurnia; Neni Yulianita; Anne Ratnasari; Oji Kurniadi
Jogjakarta Communication Conference (JCC) Vol. 4 No. 1 (2026): The 7th Jogjakarta Communication Conference (JCC)
Publisher : Jogjakarta Communication Conference (JCC)

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The integration of Artificial Intelligence (AI) into digital platforms has transformed the way social media content is produced and managed. For Generation Z, particularly university students, use of AI has become part of everyday communication practices that not only offer efficiency but also raise questions about authenticity and ethics in self-representation. This study aims to analyze how Generation Z students negotiate the use of AI in social media practices, particularly in the context of self-presentation. This research employs an interpretive qualitative approach, with data collected through in-depth interviews with seven communication studies students who actively use social media platforms such as TikTok and Instagram. Data analysis was conducted using the interactive model of Miles and Huberman. Results show that students actively use technology, including AI tools such as ChatGPT and editing applications like CapCut and Canva, in the content production process. However, AI is not used comprehensively; rather, it is selective, mainly to assist with idea development and caption writing. Students still maintain control over personal aspects to preserve the authenticity of their identities. The main findings indicate a negotiation between efficiency and authenticity in self-presentation practices. Although AI provides convenience in content production, students set boundaries when using technology to maintain authenticity and credibility with their audience. Additionally, these practices are influenced by ethical considerations, including the values of honesty (sidq), intention (niyyah), and caution against excessive self-display (riya’) on social media. This study contributes to the field of digital communication by demonstrating that the use of AI in social media practices is not deterministic but rather a process of negotiation involving technological, social, and ethical dimensions. These findings also enrich the literature by offering a contextual perspective on Generation Z in Indonesia, helping to understand the dynamics of self-presentation in the era of Artificial Intelligence.
Model of Disaster Information Cycle of West Java Television Journalists Septiawan Santana Kurnia; Dadi Ahmadi; Satya Indra Karsa; Doddy Iskandar; Firmansyah Firmansyah
Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Vol. 5 No. 2 (2020): December 2020 - Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia
Publisher : Ikatan Sarjana Komunikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/jkiski.v5i2.415

Abstract

Disaster information is an important factor in disaster management efforts, including in West Java. It helps officers and the community to immediately anticipate disasters that may occur. Journalists are among those who play a role in disseminating disaster information. This study aims to describe disaster information cycle model of West Java television journalists in obtaining and disseminating disaster information with the help of technology to increase the speed. This research applies a qualitative method, namely a case study to describe a usage model of disaster information seeking which is uniquely influenced by the developments in information technology. Data collection is carried out through observation, interviews, and documentation. This study finds that smartphone technology contributes to the dissemination of disaster information by television journalists through providing access to social media, online media, and information in group chats. There is an interrelated flow of information between journalists, television editors, local governments, officials and the community. Participation of public and journalists in obtaining and disseminating disaster information helps the government and officers to find out the real conditions of disaster locations and how to handle them.
Co-Authors Adinda Arij Az-Zahra Rusmana Ahmad Fadhli, Ahmad Alex Sobur Andalusia Neneng Permatasari Anne Maryani Anne Ratnasari Arie Afrizal Atie Rachmiatie Azzahra, Sharla Bikry Praditya Nur Alam Cahyaning, Ranisa Dadi Ahmadi Dian Widya Putri Didi Permadi Doddy Iskandar Doddy Iskandar Cakranegara Dwi Maharani Fadhly, Ahmad Firmansyah Firmansyah Firmansyah Firmansyah Firmansyah Firmansyah Firmansyah Helsa Dhyanti Mustika Ilham Fadhilah Irbah Muthiah Fuadah Kiki Zakiah Darmawan Kusumalestari, Ratri Rizki Mahesa Alghifari Mujianto, Haryadi Neni Yulianita Nurrahmawati Oji Kurniadi Othman, Siti Suriani Rangga, Aryana Catur Rena Lela Putri Rita Gani Satriani, Arba'iyah Satya Indra Karsa Sevtiany, Venny Sophia Novita Suriani Suriani Tika Rizkina Azizah Venny Sevtiany Wiksana, Wiki Angga