Claim Missing Document
Check
Articles

PENDAMPINGAN MANAJEMEN PRODUKSI DAN BRANDING PRODUK USAHA UMKM TELOGO WUNGU DESA SUMBER GEDE LAMPUNG TIMUR Darmayanti, Elmira Febri; Nusantoro, Jawoto; Kurniawan, Angga; Wahyuningrum, Aprilia; Anwar, Khairil
SINAR SANG SURYA Vol 9, No 2 (2025): Agustus 2025
Publisher : UM Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/sss.v9i2.4520

Abstract

Program ini bertujuan memberikan pemahaman dan kesadaran tentang pentingnya manajemen produksil agar UMKM Telogo Wungu dapat meningkatkan kapasitas produksinya secara berkala, dan meningkatkan branding produk UMKM Telogo Wungu sehingga dapat mejangkau seluruh pasar, baik nasional maupun internasional. Kegiatan melibatkan 15 anggota Kelompok Wanita Tani, dilakukan melalui observasi, sosialisasi, pelatihan, pendampingan, dan evaluasi. Dua pelatihan diselenggarakan: pertama tentang manajemen produksi dan desain kemasan, kedua tentang pemasaran digital dan branding. Teknologi produksi ditingkatkan melalui inovasi berupa mesin produksi, sementara pemasaran dioptimalkan melalui website dan media sosial. Hasil menunjukkan peningkatan kapasitas produksi sebesar 187%, pengetahuan manajemen produksi naik 41,67%, 40% peserta dapat mendesain kemasan, dan pengetahuan pemasaran digital meningkat 36%. Website dan media sosial berhasil memperluas jangkauan bisnis, termasuk tampilnya profil di halaman pertama Google. Program ini memberikan dampak positif bagi pengembangan UMKM dan mendukung pencapaian SDGs terkait terkait kemiskinan, pekerjaan layak, dan pertumbuhan ekonomi.
Peningkatan Pemasaran Produk Kreatif dengan Kemandirian Keuangan Septiani, Ana; Al Amin, Muhammad Ridho; Kurniawan, Angga; Rahayu, Sri Retnaning; Editya, Dimas Bagus; Fuadi, Slamet
SINAR SANG SURYA Vol 9, No 2 (2025): Agustus 2025
Publisher : UM Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/sss.v9i2.4521

Abstract

The purpose of this activity is to increase financial independence for the majority of residents in Sidodadi Village. The methods applied in this activity are demonstration and direct practice. In this mentoring, there are several activities carried out, namely demonstrations and direct practice on how to make decorative lamps from glass bottles by the presenter, and mentoring in marketing the product. Training is conducted face-to-face and accompanied online. The final session of this activity was filled with material related to the type of activity and provided knowledge and understanding in marketing creative products to increase financial independence. The activities carried out have provided results with indicators that participants understand the empowerment of potential in marketing creative products and managing their own financial independence so that they can innovate the products that will be developed
Implementasi SILCARE sebagai Solusi Logistik Digital bagi UMKM Kota Batam Hernando, Luki; Permatasari, Ririt Dwiputri; Bora, M. Ansyar; Kurniawan, Vinsensius Fendy; Puspita Sari, Amanda; Erica; Kurniawan, Angga; Siagian, Teddy Elfvaro; Abdullah, Hisyam Ma'wa
Jurnal SOLMA Vol. 14 No. 3 (2025)
Publisher : Universitas Muhammadiyah Prof. DR. Hamka (UHAMKA Press)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22236/solma.v14i3.19965

Abstract

Background: Kegiatan pengabdian kepada masyarakat ini bertujuan mengimplementasikan aplikasi SILCARE (Sistem Logistik Cerdas) sebagai solusi logistik digital bagi pelaku Usaha Mikro, Kecil, dan Menengah (UMKM) di Kota Batam. Latar belakang kegiatan ini adalah tantangan signifikan yang dihadapi UMKM dalam proses distribusi barang yang masih dilakukan secara manual, minimnya literasi digital, serta tingginya biaya logistik yang berdampak pada daya saing. Metode pelaksanaan dilakukan melalui pendekatan partisipatif dan pelatihan langsung kepada 10 UMKM, khususnya kelompok KUBE Kriya Enceng Mangsang, dimulai dari sosialisasi, pelatihan penggunaan aplikasi, pendampingan simulasi pengiriman, hingga evaluasi menggunakan pre-test dan post-test. Hasil kegiatan menunjukkan adanya peningkatan signifikan dalam pemahaman dan keterampilan peserta terkait pengelolaan logistik digital menggunakan aplikasi SILCARE. Sebelum pelatihan, pemahaman peserta rata-rata berada pada kisaran 38%–55%, dan meningkat menjadi 74%–90% setelah pelatihan. Secara rinci, pemahaman fungsi SILCARE meningkat 44% (dari 42% menjadi 86%), pengoperasian fitur pesanan meningkat 40% (dari 38% menjadi 78%), pelacakan status pengiriman meningkat 41% (dari 40% menjadi 81%), dan navigasi serta tampilan aplikasi meningkat 35% (dari 55% menjadi 90%). Kesimpulannya, SILCARE terbukti memberikan solusi yang efisien dan terjangkau dalam pengelolaan logistik UMKM, serta memiliki potensi untuk direplikasi pada wilayah lain. Pengembangan lebih lanjut dapat difokuskan pada integrasi fitur tambahan seperti pembayaran digital dan laporan keuangan otomatis.
Do Leadership Style and Organizational Culture Matter for Internal Control Effectiveness? Dianingtyas Sudibyo, Tyagita; Nur Afifah; Kurniawan, Angga
SAJMR : Southeast Asian Journal of Management and Research Vol. 4 No. 1 (2026): Februari
Publisher : Yayasan Putra Adi Dharma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61402/sajmr.v4i1.566

Abstract

This study aims to analyze the influence of leadership style and organizational culture on the effectiveness of the internal control system at the Sambas Regency Inspectorate. Using a quantitative approach, the research employed a saturated sampling technique with a total of 34 respondents consisting of inspectors and all employees. Data were collected through questionnaires and analyzed using the SmartPLS program. The results show that: (1) The dominant leadership style applied is participative; (2) Participative leadership style has a positive and significant effect on the effectiveness of the internal control system (p-value 0.041); (3) Organizational culture also has a positive and significant effect on the effectiveness of the internal control system (p-value 0.000); (4) Collectively, leadership style and organizational culture positively influence the effectiveness of the internal control system. These findings emphasize the importance of participative leadership and a supportive organizational culture in strengthening internal control systems within government supervisory institutions.
Analisis Pembiayaan Modal Usaha, Manajemen Keuangan, dan Pendampingan Usaha pada Pengembangan Usaha Nasabah Bank BTPN Syariah Yuliana, Anggun; Febri Darmayanti, Elmira; Kurniawan, Angga
Expensive: Jurnal Akuntansi dan Keuangan Vol. 5 No. 1 (2026): Januari
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/exclusive.v5i1.11113

Abstract

This study aims to analyze the role of working capital financing, financial management, and business assistance in the business development of BTPN Syariah Bank customers in Way Jepara, East Lampung. This research employed a qualitative descriptive method. The population consisted of 200 active customers, and a sample of 67 respondents was determined using the Slovin formula with a 10% margin of error. Data collection techniques included observation, interviews, questionnaires, and documentation. Data analysis followed the Miles and Huberman model: data reduction, data display, and conclusion drawing. The results indicate that working capital financing, financial management, and business assistance contribute positively to the business development of customers, particularly in increasing income, financial independence, and sustainable business growth.
Recommending E-Commerce Platforms for MSMEs: A Sentiment Analysis Approach Adiyana, Imam; Kurniawan, Angga; Rahmatika, Alfilia Hilda; Setiono, Nisrina Hanifa; Gumelar, Satya Fajar
Enthusiastic : International Journal of Applied Statistics and Data Science Volume 5 Issue 2, October 2025
Publisher : Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/enthusiastic.vol5.iss2.art8

Abstract

The rapid growth of e-commerce in Indonesia presents significant opportunities for micro, small, and medium enterprises (MSMEs), yet the diversity of marketplace platforms complicates the selection of an optimal sales channel. This study addressed this challenge by developing a data-driven recommendation system based on sentiment analysis of user reviews. Utilizing a dataset of 80,000 reviews scraped from four major platforms on the Google Play Store (Shopee, Tokopedia, Lazada, and Blibli), two classification approaches were implemented and compared: support vector machine (SVM) and long short-term memory (LSTM). Both models demonstrated a competitive performance, enabling effective sentiment categorization. Furthermore, multinomial logistic regression was employed to analyze the influence of key variables rating, number of likes, and marketplace brand on sentiment outcomes. The analysis revealed that Shopee yielded the highest probability of receiving positive reviews (97.82%) and showed no significant association with negative sentiment. Consequently, this study recommends Shopee as the primary platform for MSMEs to enhance their digital presence and sales performance. The primary contribution lies in integrating machine learning-based sentiment analysis with statistical modelling to generate actionable, evidence-based marketplace recommendations for MSMEs.
Digital Reputation Management as a Low-Cost Innovation for MSME Economic Resilience: Evidence from Google Maps Andini, Latifah Nirbita; Kurniawan, Angga
Proceeding ISETH (International Summit on Science, Technology, and Humanity) 2025: Proceeding ISETH (International Summit on Science, Technology, and Humanity)
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Purpose: This study aims to analyze the role of Google Business Profile management in building the digital reputation of the Dokter Xiaomi – Servicehpjogja.id MSMEs, with particular emphasis on business visibility, user engagement, and the influence of customer ratings and reviews. Methodology: This research employs a qualitative approach using a descriptive single-case study design. Data were collected from Google Business Profile performance reports during the observation period from September to December 2025, encompassing metrics such as impressions, traffic sources, user interactions, search queries, ratings, and customer reviews. The data were analyzed descriptively by aggregating and interpreting patterns in digital performance indicators. Results: The findings indicate that the business profile generated 11,524 views and 821 interactions, with 35.15% of the views originating from active searches, demonstrating alignment between profile information and user search intent. Furthermore, the Dokter Xiaomi – Servicehpjogja.id MSMEs achieved an average rating of 4.8 out of 5 based on 802 customer reviews, which function as a strong credibility signal and enhance consumer trust and preference. Applications/Originality/Value: The study confirms that integrating local search optimization with systematic customer review management is a low-cost yet effective digital marketing strategy that strengthens the reputation and competitiveness of service-based MSMEs. This research contributes to the digital marketing management literature by providing empirical insights from a micro enterprise context and offers practical guidance for MSMEs in developing sustainable digital reputation management strategies.
Meningkatkan Literasi Digital Siswa SMA/SMK melalui Kurikulum Koding Berbasis Project-Based Learning di Sulawesi Selatan Kurniawan, Angga; Kudin, Mawardi; At-Taqwa, Abdul Salam; Setiono, Nisrina Hanifa
Jurnal Masyarakat Madani Indonesia Vol. 5 No. 2 (2026): Mei
Publisher : Alesha Media Digital

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59025/q3fcw725

Abstract

Program pengabdian ini bertujuan meningkatkan literasi digital siswa SMA/SMK di Sulawesi Selatan melalui kurikulum koding berbasis Project-Based Learning (PjBL) selama 16 sesi. Mitra menghadapi tiga masalah utama: belum ada pembelajaran koding sistematis, rendahnya kemampuan computational thinking, dan kesiapan guru terbatas dalam PjBL. Program dilaksanakan daring via Zoom, melibatkan 86 siswa dari tiga sekolah (SMAN 3 Bone, SMAN 12 Bone, SMAN 9 Bulukumba). Metode PjBL memandu peserta membuat aplikasi (kalkulator, kasir) berbasis Python/web. Hasil evaluasi menunjukkan peningkatan rata-rata kognitif sebesar 40.2 poin (84%) dari pre-test ke post-test, dengan 82.5% peserta menghasilkan proyek akhir berkategori "Memuaskan" hingga "Sangat Memuaskan". Rata-rata kehadiran 85,7%. Program ini terbukti efektif meningkatkan literasi digital dan keterampilan koding aplikatif, serta menghasilkan model replikasi untuk pendidikan literasi digital terukur di daerah lain.
Religious-Contextual Integration of Pancasila Student Profile Values through Project-Based Learning (P5) in Islamic Religious Education at the Junior Secondary Level Syaifuddin, Arief; Aulia, Nila; Adilla, Ulfa; Kurniawan, Angga; Istiana, Dina
Jurnal Ilmu Sosial dan Humaniora Vol. 3 No. 1 (2025): Januari
Publisher : CV Putra Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58540/isihumor.v3i1.1608

Abstract

Character-related competencies have become a central concern in Indonesian schooling under the Merdeka Curriculum, which mandates the Project for Strengthening the Pancasila Student Profile (P5) across school subjects. While prior research has examined P5 implementation in primary schools and in general subject areas, empirical evidence on how its values are embedded in Islamic Religious Education (PAI) at the junior secondary level remains limited, particularly with respect to the pedagogical mechanisms that translate spiritual content into character outcomes. This study examined how Pancasila Student Profile values are integrated through P5 in PAI learning at SMP Negeri 2 Jujuhan, a public junior secondary school in Bungo Regency, Indonesia. A qualitative descriptive design was applied, drawing on classroom observations across six PAI sessions and four P5 project sessions, semi-structured interviews with the principal, two PAI teachers, the P5 coordinator, and twelve students, and document analysis of teaching modules and school records. Data were analyzed through interactive analysis (data reduction, data display, and conclusion drawing), with source and method triangulation, member checking, and audit-trail maintenance used to verify trustworthiness. The findings indicate that integration occurs across three phases—planning, enactment, and evaluation—organized around four operative dimensions: faith and devotion, mutual cooperation, independence, and critical reasoning. The faith-and-devotion dimension was the most salient, while critical-reasoning competencies emerged more gradually and required intensive teacher scaffolding. Constraints centered on instructional time and uneven teacher readiness. The study contributes a religious-contextual integration model linking spiritual content with civic competencies, offering a structured pathway for character formation in Islamic education at the junior secondary level.
PENINGKATAN EKONOMI MASYARAKAT MELALUI PELATIHAN BRANDING DAN DIGITAL MARKETING PRODUK KULINER UMKM DESA BANJARREJO KECAMATAN BATANGHARI LAMPUNG TIMUR Darmayanti, Elmira Febri; Nusantoro, Jawoto; Kurniawan, Angga; Wahyuningrum, Aprilia; Salsabila, Melisa
SINAR SANG SURYA Vol 10, No 1 (2026): Januari 2026
Publisher : UM Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/sss.v10i1.5016

Abstract

Program ini bertujuan memberikan pemahaman dan kesadaran tentang pentingnya branding dan digital marketing agar UMKM di Desa Banjarrejo dapat meningkatkan omset penjualannya secara berkala, dan meningkatkan branding melalui digitalisasi marketing produk, sehingga dapat mejangkau seluruh pasar, baik nasional maupun internasional. Kegiatan ini melibatkan 25 anggota Kelompok Program Kerja PKK II (Pokja PKK II), dengan menggunakan metode observasi, sosialisasi, pelatihan, pendampingan, dan evaluasi. Dua pelatihan diselenggarakan: pertama tentang branding produk untuk UMKM dan Start Up, kedua tentang pemasaran digital. Teknologi branding dan digital dioptimalkan melalui website, e-commerce, dan media sosial. Hasil menunjukkan bahwa pelatihan branding produk menghasilkan peningkatan rata-rata pemahaman sebesar 41,67%, dan 40% peserta berhasil mengembangkan desain brand. Pelatihan digital marketing menghasilkan peningkatan pengetahuan sebesar 36%. Website, e-commerce, dan media sosial berhasil memperluas jangkauan bisnis, termasuk tampilnya profil di halaman pertama Google. Program ini memberikan dampak positif bagi pengembangan UMKM dan mendukung pencapaian SDGs terkait terkait kemiskinan, pekerjaan layak, dan pertumbuhan ekonomi.
Co-Authors ,, Mavianti Abdullah, Hisyam Ma'wa Adilla, Ulfa Adiyana, Imam Agustio, Winaldi Al Amin, Muhammad Ridho Alya Adilla, Maulani Anas Izzulhaq, Muhammad Andini, Latifah Nirbita Anjani, Lita Anugrah S, Bintang Anwar, Vebby Apriani, Ratna Agil Aprilisa Arum Sari Arya Rahardiansyah, Rifki Asti, Intan Sri At-Taqwa, Abdul Salam Aulia, Nila Basuki, Demas Emirbuwono Beni Suhendra Winarso Chita Sari, Dewi Darmayanti, Elmira Febri Desvaria, Fitri Dianingtyas Sudibyo, Tyagita Editya, Dimas Bagus Endah Wulantina, Endah Endeh Suhartini Epsilandri Septyarini Erica Estiani, Estiani Fadhilah, Arum Fadli, M. Rafli Febri Darmayanti, Elmira Febriyani, Saras Feby Amara, Citra Restuadi Fertilia Ikashaum Fitriani Fitriani Fitriyaningsih, Nur Frisca, Anandita Fuadi, Slamet Gumelar, Satya Fajar Helfian, Ongky Hernando, Luki Ihsan, Ikhlasul Ihsan, Yogi Nur ikhwana, Ikhwana Irawan, Daffa Iriani, Yani Ismaya, Nita Istiana, Dina Jawoto Nusantoro Jayanti, Ansri Juitaning Mustika Karina Amanda Savira, Karina Amanda Khairil Anwar Kudin, Mawardi Kurniawan, Vinsensius Fendy Kusrini Latuz Zaroh, Evi Lelawati, Nina Leni Leni Lestari, Nofa Sri Meliyana, Friska Mufid, Nisrina Faiza Mukarim, Rifki Nurul Mutaqin, Fatwa Nedi Hendri, Nedi Nur Afifah Nur Rahman, Zulvie Nur Ruswati, Wahyu Nurlaila, Wahyu Oktarina, Dian Permatasari, Sheny Prameswari, Aurel Sasqia Pramono Pramono Pratama Ilyas, Vickry Puji Hartono Puspita Sari, Amanda Putri, Virra Yulian Rahayu, Tri Suci Rahmatika, Alfilia Hilda Rahmawati, Nur Indah Ratih Dyah Puspitasaria Rina Kurniawati Ririt Dwiputri Permatasari RR. Ella Evrita Hestiandari Rudy Syah Putra Ruswanti, Lilis Saketi, Via Dewi Salsabila, Melisa Sari, Noviana Wulan Septiani, Ana Setiono, Nisrina Hanifa Siagian, Teddy Elfvaro Sihotang, Sudiman Siti Khumayah Sri Retnaning Rahayu, Sri Retnaning Sri Wulandari Sundari, Evi Suyanto Suyanto Syaifuddin, Arief Tasrim, Tasrim Tatang Shabur Juliantoa Tri Andoyo, Syuban Tyagita Dianingtias Sudibyo Tyagita Dianingtyas Sudibyo Urohmah, Vivi Aulia Wahyuningrum, Aprilia Walimah, Siti Wiyoto Wiyoto Yudha P, Rizal Yudha Pratama, Rizal Yuliana, Anggun Yulita Zanaria, Yulita