Claim Missing Document
Check
Articles

PENINGKATAN EKONOMI MASYARAKAT MELALUI PELATIHAN BRANDING DAN DIGITAL MARKETING PRODUK KULINER UMKM DESA BANJARREJO KECAMATAN BATANGHARI LAMPUNG TIMUR Elmira Febri Darmayanti; Jawoto Nusantoro; Angga Kurniawan; Aprilia Wahyuningrum; Melisa Salsabila
SINAR SANG SURYA Vol 10 No 1 (2026): Januari 2026
Publisher : UM Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/sss.v10i1.5016

Abstract

Program ini bertujuan memberikan pemahaman dan kesadaran tentang pentingnya branding dan digital marketing agar UMKM di Desa Banjarrejo dapat meningkatkan omset penjualannya secara berkala, dan meningkatkan branding melalui digitalisasi marketing produk, sehingga dapat mejangkau seluruh pasar, baik nasional maupun internasional. Kegiatan ini melibatkan 25 anggota Kelompok Program Kerja PKK II (Pokja PKK II), dengan menggunakan metode observasi, sosialisasi, pelatihan, pendampingan, dan evaluasi. Dua pelatihan diselenggarakan: pertama tentang branding produk untuk UMKM dan Start Up, kedua tentang pemasaran digital. Teknologi branding dan digital dioptimalkan melalui website, e-commerce, dan media sosial. Hasil menunjukkan bahwa pelatihan branding produk menghasilkan peningkatan rata-rata pemahaman sebesar 41,67%, dan 40% peserta berhasil mengembangkan desain brand. Pelatihan digital marketing menghasilkan peningkatan pengetahuan sebesar 36%. Website, e-commerce, dan media sosial berhasil memperluas jangkauan bisnis, termasuk tampilnya profil di halaman pertama Google. Program ini memberikan dampak positif bagi pengembangan UMKM dan mendukung pencapaian SDGs terkait terkait kemiskinan, pekerjaan layak, dan pertumbuhan ekonomi.
Pengaruh Audit, Tata Kelola Desa, Value for Money, dan Sikap Moral terhadap Pencegahan Fraud dalam Pengelolaan Dana Desa Ninda Tiara Sondy; Yulita Zanaria; Angga Kurniawan
Expensive: Jurnal Akuntansi dan Keuangan Vol. 5 No. 2 (2026): Mei
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/exclusive.v5i2.12141

Abstract

This study aims to analyze the influence of audits, village governance, value for money, and moral attitudes on fraud prevention efforts in village fund management in Karya Jitu Mukti Village, Tulang Bawang Regency. The research method used was a quantitative survey approach. Primary data were collected through questionnaires and interviews with 33 respondents. The analysis technique used was multiple linear regression analysis with the help of SPSS 26 software. The results showed that all four independent variables simultaneously had a significant effect on fraud prevention efforts. However, only village governance, value for money, and moral attitudes had a positive effect. The audit variable had no positive effect on fraud prevention. Based on these results, it can be concluded that good governance, the application of value for money principles, and a high moral attitude are key factors in preventing fraud at the village level. Therefore, strengthening governance and improving the ethics and professionalism of village officials is necessary to create a transparent village fund management system
PENDAMPINGAN MANAJEMEN PRODUKSI DAN BRANDING PRODUK USAHA UMKM TELOGO WUNGU DESA SUMBER GEDE LAMPUNG TIMUR Elmira Febri Darmayanti; Jawoto Nusantoro; Angga Kurniawan; Aprilia Wahyuningrum; Khairil Anwar
SINAR SANG SURYA Vol 9 No 2 (2025): Agustus 2025
Publisher : UM Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/sss.v9i2.4520

Abstract

Program ini bertujuan memberikan pemahaman dan kesadaran tentang pentingnya manajemen produksil agar UMKM Telogo Wungu dapat meningkatkan kapasitas produksinya secara berkala, dan meningkatkan branding produk UMKM Telogo Wungu sehingga dapat mejangkau seluruh pasar, baik nasional maupun internasional. Kegiatan melibatkan 15 anggota Kelompok Wanita Tani, dilakukan melalui observasi, sosialisasi, pelatihan, pendampingan, dan evaluasi. Dua pelatihan diselenggarakan: pertama tentang manajemen produksi dan desain kemasan, kedua tentang pemasaran digital dan branding. Teknologi produksi ditingkatkan melalui inovasi berupa mesin produksi, sementara pemasaran dioptimalkan melalui website dan media sosial. Hasil menunjukkan peningkatan kapasitas produksi sebesar 187%, pengetahuan manajemen produksi naik 41,67%, 40% peserta dapat mendesain kemasan, dan pengetahuan pemasaran digital meningkat 36%. Website dan media sosial berhasil memperluas jangkauan bisnis, termasuk tampilnya profil di halaman pertama Google. Program ini memberikan dampak positif bagi pengembangan UMKM dan mendukung pencapaian SDGs terkait terkait kemiskinan, pekerjaan layak, dan pertumbuhan ekonomi.
Peningkatan Pemasaran Produk Kreatif dengan Kemandirian Keuangan Ana Septiani; Muhammad Ridho Al Amin; Angga Kurniawan; Sri Retnaning Rahayu; Dimas Bagus Editya; Slamet Fuadi
SINAR SANG SURYA Vol 9 No 2 (2025): Agustus 2025
Publisher : UM Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/sss.v9i2.4521

Abstract

The purpose of this activity is to increase financial independence for the majority of residents in Sidodadi Village. The methods applied in this activity are demonstration and direct practice. In this mentoring, there are several activities carried out, namely demonstrations and direct practice on how to make decorative lamps from glass bottles by the presenter, and mentoring in marketing the product. Training is conducted face-to-face and accompanied online. The final session of this activity was filled with material related to the type of activity and provided knowledge and understanding in marketing creative products to increase financial independence. The activities carried out have provided results with indicators that participants understand the empowerment of potential in marketing creative products and managing their own financial independence so that they can innovate the products that will be developed
Analisis Pembiayaan Modal Usaha, Manajemen Keuangan, dan Pendampingan Usaha pada Pengembangan Usaha Nasabah Bank BTPN Syariah Anggun Yuliana; Elmira Febri Darmayanti; Angga Kurniawan
Expensive: Jurnal Akuntansi dan Keuangan Vol. 5 No. 1 (2026): Januari
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/exclusive.v5i1.11113

Abstract

This study aims to analyze the role of working capital financing, financial management, and business assistance in the business development of BTPN Syariah Bank customers in Way Jepara, East Lampung. This research employed a qualitative descriptive method. The population consisted of 200 active customers, and a sample of 67 respondents was determined using the Slovin formula with a 10% margin of error. Data collection techniques included observation, interviews, questionnaires, and documentation. Data analysis followed the Miles and Huberman model: data reduction, data display, and conclusion drawing. The results indicate that working capital financing, financial management, and business assistance contribute positively to the business development of customers, particularly in increasing income, financial independence, and sustainable business growth.
Co-Authors Al Amin, Muhammad Ridho Ana Septiana Anas Izzulhaq, Muhammad Anggun Yuliana Anjani, Lita Aprilia Wahyuningrum Asti, Intan Sri Beni Suhendra Winarso Chita Sari, Dewi Dani Anggoro Darmayanti, Elmira Febri Dewi Setiyaningsih Setiyaningsih Dian Neli Pratiwi Dimas Bagus Editya Editya, Dimas Bagus Elly Lestari Rustiati Elmira Febri Darmayanti Elmira Febri Darmayanti Darmayanti Erika Aryani Erliyanti, Erliyanti Fadli, M. Rafli Febriyani, Saras Feby Amara, Citra Restuadi Fenny Thresia Fitriani Fitriani Fitriyaningsih, Nur Fuadi, Slamet Galia Intan Suri Mahardika Intan Sri Asti Irawan, Daffa Ismaya, Nita Jawoto Nusantoro Jawoto Nusantoro Khairil Anwar Khairil Anwar Latuz Zaroh, Evi Lelawati, Nina Leni Leni Leni Lestari, Nofa Sri Melisa Salsabila Meliyana, Friska Muhammad Ridho Al Amin Muhammadi Ridho Al Amin Nedi Hendri Nedi Hendri, Nedi Ninda Tiara Sondy Nita Ismaya Nofa Sri Lestari Nur Fitriyaningsih Nur Rahman, Zulvie Nur Ruswati, Wahyu Nurlaila, Wahyu Nurliati Hasibuan Oktarina, Dian Putri, Virra Yulian Rahayu, Tri Suci Rina Kurniawati Rizqy Anisa Nuraini RR. Ella Evrita Hestiandari Ruswanti, Lilis Saketi, Via Dewi Salsabila, Melisa Sapta Prasanti Saras Febriyani Septiani, Ana Sheren Viera Suryadi Slamet Fuadi Sri Retnaning Rahayu Sri Retnaning Rahayu, Sri Retnaning Sri Retnaninng Rahayu Sundari, Evi Suyanto Suyanto Suyanto Suyanto Suyanto Suyanto Tri Suci Rahayu Urohmah, Vivi Aulia Virra Yulian Putri Wahyu Nurlaila Wahyuningrum, Aprilia Walimah, Siti Yulita Zanaria, Yulita Yurmaini Yurmaini