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Fajar Kurniawan
Universitas Bina Nusantara
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Journal : IIJSE

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Influence of Rivalry Merger, Bank Financial Health Rating, and Customer Loyalty to the Competitive Advantage Kurniawan, Fajar; Febrian, Erie; Wibisono, Angki
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 5 No 1 (2022): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v5i1.1720

Abstract

The growth of the sharia banking market in Indonesia tended to stagnate. The Government had taken initiative to strengthen the sharia banking market by merging the three state sharia banks. PT. Bank Muamalat Indonesia, Tbk. (BMI), which is categorized in one of strategic group, is expected to be affected by considering that both BMI and the three state sharia banks have alike market segment. BMI is known as the first and purely sharia bank, which owns strong customer base. Thus, in last few years it is always the champion in term of customer loyalty among the public sharia banks. Internally, BMI attempts to strengthen its capital as one of indicator in bank financial health rating. The research objective is to analyse the influence of rivalry merger, bank financial health rating, and customer loyalty to the competitive advantage of BMI. The research utilizes quantitative method to test the hypothesis by using Partial Least Square (PLS). The result of data analysis from the survey shows that there is significant influence of rivalry merger, bank financial health rating, and customer loyalty to the competitive advantage.
Co-Authors Adityo Fajar, Adityo Agung Warsito Al-wira’i, Rifqi Maulid Alba Pane, Ilham Albar Pane, Ilham Aminati, Anida Ayu Ar Rafi, Haidar Danendra Febrian Asrori, Muchamad Imam Aviludin, Aviludin Azhar, Fakhri Bastian, Risa Herdiyana Budi Kurniawan Budiawan, Budiawan Dafit, Mohammad Dani, Rahma Didik Suhariyanto Dwi Budi Santoso Dyah Mustikasari Edy Purwo Saputro Ellisia Kumalasari Emilda, Nia Erie Febrian Gunawarman Hartono Hanif, Andriyatno Harjanto Prabowo Hartana, Hartana I Ketut Suada Idris Gautama So, Idris Gautama Ilham Albar Pane, Ilham Albar Imawati, Sri Irman Idrus Ismu Kusumanto Iwan Hermawan Jelita Rahma Hidayati Karaman, Jamilah Kartini, Entin Laia, Dominikus Yoeli Wilson Limalvin, Nicholas Prathama Limantara, Ferry Ma'mur, Angghi Muliya Mashudi, Latifah Maulidiyah, Novita Ma’mur, Angghi Muliya Muhammad Isnaini Hadiyul Umam Muhammad Lukman Hakim, Muhammad Lukman Mukaddas, Jamal Nisa, Fitri Aulia Hannan Noviana, Fience Nugrahimsyah, Dimas Herdian Nurdiansyah, Chepi Permata, Ananda Dwinur Puspitaningrum, Deby Putri Wulandari, Novi Dwi Rafiq, A Rafiq, A. Retno Dwiyanti Retnowulan, Aisyah Roni, Syofyan RR Roosita Cindrakasih Saharany, Neva Tri Saputro, Arif Adi Satria, M. Aksal Sinaga, Ronald Raditya Kesatria Siti Wahdiyati Sorindawati Imelda, Putri Juliana Sriwardani, Nani Subianto, Aries Susanto, Ahmad Tawakkal, Tawakkal Tuty Mutiah Wati, Erlina Dinda Wibisono, Angki Wicaksono, Ramadi Yasarman , Yasarman Zaini, Akbar