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All Journal Jurnal Manajemen Teori dan Terapan Ekonomi Bisnis Management Analysis Journal TIJAB (The International Journal of Applied Business) JURNAL PENDIDIKAN TAMBUSAI IKRA-ITH EKONOMIKA Biomolecular and Health Science Journal Revenue: Jurnal Manajemen Bisnis Islam Dakwatuna: Jurnal Dakwah dan Komunikasi Islam Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Layanan Masyarakat (Journal of Public Service) Jurnal Pusat Studi Pendidikan Rakyat (PUSDIKRA) Journal of Artificial Intelligence and Digital Business UBMJ (UPY Business and Management Journal) Journal of Educational Research and Humaniora (JERH) Management Analysis Journal Jurnal Riset Multidisiplin Edukasi Indonesia Economic Journal
Gagas Gayuh Aji, Gagas Gayuh
Department Of Business, Faculty Of Vocational Studies, Universitas Airlangga, Surabaya
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Journal : management analysis journal

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Influencer Dynamics in the Digital Culinary Landscape: Unveiling the Impact and Engagement Strategies of @kulinersby on Instagram Syafira Devani Putri; Gagas Gayuh Aji
Management Analysis Journal Vol. 13 No. 1 (2024): Management Analysis Journal
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/maj.v13i1.2509

Abstract

The study aims to analyze social media, which has emerged as a medium influencing perceptions and behaviors. In the dynamic landscape of digital media, social platforms have fundamentally reshaped how individuals navigate and express their identities, ushering in a new era of online influence. At the forefront of this transformative wave are social media influencers, whose ability to craft compelling personas within specific niches has garnered them significant sway over audience perceptions and behaviors. This qualitative study delves deep into the intricate methods employed by influencers to shape their online presence, with a particular focus on Instagram and the renowned account @kulinersby. Through meticulous observation and content analysis, this research unveils the nuanced strategies utilized by influencers, including the strategic deployment of authentic storytelling, visually captivating content, and interactive engagement tactics. By shedding light on these key findings, this study not only offers valuable insights into the influential role of influencers but also provides a deeper understanding of the evolving dynamics between influencers and their audiences in the digital age.
Co-Authors Afifah Hidayatul Hanifah Alifian Sukma, Alifian Aly, Muhammad Nilzam Amak Mohamad Yaqoub Amalia Sinulingga, Rizqy Amaliya Sinulingga, Rizky Amaliyah Amaliyah Ria Triwastuti Amaliyah, Amaliyah Amara Bilqis Kinanti Ameziziana, Ameziziana Anatasya Permatha Bayu, Jezicka Anggita Dwi Yuniati Arlinda Dwi Ariyani, Diva Assita, Rodhatul Astri Dewayani Astriani Wahyuningati Az Zahra Hasoloan, Hanifah Bagus Nurchidayah Muhammad Bambang Suharto Bilqis Kinanti, Amara Bintang Adi Chandra Calista, Ellysia Dea Catur Wulandari Chandika Maharani, Vannesya Dewa Rizky Nugroho Dian Prawitasari Dimisqiyani, Erindah ERINDAH DIMISQIYANI Erindah Dimisyqiyani Erindah Dimisyqiyani Fahria Herlambang, Ivan Fajar Arrasyid, Mohammad Fardana, Valdavi Rachma Otta Ferdian, Fina Ayu Ferdinandus, Euvanggelia Dwilda Firdaus, Aji Akbar Firdaus, Faidzatul Ganjar Ndaru Aji Ghaitsaa Zurike Amalia Gilang Gusti Aji Hanifah Az Zahra Hasoloan Hanifah, Afifah Hidayatul Herlambang, Iqbal Septiyan Putra Herlyanto Doni Wicaksono Hidan Razan Anwar Imam Mubaligh Gaffar, Muhammad Indah Dwi Ariani, Novita Indah Fahmiyah Indri Mustika Dewi Kirana, Angkita Wasito Kristanto, Damar Kristanto, Damar Labibul Hilmi, Harun Marischa Resmana, Sheila Mauludina, Nadiya Maurisia Putri Permatasari Maysura, Suci Qaulan Muhammad Ainur Rizky Hidayatullah Al Huda Muhammad Fadhila Rasyid As Syafi’i Muhammad Fikri Muhammad Fikri Muhammad Kelvin Akbar Al Majid Muhammad Madyan, Muhammad Nanda Rachmad Putra Gofur Navelsa Anggraeni Navelsa Angraeni Nawal Aqilah Nawra Aqila Husna Nayla Lisda Amalia Niza Unnavi, Ningrum Novi Dwi Anggraeni Novian Abdi Firdausi Novita Indah Dwi Ariani Nurul, Mochammad Octavia Trisukma Ayu, Linda Prawitasari, Dian Primavera Rizka Nalarsari Putri Nia Rahmadani Putri Ramadhani, Dinar Rahma, Dinda Aulia Ratu Hemas Titalya Ananda Lutfitami Ria Triwastuti, Amaliyah Ridila Novita Rintaati Putri, Allea Rizki Amalia Sinulingga Rizki Putra Prastio Rizky Amalia Rizky Amalia Rizqi Faradisa, Adinda Rizqy Amalia Sinulingga Sinulingga Rodik Wahyu Indrawan Romadhoni Sasongko, Nandamar Salman Alfarisi Seisha Hariono, Emely Septian Puji Rahayu Sinta Rahmah Auliya Sinulingga, Rizky Amalia Sinungga, Rizki Amalia Siti Khaerunnisa Sofiah, Amila Soleh, Mochammad Sony Wijaya Nurcholis Sriani, Dewi Subagyo, Mauliza Putri Suharno, Novianto Edi Syafira Devani Putri Wafiq Luthfiya Tahta Salsabila Wardani, Nazhifah Widodo, Suko Wishelda Izdihar, Damara Yankel Sena