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All Journal Jurnal Ekonomi Modernisasi Jurnal Minds: Manajemen Ide dan Inspirasi Journal of Indonesian Economy and Business Jurnal Manajemen Teori dan Terapan Jurnal Pemberdayaan Masyarakat Madani (JPMM) JURNAL MANAJEMEN INDUSTRI DAN LOGISTIK JAST : Jurnal Aplikasi Sains dan Teknologi Jurnal Abdi Insani Journal of Digital Marketing and Halal Industry Jurnal Terapan Manajemen dan Bisnis Jurnal Inspirasi Binsis dan Manajemen Jurnal Manajemen dan Pemasaran Jasa E-JRM
Alfian Budi Primanto
Fakultas Ekonomi Dan Bisnis, Universitas Islam Malang, Malang, Indonesia
Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Transportation Other

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Pengaruh Digital Marketing, Brand Awareness dan Brand Image Terhadap Keputusan Pembelian Produk Moisturizer Pada Skincare Skintific (Studi Pada Mahasiswi Universitas Islam Malang Angkatan 2021) Putri, Devina Anggraini; Djaelani, Abdul Kodir; Primanto, Alfian Budi
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract This study aims to determine and analyze the relationship between the influence of digital marketing, brand awareness and brand image on purchasing decisions on skintific skincare. This study uses a case study on Unisma students where data is obtained by distributing questionnaires via g-form to Unisma students selected by purposive sampling. Determination of the number of samples in this study using the Slovin formula and the results obtained were 96 respondents. The analysis methods used in this study are instrument testing, (validity testing, reliability testing), normality testing, classical assumption testing (multicollinearity testing, heteroscedasticity testing), multiple linear regression analysis, hypothesis testing (F test and t test), determination coefficient testing (Adjusted R2) data processing using the IBM SPSS 26 program. The results of this study indicate that the influence of digital marketing, brand awareness, brand image simultaneously influences purchasing decisions. Digital Marketing partially influences purchasing decisions, Brand Awareness partially influences purchasing decisions, Brand Image partially influences purchasing decisions. Keywords: Digital Marketing, Brand Awareness, Brand Image, Keputusan Pembelian
OPTIMALISASI STRATEGI DIGITAL MARKETING BAGI UMKM DALAM MENINGKATKAN POTENSI EKONOMI DESA Ramadhan, Tri Sugiarti; Primanto, Alfian Budi; Normaladewi, Andi
Jurnal Abdi Insani Vol 11 No 4 (2024): Jurnal Abdi Insani
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/abdiinsani.v11i4.1944

Abstract

Micro, Small and Medium Enterprises (MSMEs) play an important role in national economic growth and improving the welfare of the surrounding community. However, MSMEs are certainly not free from obstacles, especially for small-scale MSMEs, on average there are obstacles in marketing and distributing products or services such as those that occur in MSMEs in Kedung Banteng Village, Sumbermanjingwetan District. There are several types of MSMEs such as Banana Chips, Angkring Anyam Tas, catering, etc. Through the Community Service Study Program (SKM), it is one form of student role in developing MSMEs so that local products are better known and in demand by the community, and increase the income of local village MSMEs. Efforts made through the SKM program are: how to improve the quality of MSME competitiveness in Kedungbanteng Village, how MSMEs in Kedungbanteng Village can learn about the use of digital marketing, branding, and basic bookkeeping. Therefore, in the CSS program there are two activities, namely the socialization of digital marketing and financial technology; training on the use of digital media for promotion and sales such as e-commerce Facebook, WhatsApp Business, LinkThree, and Shopee; as well as the creation of logos and content that are in accordance with trends that aim to increase the potential of MSMEs in Kedungbanteng Village, Sumbermanjingwetan District, Malang Regency.
Pengaruh Pengembangan Sumber Daya Manusia, Mutasi Tempat Kerja Dan Motivasi Kerja Terhadap Kinerja Pegawai Aparatur Sipil Negara / ASN ( Studi pada RSUD R.T. NOTOPURO SIDOARJO) Wildana, Muchamad Rizal; Djaelani, Abdul Kodir; Primanto, Alfian Budi
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study was conducted to determine and analyze the influence of human resource development, workplace transfer, and work motivation on the performance of civil servants / ASN RSUD R.T. Notopuro Sidoarjo. This type of research uses quantitative methods, with the data analysis technique used being multiple linear regression analysis. Sampling through probability sampling with the Slovin formula, the number of respondents was 85 people. The results show that human resource development, workplace transfer have a simultaneous effect on employee performance while work motivation does not have a simultaneous effect on employee performance, and each independent variable of human resource development, workplace transfer has a partial effect on employee performance, while work motivation has no partial effect on employee performance. Keywords: Human Resource Development, Workplace Transfer, Work Motivation, Employee Performance
Pengaruh Gaya Kepemimpinan, Disiplin Kerja, Motivasi Kerja dan Kepuasan Kerja Terhadap Produktivitas Karyawan Restoran Malang (Studi Pada Ayam Geprek Sa’i) Mandasari, Adinda Putri; Arifin, Rois; Primanto, Alfian Budi
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study examines leadership style, work discipline, work motivation and job satisfaction on the productivity of employees of a poor restaurant (ayam geprek sa'i). Using a quantitative approach with a survey method, this study involved 75 respondents selected by saturated sampling technique Data were collected through questionnaires employing a saturated sampling technique and analyzed using multiple linear regression. The results demonstrated that, together, the four variables had a significant impact on employee productivity. However, partially, only work discipline and work motivation have a significant effect, while social leadership style and job satisfaction have a negative effect. These findings suggest that it is important for restaurant management to pay attention to factors Factors such as leadership style, work discipline, motivation, and job satisfaction are essential for enhancing employee productivity in the highly competitive culinary sector. Keywords: Leadership Style, Work Discipline, Work Motivation, Job Satisfaction, Employee Productivity, Ayam Geprek Sa'i 
Pengaruh Customer Experience, Electronic Word Of Mouth, Kualitas Produk, Dan Strategi Pemasaran Terhadap Niat Pembelian (Studi Pada Produk Executive) Ningtyas, Sindi Wahyu; Primanto, Alfian Budi; Dianawati, Eris
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to explore and evaluate the effects of customer experience, electronic word of mouth (e-WOM), product quality, and marketing strategies on consumers' purchase intention of Executive brand products. A quantitative research approach was adopted, utilizing a Likert scale for measurement. The sample, consisting of 125 students, was selected through purposive sampling using the Malhotra formula. Data collection was carried out through questionnaires distributed via Google Forms. The data analysis involved several tests, including validity and reliability tests, classical assumption tests, multiple linear regression analysis, hypothesis testing, and the coefficient of determination test, all conducted using SPSS version 26. The findings indicate that customer experience, electronic word of mouth, product quality, and marketing strategies have both simultaneous and individual effects on the purchase intention of Executive products. Keyword: Customer Experience, Electronic Word Of Mouth, Product Quality, and Marketing Strategy, Purchase Intention
Pengaruh Cross Selling, Celebrity Endorsment, Dan Kualitas Produk Terhadap Kepuasan Pelanggan Produk Clay Mask Skintific (Studi Pada Mahasiswa FEB Universitas Islam Malang Angkatan 2021) Yuana, Marliya Ira; Primanto, Alfian Budi; Wahyuningtyas, Nanik
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to analyze the influence of Cross Selling, Celebrity Endorsement, and Product Quality on customer satisfaction with Skintific Clay Mask products among 2021 students of the Faculty of Economics and Business at the Islamic University of Malang. This research employs a quantitative approach, with primary data collected through questionnaires. The sampling techniques used were purposive sampling and snowball sampling, involving a total of 95 respondents. Data analysis was conducted through several stages, including instrument testing (validity and reliability tests), classical assumption testing (normality, multicollinearity, and heteroscedasticity tests), and hypothesis testing using multiple linear regression. The results of the study indicate that the Cross Selling variable has a significant effect on customer satisfaction. In contrast, Celebrity Endorsement does not significantly affect customer satisfaction, as most respondents considered the selected celebrity figure to be less appealing. Meanwhile, Product Quality has been proven to significantly influence customer satisfaction, as the product is perceived as effective, consistent with its claims, and produces reliable results Keywords: Cross Selling, Celebrity Endorsement, Product Quality, Customer Satisfaction
Pengaruh Brand ambassador, Promosi, dan Kualitas Produk Terhadap Minat Beli Yang Dimediasi Oleh Citra Merek (Studi Pada Konsumen Deliwafa di Kecamatan Lowokwaru) Laila, Fati Khalif; Arifin, Rois; Primanto, Alfian Budi
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to analyze the effect of brand ambassador, promotion, and product quality on consumers' purchase intention, with brand image as a mediating variable among Deliwafa Store consumers in Lowokwaru District, Malang City. A quantitative approach was employed, involving a survey of 100 female respondents aged 15–25 years using purposive sampling. Data were collected through questionnaires and analyzed using the Structural Equation Modeling-Partial Least Square (SEM-PLS) method with the help of smartpls 4.0 software. The results showed that brand ambassador, promotion, and product quality positively and significantly affected both brand image and purchase intention. Moreover, brand image played a mediating role in strengthening the relationship between the independent variables and purchase intention. These findings emphasize the importance of integrated marketing strategies to enhance the competitiveness of local fashion brands. Keywords: Brand Ambassador, Promotion, Product Quality, Brand Image, Purchase Intention. 
Pengaruh Customer Experience, Kualitas Produk, Dan Kepuasan Pelanggan Terhadap Loyalitas Pelanggan Pada Produk Sepatu Eiger (Studi Kasus Pada Pengguna Sepatu Eiger Di Kecamatan Lowokwaru Kota Malang Baihaqi, Moh Kholis; Arifin, Rois; Primanto, Alfian Budi
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to determine and analyze the influence of customer experience, product quality, and customer satisfaction on Eiger shoe products (a case study on Eiger shoe users in Lowokwaru District, Malang City). Customer loyalty can be interpreted as a tool to assess the comparison between the quality and quantity of the company's product results that have been completed. This study is an explanatory research study with a quantitative approach, this study collected data from 75 respondents domiciled in Lowokwaru District, Malang City. The variables studied include customer experience, product quality, and customer satisfaction.The results of this study indicate that customer experience, product quality, and customer satisfaction have a significant effect on customer loyalty, customer experience has an effect on customer loyalty, product quality has an effect on customer loyalty, customer satisfaction has no effect on customer loyalty. This study suggests that companies continue to maintain and improve product quality, provide impressive customer experiences and satisfaction, and develop creative and relevant marketing strategies to current customer trends. Keywords: Customer Experience, Product Quality, Customer Satisfaction, Customer Loyalt
Anyone Muslim but everywhere Hallyu: Does religious commitment still matter in exerting consumer behaviors? Primanto, Alfian Budi; Rachma, N.
Jurnal Manajemen dan Pemasaran Jasa Vol. 16 No. 2 (2023): September
Publisher : Lembaga Penerbit Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/jmpj.v16i2.17080

Abstract

The study explores the interaction between religiosity and global cultural adoption, particularly in the context of the Korean Wave, or Hallyu, which has seen a rapid surge in global popularity. Despite its widespread influence, there has been a lack of research on how religiosity intertwines with the acceptance of global culture in consumer behavior. This study aims to fill this gap by investigating the role of religious commitment in moderating the relationship between the credibility of Korean celebrities and consumer attitudes toward brands and advertising, as well as purchase intentions. Data was collected from 222 Muslim respondents across Islamic campuses in Indonesia, all familiar with popular K-pop groups such as Blackpink and BTS. Using the Preacher & Hayes method for analysis, the study revealed that celebrity credibility positively affects brand and advertising attitudes, as well as purchase intentions. However, the impact of brand and advertising attitudes was minimal, due to the repetitive of advertisements heavily focused on Korean celebrities without adequately emphasizing the value. Another crucial finding of the study was the non-significant influence of religious commitment in shaping consumer behavior. Although most respondents professed a commitment to the Islamic faith, many acknowledged inconsistencies in their religious practices and interactions with religious texts. This finding segues into a fascinating aspect of how respondents perceive the Korean Wave. Rather than viewing it through a religious lens, they see it as a cultural phenomenon. This delineation explains why religious commitment does not significantly influence their attitudes toward brands, advertisements, or purchase intentions.
When Credibility Meets Narrative: Dual Mechanisms Driving Consumer Brand Engagement Rahmawati; Primanto, Alfian Budi; Arifin, Rois; Mohd Salleh, Muhammad Zulfaris
Jurnal Manajemen Teori dan Terapan| Journal of Theoretical and Applied Management Vol. 18 No. 3 (2025)
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/jmtt.v18i3.79988

Abstract

Objective: Utilizing Source Credibility Theory and Narrative Persuasion Theory, this study develops a framework that positions influencer credibility and storytelling as dual antecedents of positive emotion and consumer trust toward consumer brand engagement. Homophily is introduced as a boundary condition that strengthens or weakens the pathways from emotion and trust to engagement. Design/Methods/Approach: A quantitative research design was employed using an online survey distributed to active social media users who follow brand-endorsing influencers. 416 respondents meet with criteria and PLS-SEM technique is applied for data analysis Findings: Results reveal that influencer credibility enhances consumer brand engagement through the mediation of positive emotion, whereas storytelling influences consumer brand engagement via consumer trust. Furthermore, homophily significantly strengthens the effect of positive emotion on engagement but has a weaker moderating influence on the trust–engagement relationship. Originality/Value: This study contributes to the influencer marketing and advertising literature by integrating affective and cognitive perspectives into a unified engagement framework. It extends existing theories by demonstrating how credibility and storytelling operate through parallel emotional and trust-based processes, and by identifying homophily as a boundary condition that differentiates emotional from cognitive persuasion. Practical/Policy implication: Given the results, managers seeking to create successful influencer-driven marketing campaigns are advised to collaborate with credible influencers who can communicate brand messages through authentic storytelling formats. Campaigns should also target audiences with shared lifestyles and values to enhance emotional resonance and trust formation. These strategies will optimize brand engagement and strengthen long-term consumer relationships in social media advertising.
Co-Authors Abdul Kodir Djaelani ABS, M Khoirul Achmad Nur Cahyo Afi Rahmat Slamet Agung Prayitno Ahmad Fiantoni Fazri Aina Rofika Alfazirah Alfiana, Fitria Tahta Alika, Lingling Ayu Amin, Muh. Sirojuddin Anam, Khosibul Andi Normaladewi Angely, Mely Annisa Mochtar Arini Arini Ariska Estu Prasmara Arista Dwi Lestari Arsyianto, Muhammad Tody Ashrory, Ahmad Nuril Aslinda Aslinda Atika Najdah Annabila Bahtiar, Dimas Vigo Baihaqi, Moh Kholis Basu Swastha Dharmmesta Dea Adinda Putri Andini Devia Nicken Wulandari Dina Indriani Dwi Ratih Wahyu Andini Eka Farida Eris Dianawati Errina Soufi Widiasari Evaliana, Silvia Fahrurrozi Rahman Firmansyah, Choyron Galang Jalu Tanaya Guterres, Novicasari Nur Pratiwi Hariani, Isna Hendri Hermawan Adinugraha Imamiatur Rofiqoh Ita Athia Jamhari Jamhari Jannah, Shofiratul Jeni Susyanti Kusumawardani, Nabilla Anjali Laila, Fati Khalif Ledy Diana Lismayani Lismayani Lukyani, Defita M Hufron M. Agus Salim Al Fathoni M. Hufron M. Syahrul Gunawan Mandasari, Adinda Putri Millaningtyas, Restu Moh. Nur Dafa Sidqi Mohammad Rizal, Mohammad Mohd Salleh, Muhammad Zulfaris MUHAMMAD AGUS SALIM Muhammad Al Akbar Muhammad Fatchur Rohman Muhammad Khoirul Fata Muhammad Mansur Muhammad Muizzuddin Wahid Adly Alwi Mukhammad Nurul Huda N Rachma N. Rachma Nadifah, Siti Rogibatun Nafisah, Dewi Durrotun Nicholas Galang Widjanarko Nikmatul Khoiriyah Ningtyas, Sindi Wahyu Nita Ani Dia Utami Ni’matul Magfiroh Nori Nottalia Novita Dewi Rahmawati Nufail, Muh. Mushoffa Nurhidayah Nurhidayah Oktavia Yuniar Purnama, Muhammad Bintang Widya Putri, Berlian Melenia Putri, Devina Anggraini Rachma Rizki Puspita Ismara Rachma, N Rachma, N. Rahimah, Azka Rizky Rahmawati Rahmawati Rahmawati Rahmawati, Rahmawati Ramadhan, Reza Rahmad Ramadhan, Tri Sugiarti Ricky Setiawan Rif’atul Khusnia Rizal, Rifki Zuhdi Rofiah, Risa Aldinatur Rois Arifin Rojil Gufron Abdilhaq Ronny Malavia Mardani Salman Ainurridho Saniasah Saniasah Shafiah Arsyi Mu’minin Shintia Juniariska Sindi Puji Lestari Sistya Ernawaty Siti Asiyah Siti Asiyah Siti Nadhiroh Siti Nur Khofifah Suwandan, Yussy Nelda Putri Taufiqurrohman Taufiqurrohman Umdatul Amiroh Utami, Nita Ani Dia Vicky Dwi Anggraeni wahyu setiaji Wahyu Sintia Wahyuningtyas, Nanik Widarko, Agus Wildana, Muchamad Rizal Wulan, Mutiara Octa Sandra Yogy, Akhmad Yuana, Marliya Ira Zahrok’u Syarofah Zain, Dhanang Taufik Zakiyah, Putri