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All Journal Jurnal Ekonomi Modernisasi Jurnal Minds: Manajemen Ide dan Inspirasi Journal of Indonesian Economy and Business Jurnal Manajemen Teori dan Terapan Jurnal Pemberdayaan Masyarakat Madani (JPMM) JURNAL MANAJEMEN INDUSTRI DAN LOGISTIK JAST : Jurnal Aplikasi Sains dan Teknologi Jurnal Abdi Insani Journal of Digital Marketing and Halal Industry Jurnal Terapan Manajemen dan Bisnis Jurnal Inspirasi Binsis dan Manajemen Jurnal Manajemen dan Pemasaran Jasa E-JRM
Alfian Budi Primanto
Fakultas Ekonomi Dan Bisnis, Universitas Islam Malang, Malang, Indonesia
Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Transportation Other

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When Halal is not Enough: The Paradox of Moral Activism Beyond Ethnocentrism and Religious Commitment Primanto, Alfian Budi; Rahmawati, Rahmawati; Nita Ani Dia Utami
Journal of Digital Marketing and Halal Industry Vol. 7 No. 2 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Islam UIN Walisongo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21580/jdmhi.2025.7.2.28297

Abstract

Muslim consumers increasingly consider factors beyond halal compliance when evaluating brands, particularly when brands are perceived to be associated with humanitarian issues; halal status alone may no longer be sufficient to sustain favourable consumer responses, creating a critical dilemma in Muslim markets. While prior studies have highlighted consumer animosity and ethnocentrism as drivers of brand avoidance, limited attention has been paid to the psychological mechanisms through which these factors translate into unwillingness to buy. Specifically, the mediating role of brand attitude, the behavioral relevance of perceived boycott efficacy, and the moderating influence of religious commitment remain underexplored. Addressing this gap, the present study examines unwillingness to buy among Muslim consumers by investigating how brand attitude mediates, and religious commitment moderates, the effects of consumer animosity, consumer ethnocentrism, and perceived boycott efficacy. Using a quantitative design, survey data were collected from Muslim respondents through purposive and snowball sampling and analyzed using the PROCESS Macro in SPSS. The findings demonstrate that brand attitude serves as a central mediating mechanism, particularly for consumer animosity and perceived boycott efficacy, translating moral emotions and beliefs into avoidance behavior. In contrast, consumer ethnocentrism and religious commitment show no significant direct or moderating effects, indicating that purchase resistance in humanitarian conflict contexts is driven less by nationalistic ideology or religiosity and more by negative moral evaluations of brands and perceptions of collective action effectiveness. These results reinforce the view that contemporary Muslim consumer boycotts function as value-driven, brand-specific moral responses rather than expressions of ethnocentric or purely religious consumption.
Pengaruh Lokasi, Harga dan Kualitas Produk Terhadap Minat Beli Rumah Hunian di Singhasari Residence (Studi Pada Masyarakat Penghuni Singhasari Residence) Nufail, Muh. Mushoffa; Widarko, Agus; Primanto, Alfian Budi
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 15 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

 Abstract This research is motivated by the rapid population growth in Singosari District, which has triggered a high demand for housing, making it essential for developers to understand the factors influencing consumer purchase interest. Employing a quantitative approach with a causal associative method, this study involved 55 respondents from the Singhasari Residence community, selected through simple random sampling. Data were analyzed using multiple linear regression via SPSS software to examine the effects of location, price, and product quality. The primary findings indicate that, simultaneously, these three variables significantly influence purchase interest, contributing 61.3% to the variance. Partially, location and price have a positive and significant impact due to strategic accessibility and competitive economic value, whereas product quality does not show a significant effect due to the perceived uniformity of building standards. In conclusion, purchase interest at Singhasari Residence is predominantly driven by location and price factors; therefore, developers are advised to continuously optimize pricing strategies and accessibility advantages to maintain market attractiveness. Keywords: Location, Price, Product Quality, Purchase Interest, Singhasari Residence. 
Pengaruh Influencer Marketing, Content Marketing, Online Consumer Review Terhadap Keputusan Pembelian Studi Pada Mahasiswa Kota Malang Pembeli Moisturizer Glad To Glow (G2G) Zakiyah, Putri; Salim, Muhammad Agus; Primanto, Alfian Budi
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 15 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract This study aims to examine the effects of influencer marketing, content marketing, and online consumer reviews on purchase decisiouns among university students in Malang City who have purchased Glad2Glow moisturizer products. This study employs a quantitative method using multiple lineaar regression analysis. Data were collected from 110 respondentss through a questionnaire, consisting of university students in Malang City who had previously purchased Glad2Glow moisturizer. Instrument testing included validity and reliability tests, as well as normality testing, classical assumption tests, F-tests, t-tests, and coefficient of determination analysis to evaluate the proposed hypotheses. The findings indicate that, both individually and simultaneously, influencer marketing, content marketing, and online consumer reviews have a significant effect on purchase decisions. Among these variables, influencer marketing demonstrates the strongest influence, suggesting that students tend to be more responsive to recommendations and the perceived credibility of influencers when making purchasing decisions for skincare products. Keywords: Influencer Marketing, Content Marketing, Online Consumer Review, Keputusan Pembelian, Glad2Glow
Peran Persepsi Nilai Yang Dirasakan Konsumen dalam Memediasi Pengaruh Kualitas Produk, dan Persepsi Harga terhadap Kepuasan Konsumen Generasi Z Pada Mahasiswa Fakultas Ekonomi dan Bisnis Universitas Islam Malang (Studi Pada Rucas Brand) Anam, Khosibul; Widarko, Agus; Primanto, Alfian Budi
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 15 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract The rapid development of the local fashion industry in Indonesia has intensified competition among brands, particularly in attracting Generation Z consumers. Consumer satisfaction is a key determinant of brand sustainability and is influenced by product quality, price perception, and perceived value. This study aims to examine the effect of product quality and price perception on Generation Z consumer satisfaction, with perceived value as a mediating variable, using Rucas as the research object. This research adopts a quantitative explanatory approach. The population consists of students of the Faculty of Economics and Business, Universitas Islam Malang, who have purchased or used Rucas products. A total of 100 respondents were selected using purposive sampling. Data were collected through questionnaires and analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS) with SmartPLS 4.0. The results show that product quality and price perception have a positive and significant effect on consumer satisfaction. Product quality and price perception also significantly affect perceived value. Furthermore, perceived value has a positive and significant effect on consumer satisfaction and mediates the relationship between product quality and consumer satisfaction, but does not mediate the relationship between price perception and consumer satisfaction. These findings highlight the important role of perceived value in strengthening the influence of product quality on Generation Z consumer satisfaction in local fashion brands. Keywords: Product Quality, Price Perception, Perceived Value, Consumer Satisfaction, Generation Z
Pengaruh Persepsi Kualitas Produk, Persepsi Promosi Harga (Tanggal Kembar), Dan Buy Now Pay Later Terhadap Pembelian Impulsif Produk Wardah Di Shopee (Studi pada Mahasiswi Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Islam Malang Angkatan 2022) Utami, Nita Ani Dia; Primanto, Alfian Budi; Rahmawati, Rahmawati
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 15 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract This research seeks to analyze the influence of perceived product quality, price promotions through double-date campaigns, and the buy now pay later payment option on impulsive buying behavior toward Wardah products on the Shopee platform. The study adopts a quantitative research design using a survey approach. The population comprises female undergraduate students enrolled in the Management Study Program, Faculty of Economics and Business, Universitas Islam Malang, cohort of 2022. A purposive sampling technique was utilized, yielding 89 valid respondents. The collected data were processed using multiple linear regression analysis with the support of SPSS software. The results reveal that perceived product quality exerts a positive yet statistically insignificant impact on impulsive purchasing. Conversely, price promotions associated with double-date events and the buy now pay later facility show a positive and significant effect on impulsive buying behavior. When examined simultaneously, all independent variables exhibit a significant positive influence on impulsive purchasing decisions for Wardah products on Shopee. These findings highlight the importance of promotional mechanisms and flexible payment alternatives in encouraging impulsive purchasing within e-commerce settings. Keywords: Impulsive Buying. Perceived Product Quality. Price Promotion. Buy Now Pay Later. 
Pengaruh Kualitas Pelayanan, Promosi Dan Lokasi Terhadap Kepuasan Konsumen Dengan Perceived Value Sebagai Variabel Mediasi Pada Sektor Pariwisata (Studi Pada Desa Wisata Alam Taman Dolan Kota Batu) Suwandan, Yussy Nelda Putri; Primanto, Alfian Budi; Millaningtyas, Restu
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 15 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract The tourism sector is vital for regional economic growth, requiring destination management to focus on value creation and consumer satisfaction. This study analyzes the impact of service quality, promotion, and location on consumer satisfaction, using perceived value as a mediating variable at Taman Dolan Nature Tourism Village, Batu City. Grounded in Resource-Based View (RBV) theory, the research treats these factors as strategic resources. Using a quantitative explanatory design, data were gathered from 130 respondents via purposive sampling and analyzed using PLS-SEM with SmartPLS. The results show that service quality significantly affects consumer satisfaction, whereas promotion and location do not. However, both service quality and promotion significantly influence perceived value. Furthermore, perceived value significantly impacts consumer satisfaction and effectively mediates the relationships between service quality, promotion, and satisfaction. The study concludes that enhancing consumer satisfaction in rural tourism depends on strengthening service quality to build positive perceived value for tourists.. Keywords: Service Quality, Promotion, Location, Perceived Value, Consumer Satisfaction 
Co-Authors Abdul Kodir Djaelani ABS, M Khoirul Achmad Nur Cahyo Afi Rahmat Slamet Agung Prayitno Ahmad Fiantoni Fazri Aina Rofika Alfazirah Alfiana, Fitria Tahta Alika, Lingling Ayu Amin, Muh. Sirojuddin Anam, Khosibul Andi Normaladewi Angely, Mely Annisa Mochtar Arini Arini Ariska Estu Prasmara Arista Dwi Lestari Arsyianto, Muhammad Tody Ashrory, Ahmad Nuril Aslinda Aslinda Atika Najdah Annabila Bahtiar, Dimas Vigo Baihaqi, Moh Kholis Basu Swastha Dharmmesta Dea Adinda Putri Andini Devia Nicken Wulandari Dina Indriani Dwi Ratih Wahyu Andini Eka Farida Eris Dianawati Errina Soufi Widiasari Evaliana, Silvia Fahrurrozi Rahman Firmansyah, Choyron Galang Jalu Tanaya Guterres, Novicasari Nur Pratiwi Hariani, Isna Hendri Hermawan Adinugraha Imamiatur Rofiqoh Ita Athia Jamhari Jamhari Jannah, Shofiratul Jeni Susyanti Kusumawardani, Nabilla Anjali Laila, Fati Khalif Ledy Diana Lismayani Lismayani Lukyani, Defita M Hufron M. Agus Salim Al Fathoni M. Hufron M. Syahrul Gunawan Mandasari, Adinda Putri Millaningtyas, Restu Moh. Nur Dafa Sidqi Mohammad Rizal, Mohammad Mohd Salleh, Muhammad Zulfaris MUHAMMAD AGUS SALIM Muhammad Al Akbar Muhammad Fatchur Rohman Muhammad Khoirul Fata Muhammad Mansur Muhammad Muizzuddin Wahid Adly Alwi Mukhammad Nurul Huda N Rachma N. Rachma Nadifah, Siti Rogibatun Nafisah, Dewi Durrotun Nicholas Galang Widjanarko Nikmatul Khoiriyah Ningtyas, Sindi Wahyu Nita Ani Dia Utami Ni’matul Magfiroh Nori Nottalia Novita Dewi Rahmawati Nufail, Muh. Mushoffa Nurhidayah Nurhidayah Oktavia Yuniar Purnama, Muhammad Bintang Widya Putri, Berlian Melenia Putri, Devina Anggraini Rachma Rizki Puspita Ismara Rachma, N Rachma, N. Rahimah, Azka Rizky Rahmawati Rahmawati Rahmawati Rahmawati, Rahmawati Ramadhan, Reza Rahmad Ramadhan, Tri Sugiarti Ricky Setiawan Rif’atul Khusnia Rizal, Rifki Zuhdi Rofiah, Risa Aldinatur Rois Arifin Rojil Gufron Abdilhaq Ronny Malavia Mardani Salman Ainurridho Saniasah Saniasah Shafiah Arsyi Mu’minin Shintia Juniariska Sindi Puji Lestari Sistya Ernawaty Siti Asiyah Siti Asiyah Siti Nadhiroh Siti Nur Khofifah Suwandan, Yussy Nelda Putri Taufiqurrohman Taufiqurrohman Umdatul Amiroh Utami, Nita Ani Dia Vicky Dwi Anggraeni wahyu setiaji Wahyu Sintia Wahyuningtyas, Nanik Widarko, Agus Wildana, Muchamad Rizal Wulan, Mutiara Octa Sandra Yogy, Akhmad Yuana, Marliya Ira Zahrok’u Syarofah Zain, Dhanang Taufik Zakiyah, Putri