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Ida Anggriani
Universitas Dehasen Bengkulu
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Utilization Of Social Media For Promotion Of Small And Medium Businesses In Intestine Chips In Seginim Village Yella Cantika; Yudi Irawan Abi; Ida Anggriani
Multidisciplinary Journals Vol. 1 No. 2 (2024): June
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/mj.v1i2.453

Abstract

This study aims to analyze the use of social media for promotional for small and medium SMEs on intestine chips products in seginim village. In the current digital era,social media has become a very effective tool for increasing product visibility and marketing. This study uses qualitave descriptive metdhods with tecniques data collection through in depth intervews, observation and document analysis, the result of this research show that usesrs of social media platformsuch as fecebook, instagram, and whatsapp have had a positive impact on increasing sales and (brend awareness) of intestinal chips product. SMEs in seginim villages use social media for various promotional activities. Inluding product introductions, providing information to consumers,apart from to consumers,apart from that,interesting and interactive content strategies such as product images and vides, costumer reviews and special offers have proven to be effective in attracting consumer attention and interest.
Co-Authors Aan Ramadhan Saputra Abdul Rahman Abdul Rahman Agusman Ameri Aisyah putri utami Ajeng Fitriani Akbar Kurniawan Aldi valentino Alisa Yuliana Aprian Ariska, Yesi Indian Ayu Andri Bahman Effendi Beni Jekzen Chintia Rahmadani Delta R Landa Dennis Rydarto Tambunan Dodi Asmawi Elen Novita Maharani Empon Tri Ayu Engki Yovanda Esty Wulandari Fadila Putri Lauara Faizal Rekon Sirnandi Fenita Depriyanda Putri Fera Indasari Fera Indasari Galuh Hardiyanti Gayatri, Ida Ayu Made Er Meytha Geni Rama Junita Ghiyats Ferdiatma Herfianti, Meiffa Herlin Herlin Heru Orbandi Hesi Putri Ayu Hidayah, Nenden Restu Hodiah Apriani Ida Ayu Made E G Ida Ayu Made E. Gayatri Imam Mas’ud Indah Mardiana Iswidana Utama Putra Jingga Febbya Cahyani Kamelia Astuty Leza Kurniati Lias Mawati Lisa Rosalini M. Anggi Andrianto M. Rahman Febliansah Marwanto Marwanto Memet Pradana Miki Asrayani Muhamad Dwi Tanto Muhammad Abdi Pratama Muhammad Rahman Febliansa Nia Indriasari Nirta Vera Yustanti Nirtha Vera Yustanti Nur Syafitri Nursia Regita Nurul Khotimah Nurzam Nurzam Nurzam Paroli Paroli Ramadan Subhi Ramadhan Subhi Refaldo Rolansya Renny Efryanty Rian Septiandre Rina Trisna Yanti Rizka Safitri Roni Nofirdaus Ropi Erwandi Sekuan Efendi Sepriadi Saputra Silvia Ulandari Sita Paramita Sri Wahyuni Suswati Nasution Suwarni Tia Alvionah Tito Irwanto Tri Febrina Tri Febrina Melinda Wagini Wedo Handika Saputra Wenti Sundari Sundari Wijaya, Ermy Willy Agustina Yanto Efendi Yella Cantika Yeni Herlina Yollandah Yollandah Yudi Irawan Abi Yulia Hartuti Yun Fitriano Yusni Octavia Batu Bara Zahrah Indah Ferina Zoniarti Zoniarti