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All Journal Journal of Economics, Business, & Accountancy Ventura Jurnal Informatika EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Mirai Management EQIEN - JURNAL EKONOMI DAN BISNIS Revenue: Jurnal Manajemen Bisnis Islam Jurnal Riset Entrepreneurship Jurnal Scientia Economics and Digital Business Review Nusantara Hasana Journal Buguh: Jurnal Pengabdian Kepada Masyarakat International Journal of Education, Social Studies, And Management (IJESSM) Jurnal Ekonomi Bisnis dan Akuntansi Jurnal Ekonomika Dan Bisnis Jurnal Pengabdian Mandiri Jurnal Pemberdayaan Umat E-journal Field of Economics, Business and Entrepreneurship (EFEBE) Jurnal Indonesia Sosial Teknologi Innovative: Journal Of Social Science Research Jurnal Manajemen, Ekonomi, Hukum, Kewirausahaan, Kesehatan, Pendidikan dan Informatika (MANEKIN) Jurnal Pengabdian Masyarakat dan Riset Pendidikan Digital Innovation : International Journal Of Management Dinamika Sosial: Jurnal Pengabdian Masyarakat Dan Transformasi Kesejahteraan Harmony Management: International Journal of Management Science and Business Journal Tafkirul Iqtishodiyyah BEGAWI: Jurnal Pengabdian Kepada Masyarakat Nemui Nyimah
Wiryawan, Driya
Fakultas Ekonomi Dan Bisnis, Managemen, Universitas Lampung, Bandar Lampung, Indonesia
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Nursing Public Health Social Sciences Other

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The Role of Electronic Word of Mouth and Destination Image in Shaping Tourist Visit Intention and Decision : A Case Study of Sebalang Beach, South Lampung Nico Andreas; Roslina Roslina; Driya Wiryawan; Angga Febrian; Nuzul Inas Nabila; Adulai Sadjo Baldé Coordenador
Digital Innovation : International Journal of Management Vol. 2 No. 2 (2025): Digital Innovation : International Journal of Management
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/digitalinnovation.v2i2.308

Abstract

This study analyzes the influence of Electronic Word of Mouth (eWOM) and destination image on visit intention and decision to Sebalang Beach, South Lampung. With tourists increasingly relying on online reviews, understanding these relationships is essential for effective destination marketing. The research addresses the issue of how eWOM and destination image affect tourists' decisions, aiming to provide insights for tourism stakeholders. A quantitative approach was used, employing a survey method with purposive sampling of 110 respondents who have visited or intended to visit Sebalang Beach. Data were analyzed using Structural Equation Modeling-Partial Least Squares (SEM-PLS) to test the proposed hypotheses. Findings indicate that destination image significantly influences visit intention and visit decisions, while visit intention also mediates the effect of destination image on visit decisions. However, eWOM does not have a significant impact on visit intention or visit decisions, and visit intention does not mediate the relationship between eWOM and visit decisions. These results suggest the importance of strengthening online promotional strategies and enhancing the positive image of Sebalang Beach. Encouraging content creation on social media and collaborating with influencers can effectively increase engagement and attract visitors. This study offers practical recommendations for tourism stakeholders to optimize Sebalang Beach’s potential and enhance its competitiveness as a tourist destination.
Pengaruh Pengalaman Merek Dan Ekuitas Merek Terhadap Loyalitas Merek (Studi Pada Merek Mitsubishi Pajero Di Bandar Lampung) Rayhan Aliamin; Driya Wiryawan; Dwi Asri Siti Ambarwati
Jurnal Indonesia Sosial Teknologi Vol. 4 No. 02 (2023): Jurnal Indonesia Sosial Teknologi
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jist.v4i02.580

Abstract

Pada saat ini, setiap perusahaan dituntut untuk mampu bersaing secara kompetitif dengan perusahaan lain yang bergerak dalam bidang yang sama. Perkembangan industri otomotif di Indonesia khususnya kendaraan roda empat mengalami peningkatan setiap tahunnya. Saat ini konsumen dihadapkan pada pemilihan berbagai merek mobil. Tujuan dari penelitian ini adalah untuk mengetahui pengaruh langsung pengalaman merek terhadap loyalitas merek dan untuk mengetahui apakah ekuitas merek berpengaruh positif terhadap loyalitas merek. Metode penelitian yang digunakan adalah deskriptif kuantitatif. Sampel yang digunakan adalah non-probability sampling dengan teknik judgment sampling. Hasil penelitian ini menunjukkan bahwa pengalaman merek dan ekuitas merek mempengaruhi loyalitas merek mobil Mitsubishi Pajero di Bandar Lampung dan mayoritas pemilik mobil Mitsubishi Pajero di Bandar Lampung adalah 78% laki-laki dan 22% perempuan. Dominasi laki-laki tersebut dikarenakan mayoritas mobil Mitsubishi yang dijual di Bandar Lampung adalah MPV yaitu Mitsubishi Pajero dengan karakteristik mobil yang sporty sehingga didominasi oleh konsumen laki-laki.
Co-Authors Adulai Sadjo Baldé Coordenador Aida Sari Aida Sari Aida Sari Alfarizi, Muhammad Zidan Alodia Salsabila Azzahra Andrian, Thomas Angga Febrian anggalia wibasuri Anissa, Julie Dwi Arnesti, Ines Aryadi Aryadi Azmi Farhan Fauzian Bintang Abyan Dwi Anggoro Ciptawaty, Ukhti Dina Safitri Dinda Tiara Luqman Dona Primasari, Dona Dwi Asri Sit Dwi Asri Siti A Dwi Asri Siti Ambarwati Dwi Ayu Sularsih Eivando Fanlikhin Faila Shofa Fajar Kholillulloh Faradiba Isra Miranda FEBRIAN, ANGGA Hafiizh, AK Raffli HERU WAHYUDI Imam Awaluddin Indah Listiana Irwan Adi Pribadi Karim, Mirwan Lego Waspodo Mahatir Muhammad Mahrinasari MS Maruf, Chasan Mila Fadila Muhammad Husaini Muhammad Lungit Wicaksono Muji Rahmat Ramelan N.A. Regata Satya Dewi Nadia, Gita Nico Andreas Novriady Nurtanio, Ilham Nursiyanto Nurul Husna Nuzul Inas Nabila Nuzul Inas Nabila Nuzul Inas Nabila Nuzul Inas Nabila Nuzul Inas Nabila Nuzul Inas Nabila, Nuzul Inas Ossy Dwi Endah Wulansari Ossy Dwi Endah Wulansari Permana S, M Abirama Prakarsa Panjinegara Pratama, Dafa Rafif Putri, Mutiara Verischa Ramelan, Mudji Rachmat Rayhan Aliamin Rianadia Agustina Ricardiansyah, Mochammad Rifandi Rifky Bimo Prayoga Rinaldi Bursan Rinaldi Bursan Rini Widianingsih, Rini Riska Gusti Rahmani Rizyki Addin Ramadhan Rosi Tamara Roslina Roslina Rusdiansyah, Muhammad Sadam Husein Sherly Noveliza Siti A, Dwi Asri Sri Layla Wahyu Istanti T M Zaini T. M. Zaini T.M. Zaini Ulin Nuha, Achmad Usman , Moneyzar Yanti, Yuli Rahma Zulfa Emalia