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All Journal Journal of Economics, Business, & Accountancy Ventura Jurnal Informatika EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Mirai Management EQIEN - JURNAL EKONOMI DAN BISNIS Revenue: Jurnal Manajemen Bisnis Islam Jurnal Riset Entrepreneurship Jurnal Scientia Economics and Digital Business Review Nusantara Hasana Journal Buguh: Jurnal Pengabdian Kepada Masyarakat International Journal of Education, Social Studies, And Management (IJESSM) Jurnal Ekonomi Bisnis dan Akuntansi Jurnal Ekonomika Dan Bisnis Jurnal Pengabdian Mandiri Jurnal Pemberdayaan Umat E-journal Field of Economics, Business and Entrepreneurship (EFEBE) Jurnal Indonesia Sosial Teknologi Innovative: Journal Of Social Science Research Jurnal Manajemen, Ekonomi, Hukum, Kewirausahaan, Kesehatan, Pendidikan dan Informatika (MANEKIN) Jurnal Pengabdian Masyarakat dan Riset Pendidikan Digital Innovation : International Journal Of Management International Journal of Business and Quality Research Dinamika Sosial: Jurnal Pengabdian Masyarakat Dan Transformasi Kesejahteraan Harmony Management: International Journal of Management Science and Business Journal Tafkirul Iqtishodiyyah BEGAWI: Jurnal Pengabdian Kepada Masyarakat Nemui Nyimah Jurnal Inovasi dan Pengabdian
Wiryawan, Driya
Fakultas Ekonomi Dan Bisnis, Managemen, Universitas Lampung, Bandar Lampung, Indonesia
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Nursing Public Health Social Sciences Other

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Pengaruh Pengalaman Merek Dan Ekuitas Merek Terhadap Loyalitas Merek (Studi Pada Merek Mitsubishi Pajero Di Bandar Lampung) Rayhan Aliamin; Driya Wiryawan; Dwi Asri Siti Ambarwati
Jurnal Indonesia Sosial Teknologi Vol. 4 No. 02 (2023): Jurnal Indonesia Sosial Teknologi
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jist.v4i02.580

Abstract

Pada saat ini, setiap perusahaan dituntut untuk mampu bersaing secara kompetitif dengan perusahaan lain yang bergerak dalam bidang yang sama. Perkembangan industri otomotif di Indonesia khususnya kendaraan roda empat mengalami peningkatan setiap tahunnya. Saat ini konsumen dihadapkan pada pemilihan berbagai merek mobil. Tujuan dari penelitian ini adalah untuk mengetahui pengaruh langsung pengalaman merek terhadap loyalitas merek dan untuk mengetahui apakah ekuitas merek berpengaruh positif terhadap loyalitas merek. Metode penelitian yang digunakan adalah deskriptif kuantitatif. Sampel yang digunakan adalah non-probability sampling dengan teknik judgment sampling. Hasil penelitian ini menunjukkan bahwa pengalaman merek dan ekuitas merek mempengaruhi loyalitas merek mobil Mitsubishi Pajero di Bandar Lampung dan mayoritas pemilik mobil Mitsubishi Pajero di Bandar Lampung adalah 78% laki-laki dan 22% perempuan. Dominasi laki-laki tersebut dikarenakan mayoritas mobil Mitsubishi yang dijual di Bandar Lampung adalah MPV yaitu Mitsubishi Pajero dengan karakteristik mobil yang sporty sehingga didominasi oleh konsumen laki-laki.
Budidaya Maggot Berbasis Sampah Organik Sebagai Solusi Pengelolaan Sampah Pasar Kangkung Teluk Betung Selatan Resha Moniyana Putri; Driya Wiryawan; Thomas Andrian; I Wayan Suparta; Prakarsa Panjinegara
Jurnal Inovasi dan Pengabdian Vol. 2 No. 2 (2026)
Publisher : Athallah Publishing Globalndo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64845/bhaktika.v2i2.374

Abstract

Pengelolaan sampah organik di pasar tradisional masih menjadi tantangan dalam sistem persampahan perkotaan, termasuk di Pasar Kangkung Teluk Betung Selatan, Kota Bandar Lampung. Tingginya timbulan limbah organik yang belum dimanfaatkan secara optimal menyebabkan peningkatan beban Tempat Pemrosesan Akhir (TPA) serta menimbulkan berbagai dampak lingkungan. Kegiatan pengabdian ini bertujuan mengembangkan pengelolaan limbah organik pasar melalui budidaya maggot Black Soldier Fly (BSF) sebagai upaya pengurangan sampah dari sumber sekaligus meningkatkan nilai ekonomi limbah. Metode yang digunakan adalah pendekatan partisipatif dan edukatif dengan melibatkan pedagang, pengelola pasar, dan mahasiswa melalui empat tahapan, yaitu edukasi pemilahan sampah organik, pelatihan budidaya maggot, pelatihan pemanfaatan dan pemasaran hasil budidaya, serta monitoring dan evaluasi. Kegiatan dilaksanakan melalui penyuluhan, diskusi, praktik langsung, dan pendampingan lapangan. Hasil kegiatan menunjukkan adanya peningkatan pengetahuan dan keterampilan peserta dalam mengelola sampah organik, penerapan sistem pemilahan sampah berbasis sumber, serta kemampuan mengembangkan budidaya maggot sebagai pengolah limbah dan sumber pakan alternatif bernilai ekonomi. Program ini juga mendukung penerapan ekonomi sirkular melalui pemanfaatan limbah organik menjadi produk yang bermanfaat sekaligus mengurangi volume sampah yang dibuang ke TPA. Model pengelolaan yang diterapkan berpotensi menjadi alternatif pengelolaan sampah pasar yang berkelanjutan dan dapat direplikasi pada pasar tradisional lainnya.
The Effect of Perceived Price and Delivery Quality on Repurchase Intention of Nasi Bakar Bucik An via GoFood Deshinta Rachman; Driya Wiryawan; Mutiasari Nur Wulan
International Journal of Business and Quality Research Vol. 4 No. 03 (2026): July - September, International Journal of Business and Quality Research (IJBQ
Publisher : Citakonsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijbqr.v4i03.4771

Abstract

This research examines the influence of perceived price and delivery quality on consumers’ repurchase intention toward Nasi Bakar Bucik An through the GoFood platform in Bandar Lampung. Earlier studies have produced mixed results concerning the impact of perceived price and delivery quality on repurchase intention, especially within Indonesia’s local online food delivery sector. To address this empirical inconsistency, the study applies the Means–End Chain (MEC) Theory as the underlying framework. A quantitative research design was implemented using purposive sampling, involving 140 respondents who had previously ordered Nasi Bakar Bucik An via GoFood. Data collection was conducted through online questionnaires, and the data were analyzed using multiple linear regression with IBM SPSS Statistics 27. The findings reveal that both perceived price and delivery quality positively and significantly affect repurchase intention. Among the two variables, delivery quality demonstrates the greatest contribution in encouraging consumers to make repeat purchases. The study enriches the literature on online food delivery services by highlighting the role of reasonable pricing and dependable delivery performance in enhancing customer loyalty and retention for local culinary enterprises operating through digital platforms.
PENGARUH E-TRUST DAN ONLINE CUSTOMER REVIEW PADA MINAT PEMAKAIAN PLATFORM PEMBAYARAN FLIP DI BANDAR LAMPUNG Dzakiansyah Ridho Sanggeriho; Driya Wiryawan; Dwi Asri Siti A
Nusantara Hasana Journal Vol. 5 No. 12 (2026): Nusantara Hasana Journal, May 2026
Publisher : Yayasan Nusantara Hasana Berdikari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59003/nhj.v5i12.2173

Abstract

The development of digital technology has driven the increasing use of financial technology (fintech) services in various public financial transaction activities. One of the developing fintech platforms in Indonesia is Flip, which offers interbank transfer services without administrative fees. The problem in this study is whether E-Trust affects the interest in using the Flip payment platform in Bandar Lampung and whether Online Customer Reviews affect the interest in using the Flip payment platform in Bandar Lampung. The purpose of this study is to determine the role of E-Trust on the interest in using the Flip payment platform in Bandar Lampung and to determine the role of Online Customer Reviews on the interest in using the Flip payment platform in Bandar Lampung. This study utilized a quantitative method with a purposive sampling technique. Data were obtained through the distribution of questionnaires to 100 Flip application users in Bandar Lampung. The data analysis technique used was multiple linear regression analysis with the assistance of the SPSS program. The results showed that E-Trust had a positive and significant effect on the interest in using the Flip payment platform in Bandar Lampung. Online Customer Reviews simultaneously had a positive and significant effect on the interest in using the Flip payment platform in Bandar Lampung. This proves to be effective in increasing public interest in using the Flip payment platform.
FAKTOR PENENTU KEPUTUSAN PEMBELIAN PADA PRODUK PRIVATE LABEL DI INDOMARET FRESH SPBU SULTAN AGUNG KEDATON BANDAR LAMPUNG Muhammad Zaini Saputra; Driya Wiryawan; Mudji Rachmat Ramelan
Nusantara Hasana Journal Vol. 6 No. 1 (2026): Nusantara Hasana Journal, June 2026
Publisher : Yayasan Nusantara Hasana Berdikari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59003/nhj.v6i1.2214

Abstract

Private label products have become an alternative offered by modern retailers because they are relatively more affordable while maintaining quality that can compete with national branded products. Consumers' purchasing decisions regarding private label products are influenced by several factors, including Advertising, Distribution Intensity, Price, Store Image, and Store Location. Therefore, this study aims to analyze the influence of these five variables on purchasing decisions for private label products at Indomaret Fresh SPBU Sultan Agung Kedaton Bandar Lampung. This study employed a quantitative approach using a survey method. The research sample consisted of 100 respondents who were consumers of private label products at Indomaret Fresh SPBU Sultan Agung Kedaton Bandar Lampung. Data were collected through questionnaires and analyzed using multiple linear regression analysis. The results indicate that Advertising, Distribution Intensity, Price, Store Image, and Store Location have a positive and significant effect on purchasing decisions for private label products. Among these variables, Price was found to be the most dominant factor influencing consumers’ purchasing decisions. These findings suggest that improving advertising quality, ensuring product availability, setting appropriate prices, maintaining a positive store image, and selecting a strategic store location can significantly enhance consumers’ purchasing decisions toward private label products.
Co-Authors Adulai Sadjo Baldé Coordenador Aida Sari Aida Sari Aida Sari Alfarizi, Muhammad Zidan Alodia Salsabila Azzahra Andrian, Thomas Angga Febrian anggalia wibasuri Anissa, Julie Dwi Arnesti, Ines Aryadi Aryadi Azmi Farhan Fauzian Bintang Abyan Dwi Anggoro Ciptawaty, Ukhti Deshinta Rachman Dina Safitri Dinda Tiara Luqman Dona Primasari, Dona Dwi Asri Sit Dwi Asri Siti A Dwi Asri Siti A Dwi Asri Siti Ambarwati Dwi Ayu Sularsih Dzakiansyah Ridho Sanggeriho Eivando Fanlikhin Faila Shofa Fajar Kholillulloh Faradiba Isra Miranda FEBRIAN, ANGGA Hafiizh, AK Raffli HERU WAHYUDI I Wayan Suparta . Imam Awaluddin Indah Listiana Irwan Adi Pribadi Karim, Mirwan Lego Waspodo Mahatir Muhammad Mahrinasari MS Maruf, Chasan Mila Fadila Muhammad Husaini Muhammad Lungit Wicaksono Muhammad Zaini Saputra Muji Rahmat Ramelan Mutiasari Nur Wulan N.A. Regata Satya Dewi Nadia, Gita Nico Andreas Novriady Nurtanio, Ilham Nursiyanto Nurul Husna Nuzul Inas Nabila Nuzul Inas Nabila Nuzul Inas Nabila Nuzul Inas Nabila Nuzul Inas Nabila Nuzul Inas Nabila, Nuzul Inas Ossy Dwi Endah Wulansari Ossy Dwi Endah Wulansari Permana S, M Abirama Prakarsa Panjinegara Prakarsa Panjinegara Pratama, Dafa Rafif Putri, Mutiara Verischa Ramelan, Mudji Rachmat Rayhan Aliamin Resha Moniyana Putri Rianadia Agustina Ricardiansyah, Mochammad Rifandi Rifky Bimo Prayoga Rinaldi Bursan Rinaldi Bursan Rini Widianingsih, Rini Riska Gusti Rahmani Rizyki Addin Ramadhan Rosi Tamara Roslina Roslina Rusdiansyah, Muhammad Sadam Husein Sherly Noveliza Siti A, Dwi Asri Sri Layla Wahyu Istanti T M Zaini T. M. Zaini T.M. Zaini Ulin Nuha, Achmad Usman , Moneyzar Yanti, Yuli Rahma Zulfa Emalia