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All Journal JURNAL PENGABDIAN KEPADA MASYARAKAT Kanal : Jurnal Ilmu Komunikasi Komuniti : Jurnal Komunikasi dan Teknologi Informasi ETTISAL Journal of Communication Journal of Education, Humaniora and Social Sciences (JEHSS) Satwika : Kajian Ilmu Budaya dan Perubahan Sosial Warta Ikatan Sarjana Komunikasi Indonesia Medium : Jurnal Ilmiah Fakultas Ilmu Komunikasi Indonesian Journal of Cultural and Community Development Indonesian Journal of Law and Economics Review Indonesian Journal of Innovation Studies Indonesian Journal of Public Policy Review Communicator Sphere Procedia of Social Sciences and Humanities Jurnal Ilmu Sosial dan Humaniora Proceeding ISETH (International Summit on Science, Technology, and Humanity) Indonesian Journal of Islamic Studies Journal of Islamic and Muhammadiyah Studies JAPI: Jurnal Akses Pengabdian Indonesia JKMP (Jurnal Kebijakan dan Manajemen Publik) Jurnal Ilmu Komunikasi UHO : Jurnal Penelitian Kajian Ilmu Komunikasi dan Informasi Journal of Social Comunity Services RESLAJ: Religion Education Social Laa Roiba Journal Jurnal Pemberdayaan Ekonomi dan Masyarakat Indonesian Culture and Religion Issues Jurnal Inovasi Daerah INTERACTION Communication Studies Journal CONVERSE Journal Communication Science Manajemen Pelayanan Kesehatan CHANNEL: Jurnal Komunikasi Proceeding of International Conference on Social Science and Humanity International Journal of Business, Law and Political Science Academia Open Ettisal: Journal of Communication International Journal of Economic Integration and Regional Competitiveness
Nur Maghfirah Aesthetika
Universitas Muhammadiyah Sidoarjo
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Earth & Planetary Sciences Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Mechanical Engineering Medicine & Pharmacology Nursing Public Health Social Sciences Veterinary Other

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Sustainable Branding for Local Products: Empowering Rural Economic Development Nur Maghfirah Aesthetika; Poppy Febriana; Ilmi Usrotin Choiriyah; Romadhona Safitri; Nabila Ayu Bakta
Indonesian Journal of Cultural and Community Development Vol 14 No 2 (2023): June
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/ijccd.v14i2.961

Abstract

This scientific article presents a program designed to foster sustainable economic independence within Kemlagi Village, Indonesia, by harnessing the potential of small businesses. The program aims to motivate and engage the local community through effective communication schemes and empowerment initiatives, maximizing the village's resources and potential. By focusing on the branding of local honey products, the program enhances the value and marketability of these products while promoting the understanding of the significance of branding among the villagers. The training method involves short sessions covering branding strategies and media utilization, followed by interactive Q&A and discussions. The results highlight increased knowledge and skills in branding, paving the way for the village to transform into a sought-after Honey Tourism Village. The implications of this study shed light on how local communities can achieve economic sustainability through targeted empowerment programs and brand development. Highlights: Engaging Rural Communities: The program aims to motivate and involve local residents directly in maximizing their village's potential by harnessing the power of branding for local products. Enhancing Marketability: Through targeted training sessions, the program seeks to equip villagers with the knowledge and skills needed to elevate the value and market appeal of their local honey products. Towards Sustainable Development: By transforming Kemlagi Village into a Honey Tourism Village, the program sets the stage for long-term economic sustainability, leveraging the natural resources and unique offerings of the community. Keywords: Rural Economic Sustainability, Branding, Local Products, Empowerment, Honey Tourism Village
FASHION ANDROGINI PADA AKUN @GENUNERD DALAM PERSEPSI MAHASISWA DI KAB.SIDOARJO Mulyana, Anisa Hidayathul; Aesthetika, Nur Maghfirah
Jurnal Ilmu Komunikasi UHO : Jurnal Penelitian Kajian Ilmu Komunikasi dan Informasi Vol. 8 No. 4 (2023): EDISI OKTOBER
Publisher : Laboratorium Ilmu Komunikasi Fisip UHO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52423/jikuho.v8i4.122

Abstract

Fashion merupakan salah satu bentuk sarana dalam mengekspresikan diri seseorang. Gaya fashion androgini mulai banyak ditemuai dalam berbagai platform media sosial salah satunya, Tiktok. Fashion androgini identik dengan transgender, sehingga masyarakat menganggap hal tersebut hal yang tabu dan menyimpang. Tujuan dari penelitian ini adalah untuk menganalisa bagaimana penonton akun Tiktok @genunerd memaknai fashion androgini dalam media sosial Tiktok. Teori dalam penelitian ini adalah persepsi yang terdiri atas sensasi (stimulus), atensi  dan interpretasi.  Penelitian ini menggunakan deksripsi kualitatif, dimana peneliti ingin menggambarkan fakta-fakta yang digunakan untuk memperoleh gambaran mengenai fashion androgini pada media sosial Tiktok dalam persepsi penonton akun @genunerd. Teknik pengumpulan data menggunakan wawancara dan obeservasi. Dalam penentuan subjek penelitian, penelti  menggunakan teknik snowball sampling. Untuk menganalisis data menggunakan analisis data dari miles dan huberman. Hasil penelitian menghasilkan persepsi pada informan bahwa penampilan fashion androgini pada akun Tiktok @genunerd merupakan sebuah kebebasan untuk mengekspresikan diri melalui fashion. Namun disisi lainnya masyarakat masih belum menerima laki-laki yang berpenampilan androgini karena faktor norma dan hal yang tabu dalam kehidupan masyarakat
Master of Ceremony Training Program in Formal Activities at PDM Pasuruan Regency: Program Pelatihan Master Of Ceremony Pada Kegiatan Formal di PDM Kabupaten Pasuruan Santoso, Dian Rahma; Aesthetika, Nur Maghfirah; Taufiq, Wahyu
Procedia of Social Sciences and Humanities Vol. 3 (2022): Proceedings of the 1st SENARA 2022
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/pssh.v3i.275

Abstract

Permasalahan yang dihadapi Pimpinan Daerah Muhammadiyah (PDM) Kabupaten Pasuruan adalah keterbatasan anggota yang memiliki kemampuan menjadi Master of Ceremony (MC) untuk memandu jalannya kegiatan bersifat formal. Kondisi ini mengakibatkan setiap kegiatan yang dilakukan oleh Pimpinan Daerah Muhammadiyah (PDM) Kabupaten Pasuruan terkesan tidak teratur dan kurang serius khususnya saat kegiatan dihadiri oleh pejabat pemerintahan. Permasalahan ini muncul karena PDM Kabupaten Pasuruan belum memiliki kader yang ahli di bidang public speaking khususnya MC. Kegiatan pengabdian ini bertujuan untuk meningkatkan pemahaman setiap sekolah Muhammadiyah di bawah naungan Majelis Pendidikan Dasar dan Menengah (Dikdasmen) PDM Kabupaten Pasuruan tentang menjadi MC pada kegiatan formal mulai tingkat lokal, regional hingga nasional. Metode yang digunakan dalam pengabdian ini adalah wawancara dengan ketua PDM Kabupaten Pasuruan bersama Majelis Dikdasmen, salah satu divisi di bawah PDM. Selain itu, metode yang dilakukan adalah observasi, sosialisasi dan pelatihan Master of Ceremony. Kegiatan ini diikuti oleh 30 peserta yang merupakan guru atau humas perwakilan 15 sekolah Muhammadiyah di Kabupaten Pasuruan. Peserta didelegasikan oleh sekolah berdasarkan kemampuan dalam membawakan acara pada kegiatan sekolah masing-masing. Hasil kegiatan menunjukkan respon positif PDM Kabupaten Pasuruan dalam meningkatkan kualitas kualitas MC untuk membawakan kegiatan berskala lokal, regional dan nasional. Selain itu, hasil kegiatan menunjukkan tingkat pemahaman bagaimana menjadi MC yang baik juga mengalami peningkatan melalui praktik secara individu maupun berpasangan. Pada aspek teknis, pelatihan MC ini membantu sekolah dan Majelis Dikdasmen untuk menyusun acara, menulis skrip MC dan menempatkan pembawaan MC sesuai tingkat kegiatan dan jumlah peserta pada kegiatan local, regional dan nasional
Education on the Use of Audio Visual Applications for Guardians of Students in Ganting Village Facing Online Schools During the 2020 Pandemic: Edukasi Penggunaan Aplikasi Audio Visual Bagi Wali Murid di Desa Ganting Menghadapi Sekolah Daring Selama Masa Pandemi Tahun 2020 Aesthetika, Nur Maghfirah; Febriana, Poppy; Destiana, Evie; Mohammad R, Alfaro
Procedia of Social Sciences and Humanities Vol. 3 (2022): Proceedings of the 1st SENARA 2022
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/pssh.v3i.276

Abstract

During the Covid-19 pandemic, the education sector experienced a significant impact, which made learning must be done online. This makes people demanded to be able to use technology, especially the parents of kindergarten-elementary students' guardians. Because in order to help work on school assignments given by teachers to students through digital media. In general, teachers on average kindergarten assign assignments at least once per day to students. Then the work is done by making a video of how to work on the assignment and it is done by the student's guardian. So that it is interesting through online media. Ganting Village, is one of the villages that also has a kindergarten school which is directly sheltered by a village government agency. In this condition, it is known that there are still many kindergarten-SD students' parents who are less well off in digital media as a means of running online schools. This situation makes many guardians difficult in facing the Brave school, starting from limited knowledge about technology, the cost of internet quota, which can also have an impact on the impact of interest in learning. The community service program entitled Education on the Use of Audio Visual Applications for Guardian Students in Ganting Facing Village Sekolah Berani Salama during the Pandemic Period aims to provide training to parents of students who currently find it difficult to use social media application technology in completing their child's assignments. The output of this program can be seen with scientific contributions to scientific articles, and video documentation of activities can be displayed via the youtube channel.
Digital Marketing Majestic Koi Farm Through Sosial Media Instagram Sari, Dewi Fitria; Aesthetika, Nur Maghfirah
Procedia of Social Sciences and Humanities Vol. 7 (2024): International Conference On Emerging New Media and Social Science
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/pssh.v7i1.585

Abstract

Based on the researcher will examine social media marketing related to the concept of content used in Majestic Koi Farm's social media instagaram, the researcher aims to describe the content strategy used by Majestic Koi Farm to obtain research novelty. In this study, the research method is used the approach shown where the research describes the facts, facts, fields, and properties of objective traits accurately based on data derived from the results of observations through the Instagram account on a business. This data collection technique is also carried out through research on the analysis of instagaram social media content. The object of this study is Majestic Koi Farm's Instagram, while the subject in this study focuses on Majestic Koi Farm. The results of the research based on analysis through Instagram social media show that Majestic Koi Farm has implemented a social media marketing strategy in its Instagram. Through the use of Instagram, Majestic Koi Farm has successfully influenced consumers and increased their sales.
Student Motivation In Using The "Line People Nearby" Dating Application As An Effort To Build New Relationships Kurniasari, Febriayu Vina; Aesthetika, Nur Maghfirah
Procedia of Social Sciences and Humanities Vol. 7 (2024): International Conference On Emerging New Media and Social Science
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/pssh.v7i1.601

Abstract

Dating apps have significantly changed the dynamics of interpersonal interactions, and the reasons why people use these programs vary, including the desire to find a mate, expand their social circle, or simply satisfy their curiosity. The People Nearby feature in the Line app is specifically aimed at fostering deeper relationships and increasing social interaction. Motivational needs consist of five levels, namely basic needs, security needs, social needs, needs to be rewarded and finally the need to self-actualize. In this research, researchers used Abraham Maslow's theory of motivation to determine the motivation of Communication Science students at Muhammadiyah University of Sidoarjo to use the Line People Nearby dating application. The purpose of the research entitled student motivation in using the dating application “Line People Nearby” as an effort to build new relationships, namely researchers want to analyze the motivation of Communication Science students at Muhammadiyah Sidoarjo University in using the Line People Nearby dating application. The type of method used by researchers uses qualitative research methods. The researcher concluded that all informants had embraced Maslow's theory of needs, starting from basic needs, the need for security, social needs, taste needs, wanting to get a sense of reward. However, some informants fall into the category of social needs (a sense of love, affection, and ownership rights)
Analysis of Digital Branding Social Media Instagram Universitas Muhammadiyah Sidoarjo on Fortama 2023 Content Elfiqi, Deliza Novian; Aesthetika, Nur Maghfirah
Procedia of Social Sciences and Humanities Vol. 7 (2024): International Conference On Emerging New Media and Social Science
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/pssh.v7i.609

Abstract

Nowadays, disseminating information via social media is the one of the most important aspects. Many businesses use social media to brand their brands. Social media, especially Instagram, can be used as a digital branding strategy because it allows a brand to communicate directly with consumers. By choosing the right strategy, digital branding can help companies not only to increase brand awareness, but to build good relationships with consumers. Aspects of digital branding include; visual design, brand messaging, quality content, user experience, online reputation or social interaction. There are indicators of Instagram social media including participation, openness, conversation, community and interconnectedness. The purpose of this research is to understand the aspect of digital branding and social media indicators in visual and text content uploaded on UMSIDA Instagram @umsida1912, especially on FORTAMA 2023 content. The research used a qualitative methode with a descriptive approach. Yhe analysis used is a social media analysis. The results showed that UMSIDA Instagram @umsida1912 in the FORTAMA 2023 content was able to apply digital branding aspects and social media indicators so as to create strong and positive interactions between new students.
Local Food Product Branding through Catalog Photos and Social Media Management Assistance Rachmawati, Aulia; Febriana, Poppy; Aesthetika, Nur Maghfirah; Rochmania, Ainur
Proceeding ISETH (International Summit on Science, Technology, and Humanity) 2023: Proceeding ISETH (International Summit on Science, Technology, and Humanity)
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/iseth.4607

Abstract

Purpose: The use of social media can also help complete work, especially advancing micro, small, and medium enterprises (MSMEs) in the Sidoarjo area. This community service activity is carried out to promote local products and also increase the knowledge and skills of micro, small, and medium enterprises (MSMEs) so that they are able to increase product sales and marketing using social media platforms, especially Instagram accounts. Methodology: This activity goes through three stages: observation carried out with discussion, preparation carried out by providing materials, and implementation carried out with assistance with product photos and social media management. Results: The result of this service is to provide benefits and knowledge regarding the importance of social media and product photos in increasing sales for MSMEs. Applications/Originality/Value: What was obtained after carrying out this activity was that Kupang Jaya MSMEs and Sustainable Kitchens had catalog photos and social media as a forum for promoting sales.
Revitalisasi Kunjungan Wisatawan di Indonesia Melalui Komunikasi Pemasaran Strategis Riswanda, Yusrizal Aditya; Aesthetika , Nur Maghfirah
Jurnal Inovasi Daerah Vol. 3 No. 1 (2024): Juni
Publisher : Badan Perencanaan Penelitian dan Pengembangan Daerah (BP3D) Kabupaten Boyolali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/jid.v3i1.31

Abstract

Penelitian ini mengeksplorasi strategi komunikasi pemasaran yang digunakan untuk mempromosikan kawasan wisata berkemah di alam terbuka Tegal Klopo di Kabupaten Mojokerto. Dengan menggunakan teori Komunikasi Pemasaran Philip Kotler dan Lane Keller, penelitian ini menggunakan metode kualitatif untuk memahami faktor-faktor yang mempengaruhi penurunan kunjungan wisatawan dan menyusun strategi untuk meningkatkan jumlah pengunjung. Data dikumpulkan melalui observasi, wawancara, dan dokumentasi. Temuan penelitian ini mengungkapkan alasan utama penurunan kunjungan wisatawan dan menguraikan langkah-langkah efektif untuk meningkatkan jumlah pengunjung di lokasi Wisata Berkemah Luar Ruangan Dolanan Tegal Klopo. Implikasi dari penelitian ini menyoroti peran penting dari strategi pemasaran yang disesuaikan dalam membalikkan tren kunjungan negatif dan menyarankan jalan untuk upaya promosi di masa depan.
The Level Of Dependence Of Sidoarjo Communities On Social Media Post Pandemi Covid-19 Mahendra, Alvino Achlan; Aesthetika, Nur Maghfirah
Indonesian Journal of Public Policy Review Vol 22 (2023): April
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/ijppr.v22i0.1308

Abstract

This qualitative study employs virtual ethnography to investigate the motives underlying the use of social media among individuals in Sidoarjo Regency, a rapidly developing region in Indonesia. With the advent of modern technology and the influence of the COVID-19 pandemic, social media has become crucial for disseminating information and providing entertainment to society. The research involved five informants and primarily focused on WhatsApp as a substitute communication tool facilitating their daily activities. The study explores the goals, methods, results, and implications of social media usage in Sidoarjo, highlighting its significance in supporting regional economic development. The findings shed light on the wide reach, convenience, and cost-effectiveness of social media as a mass communication medium. This research contributes to the broader understanding of the role of social media in contemporary society and its implications for communication practices and socio-economic dynamics. Highlights: The study examines the motives underlying social media usage in Sidoarjo Regency, Indonesia, through virtual ethnography. The research focuses on WhatsApp as a substitute communication tool and its impact on daily activities of individuals in Sidoarjo. The findings highlight the significance of social media in supporting regional economic development, emphasizing its wide reach and cost-effectiveness. Keywords: Social media usage, Virtual ethnography, Motives, Sidoarjo Regency, Economic development.
Co-Authors Abda Abda Adam Alifandra Khalifah Aditya Rizka Ramadhanta Afandi, Mohammad Aldi Aini Alfatikhah, Dinda Nur Ainiyah, Indah Nurul Ainur Rochmaniah Alfaro Mohammad Recoba Alifian Muhammad Rahmawan Firdaus Aliya Yuniar Salsabila Setiawan Putri Andaru, Shafa Tustika Anisa Larasatiningtyas Arisma, Yunda Widya Rida Armilia, Elfira Asy'ari, Nur Aini Shofiya Azhar, Muchammad Jiddan Berliana Bestari Cholifah, Cholifah Dea Ramadhanty Dewi, Audry Shintya Dian Rahma Santoso Dwi Irmawati Elfiqi, Deliza Novian Erine Hilda Adelia Ervina Surya Setyowati Eva Yohana Evie Destiana Farah Hafhida Febrillian, Kevin Wahyu Fikri, Andi Firman Kurniawan, Firman Galih Kenyo Asti Ghafiansyah, Firdan Isya Habibur Rohman Hafhida, Farah Hanif, Muhammad Rusdi Haniyah Febriyanti Rosadi Hartina Ayu Rosita Helmy Muhammad Hidayatullah, Mochammad Firman Hurum Maqshurot Filkhiyam Ifanisari, Irma Fahriza Ikhsan Setiawan Ilmi Usrotin Choiriyah Imro'atuz Sholichah Irmania Yunita Isnaini Rodiyah istiqomah istiqomah khamdani, Usman Krisna Yudha Pratama Kurniasari, Febriayu Vina Lailul Mursyidah Leony Setia Rahmita Liza Amalia Dewi M. Mujahidin Alhaq Mahendra, Alvino Achlan Martha Ayuzulki Zainiya Masfufah, Puput Dewi Maulana, Dandy Mitha Adilina Moch Rizky Adi Nugroho Mohammad R, Alfaro Muhammad Yani, Muhammad Muhammad Yhattaqun Muhammad, Helmy Mulyana, Anisa Hidayathul Muslimah, Mei Syaroh Nabila Ayu Bakta Nimas Dwi Safitri Ningsih, Selvia Aprilia Nizar, Ahmad Zuhdi Nugrahaputra, Muhammad Rafi Nur Aini Shofiya Asy'ari Nur Tita Kusdiyanti Nuril Ilmiatus Solikhah Poppy Febriana Pratama, Krisna Yudha Rachman Rigga Aglaia Radita Andriana Madjid Ramdhani, Al Wildan Renni Setyoningrum Ridwan Hidayat Riswanda, Yusrizal Aditya Riza Al fakhuriziah Rizal , Mochamad Syahrul Rizal, Moch Saiful Rochmania, Ainur Romadhona Safitri Rosadi, Haniyah Febriyanti Rosita, Hartina Ayu Sari, Dewi Fitria Satriya Agung Prakoso Selvia Aprilia Ningsih Sholichah, Imro'atuz Sinta Yanwar Rosah Sri Wahyuni Subagiyo, Nola Aisyah Suhartono, Dimas Danu Syahrul R, Syahrul Syahrul Ramadhan Totok Wahyu Abadi Uhti Benazir Vidya Prasetyaningrum Wahyu Taufiq Wegga Miftakhul Juliani Wicaksana, Bagus Herdinovian Wildan Rizki Ramadan Wulansari, Fitri Retno Yanwar Abi Duha Yenny Aspriyaningsih Zahra, Amelia