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Journal : JURNAL MANAJEMEN BISNIS

Can Employee Competency Engage Islamic Banking Customers ? Ria Mardiana Yusuf; Nurdjanah Hamid; Andi Ratna Sari Dewi; Hasnidar
Jurnal Manajemen Bisnis Vol. 10 No. 1 (2023): March
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/jmb.v10i1.429

Abstract

Islamic banking is demanded to continue improving in providing the best service to customers. It is not enough to understand how to keep customers doing transactions, companies must know that there are other ways consumers contribute to the company and stay engaged in itThe level of customer engagement can be shown in how involved they are with the company's offerings. The research team wanted to see how employee skills affected customer satisfaction. Makassar's Sharia Commercial Bank served as the study's sample institution. 200 questionnaires. The results of the study were processed using smartPLS 3. The results showed that employee competency has a significant effect on customer satisfaction, employee competency has no significant effect on customer engagement, and customer satisfaction has a significant effect on customer engagement.
Application of Capital Asset Pricing Model (CAPM) Sector Company Insurance Andi Ratna Sari Dewi; Nurdjanah Hamid
Jurnal Manajemen Bisnis Vol. 10 No. 1 (2023): March
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/jmb.v10i1.432

Abstract

Application of Capital Asset Pricing Model in Insurance Sector Companies". For stock selection decisions. In this study, the insurance sector became the author's choice to compare and choose the optimal stock, PT. Maximus Graha Persada Insurance with issuer code (ASMI), PT. Asuransi Harta Aman Pratama with issuer code (AHAP) and PT. Asuransii Multhi Artha Guna with issuer code (AMAG). The method used in this study is a quantitative research method. The sampling technique is generally carried out randomly by collecting quantitative or statistical data The data used in this study is secondary data where the stock price or closing price of the insurance sector is chosen randomly by the author, and the selected one is an insurance company with issuer codes ASMI, AHAP, and AMAG in brackets for five consecutive years. Data analysis techniques used to explain stock investment decision-making use the Capital Asset Pricing Model (CAPM) method. The study results used CAPM that the shares of insurance companies with the issuer code AMAG are the best stocks for investors because they have the lowest positive return rate and beta value.