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All Journal AQUATIC SCIENCE & MANAGEMENT MIX : Jurnal Ilmiah Manajemen International Research Journal of Business Studies (E-Journal) JURNAL PENDIDIKAN TAMBUSAI Jurnal Agroekoteknologi Terapan AGRI-SOSIOEKONOMI COCOS Journal of Agribusiness and Rural Development (Jurnal Agribisnis dan Pengembangan Pedesaan)
Leonardus Ricky Rengkung
Sam Ratulangi University
Agriculture, Biological Sciences & Forestry Biochemistry, Genetics & Molecular Biology Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences

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Journal : AGRI-SOSIOEKONOMI

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Tingkat Kepuasan Konsumen Pada Bungkoez Cafe Kota Manado Damanik, Gracilia Jane; Benu, Noortje Marsellanie; Rengkung, Leonardus Ricky
AGRI-SOSIOEKONOMI Vol. 20 No. 2 (2024): Agri-Sosioekonomi
Publisher : Sam Ratulangi University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35791/agrsosek.v20i2.55916

Abstract

This study aims to analyze the level of customer satisfaction at Bungkoez Cafe Manado City seen from the aspects of product, price, promotion, place and service. This research was conducted for 4 months, from October 2023 to February 2024, at Bungkoez Cafe Manado City. The data collection method was collected using primary data obtained through direct observation in the field, by conducting observations and interviews with cafe owners, employees and consumers, as well as giving questionnaires to consumers to fill out. Secondary data is obtained from internet sites, books, articles, research journals and various other documents related to the research. The sampling method for Bungkoez Cafe consumers used accidental sampling method, the number of samples obtained was 45 consumers based on a time limit of 5 days consisting of 3 working days and 2 holidays with respondents around 7-9 people per day. The analysis method used in this research is descriptive analysis, analyzing the answers obtained from the questionnaire, calculating the Likert Scale method, and analyzing the characteristics of each research variable using the index formula in each aspect of the marketing mix. The results showed that the results of the index number of customer satisfaction levels at Bungkoez Cafe Manado City in terms of product, price, location, promotion and service were at 80.86%, this shows that overall the manager of Bungkoez Cafe Manado City has reached the level of customer satisfaction even though there are still several indicators that need attention.
Kekuatan Modal Sosial Pada Kelompok Tani Jagung Di Desa Suwaan Kecamatan Kalawat Kabupaten Minahasa Utara Tirayoh, Kezia Aglien Mega; Sendow, Martha Marejke; Rengkung, Leonardus Ricky
AGRI-SOSIOEKONOMI Vol. 20 No. 2 (2024): Agri-Sosioekonomi
Publisher : Sam Ratulangi University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35791/agrsosek.v20i2.57494

Abstract

This research aims to describe the social capital strengths of the Anugrah Corn Farmer Group in Suwaan Village, Kalawat District, North Minahasa Regency. The study took place over 3 months from August to October 2023. It was conducted within the corn farmer group in Suwaan Village, Kalawat District, North Minahasa Regency. Data for this research were collected using primary sources through direct interviews with village elders/secretaries and community members of the farmer group, supported by observations and questionnaires as data collection tools. Secondary data were obtained from relevant agencies such as the village office and the internet to supplement primary data. Purposive sampling was employed to select participants, specifically the Anugrah Corn Farmer Group in Suwaan Village, totaling 11 farmers. Data analysis utilized descriptive analysis with Likert scale measurements using tables and figures. The research findings indicate that social capital played a significant role: the total trust dimension score was 171, categorized as very high; the total norm dimension score was 153, also categorized as very high; and the network dimension yielded an overall score of 492 from 11 respondents of the Anugrah Corn Farmer Group, representing 93.18%, categorized as very high.
Analisis Preferensi Konsumen Kedai Ruang Coffe Di Mogolaing Kecamatan Kotamobagu Barat Kota Kotamobagu Sulawesi Utara Gobel, Viva Crisdaya; Maweikere, Audrey Julia Maria; Rengkung, Leonardus Ricky
AGRI-SOSIOEKONOMI Vol. 20 No. 2 (2024): Agri-Sosioekonomi
Publisher : Sam Ratulangi University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35791/agrsosek.v20i2.57500

Abstract

The study aims to analyze consumer preferences for Kedai Ruang Coffee located in Mogolaing, Kotamobagu Barat District, Kotamobagu City, North Sulawesi. This research was conducted from July to December 2023 at the Kedai Ruang Coffee location in Mogolaing, Kotamobagu Barat District, Kotamobagu City. The study employed data collection methods including the distribution of questionnaires, interviews, and literature review. The sampling technique used was non-probability sampling, specifically accidental sampling, with a total of 40 respondents, averaging 10 respondents per day. The data were analyzed qualitatively and described descriptively, while quantitative analysis was performed using Likert scales to determine consumer preferences through Important Performance Analysis. Data processing was done using Microsoft Excel 2007 software. The results indicate that consumer preferences for Kedai Ruang Coffee are categorized into 13 attributes divided into 4 quadrants. Attributes in quadrant I which are the top priority, namely the attribute of hospitality to customers. Attributes in quadrant II that are included in maintaining achievement, namely politeness to customers, ease of communication, cleanliness and tidiness of the place, attractive place decoration and available equipment facilities. Quadrant III attributes that include low priority, namely timeliness in serving consumers, employee skills and abilities, speed of the serving process, employee alertness when customers visit, readiness and willingness to serve customers and ease in responding to requests. Attributes in quadrant IV that are considered excessive, namely the neatness attribute of the waiter's appearance.
Analisis Kinerja Keuangan PT Astra Agro Lestari Tbk Pada Bursa Efek Indonesia Sumayow, Regina; Rengkung, Leonardus Ricky; Rori, Yolanda Pinky Ivanna
AGRI-SOSIOEKONOMI Vol. 20 No. 3 (2024): Agri-Sosioekonomi
Publisher : Sam Ratulangi University

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Abstract

Penelitian ini bertujuan untuk menganalisis kinerja keuangan PT Astra Agro Lestari Tbk Pada Bursa Efek Indonesia tahun 2019-2023. Penelitian ini dilakukan selama 3 bulan yaitu dari bulan Juni hingga bulan Agustus 2024. Data yang digunakan dalam penelitian ini adalah data sekunder yang diperoleh dari PT Astra Agro Lestari Tbk melalui Bursa Efek Indonesia (BEI), data tersebut berupa Laporan Keuangan tahun 2019- 2023. Metode analisis data yang digunakan secara kuantitatif deskriptif. Hasil penelitian ini menunjukkan bahwa kinerja keuangan tahun 2019-2023 pada PT Astra Agro Lestari Tbk melalui rasio likuiditas dalam kondisi baik yang ditinjau dari rata-rata hasil perhitungan current ratio dan quick ratio secara umum berada di atas standar industri. Melalui rasio solvabilitas dalam kondisi baik yang ditinjau dari rata-rata hasil perhitungan debt to assets ratio dan debt to equity ratio berada dibawah kriteria standar industri. Melalui rasio profitabilitas dalam kondisi tidak baik yang ditinjau dari hasil perhitungan net profit margin, gross profit margin, return on assets, return on equity, dan return on investment secara umum berada di bawah standar industri.
Persepsi Pengunjung Terhadap Pasar Tradisional Airmadidi Kabupaten Minahasa Utara Waroh, Romario Isak; Maweikere, Audrey Julia Maria; Rengkung, Leonardus Ricky
AGRI-SOSIOEKONOMI Vol. 22 No. 1 (2026): Agri-Sosioekonomi
Publisher : Sam Ratulangi University

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Abstract

Penelitian ini bertujuan untuk mengetahui dan mendeskripsikan persepsi pengunjung pasar tradisional Airmadidi Kabupaten Minahasa Utara. Data yang dikumpulkan terdiri dari data primer dan sekunder. Data primer diperoleh dari responden dengan melakukan wawancara langsung terhadap pengunjung pasar dengan menggunakan kuesioner yang disiapkan. Sedangkan data sekunder diperoleh dari internet, buku dan berbagi literatur lainnya yang berhubungan penelitian ini. Metode pengambilan sampel yang digunakan dalam penelitian adalah accidental sampling. Pengambilan sampel dalam penelitian ini diambil sebanyak 45 responden yang di bagi menjadi tiga tahap dalam seminggu mengikuti hari pasar tradisional Airmadidi. Metode analisis yang digunakan dalam penelitian yaitu penelitian deskriptif kualitatif. Hasil penelitian menunjukkan bahwa persepsi pengunjung terhadap pasar tradisional Airmadidi, menunjukan jumlah hasil dengan skor 3400 dibagikan dengan skor ideal tertinggi 4500, dikalikan 100% menghasilkan angka indeks persepsi sebesar 75,55% dalam kategori berpersepsi baik. Dengan ini menunjukkan secara umum pengunjung pasar tradisional Airmadidi memiliki persepsi yang positif terhadap kondisi pasar baik dari kebersihan, keamanan, infrastruktur, dan keterjangkauan harga, dengan demikian pasar tradisional Airmadidi dinilai telah memenuhi harapan masyarakat sebagai tempat belanja yang baik untuk pembeli dan pengunjung.
Peran Modal Sosial Pedagang Hortikultura Di Pasar Bersehati Kota Manado Milas, Friendly Titania; Memah, Melsje Yellie; Rengkung, Leonardus Ricky
AGRI-SOSIOEKONOMI Vol. 22 No. 1 (2026): Agri-Sosioekonomi
Publisher : Sam Ratulangi University

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Abstract

Penelitian ini bertujuan untuk mengetahui peran modal sosial pedagang hortikultura di Pasar Bersehati Kota Manado. Data yang digunakan dalam penelitian ini adalah data primer dan data sekunder. Metode pengambilan sampel menggunakan stratifikasi dimana populasi pedagang hortikultura berjumlah 145 populasi adapun kriteria yang dijadikan sebagai sampel ada pedagang yang memproduksi langsung dari lapak sehingga cara pengambilan sampel menggunakan rumus Slovin sehingga responden sebanyak 21 pedagang dimana pedagang sayur kangkung 8 responden, pedagang buah papaya 7 responden dan pedagang buah semangka 6 responden. Metode analisis data menggunakan deskriptif dengan menggunakan skor skala Likert 3 poin dengan pernyataan yaitu 12 untuk mengukur peran kepercayaan, norma sosial, dan jaringan sosial terhadap usaha mereka. Hasil penelitian menunjukkan bahwa seluruh indikator modal sosial berada pada kategori “berperan” dengan skor total 733 dari 756. Dimensi jaringan sosial menjadi yang tertinggi, terutama pertukaran informasi antar pedagang yang mencapai 100%. Kepercayaan dan norma sosial juga menunjukkan skor tinggi, mencerminkan kepatuhan aturan, solidaritas, dan komunikasi yang baik. Modal sosial berperan besar dalam mendukung usaha pedagang hortikultura di Pasar Bersehati. Kepercayaan dan norma sosial menjaga stabilitas hubungan dagang, sementara jaringan sosial yang luas memperlancar distribusi, pemasaran, dan meningkatkan solidaritas.
Co-Authors Agnes E. Loho Airo Gussteva Hetharia Alan R. Rombon Alvandy ., Lombogia Amelia Prisilia Sarah Tombeng Andrew ., Lahama Anggita Hartati Sitorus Anisa ., Palit Antarani, Naswan Indra Santho Antonius Brian Regar Arif Ichsan Janis Assa, Raldy H. Audrey J. M. Maweikere Batas, Filia Christi Bembok, Nomiles Benu Olfie L. S. Benu, Noortje Marsellanie Benu, Olfie Liesje Suzana Bobby Jhon Vian Polii Cahyana ., Candova Candova, Cahyana ., Caroline B. D. Pakasi Caroline B. D. Pakasi, Caroline B. D. Caroline B.D. Pakasi Celcius ., Talumingan Celcius ., Talumingan Celcius ., Talumingan, Celcius ., Celcius Talumingan Charles Ngangi Charles R. Ngangi Charles R. Ngangi Chintya Syomi Palohon Christy O. Pua Claudia A. A. Undap Damanik, Gracilia Jane Damolai, Hendrawan Daniel ., Koibur Daniel S. Tatuh Darken Tabuni Datuan, Regina Noventia Putri Daud Steven Landora’i Delke Susanti Kawau Demak, Utari Dwi Larasati Kiay Dewi ., Tambuwun Diandra Z. Rambitan Eggidia Octafiani S Eiron Wenda Ellen G. Tangkere Ellen Tangkere ., Elsa Novera Mamusung Elsje Pauline Manginsela Ema ., Rumbrawer Erithrina, Yuli ., Esry O.H. Laoh Esry O.H. Laoh Eyverson ., Ruauw Eyverson Ruauw Eyverson Ruauw F H Elly Felisia Angel Tanie Femi Hadidjah Elly Filia Christi Batas Frendy Oktavianus Rau Gene Henfried Meyer Kapantow Gobel, Viva Crisdaya Grace A. J. Rumagit Grace A.J. Rumagit Grace Adonia Josefina Rumagit Graini Tifani Lumenta Gratsia Valery Tumurang Halomoan Lumban Toruan Hasan Basri Tafalas Indry M. Masinambow Jane M. Mamuaja Jane Tambas Jean F. J. Timban Jeane Monica Porwaila Jelly R. D. Lumingkewas Jen ., Tatuh Jen Tatuh Jenny Baroleh Jimmi Candro Pakpahan Joachim N.K. Dumais Juliana R. Mandei Juliana R. Mandey Juliana Ruth Mandei Kambu, Devis Alfardo Kapantow, Vanessa Angely Katiandagho, Theodora Maulina Kodongan, Friska Korompis Meggi Leddy Meylan Korompot, Silvia Kristin N. Tamawiwi Kumaat, Ribka Magdalena Langelo, Langelo Laoh , Olly Esry Harryani Lolowang, Tommy Fredy Lombogia, Alvandy Lombogia, Alvandy ., Lorraine W. Th. Sondak Lubis, Devi Santa Maria Lumenta, Graini Tifani Lyndon R. J. Pangemanan Lyndon Reinhardt J Pangemanan M. Kisal M. Soemingkar Mamusung, Elsa Novera Marcell Zadke Wakkary Marcell Zadke Wakkary, Marcell Zadke Mareine Warouw Mareine Warouw, Mareine Marfanuel ., Takasihaeng Maria Grace Damopolii Maria Meylan Lauw Markus T. Lasut Masloman, Nursalim Maweikere, Audrey Julia Maria Maweikere, Audrey Maria Melisa Verlina Seran Melissa L. G. Tarore Melissa Lady Gisela Tarore Melsje Y. Memah Memah, Melsje Yellie Mex L. Sondakh Meyriska Christi Howan Milas, Friendly Titania Mirna Sulistianingsih Dien Misye N. Malemboris Mongan, Brando Andri Naswan Indra Santho Antarani Natanael ., Siagian nFN Haryanto Ngangi, Charles Reijnaldo Nomiles Bembok Noortje M. Benu Nordy Fritsgerald Lucky Waney Nur Hijriyana Jusuf Ovrits Brayen Lontaan Pakasi, Caroline Besty Diana Pakpahan, Jimmi Candro Palohon, Chintya Syomi Pangemanan, Lyndon R. J. Pangemanan, Lyndon Reinhardt J Pantow, Hendrik Josua Paulus A. Pangemanan Paulus A. Pangemanan Paulus A. Pangemanan Paulus A. Pangemanan Paulus Adrian Pangemanan Paulus Adrian Pangemanan Peggy Nurhayati Suleman Peggye Lenda Olivia Rembeth Polii, Bobby Jhon Vian Pongoh, Dianne Jilly Fioline Rahasia Meyssel Anneke Raldy H. Assa Ramdhan ., Salam Rembeth, Peggye Lenda Olivia Renardi ., Ariowibowo Reydi Marco Manahampi Ribka M. Kumaat Ribka M. Kumaat Ribka Magdalena Kumaat Ricky Hot Ropanda Marolop Tua Hamonangan Sihotang Rine Kaunang Rizal Josua Lembong Rori, Cevita M. Rori, Yolanda Pinky Ivanna Rumagit, Grace Adonia Josefina Ruth Elisa Simamora Ruth T. Mantiri S, Eggidia Octafiani Saleh, Elvira R. Sekeon, Olivia M. Sembiring, Yessy Br. Sendow, Martha Marejke Seran, Melisa Verlina Serli Sengo Sherly G. Jocom Siagian, Natanael ., Sihotang, Ricky Hot Ropanda Marolop Tua Hamonangan Silvia ., Korompot Sitorus, Anggita Hartati Steriany Maria Tulenan Sudarti ., Sudarti Sudarti, Sudarti ., Sumaraw, Virginia Sumayow, Regina Takasihaeng, Marfanuel Takasihaeng, Marfanuel ., Tarore, Melissa Lady Gisela Tedjo, Otniel Matheau Anggoro Tesalonika Ariela Apouw Theodora M. Katiandagho Theodora M. Katiandagho Theodora M. Katiandagho Theodora Maulina Katiandagho Theodora Maulina Katiandagho Theodora R. Katiandagho Tirayoh, Kezia Aglien Mega Tommy F. Lolowang Tommy Ferdy Lolowang Tommy Ferdy Lolowang, Tommy Ferdy Tommy Fredy Lolowang Toruan, Halomoan Lumban Trisilia Makaudis Veibe Warouw Venancia ., Maengkom Vicky R.B. Moniaga Vilanri Gloria Mongdong Waney, Nordy Fritsgerald Lucky Waroh, Romario Isak Wenas, Mercy Sisilya Wenny Tilaar Wenny Tilaar Windarto nFN Windy Amelia Makakombo Yessy Br. Sembiring Yolanda P. I. Rori Yolanda P.I. Rori Yoseph ., Reressy Yudha Pranata Mangowal Yuli ., Erithrina Yunetris Sarendaren