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Ni Putu Nina Eka Lestari
Universitas Pendidikan Nasional
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Pengaruh Digital Marketing dan Aksesibilitas terhadap Minat Berkunjung ke Tasta Zoo Karna, I Gede Phio Ananta; Lestari, Ni Putu Nina Eka
AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Vol. 6 No. 1 (2026): AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/jmeb.v6i1.1759

Abstract

In the era of digital transformation, tourism destinations must adapt to changing consumer behavior to remain competitive. Despite various marketing efforts, Tasta Zoo in Bali has not yet achieved the expected increase in visitor numbers, indicating potential gaps in its marketing strategy and accessibility. This study aims to examine the influence of digital marketing and accessibility on tourists’ visiting interest in Tasta Zoo. Using a quantitative approach, data were collected through questionnaires distributed to 100 respondents who had visited the destination. The analysis was conducted using multiple linear regression with SPSS. The results show that both digital marketing and accessibility have a positive and significant effect on visiting interest, either partially or simultaneously. These findings suggest that well-managed digital marketing through social media engagement, online advertising, and user-generated content, along with improved physical access and supporting facilities, can enhance tourists’ intention to visit. The study provides practical insights for tourism managers to strengthen their digital presence while ensuring visitor convenience through better accessibility.
Gig Economy dan Doom Spending: Apakah Profesi Affiliator Cerminan Kebebasan Generasi Z? Pika, Putu Ayu Titha Paramita; Dewi, Ni Kadek Kirana Iswari; Wirsa, I Nengah; Lestari, Ni Putu Nina Eka
AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Vol. 6 No. 1 (2026): AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/jmeb.v6i1.1793

Abstract

The rapid growth of digital platforms has encouraged many Generation Z workers to pursue flexible income sources, including becoming TikTok affiliators. Although this profession is often perceived as a symbol of freedom in the Gig Economy, previous studies have not examined how affiliator work may also shape consumption pressure and trigger emotional spending patterns such as Doom Spending. This study aims to explore the experiences of Gen Z affiliators in navigating platform-based work, building consumer trust, and managing the psychological and economic uncertainties embedded in algorithm-driven systems. Using a qualitative approach, data were collected through in-depth interviews and documentation involving five affiliators, four consumers, and one business owner whose products were promoted through TikTok Affiliate. The data were analyzed using thematic analysis supported by NVivo 15. The findings show that affiliators are motivated by flexible work arrangements, income expectations, and opportunities for creative expression. Soft-selling techniques and trend-based visual content are used to build engagement and trust, while authenticity remains central to gaining consumer confidence. However, the study also reveals a strong dependence on algorithmic visibility, income instability, and emotional pressure to stay relevant in fast-moving digital trends. These conditions contribute to the emergence of FOMO and impulsive consumption, reinforcing Doom Spending among Gen Z. The study highlights how affiliator work functions not only as an economic activity but also as a cultural practice that shapes identity, consumption patterns, and financial vulnerability in the Gig Economy.
Menelisik Persepsi Harga, Store Atmosphere dan Kualitas Pelayanan Terhadap Kepuasan Pelanggan di Sendiri Coffee Bar Darmayanti, Ni Putu Desy; Sunia, I Wayan; Lestari, Ni Putu Nina Eka
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 8 No. 1 (2026): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v8i1.10736

Abstract

Understanding consumer behavior is very important because it can be used as important capital for companies to achieve consumer satisfaction. This research was conducted at Sendiri Coffee Bar located at Jl. Tukad Pakerisan No. 69, Denpasar, Bali. Based on transaction data, a total of 7,072 customers were obtained. Determination of the number of samples in this study by Hair et al. (2017), namely a minimum of 5–10 respondents for each indicator in the questionnaire. So the number of samples is 168 respondents. The types of data are Quantitative data and Qualitative data sourced from Primary Data and Secondary Data. Data collection techniques through Documentation, Questionnaires and Online Data Searching / Internet Searching. As for the Data Analysis Techniques from Instrument Testing, Statistical Analysis with stages of data analysis, namely: Classical Assumption Test (Normality Test, Multicollinearity Test, Heteroscedasticity Test), Multiple Linear Regression Analysis, R2 Determination Coefficient, Partial Regression Significance Test (t Test) and Simultaneous Regression Significance Test (F Test). The results of the study that partially have a positive and significant influence between the price perception variable (X1) on customer satisfaction (Y), obtained a t-count value of 9.017 with a significance level value of 0.000, Partially have a positive and significant influence between the Store Atmosphere variable (X2) on customer satisfaction (Y), obtained a t-count of 14.169 with a significance level value of 0.000, Partially have a positive and significant influence between the Service Quality variable (X3) on customer satisfaction (Y), obtained a t-count of 9.567 with a significance level of 0.188, and simultaneously there is a positive and significant influence between the influence of price perception (X1), Store Atmosphere (X2) and Service Quality (X3) on customer satisfaction (Y), obtained F count of 150.722 with a significance value of 0.000.
Co-Authors A.A.N. Oka Suryadinatha Gorda Alfon Syaputra Alit Sumantri Anak Agung Ayu Ngurah Tini Rusmini Gorda Anak Agung Gde Agung Angga Atmaja Anak Agung Ngurah Eddy Supriyadinata Gorda Anggada Hardoyogi Tampubolon Budi Yanto, Budi Darmayanti, Ni Putu Desy Desak Made Sukarnasih Dewi, Ni Kadek Kirana Iswari Dhuaja, Ida Bagus Ary Indra Diantini Suwena Dwisuardinata, Ida Bagus Nyoman Gde Sri Darma Gede Parama Putra Sukadana, Putu Gede Sri Darma Gorda, A.A.A. Ngr Sri Rahayu I Dewa Ketut Gede Prabawa I G. N. Oka Ariwangsa I Gede Eka Sanjaya Harta I Gusti Ayu Ary Ratih I Gusti Ayu Ary Ratih I Gusti Ngurah Widya Hadi Saputra I Kadek Ery Pradnyantara I Kadek Pasek Juniarta I Kadek Rahyudi Sukarta I Ketut Sudama I Made Chandra Mandira I Made Gita Rivaldo I Made Suidarma I Nyoman Arta Yasa I Nyoman Rasmen Adi I Nyoman Sunarta I Nyoman Taun I Putu David Aritona Ida Bagus Nyoman Dwisuardinata Ida Bagus Raka Suardana Ida Bagus Teddy Prianthara Jyotisanta, Gde A. Prabhawatya Karna, I Gede Phio Ananta Ketut Pramaini Komang Sri Widiantari Komang Widhya Sedana Putra P Kurniawan, I Made Rai Yoga Lazuardi, M. Rey Made Kembar Sri Budhi Made Mulyadi Made Nidya Lestari Karma Manuaba, Ida Bagus Agung Andi Bhisma Ni Kadek Suryani Ni Ketut Elly Sutrisni, Ni Ketut Elly Ni Luh Sri Wulantari Dewi Ni Nyoman Reni Suasih Ni Putu Ayu Ira Rianti Ni Putu Desy Widiari Ni Putu Dian Puspana Dewi Ni Putu Nina Wartika Dewi Ni Wayan Lasmi Ni Wayan Yuli Yudianti Nuraga, Ketut Nyoman Djinar Setiawina Parasari, Nyoman Sri Manik Permana, Kadek Bagus Putra Pika, Putu Ayu Titha Paramita Prawitasari, Putu Putri Prayogi, Putu Rages Anantha Riyo Putu Bagus Wedanta Prasetia Putu Eka Artha Pratama Putra Putu Galih Jananuraga Putu Sri Arta Jaya Kusuma Putu Viona Nita Putri Rahayu, Ni Putu Febri Lintang Ratih, I Gusti Ayu Ary Sagung Sanjani Bintang Prastiti Sari, Putu Ratna Juwita Satya Dewi, Putu Akila Chandra Setianingsih, Made Apriani Siangan, Ida Bagus Gede Bajra Sumantri, Alit Sunia, I Wayan Supriyadinatha G, A A Ngr. Eddy Suryadinatha G, A A Ngr. Oka Wijaksana, I Gede Nelza Wijaya, Gede Crisna Wirsa, I Nengah Wulandari, Gusti Putu Mutia