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All Journal Journal of Rural Indonesia Jurnal Administrasi Kesehatan Indonesia Ganaya: Jurnal Ilmu Sosial dan Humaniora JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) Scientific Journal of Reflection : Economic, Accounting, Management and Business Sketsa Bisnis International Journal of Social Science and Business OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Jurnal Mantik Jurnal Manajemen Bisnis International Journal of Economics, Business and Accounting Research (IJEBAR) KAIBON ABHINAYA : JURNAL PENGABDIAN MASYARAKAT Jurnal ABDINUS : Jurnal Pengabdian Nusantara Enrichment : Journal of Management Prospek: Jurnal Manajemen dan Bisnis Jurnal Bali Membangun Bali Jurnal Pengabdian kepada Masyarakat Nusantara Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Journal of Applied Management and Accounting Science (JAMAS) INVEST : Jurnal Inovasi Bisnis dan Akuntansi Forum Bisnis dan Kewirausahaan Berajah Journal Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) TIERS Information Technology Journal Jurnal Bina Bangsa Ekonomika Wiga : Jurnal Penelitian Ilmu Ekonomi Parta: Jurnal Pengabdian Kepada Masyarakat CITIZEN: Jurnal Ilmiah Mulitidisiplin Indonesia EKONOMIKA45 AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan Journal of Innovation Research and Knowledge Gemilang: Jurnal Manajemen dan Akuntansi Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Cerdika: Jurnal Ilmiah Indonesia Journal of Business on Hospitality and Tourism Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Journal of Innovative and Creativity Jurnal Penelitian Pendidikan Indonesia As-Syirkah: Islamic Economic & Financial Journal Jurnal Ekonomi dan Studi Pembangunan (JESP) Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan
Ni Putu Nina Eka Lestari
Universitas Pendidikan Nasional
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Public Health Social Sciences Transportation Other

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Gig Economy dan Doom Spending: Apakah Profesi Affiliator Cerminan Kebebasan Generasi Z? Putu Ayu Titha Paramita Pika; Ni Kadek Kirana Iswari Dewi; I Nengah Wirsa; Ni Putu Nina Eka Lestari
AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Vol. 6 No. 1 (2026): AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/jmeb.v6i1.1793

Abstract

The rapid growth of digital platforms has encouraged many Generation Z workers to pursue flexible income sources, including becoming TikTok affiliators. Although this profession is often perceived as a symbol of freedom in the Gig Economy, previous studies have not examined how affiliator work may also shape consumption pressure and trigger emotional spending patterns such as Doom Spending. This study aims to explore the experiences of Gen Z affiliators in navigating platform-based work, building consumer trust, and managing the psychological and economic uncertainties embedded in algorithm-driven systems. Using a qualitative approach, data were collected through in-depth interviews and documentation involving five affiliators, four consumers, and one business owner whose products were promoted through TikTok Affiliate. The data were analyzed using thematic analysis supported by NVivo 15. The findings show that affiliators are motivated by flexible work arrangements, income expectations, and opportunities for creative expression. Soft-selling techniques and trend-based visual content are used to build engagement and trust, while authenticity remains central to gaining consumer confidence. However, the study also reveals a strong dependence on algorithmic visibility, income instability, and emotional pressure to stay relevant in fast-moving digital trends. These conditions contribute to the emergence of FOMO and impulsive consumption, reinforcing Doom Spending among Gen Z. The study highlights how affiliator work functions not only as an economic activity but also as a cultural practice that shapes identity, consumption patterns, and financial vulnerability in the Gig Economy.
Pengelolaan dan Penanganan Sampah Terpadu di Pantai Jerman sebagai Destinasi Wisata Ramah Keluarga I Ketut Nuraga; Putu Prana Wiratmaja; I Wayan Sugarayasa; AAA Ngr. Tin Rusmini Gorda; Ni Putu Nina Eka Lestari
KAIBON ABHINAYA : JURNAL PENGABDIAN MASYARAKAT Vol. 8 No. 2 (2026)
Publisher : Universitas Serang Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30656/ka.v8i2.10561

Abstract

Pengelolaan sampah seiring dengan pertumbuhan penduduk dan perkembangan kota telah menjadi agenda permasalahan utama yang dihadapi oleh hampir seluruh daerah di Indonesia tidak terkecuali Kabupaten Badung. Salah satu kawasan yang memiliki potensi yang baik untuk dikembangkan sebagai objek wisata dan bebas sampah adalah Pantai Jerman. Salah satu syarat sebuah pantai yang bisa disebut ramah keluarga adalah kondisi pantai yang bersih dari sampah. Artinya pantai harus sudah memiliki sistem pengelolaan sampah yang baik. Oleh sebab itu Coca-Cola Europacific Partners (CCEP) Indonesia Bersama dengan Universitas Pendidikan Nasional (UNDIKNAS) Denpasar bersinergi untuk melaksanakan kegiatan kajian dan penelitian khususnya dalam bidang pengelolaan sampah untuk mewujudkan Pengelolaan dan Penanganan Sampah Terpadu di Pantai Jerman sebagai Destinasi Pantai Ramah Keluarga. Tujuan kajian ini adalah melengkapi proses dari program community development di kawasan Pantai Jerman dengan strategi nyata berupa penanganan dan pengelolaan sampah di sekitar kawasan pantai Jerman. Hasil kajian ini adalah berupa rekomendasi action plan kegiatan terkait pengelolaan sampah seperti (a) penyediaan sarana pewadahan   sampah, (b) penyediaan sarana pengangkutan, (c) penyediaan SDM pengangkutan sampah, (d) pendampingan penyusunan aturan khusus pengelolaan sampah, (e) pendampingan sosialisasi peraturan, (f) pendampingan pembentukan kelembagaan pengelola sampah di bawah BUPDA dan (g) pendampingan sosialisasi keikutsertaan pengusaha di sekitar kawasan Pantai Jerman
Pengaruh Store Atmosphere dan Promosi Terhadap Minat Beli di Bali Pet Nirvana Seminyak I Made Rai Yoga Kurniawan; Ni Putu Nina Eka Lestari
As-Syirkah: Islamic Economic & Financial Journal Vol. 4 No. 4 (2025): As-Syirkah: Islamic Economic & Financial Journal 
Publisher : Ikatan Da'i Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56672/

Abstract

                This study aims to analyze the influence of store atmosphere and promotions on consumer purchasing interest at Bali Pet Nirvana Seminyak using quantitative methods. The population of this study is social media followers and customers at Bali Pet Nirvana Seminyak, where an accidental sampling technique was used to determine the sample size of 100 people. Later, the data from the study will be analyzed with the help of SPSS (Statistical Package for the Social Science), through the stages of research instrument testing, classical assumption testing, multiple linear regression analysis, hypothesis testing, and coefficient of determination. The results of this study show that store atmosphere and promotions can positively and significantly influence purchasing interest at Bali Pet Nirvana Seminyak, both in partial and simultaneous forms. This indicates the importance of creating a comfortable store atmosphere and effective promotional strategies in increasing purchasing interest.
Peran Strategi Digital, Citra Destinasi, Ulasan Wisatawan terhadap Niat Berkunjung Kembali di Sangeh Monkey Forest Ida Ayu Gde Meila Satyawati Manuaba; Anak Agung Istri Agung Maheswari; Ni Putu Nina Eka Lestari; Putu Purnama Dewi
Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan Vol. 6 No. 2 (2026): Juni, Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurimbik.v6i2.1836

Abstract

This study examines the influence of digital promotion, destination image, and visitor reviews on revisit intention to Sangeh Monkey Forest Bali, a natural-cultural attraction increasingly exposed through social media yet lacking optimal digital engagement. Using a quantitative approach, data were collected from 130 respondents who had visited the destination and accessed online information through platforms such as TikTok, Instagram, and Google Review. The analysis was conducted using Partial Least Squares to measure the predictive relationship among variables. The findings reveal that digital promotion and destination image do not significantly influence revisit intention, while visitor reviews demonstrate a positive and significant effect, indicating that social validation plays a more dominant role than promotional messages or perceived image. These results highlight the importance of strengthening authentic visitor experiences and managing online reviews as strategic digital assets. The study provides practical implications for destination managers in improving content strategies and enhancing service quality to support revisit behavior.
Green Marketing, and Repurchase Decisions among Generation Z Fast Fashion Consumers: Examining the Mediating Role of Customer Satisfaction Putu Narita Ekayanti; Ni Putu Nina Eka Lestari
INVEST : Jurnal Inovasi Bisnis dan Akuntansi Vol. 7 No. 2 (2026): INVEST : Jurnal Inovasi Bisnis dan Akuntansi
Publisher : Lembaga Riset dan Inovasi Al-Matani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55583/f822rz50

Abstract

This study examines the effects of brand trust and green marketing on repurchase decisions among Generation Z consumers of fast fashion products, with customer satisfaction serving as a mediating variable. Drawing on the Theory of Planned Behavior (TPB), this study proposes that brand trust and green marketing foster favorable consumer evaluations and strengthen Generation Z consumers’ willingness to repurchase fast fashion products. Customer satisfaction is further expected to mediate these relationships by reinforcing consumers’ confidence in their purchasing decisions and encouraging continued repurchase behavior. This study employs a quantitative approach using Structural Equation Modeling (SEM) with the Partial Least Squares (PLS) technique. The findings demonstrate that brand trust significantly and positively influences both customer satisfaction and repurchase decisions. Similarly, green marketing has a significant positive effect on customer satisfaction and repurchase decisions. Customer satisfaction also positively and significantly influences repurchase decisions. Furthermore, customer satisfaction significantly mediates the relationships between brand trust and repurchase decisions, as well as between green marketing and repurchase decisions. These findings suggest that fast fashion brands can strengthen Generation Z consumers’ repurchase decisions by building brand trust, implementing credible green marketing practices, strengthening digital communication, and developing sustainability-oriented loyalty programs that enhance customer satisfaction.
Inovasi Penguatan Ekonomi Petani Subak Pulagan Berbasis Agrowisata Ni Putu Nina Eka Lestari; I Gusti Ayu Tirtayani; I Nyoman Windu Surya Sidhanta
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 7 No. 2 (2026): Edisi Mei - Agustus
Publisher : Lembaga Dongan Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55338/jpkmn.v7i2.8785

Abstract

Subak sebagai kelembagaan tradisional Bali menghadapi tantangan berupa alih fungsi lahan, menurunnya partisipasi generasi muda, dan lemahnya penguatan ekonomi petani akibat perkembangan sektor pariwisata. Kondisi tersebut juga dialami oleh Subak Pulagan di Desa Tampaksiring, Kabupaten Gianyar. Kegiatan pengabdian ini bertujuan memperkuat kelembagaan sosial dan ekonomi petani melalui pendampingan berbasis agrowisata berkelanjutan. Metode pelaksanaan meliputi sosialisasi, pelatihan tata kelola kelembagaan, pendampingan pengembangan usaha ekonomi produktif, serta evaluasi program secara partisipatif. Kegiatan diikuti oleh 35 anggota Subak Pulagan selama empat bulan. Hasil kegiatan menunjukkan adanya peningkatan pemahaman petani terkait tata kelola kelembagaan sebesar 32%, peningkatan partisipasi anggota dalam kegiatan subak sebesar 28%, serta terbentuknya dua unit usaha berbasis produk pertanian lokal dan layanan agrowisata. Selain itu, petani mulai menerapkan strategi pemasaran berbasis digital untuk mendukung promosi agrowisata subak. Program ini memberikan dampak positif terhadap penguatan kelembagaan subak, peningkatan kapasitas ekonomi petani, dan pengembangan pertanian berkelanjutan berbasis kearifan lokal Bali.
Co-Authors A.A.N. Oka Suryadinatha Gorda AAA Ngr. Tin Rusmini Gorda Alfon Syaputra Alit Sumantri Anak Agung Ayu Ngurah Sri Rahayu Gorda Anak Agung Ayu Ngurah Tini Rusmini Gorda Anak Agung Gde Agung Angga Atmaja Anak Agung Istri Agung Maheswari Anak Agung Ngurah Bagus Narendra Anak Agung Ngurah Eddy Supriyadinata Gorda Anggada Hardoyogi Tampubolon Budi Yanto, Budi Desak Made Sukarnasih Diantini Suwena Dwisuardinata, Ida Bagus Nyoman Gde Sri Darma Gede Parama Putra Sukadana, Putu Gede Sri Darma I Dewa Ketut Gede Prabawa I G. N. Oka Ariwangsa I Gede Bagus Wiguna Dananjaya I Gede Eka Sanjaya Harta I Gusti Ayu Ary Ratih I Gusti Ayu Ary Ratih I Gusti Ayu Ratih Swandewi I Gusti Ayu Tirtayani I Gusti Ngurah Widya Hadi Saputra I Kadek Ery Pradnyantara I Kadek Pasek Juniarta I Kadek Rahyudi Sukarta I Ketut Sudama I Made Chandra Mandira I Made Gita Rivaldo I Made Rai Yoga Kurniawan I Made Suidarma I Nengah Wirsa I Nyoman Arta Yasa I Nyoman Rasmen Adi I Nyoman Sunarta I Nyoman Taun I Nyoman Windu Surya Sidhanta I Putu David Aritona I Wayan Sugarayasa I Wayan Sunia I Wayan Sunia Ida Ayu Gde Meila Satyawati Manuaba Ida Bagus Nyoman Dwisuardinata Ida Bagus Raka Suardana Ida Bagus Teddy Prianthara Jyotisanta, Gde A. Prabhawatya Kadek Bagus Putra Permana Ketut Pramaini Komang Sri Widiantari Komang Widhya Sedana Putra P Made Kembar Sri Budhi Made Mulyadi Made Nidya Lestari Karma Manuaba, Ida Bagus Agung Andi Bhisma Ni Kadek Ayu Aprillia Dian Paramita Ni Kadek Ayu Puspita Dewi Ni Kadek Kirana Iswari Dewi Ni Kadek Suryani Ni Ketut Arniti Ni Ketut Elly Sutrisni, Ni Ketut Elly Ni Luh Sri Wulantari Dewi Ni Nyoman Reni Suasih Ni Putu Ayu Ira Rianti Ni Putu Desy Darmayanti Ni Putu Desy Widiari Ni Putu Dian Puspana Dewi Ni Putu Nina Wartika Dewi Ni Wayan Lasmi Ni Wayan Yuli Yudianti Nilna Muna Nuraga, Ketut Nyoman Djinar Setiawina Parasari, Nyoman Sri Manik Permana, Kadek Bagus Putra Pika, Putu Ayu Titha Paramita Prawitasari, Putu Putri Putu Bagus Wedanta Prasetia Putu Eka Artha Pratama Putra Putu Galih Jananuraga Putu Narita Ekayanti Putu Prana Wiratmaja Putu Purnama Dewi Putu Rages Anantha Riyo Prayogi Putu Ratna Juwita Sari Putu Sri Arta Jaya Kusuma Putu Viona Nita Putri Rahayu, Ni Putu Febri Lintang Ratih, I Gusti Ayu Ary Sagung Sanjani Bintang Prastiti Setianingsih, Made Apriani Sumantri, Alit Supriyadinatha G, A A Ngr. Eddy Suryadinatha G, A A Ngr. Oka Wijaksana, I Gede Nelza Wijaya, Gede Crisna Wulandari, Gusti Putu Mutia