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Wibowo, Rulianda P.
Program Studi Agribisnis, Fakultas Pertanian, Universitas Sumatera Utara
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mechanical Engineering Physics Social Sciences Veterinary Other

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Journal : Journal of Environmental and Development Studies

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The Use of Technology Acceptance Model (TAM) to Analyze Consumer Acceptance Towards E-Commerce Websites. A Case of the Plantage.id Digital Transformation Solution Harsanto, Willy Aria; Matondang, Nazaruddin; Wibowo, Rulianda Purnomo
Journal of Environmental and Development Studies Vol. 4 No. 2 (2023): Journal of Environmental and Development Studies
Publisher : TALENTA Publisher, Universitas Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32734/jeds.v4i2.13144

Abstract

Industry 4.0 has shifted business processes from traditional to digital systems and forced companies to take strategic steps to become more sustainable, one of which is e-commerce technology. A key element in getting consumers to accept and be interested in using e-commerce is the availability of a user-friendly e-commerce platform. This study intended to examine how the Technology Acceptance Model (TAM) theory's application analyzes consumer acceptability and adoption of the e-commerce website. The number of users that have completed transactions on the e-commerce (Plantage.id) website between January 2021 and August 2022 serves as the population and sample in this causal quantitative study. SEM-PLS, using the software SmartPLS, is used for data analysis. The results showed a positive and significant relationship between a significant relationship website; meanwhile, the influence of perceived ease of use on attitude towards using, perceived usefulness on behavioral intention, and attitude towards using on behavioral intention showed insignificant effects. The results of this study align with the Technology Acceptance Model (TAM) theory, which states that the perceived ease of use and perceived usefulness are the main factors that are important for users in determining the acceptance and actual usage of a new information technology system such as e-commerce. The higher these two factors, the greater the chance consumers can accept and use the systems.
Co-Authors Abdilah Ragilia M Agustina Agustina Andri Suryadi Prasetya Angga Satria Annisa Adawiyah Annisa Audina Purba Ar Raihan Suti Nasution Ardiansyah Toy, Jefry Arifiyanto, Joiverdia Atika Hidayati Batubara, Mhd. Zulfadli Beby Karina Fawzeea Sembiring Binaria Sinaga Christine Caroline Pangaribuan Christy Ardelia Tarigan David Dior J Lubis Dedy Widarta Diah Ramadhani Sigalingging Dian Pebriyani Diana Chalil Dwi Rachmina Elfira Rahmadani Emalisa Emalisa Emalisa Emalisa Endang Rizkinawaty Sembiring Endang Sulistya Rini Faiz Andito Fery Putra Alam Bara Munthe Feryanto Habibulah Hakim, Tharmizi Harsanto, Willy Aria Hasman Hasyim Hasugian, Hardy Hayatunnufus Hayatunnufus Henny Crosita Limbong Herawati Herfita Rizki Hasanah Gurning, Herfita Rizki Hasanah Ibnu Afdillah Lubis Ikhsan Siregar Ilma, Fitri Indrawati, Titien Indriyanti, Tietin Inomo Pratama Intan Mulia Intan, Seli Venny Irawan, Muhammad Ari Isfenti Sadalia isfenti sadalia Iskandarini Kellin Tarigan Kesuma, Sinar I Indra Laurensius Parsaulian Sitinjak Lindawati Lindawati Lovina Ginting Lusi Laura Pasaribu Mahdi Maimuddin Noor Malau, Leo Rio Ependi Meilita Tryana Sembiring, Meilita Tryana Meutia, Anna Muhammad Jufri Muhammad Khaliqi Muhammad, Mahatir N. Nazaruddin Natalie Jessica Regina Surbakti Nazaruddin M Negara, Lubis Satia Nurbaty, Lubis Arlina Prihatin Lumbanraja Qaedina Tio Athira R. Rambe, Khoiru Rabbani, Ali Rahmanta Rahmanta Ginting Rahmanta Rahmanta, Rahmanta Raimon J R Hutauruk Riantri Barus, Riantri Rini, Endang Sulystia Rohni A Damanik Ronald Sibuea Rosadi, Arief Fareza Safrizal Safrizal Salmiah Salmiah Sari Br Surbakti, Dian Permata Satia Negara Lubis Satia Negara Lubis Satia Negara Lubis Sepri Ginting Siahaan, Elisabet Silvia Febrina Lubis Simanjuntak, Chrismasya Rosiana Tamara Sinar Indra Kesuma Sinar Indra Kesuma SIREGAR, GALIH ARI WIRAWAN Siregar, Qurratu Ayuni Siregar, Wirda Zahra Siti Khadijah Nasution Siti Nur Arafah Sri Fajar Ayu Sugih Arto Pujangkoro Sugih Harto Pujangkoro Surbakti, Natalie Jessica Regina Suri, Tasha Ningtyas Surya Sevi Wijayanna Tobing Syafrizal Helmi Situmorang Syahfitri, Khofifah Dwi Tanti Novianti Tavi Supriana Tavi Supriana Tavi Supriana Thomson Sebayang Thomson Sebayang Wahyu Ario Pratomo Yaya Hasanah yeni absah Yeni Absah Yessi Claudia Sianipar Yusak Maryunianta Zednita Azriani