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All Journal Jurnal Penyuluhan Jurnal Sosio Ekonomika Bisnis Jurnal Sosial Ekonomi Pertanian SOROT: Jurnal Ilmu-ilmu Sosial Jurnal Social Economic of Agriculture Agrointek Jurnal Online Mahasiswa (JOM) Bidang Pertanian E-Dimas: Jurnal Pengabdian kepada Masyarakat Jurnal Agribisnis Jurnal Ilmiah Pertanian Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Jurnal SEPA (Social Economic and Agribusiness Journal) JURNAL ILMIAH MAHASISWA AGROINFO GALUH Journal of Agribusiness and Community Empowerment (JACE) Jambura Agribusiness Journal PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat Journal of Integrated Agribusiness Abdimas Galuh: Jurnal Pengabdian Kepada Masyarakat Reswara: Jurnal Pengabdian Kepada Masyarakat Jurnal Triton Journal of Rural and Urban Community Empowerment Jurnal Agroteknologi Pertanian dan Publikasi Riset Ilmiah (JAPPRI) Agribis Jurnal AGRISEP: Kajian Masalah Sosial Ekonomi Pertanian dan Agribisnis IJAE Dinamika Pertanian IPTEKIN : Jurnal Kebijakan Pembangunan dan Inovasi JP2N: Jurnal Pengembangan Dan Pengabdian Nusantara Agrinus: Jurnal Agro Marin Nusantara
Evy Maharani
Department Of Agribusiness, Faculty Of Agriculture, University Of Riau, Pekanbaru
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Journal : Agrointek

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Marketing of processed aren agroindustry (kolang–kaling) rokan hulu district Sispa Pebrian; Evy Maharani; El Syabrina; Angga Pramana
AGROINTEK Vol 18, No 2 (2024)
Publisher : Agroindustrial Technology, University of Trunojoyo Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/agrointek.v18i2.16990

Abstract

The purpose of this study was to look at the marketing of processed sugar palm agroindustry (Kolang – Kaling) in Rokan Hulu Regency. This research was carried out by Rokan Hulu Regency because Rokan Hulu Regency is one of the regencies that has a large distribution of palm plants and has developed in the household industry. This research was carried out using a survey method on consumers who consume palm agro-industrial products, namely kolang-kaling.  Respondent collection was carried out using the Simple Random Sampling method. The survey was conducted purposively which aimed to find out how the marketing process of kolang-kaling products occurred in Rokan Hulu Regency. The results show the response of consumers to the appearance of the product, packaging that still does not use special packaging, and the absence of product labels. Meanwhile, in terms of price, kolang-kaling follows the prevailing price in the market, which is Rp. 10,000 – 15,000. The distribution of kolang-kaling is carried out to traditional markets only, and promotional activities are still carried out on a limited basis (direct sales).
Co-Authors ', Kausar ', Nurafni ', Rosnita ', Selpitasari ', Yusmini ADI SETIANTO Afri, Reza Azalita Afrizal Ahmad Rifai Akhmad Sarifudin aldo mulya dharma Anestika, Saffira Angga Pramana Angraini, Elisya Arif Rahman Zikri, Arif Rahman Arifudin arifudin Armaini Armaini Assad Triafrian Alhamdani Astuti, Nesri Cepriadi Cindy Frisca Dame Rohani Siahaan Denisyah, Denisyah Derita Lamtiar Pasaribu Desty Inayatul Munawaroh Dhany Wibowo Didi Muwardi Dina Kurniati Djaimi Bakce Dwi Agsriyani Ebrila, Rabela El Syabrina Eliza Eliza Eliza Eliza Eliza Eliza Eliza Ermi Tety Fajar Restuhadi Fujiastari Satriati, Fujiastari Hamdan Yasid Hamidi, Muhammad Rasyid Heriyanto Heriyanto Ihsan Ramadhan Al-'Afif Jelianti Lubis Jumatri Yusri Junia Safitri, Dela Kurnia, Deby Latipa Hannum, Latipa Linnia Sundary Lubis Manurung, Nuraini Mario Francisco Tamba Masrayani Siregar, Masrayani Nadia Martin Nella NIRMALA SARI Novi Dwi Ningsih Novia Dewi Nur Khadijah Nurfitasari, Mimi Nurkhadijah Nurkhadijah NURUL HIDAYAH Pertiwi, Dina Anggun Purba, Reno A Rahmadhani, Putri Rahmayuni Rahmayuni Rahmayuni Rahmayuni Rahmayuni, Rahmayuni Ramadhana, Trisca Rani Astuti Reana Andam Dewi Rifai, Ahmad Rizal Rizal Ros Ardiyani Rosnita Rosnita Rosnita Rosnita Roza Yulida Sakti Hutabarat Sartono Silaban Septya, Fanny Shorea Khaswarina SISPA PEBRIAN Siti Muslimah Sonia Magdalena Sri Anita Suardi Tarumun Susy Edwina Syaiful Hadi Tantino, Jesiani Tengku Harunur Rasyid Tengku Harunur Rasyid Tengku Harunur Rasyid Usiska, Gebby Vera Riantika Putri Wage Taurusandika, Wage Widia Ariaty, Widia Wijaya, Alwa Yeni Kusumawaty Yulia Andriani, Yulia Yusmini Yusmini Yusmini Yusmini Yusmini Yusmini Yusmini Yusmini Yusmini Yusmini Yusmini Yusmini Yusmini, Yusmini Yusri, Jum'atri Zara, Talitha Dwi