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All Journal Panrita Abdi - Jurnal Pengabdian pada Masyarakat IJBE (Integrated Journal of Business and Economics) Syntax Literate: Jurnal Ilmiah Indonesia Jurnal Bisnis dan Kewirausahaan Jurnal Bakti Masyarakat Indonesia Cakrawala Repositori Imwi Patria : Jurnal Pengabdian Kepada Masyarakat Jurnal Pengabdian Multidisiplin Jurnal Atma Inovasia SWARNA International Journal of Entrepreneurship, Business, and Creative Economy Prosiding Seminar Nasional Teknologi Informasi dan Bisnis JELT: Journal of English Language Teaching International Journal of Accounting, Management, Economics and Social Sciences (IJAMESC) SENAPAS Conference Proceedings International Conference on Education Innovation and Social Science Proceeding Maritime Business Management Conference Jurnal Manajemen Maranatha International Journal of Economics and Management Research Seminar Nasional Pariwisata dan Kewirausahaan (SNPK)
Maya Malinda
Program Studi Manajemen, Universitas Kristen Maranatha Bandung
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mechanical Engineering Physics Public Health Social Sciences Other

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The Role of Content Marketing on TikTok in Increasing Sales Gisha, Nadia; Malinda, Maya
Proceedings International Conference on Education Innovation and Social Science 2023: Proceedings International Conference on Education Innovation and Social Science
Publisher : Universitas Muhammadiyah Surakarta

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Abstract

This research explores the impact of content marketing strategies on TikTok in increasing sales of the local brand "shayn". Two content marketing techniques, creative content without using advertising and using advertising, and their effectiveness are analyzed. These findings were obtained through a quantitative research approach and descriptive statistical analysis, the results show that leveraging creative content without advertising on TikTok can effectively increase brand awareness and generate sales, even with limited resources. This study emphasizes the importance of creating relevant and interesting content tailored to specific market segments. Active brand engagement on TikTok has also proven important in increasing brand visibility and attracting potential customers. This insight has valuable implications for brands looking to leverage TikTok as a platform for content marketing and sales growth.
Build Digital Business Planning Online Market Apps Application based Traditional Markets Online Pangestu, Aldi Putra; Malinda, Maya
Proceedings International Conference on Education Innovation and Social Science 2023: Proceedings International Conference on Education Innovation and Social Science
Publisher : Universitas Muhammadiyah Surakarta

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Abstract

Traditional markets are places to shop for various kinds of vegetables and household needs. The background of this journal is that there is a lot of pollution around traditional markets, such as water, air, noise pollution and congestion around traditional markets. The purpose of the presence of OMA (Online Market Apps) is to reduce pollution around traditional markets, besides that it is efficient for a buyer because he can make transactions via a smartphone. With OMA, this application targets young people who want to shop easily and cheaply. The method used is literature review, there are many existing breakthroughs, but they are not efficient. The results of the OMA will increase convenience and reduce pollution and congestion around traditional markets. The limitation is the lack of further knowledge about parents' consumer interest in online shopping, compared to young people, young people prefer online shopping because it is more efficient and easier. The originality of this journal is that OMA provides convenience and has inexpensive selling prices. In addition, the OMA application has developed a payment system on the spot, but with the condition that you make a deposit first. With this convenience and efficiency as well as the ease of using the application, it is hoped that parents can use this application more easily.
PENERAPAN STRATEGI BUSINESS MODEL CANVAS DALAM UPAYA PENGEMBANGAN BISNIS UMKM COCINERO DI SITUASI SETELAH PANDEMI COVID-19 Elysa Tiffany; Lidya Chandra Wulan Yulyanti; Vincent Vincent; Maya Malinda
Seminar Nasional Pariwisata dan Kewirausahaan (SNPK) Vol. 1 (2022): April
Publisher : Sahid University Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36441/snpk.vol1.2022.28

Abstract

Tim Peneliti melakukan penelitian dengan judul “Penerapan Strategi Business Model Canvas dalam Upaya Pengembangan Bisnis UMKM Cocinero di Masa Depan”. Bisnis Cocinero merupakan bisnis yang bergerak dalam bidang kuliner, khususnya Kue. Dengan adanya pandemi Covid-19 menjadikan usaha menghadapi tantangan yang berat dalam menjalankan bisnis, maka dari itu Cocinero menerapkan Business Model Canvas untuk dapat meningkatkan strategi serta mampu bertahan dalam situasi pandemi. Tujuan penelitian untuk memperdalam model bisnis Cocinero menggunakan metode penelitian Business Model Canvas yang memiliki 9 blok. Selanjutnya dari penelitian ini akan memperoleh Business Model Canvas yang lebih baik dari hasil mengembangan kemudian dapat menjadi cara alternatif untuk penerapan bisnis di situasi setelah pandemi. Hasilnya Cocinero dapat menjadi bisnis yang lebih terstruktur dan mengutamakan kepuasan pelanggan.
ANALISIS BUSINESS MODEL CANVAS USAHA MIKRO KECIL MENENGAH TOKO JIF BANDUNG, INDONESIA Christine Aliwinoto; Melisa Hediyani; Maya Malinda
Seminar Nasional Pariwisata dan Kewirausahaan (SNPK) Vol. 1 (2022): April
Publisher : Sahid University Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36441/snpk.vol1.2022.35

Abstract

Toko JIF merupakan Toko kelontong offline yang beroperasi dari tahun 1972 di Kota Bandung. Toko JIF menyediakan serta menjual barang kebutuhan pokok atau sehari-hari seperti beras, kopi, gula, minyak, dan lainnya. Tujuan penelitian ini adalah menganalisis permasalahan apa saja yang terdapat di Toko JIF, penerapan Business Model Canvas bagi Toko JIF sehingga dapat menemukan strategi atau perubahan apa yang bisa digunakan Toko JIF untuk mengembangkan bisnisnya. Peneliti menemukan permasalahan yang dialami oleh Toko JIF karena kurangnya optimalisasi bisnis dan hanya membuka bisnis dalam bentuk offline saja, sehingga pelanggan yang ingin membeli harus pergi ke Toko JIF terlebih dahulu, dan metode pembayaran yang dilakukan oleh Toko JIF masih dalam bentuk cash, tidak bisa menggunakan e-money untuk pembayarannya. Untuk membantu memperbaiki dan mengembangkan bisnis Toko JIF, peneliti menggunakan kerangka Business Model Canvas sebagai acuan dan pedoman untuk memberikan masukan serta saran untuk Toko JIF. Teknik pengumpulan data yang peneliti gunakan berupa wawancara dan observasi langsung untuk mengumpulkan data disertai diskusi, sedangkan jenis penelitian yang dipakai peneliti adalah kualitatif. Hasil dari analisis Business Canvas Model adalah strategi pengembangan bisnis yang cocok diimplementasikan pada Toko JIF berdasarkan penelitian yang sudah dilakukan pada intinya adalah pemanfaatan teknologi dengan optimal berupa penambahkan alternatif pembayaran dengan e-money serta penambahan penggunaan platform e-commerce untuk memperluas jangkauan konsumen.
ANALISIS BUSINESS MODEL CANVAS PADA ISTANA HELMET Jonathan Halomoan; Ivana Abigael; Stefany Stefany; Rafdhi Wira Oktavius Pelawi; Stevanus Johnson Suryajaya; Maya Malinda
Seminar Nasional Pariwisata dan Kewirausahaan (SNPK) Vol. 1 (2022): April
Publisher : Sahid University Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36441/snpk.vol1.2022.39

Abstract

Pada penelitian ini kami ingin menganalisis apa yang menjadi faktor kesuksesan Istana helmet dan aktivitas apa saja yang dilakukan untuk mempertahankan serta mengembangkan usaha di era sekarang. Metode analisis yang kami gunakan adalah Model Bisnis Kanvas (MBK), yaitu suatu kerangka kerja yang membahas apa saja model bisnis yang dipakai dan disediakan dalam bentuk visual agar lebih mudah dimengerti. Analisis bisnis model canvas salah satu hal yang paling penting dalam dunia bisnis dikarenakan BMC bisa digunakan sebagai alat untuk mengenalkan bisnis kepada pembeli. Dengan adanya analisis BMC, diharapkan kita dapat memberi saran penyajian yang cepat mengenai produk dan promosi. Pada akhirnya kami mampu mengulas strategi dan faktor apa saja yang mempengaruhi ketahanan Istana helmet dalam menghadapi keadaan pandemi yang cukup merusak perekonomian dan kemampuan konsumsi masyarakat.
Developing a Competitive Strategy Canvas for MSMEs: A Conceptual Framework Approach Maya Malinda; Yolla Margaretha; Elizabeth Wianto
International Journal of Entrepreneurship, Business, and Creative Economy Vol. 6 No. 2 (2026): July
Publisher : Research Synergy Foundation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31098/ijebce.v6i2.4118

Abstract

Micro, Small and Medium Enterprises (MSMEs) face increasing challenges in sustaining competitiveness due to limited strategic capabilities, inadequate competitor analysis, and insufficient differentiation strategies. Existing strategic tools are generally designed for large enterprises and often fail to address the specific characteristics and resource limitations of MSMEs. This study addresses the research gap by developing an integrated strategic framework to support MSMEs in building sustainable competitive strategies. The purpose of this strategy is to address the challenges faced by MSMEs and develop competitive strategies. The methodology of this strategic tool is qualitative, using a literature review of journals conducted with PRISMA 2020. The result is Competitive Strategy Canvas has eleven elements consisting of Focus on a niche market (F); Operationally efficient (O); Market Research & Analysis (R); Monitor and benchmark performance (M); Agile and Responsive (A); Invest in talent and training (T); Build Strong Customer Relationships (B); Sustainable Innovation (I); Differentiation (D); Effective Marketing and Branding (E); Strategic partnerships and alliances (S). Expectantly, the originality of this study lies in proposing a comprehensive strategic framework specifically designed for MSMEs, which may assist business owners in developing more adaptive and sustainable competitive strategies while also providing a foundation for future quantitative validation studies.
Peningkatan Literasi Keuangan, Efikasi Diri, dan Perilaku Kredit Berisiko melalui Workshop Smart Money Management bagi Mahasiswa Kirirom Institute of Technology, Cambodia Imelda Junita; Maya Malinda; Johannes Buntoro Dharmasetiawan; Joni Joni; Meythi; Riki Martusa; Santy Setiawan; Rapina; Tan Ming Kuang; Surya Setyawan
Jurnal Atma Inovasia Vol. 5 No. 6 (2025)
Publisher : Lembaga Penelitian dan Pengabdian pada Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/jai.v5i6.12009

Abstract

The Smart Money Management community service program was designed to improve financial literacy, self-efficacy, and reduce risky credit behavior among students at Kirirom Institute of Technology (KIT), Cambodia. In the context of students facing challenges in personal financial management due to lack of knowledge and experience, this program aims to equip them with basic knowledge of financial management through an educational and interactive approach. The implementation method includes delivering materials on the concepts of SMART Goal and Smart Money Management, as well as participatory training activities in the form of frugal living action pictures. The evaluation results showed that the financial literacy score increased from 2.37 to 2.57, and self-efficacy from 3.28 to 3.7, while the perception of risky credit behavior decreased by 0.08 points. In addition, the results of the personal assessment showed an increase in the number of students who had a high understanding of finance from 2 to 7 people. These findings indicate that the program was successful in improving participants' understanding and positive attitudes towards financial management. Thus, this program contributes to strengthening students' ability to make wise financial decisions and fostering a disciplined and independent attitude in managing their finances in the future.
Edukasi Inovasi Bisnis dan Pembiayaan Mandiri: Strategi Kemandirian Ekonomi Desa Kertawangi Benny Budiawan Tjandrasa; Maya Malinda; Sophia Isabella Wattimena; Ida Ida; Herlina Herlina; Dini Iskandar
Jurnal Pengabdian Multidisiplin Vol. 4 No. 3 (2024): Jurnal Pengabdian Multidisiplin
Publisher : Kuras Institute & Scidac Plus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51214/002024041260000

Abstract

Desa Kertawangi memiliki potensi sumber daya alam yang melimpah di sektor pertanian dan pariwisata. Namun, masyarakat Desa Kertawangi dihadapkan pada tantangan pengembangan usaha terkait inovasi, akses pembiayaan mandiri, dan perlu bijak dalam pengelolaan keuangan. Kegiatan pengabdian ini bertujuan untuk meningkatkan kapasitas masyarakat melalui edukasi inovasi bisnis dan pembiayaan mandiri, sehingga mampu memanfaatkan potensi lokal secara optimal. Metode yang digunakan adalah ceramah dan diskusi. Hasil kegiatan menunjukkan peningkatan pengetahuan Masyarakat Desa Kertawangi terhadap inovasi bisnis, pengelolaan keuangan, dan akses pembiayaan. Implikasi kegiatan ini adalah mendorong Masyarakat Desa Kertawangi meningkatkan kapasitasnya dalam mengelola potensi lokal yang berkelanjutan. Saran dari kegiatan pengabdian ini adalah perlunya pendampingan berkelanjutan untuk memastikan terlaksananya pemanfaatan potensi lokal secara optimal.
The Effect of Financial Literacy on Financial Well-Being of Lecturers Mediated by The Financial Behavior Dini Iskandar; Maya Malinda; Bram Hadianto
International Journal of Economics and Management Research Vol. 5 No. 1 (2026): April: International Journal of Economics and Management Research
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/ijemr.v5i1.631

Abstract

Financial wellness is an essential indicator of an individual’s standard of living, including that of lecturers. In Indonesia, lecturer welfare often receives limited attention, despite its direct impact on education quality and student learning outcomes. Lecturer welfare is influenced not only by income level but also by the ability to manage that income effectively. As educators, lecturers are expected to strengthen their understanding of financial management. A solid grasp of financial concepts supported by sound economic behavior is anticipated to enhance lecturers’ awareness and understanding of financial management, ultimately improving their financial well-being. However, despite their high educational background, many lecturers still face challenges in managing their finances. Insufficient financial knowledge often leads to poor financial decisions, which negatively affect their overall financial health. This study aims to analyze the effect of financial literacy (FL) on the financial well-being (FWB) of lecturers at Maranatha Christian University, with financial behavior (FB) functioning as a mediating variable. The research employs a quantitative method using an explanatory approach. Data were collected through a Google Form questionnaire and analyzed using structural equation modeling (SEM) with AMOS software. The sample consisted of lecturers from various study programs selected through stratified random sampling. The findings indicate that FL does not directly influence FWB; instead, FL positively affects FB. The results further show that FB has a positive impact on FWB, confirming FB as a mediator linking FL and FWB. Thus, financial literacy must be translated into proper financial behavior to achieve financial well-being.
Implementasi Strategic Marketing untuk Meningkatkan Daya Saing Sekolah Berbasis Nilai: Pengabdian kepada Masyarakat di Sekolah Hidup Baru Bandung Maya Malinda; Boedi H. Kuslina; Sherlywati Sherlywati; Jahja Hamdani Widjaja; Stephanus Abednego; Teguh Juliawan Maria; Magdalena Kristiyanti
SWARNA: Jurnal Pengabdian Kepada Masyarakat Vol. 5 No. 8 (2026): SWARNA : Jurnal Pengabdian Kepada Masyarakat, Agustus, 2026
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi 45 Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/swarna.v5i8.3452

Abstract

Persaingan antar sekolah swasta yang semakin ketat menuntut lembaga pendidikan tidak hanya meningkatkan mutu akademik, tetapi juga menerapkan strategi pemasaran yang mampu membangun citra, memperkuat hubungan dengan masyarakat, dan meningkatkan daya saing. Sekolah Hidup Baru Bandung sebagai sekolah berbasis nilai menghadapi tantangan tersebut dalam mempertahankan keberlanjutan dan keunggulan kompetitif. Kegiatan Pengabdian kepada Masyarakat ini bertujuan meningkatkan pemahaman pimpinan sekolah dan tenaga pendidik mengenai konsep Strategic Marketing sebagai bagian dari pengelolaan sekolah. Kegiatan dilaksanakan pada 11 Juli 2026 dengan peserta sebanyak 12 orang yang terdiri atas kepala sekolah, wakil kepala sekolah, dan guru dari jenjang TK, SD, SMP, dan SMA. Metode yang digunakan meliputi analisis kebutuhan, penyampaian materi, diskusi interaktif, workshop, dan presentasi kelompok. Hasil kegiatan menunjukkan peningkatan pemahaman peserta mengenai konsep pemasaran strategis, penerapan Segmentation, Targeting, Positioning (STP), serta bauran pemasaran jasa pendidikan (7P). Peserta juga mampu mengidentifikasi keunggulan sekolah berbasis nilai dan merumuskan strategi pemasaran yang lebih terintegrasi dengan visi dan misi sekolah. Kegiatan ini berkontribusi dalam meningkatkan kapasitas manajerial tenaga pendidik untuk mendukung daya saing sekolah secara berkelanjutan.
Co-Authors A. Rinny Maharsi Adinda Aulia Adiska Shabrina Agatha Evania Alanarima Agus Aribowo Aldian P. Putra Aliwinoto, Christine Allen Kristiawan Andriana Ratna Winastiningsih Anggraini, Devanty Anny Nurbasari Ariesya Aprillia Asni Harianti Asni Harianti Asni Harianti Aulia Nurulita Benny Budiawan Tjandrasa Benny Budiawan Tjandrasa Boedi H. Kuslina Bram Hadianto Caroline R. Sompie Cen Lu Chandra Kuswoyo Chandra Kuswoyo Charles Andrianto Christine Aliwinoto Dava R. Indrawan Devas Kambuno Dini Iskandar Dini Iskandar Djakaria, Elliati Elizabeth Wianto Elysa Tiffany Fanny Kristine Gisha, Nadia Hadi Nasbey Hani Surjati Henky L. Suwarno Henky Lisan Suwarno Herlina Herlina Ida Ida Ika Gunawan Imelda Junita Ivana Abigael Jahja Hamdani Widjaja Jessica Agrippina Fedora Johannes Buntoro Dharmasetiawan Jonathan Halomoan Joni Joni Kartika Imasari Tjiptodjojo Kezia Kurniawati Lidya Chandra Wulan Yulyanti Magdalena Kristiyanti Melisa Hediyani Meryana Meryana Meythi, Meythi Nonie Magdalena Nur Nur Nur Nur Nur Nur Olga Catherina Pattipawaej Olivia Vania Olius Pangestu, Aldi Putra Puteri Rahmia Ratnasari Rafdhi Wira Oktavius Pelawi Rapina Riki Martusa Rully Arlan Tjahjadi Rully Arlan Tjahyadi Santy Setiawan Sherlywati Sherlywati Sophia Isabella Wattimena Sri Zaniarti Stefany Stefany Stephanus Abednego Stevanus Johnson Suryajaya Surya Setyawan Susanti Saragih Suyadi Suyadi Tan Ming Kuang Teguh Juliawan Maria Tykezia Yovela Vincent Vincent Vinsensius Vinsensius Wijaya, Yohana Yolla Margaretha Yudita Royandi, Yudita Yuma Chandrahera