Article Per Year (5 Year)
p-Index From 2021 - 2026
3.171
P-Index
This Author published in this journals
All Journal Panrita Abdi - Jurnal Pengabdian pada Masyarakat IJBE (Integrated Journal of Business and Economics) Syntax Literate: Jurnal Ilmiah Indonesia Jurnal Bisnis dan Kewirausahaan Jurnal Bakti Masyarakat Indonesia Cakrawala Repositori Imwi Patria : Jurnal Pengabdian Kepada Masyarakat Jurnal Pengabdian Multidisiplin Jurnal Atma Inovasia Prosiding Seminar Nasional Teknologi Informasi dan Bisnis JELT: Journal of English Language Teaching International Journal of Accounting, Management, Economics and Social Sciences (IJAMESC) SENAPAS Conference Proceedings International Conference on Education Innovation and Social Science Proceeding Maritime Business Management Conference Jurnal Manajemen Maranatha
Maya Malinda
Program Studi Manajemen, Universitas Kristen Maranatha Bandung
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mechanical Engineering Physics Public Health Social Sciences Other

Published : 25 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 25 Documents
Search

 1   2   3 
Peran keluarga dan pendidikan kewirausahaan terhadap minat berwirausaha Novianti , Grisella; Malinda, Maya
Jurnal Manajemen Maranatha Vol 24 No 2 (2025): Jurnal Manajemen Maranatha
Publisher : Universitas Kristen Maranatha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/jmm.v24i2.10888

Abstract

The rapid economic growth has triggered the development of various types of businesses, ranging from micro, small, and medium enterprises (MSMEs) to cafes, which are now becoming increasingly diverse and growing exponentially every day. This phenomenon is also supported by efforts from various universities that include entrepreneurship courses in their curricula across different majors, particularly in management programs. This study has the following objectives, to identify and analyze the role of family and entrepreneurship education on entrepreneurial interest among management students at Maranatha Christian University. This study uses quantitative methods with the use of questionnaires distributed to students from various generations totaling 75 respondents based on the criteria set. The results of this study show that family support does not have a significant impact; this is supported by the fact that many parents are increasingly giving their children the freedom to choose the career they will pursue. Additionally, entrepreneurship education certainly plays an important role, especially in providing the knowledge and skills needed to start and develop a business. This is supported by the organization of Maranatha Entrepreneurship Day (MED), which is one of the efforts of Maranatha Christian University to strengthen the entrepreneurial ecosystem among students, thus producing an innovative and risk-taking entrepreneurial generation. These findings also affirm that although family support does not have a significant effect, the role of the family remains important in supporting students. Additionally, it is crucial for entrepreneurship education to help foster generations of young people with an entrepreneurial spirit, especially among students in management programs. This study will hopefully provide insights into entrepreneurship education and encourage family involvement in supporting the entrepreneurial aspirations of the younger generations.
Reducing Unemployment Through Enhancement Entrepreneurship Education, Entrepreneurial Orientation and Entrepreneurial Intention Suwarno, Henky Lisan; Malinda, Maya; Margaretha, Yolla; Aliwinoto, Christine
Integrated Journal of Business and Economics (IJBE) Vol 7, No 3 (2023): Integrated Journal of Business and Economics
Publisher : Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/ijbe.v7i3.743

Abstract

The unemployment rates in Indonesia are deemed to be elevated, and a potential strategy to tackle this predicament involves augmenting entrepreneurial intention among university students. This approach fosters job creation prospects after graduation rather than pursuing traditional employment options. Hence, this study aimed to analyze the impact of entrepreneurship education and orientation in enhancing intention of entrepreneurship among students at a Private University. To achieve this objective, a comprehensive data collection process was conducted, involving the distribution of questionnaires to 327 students who had previously received entrepreneurship education. The data analysis method employed was Structural Equation Modeling, enabling a rigorous examination of the relationships between the variables. The results showed a significant role played by education and orientation of entrepreneurship in enhancing intention of entrepreneurship among the students. Furthermore, these results offered valuable insights into the importance of three variables and elucidated their intricate interrelationships.
The Role of Content Marketing on TikTok in Increasing Sales Gisha, Nadia; Malinda, Maya
Proceedings International Conference on Education Innovation and Social Science 2023: Proceedings International Conference on Education Innovation and Social Science
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research explores the impact of content marketing strategies on TikTok in increasing sales of the local brand "shayn". Two content marketing techniques, creative content without using advertising and using advertising, and their effectiveness are analyzed. These findings were obtained through a quantitative research approach and descriptive statistical analysis, the results show that leveraging creative content without advertising on TikTok can effectively increase brand awareness and generate sales, even with limited resources. This study emphasizes the importance of creating relevant and interesting content tailored to specific market segments. Active brand engagement on TikTok has also proven important in increasing brand visibility and attracting potential customers. This insight has valuable implications for brands looking to leverage TikTok as a platform for content marketing and sales growth.
Build Digital Business Planning Online Market Apps Application based Traditional Markets Online Pangestu, Aldi Putra; Malinda, Maya
Proceedings International Conference on Education Innovation and Social Science 2023: Proceedings International Conference on Education Innovation and Social Science
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Traditional markets are places to shop for various kinds of vegetables and household needs. The background of this journal is that there is a lot of pollution around traditional markets, such as water, air, noise pollution and congestion around traditional markets. The purpose of the presence of OMA (Online Market Apps) is to reduce pollution around traditional markets, besides that it is efficient for a buyer because he can make transactions via a smartphone. With OMA, this application targets young people who want to shop easily and cheaply. The method used is literature review, there are many existing breakthroughs, but they are not efficient. The results of the OMA will increase convenience and reduce pollution and congestion around traditional markets. The limitation is the lack of further knowledge about parents' consumer interest in online shopping, compared to young people, young people prefer online shopping because it is more efficient and easier. The originality of this journal is that OMA provides convenience and has inexpensive selling prices. In addition, the OMA application has developed a payment system on the spot, but with the condition that you make a deposit first. With this convenience and efficiency as well as the ease of using the application, it is hoped that parents can use this application more easily.
Peningkatan Literasi Keuangan, Efikasi Diri, dan Perilaku Kredit Berisiko melalui Workshop Smart Money Management bagi Mahasiswa Kirirom Institute of Technology, Cambodia Junita, Imelda; Malinda, Maya; Dharmasetiawan, Johannes Buntoro; Joni, Joni; , Meythi; Martusa, Riki; Setiawan, Santy; Rapina; Kuang, Tan Ming; Setyawan, Surya
Jurnal Atma Inovasia Vol. 5 No. 6 (2025)
Publisher : Lembaga Penelitian dan Pengabdian pada Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/jai.v5i6.12009

Abstract

The Smart Money Management community service program was designed to improve financial literacy, self-efficacy, and reduce risky credit behavior among students at Kirirom Institute of Technology (KIT), Cambodia. In the context of students facing challenges in personal financial management due to lack of knowledge and experience, this program aims to equip them with basic knowledge of financial management through an educational and interactive approach. The implementation method includes delivering materials on the concepts of SMART Goal and Smart Money Management, as well as participatory training activities in the form of frugal living action pictures. The evaluation results showed that the financial literacy score increased from 2.37 to 2.57, and self-efficacy from 3.28 to 3.7, while the perception of risky credit behavior decreased by 0.08 points. In addition, the results of the personal assessment showed an increase in the number of students who had a high understanding of finance from 2 to 7 people. These findings indicate that the program was successful in improving participants' understanding and positive attitudes towards financial management. Thus, this program contributes to strengthening students' ability to make wise financial decisions and fostering a disciplined and independent attitude in managing their finances in the future.
Co-Authors , Meythi A. Rinny Maharsi Adinda Aulia Adiska Shabrina Agatha Evania Alanarima Aldian P. Putra Aliwinoto, Christine Allen Kristiawan Andriana Ratna Winastiningsih Anggraini, Devanty Anny Nurbasari Aribowo, Agus Ariesya Aprillia Asni Harianti Asni Harianti Asni Harianti Aulia Nurulita Benny Budiawan Tjandrasa Caroline R. Sompie Cen Lu Chandra Kuswoyo Chandra Kuswoyo Charles Andrianto Dava R. Indrawan Devas Kambuno Dharmasetiawan, Johannes Buntoro Djakaria, Elliati Fanny Kristine Gisha, Nadia Hadi Nasbey Hani Surjati Henky L. Suwarno Henky Lisan Suwarno Herlina Herlina Ida Ida, Ida Ika Gunawan Imelda Junita Iskandar, Dini Jessica Agrippina Fedora Joni Joni Junita, Imelda Kartika Imasari Tjiptodjojo Kezia Kurniawati Meryana Meryana Nonie Magdalena Novianti , Grisella Nur Nur Nur Nur Nur Nur Olga Catherina Pattipawaej Olivia Vania Olius Pangestu, Aldi Putra Puteri Rahmia Ratnasari Rapina Riki Martusa Rully Arlan Tjahjadi Rully Arlan Tjahyadi Santy Setiawan Sri Zaniarti Surya Setyawan Susanti Saragih Suyadi Suyadi Tan Ming Kuang Tjandrasa, Benny Budiawan Tykezia Yovela Vinsensius Vinsensius Wattimena, Sophia Isabella Wijaya, Yohana Yolla Margaretha Yudita Royandi, Yudita Yuma Chandrahera