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All Journal JURNAL PENELITIAN ILMU PENDIDIKAN MAJALAH ILMIAH PEMBELAJARAN Jurnal Konseling dan Pendidikan Paradigma Jurnal Pendidikan dan Pemberdayaan Masyarakat Jurnal Prima Edukasia AL ISHLAH Jurnal Pendidikan Jurnal Penelitian Bimbingan dan Konseling Jurnal Penelitian Pendidikan IPA (JPPIPA) JMM (Jurnal Masyarakat Mandiri) GUIDENA: Jurnal Ilmu Pendidikan, Psikologi, Bimbingan dan Konseling EDUKATIF : JURNAL ILMU PENDIDIKAN JOMSIGN: Journal of Multicultural Studies in Guidance and Counseling JBKI (Jurnal Bimbingan Konseling Indonesia) Insight: Jurnal Ilmiah Psikologi Journal of Local Government Issues Bulletin of Counseling and Psychotherapy Masyarakat Berdaya dan Inovasi G-Couns: Jurnal Bimbingan dan Konseling Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) East Asian Journal of Multidisciplinary Research (EAJMR) International Journal of Islamic Education, Research and Multiculturalism (IJIERM) Dulang: Jurnal Pengabdian Kepada Masyarakat Jurnal Kajian Bimbingan dan Konseling Cerdika: Jurnal Ilmiah Indonesia KONSELOR Journal of Education Policy Analysis
Agus Basuki
Universitas Negeri Yogyakarta
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Journal : Jurnal Pendidikan dan Pemberdayaan Masyarakat

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Resilience of Micro, Small, and Medium Enterprise (MSME) Actors "Pasar Kamu" in the Development of Kampoeng Lama Tourism Village Wallad, Annisa Utami; Tohani, Entoh; Basuki, Agus
JPPM (Jurnal Pendidikan dan Pemberdayaan Masyarakat) Vol. 12 No. 1 (2025): March 2025
Publisher : Departement of Nonformal Education, Graduate Scholl of Universitas Negeri Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21831/jppm.v12i1.82700

Abstract

This research aims to describe the resilience of MSME actors through aspects of resilience, resilience abilities, and independence of MSME actors in developing “the Pekan Breakfast Karya Anak Muda” (Pasar Kamu) tourist village. This research uses a qualitative method with a phenomenological approach. Data were collected through observation, interviews, and documentation. This research ensures data validity through source, technical, and time triangulation. Data analysis included data collection, condensation, presentation, and conclusion drawing. The research results show that (1) “Pasar Kamu” MSME players utilize digital marketing training and community involvement to increase product exposure and strengthen commitment. With an efficient management system, stress management strategy, and collaboration with business actors and the government, they support the sustainability of tourist villages through continuous improvement. (2) MSME players manage emotions and make measured decisions by discussing, exercising, and self-reflecting with mentors. They avoid impulsive decisions with a policy of overnight sleep and team consultation. Optimism and empathy are driven by achievement celebrations, motivational books, and community support, while systematic analysis increases efficiency and profitability. (3) “Pasar Kamu” MSME players overcome operational challenges through cooperative loans, strategic location selection, and cooperative assistance for production capacity. They implement appropriate strategic planning and management systems and use data-based performance evaluation to support sustainable growth.
Co-Authors Aditya Purnomo Albertus Hengka Nove Annisa Silvia Wulandari Annisa Sofiana Arifudin, Moch. Budi Astuti Budi Astuti Chici - Pratiwi Chrisanta Kezia Yemima Edi Purwanta Elisa Br Ginting Entoh Tohani Eva Imania Eva Imania Eliasa Farozin, Moh Fathur Rahman Fatia Rosyida, Fatia Fatimah Febri Yani Hapsari, Novita Tri Hidayatul Ulum, Nurul Hiryanto Indriyana Rachmawati Insani, Listriasa Jihad Intan Prawitasari Ismarini Bekti Setiani Johannes Sohirimon Lumbanbatu Lanny Ilyas Wijayanti Mami Hajaroh Moh Farozin Muhammad Nur Wangid Novira Silmi Sabila Nur Azizah Nur Azizah Nurul Hidayatul Ulum Nurul Izzah Subhan Pratiwi, Fifin Dwi Puri, Lintang Waskita Purnomo, Aditya Rahma Hanif Rahmah, Mawadah Raini Retno Wulansari Rakhmawati, Nur Fajrina Restuaji, Titus Angga Ridwan Kurniawan Risky Kurnia Perdana Rukhana, Elya Sabila, Novira Silmi Santika, Desi Sekarsari Putri, Agnesi Subhan, Nurul Izzah Sunaryo Al Idha Sunaryo Suwarjo Suwarjo Syaidi, Azzumardin Unarajan, Maria Eupprasia Piliter Tuto Violin, Angelia Francitha Tasya Wallad, Annisa Utami Wulandari, Annisa Silvia Wulansari, Raini Retno Yemima, Chrisanta Kezia Yusuf, Lisanun Thoyibah