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Journal : Public Service And Governance Journal

Hubungan Promosi Terhadap Kepuasan Konsumen Shopee Pada Karyawan Di PT. Morich Indo Fashion 2 Karangjati Kabupaten Semarang Retno Djohar Juliani; Dewi Fatmasari; Liana Dewi Saraswati
Public Service and Governance Journal Vol. 5 No. 2 (2024): Juli: Public Service and Governance Journal
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/psgj.v5i2.1905

Abstract

This research aims to determine the relationship between promotions and Shopee consumer satisfaction among employees of PT Morich Indo Fashion 2 Karangjati, Semarang Regency. This research includes quantitative descriptive research. The research population was employees of PT Morich Indo Fashion 2, totaling 2,000 people. The sample calculation uses the Issac and Michael formula with a sample size of 95 respondents. The sample was selected or purposive random sampling, namely employees of PT Morich Indo Fashion 2 Karangjati who used Shopee. The measurement technique uses a 5-level Likert scale. For promotion, it uses a scale of very good, good, quite good, not good and very not good. Meanwhile, consumer satisfaction uses a scale of very satisfied, satisfied, quite satisfied, dissatisfied and very dissatisfied. Data sources include primary data and secondary data. The data collection technique uses a questionnaire. The data is presented in the form of a frequency distribution table and analyzed using cross tabulation. Based on the results of research on respondents (employees) of PT Morich Indo Fashion, Shopee promotions were very good and consumers were satisfied, namely 4 people (4%). A total of 82 people (86%) said the promotion was good and consumers were satisfied. A total of 9 people (10%) stated that Shopee promotions were quite good and consumers were satisfied. So it can be concluded that the better the promotion, the more satisfied the consumer will be and conversely, the less good the Shopee promotion, the less satisfied the consumer will be. The suggestions that can be given for promotions are that Shopee needs to pay attention to the content of advertising messages so that it is easier for consumers to understand, the seller's response must be good and apologize when consumers make claims, promotions on Shoppe must be made more attractive compared to other e-commerce. Shoppe must improve its good name as an e-commerce by providing publicity regarding the cheapest guarantee claims and free shipping guarantees. Meanwhile, suggestions for consumer satisfaction that shops or sellers on Shopee must maintain and improve the quality of the products sold so that they meet consumer desires, are always carried out before the goods are sent. quality control so that the goods received are not recorded/rejected. The product display in the application should use product photos that correspond to reality. When consumers make a purchase, it is best to pack it on that day and hand it over directly to the expedition so that it can be sent to the consumer immediately.
Hubungan Lingkungan Kerja Terhadap Kepuasan Kerja Karyawan di Indomaret Area Gajahmungkur Kota Semarang Dewi Fatmasari; Retno Djohar Juliani; Rina Widayanti
Public Service and Governance Journal Vol. 6 No. 2 (2025): Juli: Public Service and Governance Journal
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/psgj.v6i2.2973

Abstract

This  study  aims  to  determine  the  relationship  between  the  work  environment  and  employee  job  satisfaction  at Indomaret  Area  Gajahmungkur,  Semarang  City.  The  type  of  research  used  is  quantitative  research.  The  primary data  source  is  from  Indomaret  Area  Gajahmungkur  employees.  The  population  and  sample  of  the  study  used Total  Sampling,  as  many  as  55  Indomaret  Area  Gajahmungkur  employees  who  are  all  employees  are  samples in  the  study.  Data  collection  techniques  used  questionnaires  and  literature  studies.  Data  processing  techniques used  editing,  coding,  scoring  and  tabulating.  The  work  environment  is  measured  using  a  five-level  Likert  scale, namely  Very  Good,  Good,  Quite  Good,  Not  Good,  and  Very  Not  Good.  Job  satisfaction  is  measured  on  a  scale of  Very  Satisfied,  Satisfied,  Quite  Satisfied,  Not  Satisfied  and  Very  Dissatisfied.The  data  was  analyzed  using  cross-tabulation  analysis  to  Based  on  the  results  of  the  study,  14%  stated  that  the  work  environment  is  very  good  so  that  employees  are very  satisfied,  7%  stated  that  the  work  environment  is  good  so  that  employees  are  very  satisfied,  13%  stated that  the  work  environment  is  very  good  so  that  employees  are  satisfied,  62%  stated  that  the  work  environment is  good  so  that  employees  are  satisfied,  2%  stated  that  the  work  environment  is  good  enough  so  that  employees are  satisfied  and  2%  stated  that  the  work  environment  is  good  enough  so  that  employees  are  quite  satisfied. The  work  environment  suggestion  is  for  Indomaret  which  opens  24-hour  service,  security  guards  are  needed who  can  help  maintain  store  security,  the  need  for  CCTV  cameras  both  inside  and  outside  the  area.  While  the  suggestion  for job satisfaction  is  that  the  company  can  add  other  compensation  so  that  employees  are  more satisfied  in  working.
Hubungan Promosi Terhadap Kepuasan Konsumen Shopee Pada Karyawan Di PT. Morich Indo Fashion 2 Karangjati Kabupaten Semarang Retno Djohar Juliani; Dewi Fatmasari; Liana Dewi Saraswati
Public Service and Governance Journal Vol. 5 No. 2 (2024): Juli: Public Service and Governance Journal
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/psgj.v5i2.1905

Abstract

This research aims to determine the relationship between promotions and Shopee consumer satisfaction among employees of PT Morich Indo Fashion 2 Karangjati, Semarang Regency. This research includes quantitative descriptive research. The research population was employees of PT Morich Indo Fashion 2, totaling 2,000 people. The sample calculation uses the Issac and Michael formula with a sample size of 95 respondents. The sample was selected or purposive random sampling, namely employees of PT Morich Indo Fashion 2 Karangjati who used Shopee. The measurement technique uses a 5-level Likert scale. For promotion, it uses a scale of very good, good, quite good, not good and very not good. Meanwhile, consumer satisfaction uses a scale of very satisfied, satisfied, quite satisfied, dissatisfied and very dissatisfied. Data sources include primary data and secondary data. The data collection technique uses a questionnaire. The data is presented in the form of a frequency distribution table and analyzed using cross tabulation. Based on the results of research on respondents (employees) of PT Morich Indo Fashion, Shopee promotions were very good and consumers were satisfied, namely 4 people (4%). A total of 82 people (86%) said the promotion was good and consumers were satisfied. A total of 9 people (10%) stated that Shopee promotions were quite good and consumers were satisfied. So it can be concluded that the better the promotion, the more satisfied the consumer will be and conversely, the less good the Shopee promotion, the less satisfied the consumer will be. The suggestions that can be given for promotions are that Shopee needs to pay attention to the content of advertising messages so that it is easier for consumers to understand, the seller's response must be good and apologize when consumers make claims, promotions on Shoppe must be made more attractive compared to other e-commerce. Shoppe must improve its good name as an e-commerce by providing publicity regarding the cheapest guarantee claims and free shipping guarantees. Meanwhile, suggestions for consumer satisfaction that shops or sellers on Shopee must maintain and improve the quality of the products sold so that they meet consumer desires, are always carried out before the goods are sent. quality control so that the goods received are not recorded/rejected. The product display in the application should use product photos that correspond to reality. When consumers make a purchase, it is best to pack it on that day and hand it over directly to the expedition so that it can be sent to the consumer immediately.
Co-Authors A.A. Ketut Agung Cahyawan W Aan Jaelani Abdul Aziz Abdul Fatakh Abdul Kholik Abdul Rosyid Achmad Rondi Agustien Zulaidah Agustinus Dk Nugrahaning Gusti Aini , Nur Alvitasari, Lia Amir Hamzah Anah Hasanah Apriliyani, Feni Aqila, Zakiya Nada Ayu Siti Nurhasanah Ayus ahmad Yusuf Azizan Sentosah Hutabarat Bakhri, Syaeful Cicik Harini, Cicik Harini Dewi Febriani Dheasey Amboningtyas Dimas Fadilah Dini Fitria R Dinningthias, Desih Dyah Ika Kirana Jalantina Eva Pelitawati Fadilah, Rini Fanther, Refaldo Farendra, Denny Febiana, Via Frastiyono, Arjun Futihah, Futihah Hafni Khairunnisa Hardiansyah, Indra Harini, Cicik Harjadi, Dikdik Hayatun Nufus Hidayat, Abas Hikmah , Nur Human Hanif, Sofi Ilham Hudi Aim Abdulkarim Kokom Komalasari, Ilham Hudi Aim Abdulkarim Indri Nur Oktavianti Iqbal Arraniri Irsad Jaelani Jaelani Juliani, Retno Djohar Khaerunisa, Ayu Kohari Amaludin Komalasari, Asni Kusumadewi, Rita Liana Dewi Saraswati Mahilda, Gita Mahsyar, Januar Habibi Makmuri Ahdi Maria Magdalena Minarsih Muhamad Muztahidin Munajat, Ma'mur Muthoharul Janan, Rifqi Nakhwatunnisa, Haulah Nanda Fajarwati Natulisiya, Resa Uni Nur Aini Nur Eka Setiowati, Nur Eka Poni Purwati Pramesti, Ginna Novarianti Dwi Putri Praptono, Sri Pratama, Reza Rafly Aditya Mukti Raihan Yahya Ismail raptono, Sri Ravindran, Kirutikha Rekno Djohar Juliani Retno Djohar Juliani Rhawil Wahid, Ray Febisyah Rina Masrurah Rina Widayanti Rosdita Siahaan, Kartika Anggreany Sinta Petri Lestari Sinta Petri Lestari Siregar, Ahlun Nazi Siti Nurfadilah Sri Praptono Sri Wulan, Sri SRI WULANDARI Sukardi, Didi Toto Suharto Ulfah, Mariyah Ummah, Gabriel Rosyidatul Varisa Munatasya Wely Hadi Gunawan Wulan, Heru Sri Yati Haryati Yati Haryati