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All Journal Kiat Bisnis Al-Hayat: Journal of Islamic Education JMK Jurnal Manajemen dan Kewirausahaan Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (JASMIEN) GREENOMIKA Journal of Law, Administration, and Social Science Research Fair Unisri Jurnal Pengabdian Masyarakat Jurnal Manajemen Annals of Human Resource Management Research Jurnal Masyarakat Indonesia Public Health and Safety International Journal (PHASIJ) Jurnal Manajemen dan Pemasaran Jasa Widya Dharma Journal of Business Jurnal Keuangan dan Bisnis SURAKARTA ABDIMAS JOURNAL Involvement International Journal of Business Jurnal Pengabdian Widya Dharma JURDIASRA Jurnal Akuntansi Kontemporer Jurnal Manajemen Maranatha
Anis Marjukah
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Journal : JMK Jurnal Manajemen dan Kewirausahaan

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Marketing Management and Corporate Comprehensive Profitability with Leverage Moderation : South East Asia Evidence Marjukah, Anis; Sri Nugroho, Arif Julianto; Haris, Abdul; Kusuma, Marhaendra; Singh, Sanju Kumar
JMK (Jurnal Manajemen dan Kewirausahaan) Vol 10 No 3 (2025): September
Publisher : Universitas Islam Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32503/jmk.v10i3.7856

Abstract

This study aims to demonstrate the influence of marketing management on corporate comprehensive profitability and the moderating role of leverage in the relationship. Data were collected from 5,272 firm-years from 1,318 sample companies in Southeast Asia for the period 2021-2024. Moderated regression analysis was used to analyze the data. The results demonstrate that a more optimal marketing management role leads to greater corporate comprehensive profitability, and pressure from creditors, as indicated by a higher leverage ratio, strengthens the influence of marketing management on corporate comprehensive profitability. The novelty of this study lies in the use of various proxies to measure marketing management variables and the novelty of the model for testing the moderating role of leverage in marketing management's influence on corporate comprehensive profitability.
Co-Authors Abdul Hadi Abdul Haris Abdul Haris Abidah Dwi Rahmi Satiti, Abidah Dwi Rahmi Afrah Hasna Fadhilah Agung N. Jati Agung Nugroho Jati Agus Santoso Ambar Lukitaningsih Ambarsari, Dwi Wanito Anna Febrianty Arif Julianto Sri Nugroho Arif Julianto Sri Nugroho Arif Julianto Sri Nugroho, Arif Julianto Sri Cahaya Nugrahani Dandang Setyawanti Darmawansyah, Iwan DB Putut Setiyadi DBP Setiyadi Dwi Bambang Putut Setiyadi Endang Eko Djati S Endang Wulandari Evanjeli, Laurensia Aptik Gunawan Budi Santoso Hartanto Hartati, Nuraeni Hersulastuti Ida Bagus Nyoman Udayana Ike Anisa Imam Santosa Imam Santosa Iswan Riyadi Jajang Susatya Jarot Prasetyo Kalbuana, Nawang Kasim, Che Manisah Mohd Kun Ismawati Kuntrayanto, Oki Kusuma, Marhaendra Kusumawati, Weny Luklukaningsih M Pujo Darmo M Suranto Ningsih, Nugraheni Ariska Nisaa, Shofiyatun Oki Kuntaryanto Pratomo, Sigit Adhi Purwo Haryono Purwo Haryono Ratih, Nur Rahmanti Rizky Windar Amelia Sanju Kumar Singh Sari, Hanifah Puspita Sarwono Nursito Setianingtyas, Anna Febrianty Sigit Adhi Pratomo Sri Haryanti Sri Nugroho , Arif Julianto Suhud Eko Yuwono Supratikno Suranto, Much Syamsul Hadi Syarifah Aini Syska Lady Sulistyowatie Tasari Titik Purwanti Tri Utami Tri Utami Tukiyo Tukiyo Tukiyo Ummu Hany Almasitoh Winarno Heru Murjito Yundari, Yundari YUNIEP MUJATI SUAIDAH, YUNIEP MUJATI