Article Per Year (5 Year)
p-Index From 2020 - 2025
4.629
P-Index
This Author published in this journals
All Journal Kiat Bisnis Al-Hayat: Journal of Islamic Education JMK Jurnal Manajemen dan Kewirausahaan Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (JASMIEN) GREENOMIKA Journal of Law, Administration, and Social Science Research Fair Unisri Jurnal Pengabdian Masyarakat Jurnal Manajemen Annals of Human Resource Management Research Jurnal Masyarakat Indonesia Public Health and Safety International Journal (PHASIJ) Jurnal Manajemen dan Pemasaran Jasa Widya Dharma Journal of Business Jurnal Keuangan dan Bisnis SURAKARTA ABDIMAS JOURNAL Involvement International Journal of Business Jurnal Pengabdian Widya Dharma JURDIASRA Jurnal Akuntansi Kontemporer Jurnal Manajemen Maranatha
Anis Marjukah
Unknown Affiliation
Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Public Health Social Sciences Veterinary Other

Published : 35 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Jurnal Manajemen dan Pemasaran Jasa

 1 
Customer response power capability to enhance marketing performance in Micro, Small and Medium Enterprises (MSME) Lukitaningsih, Ambar; Nyoman Udayana, Ida Bagus; Hadi, Syamsul; Marjukah, Anis; Evanjeli, Laurensia Aptik
Jurnal Manajemen dan Pemasaran Jasa Vol. 16 No. 2 (2023): September
Publisher : Lembaga Penerbit Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/jmpj.v16i2.15967

Abstract

Micro, Small, and Medium Enterprises (MSME) are of importance in the success and growth of Indonesia's national economy. These enterprises form the backbone of the workforce and their marketing performance is a key indicator of progress. However, studies by marketing experts indicate a disagreement between the outcome of market sensing capability and marketing performance. Based on several reports, a sales team that can see the market ahead of time impacts marketing personnel's performance. In contrast, other marketing experts discovered that market sensing quality does not hold such influence. Therefore, this study aimed to resolve the controversy surrounding the investigation by proposing a new concept, such as customer response quality, using a theoretical model. The participants included were 259 MSME actors in Yogyakarta, selected through purposive sampling. Furthermore, questionnaire, data were collected and analyzed using SEM. The results showed that customer orientation, learning orientation, and market sensing quality significantly and positively affected customer response quality. Among these, learning orientation has the most considerable influence. The novelty of this study is that customer response power capability had a significant positive effect on marketing performance. Meanwhile, customer orientation, learning orientation, and market sensing quality had no direct impact, therefore, it was recommended that MSME should focus on the company's ability to sense market quality, customer orientation, and learning orientation to respond to customers, and subsequently increase marketing performance.
Co-Authors Abdul Hadi Abdul Haris Abdul Haris Abidah Dwi Rahmi Satiti, Abidah Dwi Rahmi Afrah Hasna Fadhilah Agung N. Jati Agung Nugroho Jati Agus Santoso Ambar Lukitaningsih Ambarsari, Dwi Wanito Anna Febrianty Arif Julianto Sri Nugroho Arif Julianto Sri Nugroho Arif Julianto Sri Nugroho, Arif Julianto Sri Cahaya Nugrahani Dandang Setyawanti Darmawansyah, Iwan DB Putut Setiyadi DBP Setiyadi Dwi Bambang Putut Setiyadi Endang Eko Djati S Endang Wulandari Evanjeli, Laurensia Aptik Gunawan Budi Santoso Hartanto Hartati, Nuraeni Hersulastuti Ida Bagus Nyoman Udayana Ike Anisa Imam Santosa Imam Santosa Iswan Riyadi Jajang Susatya Jarot Prasetyo Kalbuana, Nawang Kasim, Che Manisah Mohd Kun Ismawati Kuntrayanto, Oki Kusuma, Marhaendra Kusumawati, Weny Luklukaningsih M Pujo Darmo M Suranto Ningsih, Nugraheni Ariska Nisaa, Shofiyatun Oki Kuntaryanto Pratomo, Sigit Adhi Purwo Haryono Purwo Haryono Ratih, Nur Rahmanti Rizky Windar Amelia Sanju Kumar Singh Sari, Hanifah Puspita Sarwono Nursito Setianingtyas, Anna Febrianty Sigit Adhi Pratomo Sri Haryanti Sri Nugroho , Arif Julianto Suhud Eko Yuwono Supratikno Suranto, Much Syamsul Hadi Syarifah Aini Syska Lady Sulistyowatie Tasari Titik Purwanti Tri Utami Tri Utami Tukiyo Tukiyo Tukiyo Ummu Hany Almasitoh Winarno Heru Murjito Yundari, Yundari YUNIEP MUJATI SUAIDAH, YUNIEP MUJATI