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All Journal Kiat Bisnis Al-Hayat: Journal of Islamic Education JMK Jurnal Manajemen dan Kewirausahaan Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (JASMIEN) GREENOMIKA Journal of Law, Administration, and Social Science Research Fair Unisri Jurnal Pengabdian Masyarakat Jurnal Manajemen Annals of Human Resource Management Research Jurnal Masyarakat Indonesia Public Health and Safety International Journal (PHASIJ) Jurnal Manajemen dan Pemasaran Jasa Widya Dharma Journal of Business Jurnal Keuangan dan Bisnis SURAKARTA ABDIMAS JOURNAL Involvement International Journal of Business Jurnal Pengabdian Widya Dharma JURDIASRA Jurnal Akuntansi Kontemporer Jurnal Manajemen Maranatha
Anis Marjukah
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Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Public Health Social Sciences Veterinary Other

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Journal : Jurnal Manajemen Maranatha

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Peran promosi media sosial dan electronic-word-of-mouth terhadap minat beli produk kuliner Marjukah, Anis; Nursito, Sarwono; Amelia, Rizky Windar
Jurnal Manajemen Maranatha Vol 24 No 1 (2024): Jurnal Manajemen Maranatha
Publisher : Universitas Kristen Maranatha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/jmm.v24i1.8667

Abstract

With technological advancements, economic dynamics are also undergoing changes. The increasing use of social media demands that businesses adapt in order to compete effectively in meeting consumer expectations. For efficiency and effectiveness, promoting through social media has become a necessity. The objective of this research is to determine the impact of social media promotion and electronic word of mouth (e-WOM) on the purchase intention of culinary products. The population for this study comprises customers in Klaten Regency who use social media platforms such as Instagram, TikTok, or YouTube to choose their culinary products. The sample for the study is 110 respondents, selected using purposive sampling technique. Data analysis includes descriptive analysis and multiple linear regression analysis using SPSS software. The results of the study are a) promotions using social media have a positive and significant effect on the purchase intention of culinary products; b) e-WOM has a positive and significant effect on the purchase intention of culinary products; c) promotions using social media and e-WOM have a positive and significant effect on the purchase intention of culinary products simultaneously. Practical implications are culinary product businesses need to design and implement promotional strategies, especially on social media, to expand and encourage e-WOM to increase purchase intention. Limitations of the study are the social media platforms used are limited to only three platforms, namely Instagram, TikTok, or YouTube. Businesses may use other platforms such as Facebook, Snapchat, or Social Blogging Networks as alternative means of promotion.
Determinan pengungkapan corporate social responsibility pada perusahaan pertambangan di BEI Amelia, Rizky Windar; Marjukah, Anis; Jati, Agung Nugroho; Satiti, Abidah Dwi Rahmi
Jurnal Manajemen Maranatha Vol 24 No 1 (2024): Jurnal Manajemen Maranatha
Publisher : Universitas Kristen Maranatha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/jmm.v24i1.10129

Abstract

The disclosure of corporate social responsibility (CSR) by businesses, particularly those in the mining industry, is still not optimal. A program for striking a balance between financial gains and benefits to the economy, society, and environment is known as corporate social responsibility. The community requires information on CSR initiatives in order to satisfy its right to a sense of safety, security, and prosperity. A business focus shifts from internal responsibility to environmental and social issues as a result of corporate social responsibility. This study aims to analyze and examine the factors influence of company size, GCG, and DER on the disclosure of CSR in the mining company listed on the Indonesia Stock Exchange 2018-2022 period. This study uses regression analysis with quantitative methods. Purposive sampling was used to collect a total of 55 samples from 11 businesses for this study, so that the mining companies were obtained according to the criteria and had complete financial ratio data. Having collected the data, they were analyzed using multiple linear regression. Based on analysis, the results of this study show that the disclosure of corporate social responsibility is significantly influence by company size and DER, while the GCG have insignificant effect on the disclosure of CSR in mining company listed on Indonesia Stock Exchange 2018-2022 period. The finding of this study not only helps development of science, but also helps management of mining companies to comply with government policies and ensure that if policies are followed so that the company do not violate applicable regulations.
Co-Authors Abdul Hadi Abdul Haris Abdul Haris Abidah Dwi Rahmi Satiti, Abidah Dwi Rahmi Afrah Hasna Fadhilah Agung N. Jati Agung Nugroho Jati Agus Santoso Ambar Lukitaningsih Ambarsari, Dwi Wanito Anna Febrianty Arif Julianto Sri Nugroho Arif Julianto Sri Nugroho Arif Julianto Sri Nugroho, Arif Julianto Sri Cahaya Nugrahani Dandang Setyawanti Darmawansyah, Iwan DB Putut Setiyadi DBP Setiyadi Dwi Bambang Putut Setiyadi Endang Eko Djati S Endang Wulandari Evanjeli, Laurensia Aptik Gunawan Budi Santoso Hartanto Hartati, Nuraeni Hersulastuti Ida Bagus Nyoman Udayana Ike Anisa Imam Santosa Imam Santosa Iswan Riyadi Jajang Susatya Jarot Prasetyo Kalbuana, Nawang Kasim, Che Manisah Mohd Kun Ismawati Kuntrayanto, Oki Kusuma, Marhaendra Kusumawati, Weny Luklukaningsih M Pujo Darmo M Suranto Ningsih, Nugraheni Ariska Nisaa, Shofiyatun Oki Kuntaryanto Pratomo, Sigit Adhi Purwo Haryono Purwo Haryono Ratih, Nur Rahmanti Rizky Windar Amelia Sanju Kumar Singh Sari, Hanifah Puspita Sarwono Nursito Setianingtyas, Anna Febrianty Sigit Adhi Pratomo Sri Haryanti Sri Nugroho , Arif Julianto Suhud Eko Yuwono Supratikno Suranto, Much Syamsul Hadi Syarifah Aini Syska Lady Sulistyowatie Tasari Titik Purwanti Tri Utami Tri Utami Tukiyo Tukiyo Tukiyo Ummu Hany Almasitoh Winarno Heru Murjito Yundari, Yundari YUNIEP MUJATI SUAIDAH, YUNIEP MUJATI