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All Journal KLIK (Kumpulan jurnaL Ilmu Komputer) (e-Journal) Jurnal Mantik International Journal of Research in Vocational Studies (IJRVOCAS) Abdimas Indonesian Journal Journal of Economics and Social Sciences Jurnal Penelitian Ekonomi Manajemen dan Bisnis Jurnal Riset Manajemen dan Ekonomi JT-IBSI (Jurnal Teknik Ibnu Sina) Journal of Management Specialists INDOPEDIA (Inovasi Pembelajaran dan Pendidikan) Research in Education and Technology (REGY) Jurnal Pengabdian Kepada Masyarakat dan Desa (PASSA) Jurnal Pengabdian Masyarakat (Jubdimas)
Jenny Sari Tarigan
Politeknik Negeri Medan
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The Effect of Price and Service Quality on Customer Satisfaction of PT Showbitz Mitra Utama Event Organizer in Medan City Husnia, Syafika; Tarigan, Jenny Sari
Journal of Economics and Social Sciences (JESS) Vol. 4 No. 2 (2025): Journal of Economics and Social Sciences (JESS)
Publisher : CV. Civiliza Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59525/jess.v4i2.1059

Abstract

Every company has a goal to win the competition and maximize company profits by attracting consumer interest from the suitability of the price set proportional to what will be given to the company and the quality of service that matches customer expectations or expectations. In other words, there are two main factors that affect service quality, namely expected service and perceived service. This study aims to determine how the effect of price and service quality on customer satisfaction of PT Showbitz Mitra Utama event organizer services. This type of research is quantitative with the data sources used, namely literature study and distributing questionnaires. The sample in this study were 35 respondents with saturated sampling technique. The data analysis technique used in this research is multiple linear regression with partial data hypothesis testing (t test), simultaneous test (F test) and the coefficient of determination using SPSS version 25. From the results of the t test, it shows that price and service quality partially have a positive and significant effect on customer satisfaction for event organizer services. The results of the F test show that price and service quality simultaneously have a positive and significant effect on customer satisfaction of event organizer service users. The Adjusted R Square (R2) results show that price and service quality are able to influence customer satisfaction of event organizer service users by 53.6% and the remaining 46.4% can be explained by factors not examined in this study such as promotional variables, promotional variables, location, facilities, company image, personal selling, product variations and so on which are not examined in this study.
The Effect of Service Quality and Facilities on the Satisfaction of PNM Employee Gathering Participants in the Siantar 1 Regional Event 2025 Simbolon, Heri Bertus; Tarigan, Jenny Sari
Journal of Economics and Social Sciences (JESS) Vol. 4 No. 2 (2025): Journal of Economics and Social Sciences (JESS)
Publisher : CV. Civiliza Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59525/jess.v4i2.1087

Abstract

The MICE (Meeting, Incentive, Convention, Exhibition) industry in Indonesia is experiencing rapid development, along with the increasing needs of companies in organizing internal activities such as employee gatherings. This research is motivated by the importance of participant satisfaction as an indicator of event success, especially at the PNM Employee Gathering Regional Siantar 1 Year 2025 event organized by Matakail Communication. The purpose of this study was to determine how much influence the quality of service and facilities on participant satisfaction in the event. This research uses quantitative methods with an associative approach. The sample amounted to 100 respondents from a total population of 790 gathering participants, who were taken using accidental sampling technique. Data were collected through a questionnaire with a Likert scale and analyzed using multiple linear regression, t test, F test, and coefficient of determination (R²). The results showed that partially, the quality of service and facilities had a significant effect partially on participant satisfaction. Simultaneously, both variables have a positive and significant effect on participant satisfaction, with an Fcount value of 172.101> Ftable 3.09 and significance <0.001. The coefficient of determination (R²) value of 77.6% indicates that 77.6% of variations in participant satisfaction are explained by service quality and facilities, the remaining 24.4% are influenced by other factors not examined in this study.
Co-Authors Agus Mariani Saragih Akhiruddin Akhiruddin Akhiruddin Akifah Najla Anggreini, Nella Atma Pratiwi Kartika Benar Benar, Benar Dewi Comala Sari Dewi Comala Sari Edi Putra Berutu Enda Yunita Surbakti Hasibuan, Annalisa Sonaria Hestukoro, Soni Husnia, Syafika Ika Mary Pasaribu Indra Siregar Jamardua Haro Joel Sitanggang John Sihar Manurung - Kamil, Idham Kristianus Boby A.M. Siahaan Lidia Tri Dewi Simatupang Mardhiatul Husna Mardhiatul Husna Melvin Bismark Hamonangan Sitorus - Naibaho, Penteris Rumissar P Nasrudin Nasrudin Nurwijayanti Parenta Ritonga Sabrina Romaito Hutagalung Safaruddin Sembiring, Gidion Siahaan, Djames Simanungkalit, Erwinsyah Simbolon, Anggiat P Simbolon, Anggiat Parlindungan Simbolon, Heri Bertus Situngkir, Anggiat Suriadi Tumanggor, esto Wardani, Alvia Rahma Wiana, Desri Yohanes Infan Doli