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All Journal Jurnal Ekonomi : Journal of Economic JDM (Jurnal Dinamika Manajemen) TEKMAPRO Journal of Industrial Engineering and Management Jurnal Minds: Manajemen Ide dan Inspirasi Jurnal Manajemen Atma Jaya Jurnal Ilmiah Manajemen dan Bisnis (JIMB) Journal of Management and Business Review Al Tijarah Jurnal Riset Ekonomi dan Bisnis J-MKLI (Jurnal Manajemen dan Kearifan Lokal Indonesia) Prosiding Seminar Nasional Pakar Indonesian Journal of Community Services Business, Economics and Entrepreneurship Budimas : Jurnal Pengabdian Masyarakat Jurnal Manajemen Bisnis Jurnal Ilmiah Wahana Pendidikan Devotion: Journal of Research and Community Service International Journal of Economy, Education and Entrepreneurship (IJE3) Jurnal Pengabdian Masyarakat Madani Telaah Bisnis Jurnal Manajemen Journal of Social Research Jurnal Ekonomi Trisakti Business and Entrepreneurial Review Jurnal Manajemen dan Pemasaran Jasa Media Ekonomi Media Riset Bisnis & Manajemen El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Jurnal Pengabdian Nasional (JPN) Indonesia Asian Journal of Social and Humanities Journal of Ekonomics, Finance, and Management Studies
Luki Adiati Pratomo
Universitas Trisakti
Religion Agriculture, Biological Sciences & Forestry Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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THE ANTECEDENTS OF PLACE ATTACHMENT IN SELFIE TOURISM Marchsela Putri, Diva; Luki Adiati Pratomo
Jurnal Ekonomi Trisakti Vol. 4 No. 1 (2024): April
Publisher : Lembaga Penerbit Fakultas EKonomi dan Bisnis 

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/jet.v4i1.19075

Abstract

The purpose of this study is to to examine the relationship between selfie tourism, memorable tourism experience, hedonic well-being and travelers’ place attachment. This research is a hypothesis testing research conducted in Indonesia. Data was obtained by distributing questionnaires to 200 respondents who have visited various destinations in Indonesia. Respondents are people aged nineteen years and over. Data were tested using Strucural Equation Modeling (SEM) and Statistical Package for the Social Science (SPSS). The results of this study found that there was a positive influence between Selfie Tourism, Memorable Tourism Experience, Hedonic Well-Being, and Place Attachment. Therefore, tourism destination management and the government are advised to design and implement targeted programs that focus on infrastructure development, including well-designed public spaces, aesthetic spaces, and cultural centers, as one of their strategic marketing.
PENGARUH PRICE FAIRNESS, CONVENIENCE, DAN BRAND LOVE TERHADAP BRAND LOYALTY Pratiwi, Eka Nur; Pratomo, Luki Adiati
Jurnal Ekonomi Trisakti Vol. 4 No. 1 (2024): April
Publisher : Lembaga Penerbit Fakultas EKonomi dan Bisnis 

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/jet.v4i1.19167

Abstract

Tujuan dari penelitian ini adalah untuk melihat tiga faktor yang mempengaruhi loyalitas merek pada kedai kopi lokal: keadilan harga, kenyamanan, dan kecintaan merek. Karena data dikumpulkan hanya dalam jangka waktu dan periode tertentu, penelitian ini menggunakan data cross-sectional. Sample yang digunakan terdiri dari 150 orang yang telah mengunjungi kedai kopi lokal seperti Fore Coffee, Kopi Lain Hati, Kopi Kenangan, Kopi Kulo, dan Kopi Janji Jiwa setidaknya tiga kali dalam waktu enam bulan terakhir. Jenis kelamin, usia, pendidikan terakhir, pekerjaan, dan pendapatan per bulan adalah atribut responden dalam penelitian ini. Metode kuantitatif yang digunakan dalam penelitian ini diperoleh melalui kuisioner online. Untuk pengambilan sampel, teknik purposive non-probability digunakan. metode analisis data yang menggunakan program AMOS 23 dan metode Structural Equation Model (SEM). Hasil penelitian menunjukkan bahwa kenyamanan, keadilan harga, dan kecintaan merek meningkatkan loyalitas merek. Penelitian ini diharapkan dapat membantu manajer kedai kopi lokal mempertimbangkan hal-hal di atas. Untuk membuat pelanggan setia pada merek kedai kopi, perhatikan opsi seperti diskon dan meningkatkan kenyamanan. Terakhir, perusahaan kopi harus mengalokasikan sumber daya mereka untuk mengelola merek mereka, sehingga meningkatkan kecintaan dan loyalitas merek.
PENTINGNYA PEMAHAMAN KONSEP STP DAN 4 P BAGI WIRAUSAHA Tanuwijaya, Justine -; Pratomo, Luki Adiati; Riorini, Sri Vandayuli; Matusin, Ina Oktaviana; Derita, Anastasia Mariana
BUDIMAS : JURNAL PENGABDIAN MASYARAKAT Vol. 7 No. 3 (2025): BUDIMAS : Jurnal Pengabdian Masyarakat
Publisher : LPPM ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/budimas.v7i3.16524

Abstract

Dalam persaingan bisnis saat ini, pemahaman konsep STP (segmenting, targeting, positioning) dan 4 P (product, price, promotion dan place)/bauran pemasaran bagi wirausaha menjadi sangat urgen agar menjadi wirausaha yang berhasil dalam berusaha. Selain itu usaha yang dikelola dapat bertahan dan berkembang   Penerapan konsep STP dan 4 P dalam pemasaran bertujuan agar produk ataupun jasa yang dihasilkan dapat diterima, disukai, dan dibeli oleh calon konsumen. Diharapkan pembelian dapat terjadi berulang kali. Kegiatan Pengabdian Kepada Masyarakat (PKM) ini dilaksanakan dengan metode penyuluhan bagi para siswa angkatan 28 Sekolah Kewirausahaan Bina Amanah Cordova (SKBAC) yang mayoritas telah menjalankan usaha yang berbeda jenis, seperti kuliner, laundry, biro jasa, jual beli barang bekas, jasa privat, dan sebagainya. Pemberian materi penyuluhan sangat bermanfaat bagi peserta.. Hal ini terlihat dari nilai post test yang menunjukkan peningkatan pemahaman konsep. Para peserta berharap ke depannya bisa diberikan pendalaman materi serupa dengan misalnya membahas tentang penentuan harga (pricing). Kata kunci : bauran pemasaran, positioning, segmenting, targeting, wirausaha
Antecedents of purchase intention in the use of online travel agents Muhamad Yusup Alwi; Luki Adiati Pratomo
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 11 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i11.9614

Abstract

The purpose of this study is to analyze whether there is a positive impact of information credibility, information quality, reviewer expertise, information quantity, product rating on the adoption of e-wom information, analyze whether there is a positive impact of e-wom information adoption on purchase intention, information from e-wom on attitude, information from e-wom on subjective norms, attitude on purchase intention, subjective norms on purchase intention. This research involves the use of the structural analysis method Equation Modeling (SEM) as a statistical tool to process research data, while data processing uses software tools, namely SPSS 21 and AMOS 23. The sampling technique used is purposive sampling. The expected results in this study can be concluded that there is a positive influence of information credibility on information adoption, information quality on information adoption, reviewer expertise on information adoption, information quantity on information adoption, product rating on information adoption, information adoption on purchase intention, information adoption on attitude, information adoption on subjective norms.
Pengembangan Service Excellent pada Edu-Wisata Pesantren Global Cahaya Nubuwah Insani Purwakarta Pratomo, Luki Adiati; Mariyanti, Tatik; Chandra, Kris; Listiawati, Listiawati; Rahmawati, Ulfi Naria; Anggraeni, Dewi
Jurnal Pengabdian Nasional (JPN) Indonesia Vol. 7 No. 1 (2026): Januari
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LPPM) STMIK Indonesia Banda Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63447/jpni.v7i1.1717

Abstract

The Islamic Entrepreneurship Boarding School Purwakarta Global Cahaya Nubuwah Insani (GCNI) integrates religious and entrepreneurship education to develop young santripreneurs. GCNI operates edu-tourism units, including accommodation and a coffee shop, managed by teachers and students. However, observations indicated that students’ service quality remained low due to limited understanding of service marketing and service characteristics. This community service program aims to enhance students’, teachers’, and administrators’ knowledge and skills regarding service concepts, service characteristics, and excellent service practices through training, discussions, and role-playing. The methods consisted of pre-tests, service marketing training, group discussions, and service encounter simulations. The activity results indicated that participants' understanding improved, with 80% demonstrating enhanced service skills, as observed in role, such as friendlier communication, quicker responses, and more accurate information delivery. The program also helped administrators develop more effective marketing strategies for GCNI’s education tourism units. This activity contributes to improving service quality, preparing students to become entrepreneurs, and strengthening the institution’s capacity to manage service-based businesses.
HALAL ATTITUDE AND VISIT INTENTION IN HALAL TOURISM IN INDONESIA Listiawati, Listiawati; Usman, Bahtiar; Pratomo, Luki Adiati
International Journal of Economy, Education and Entrepreneurship (IJE3) Vol. 5 No. 3 (2025): International Journal of Economy, Education and Entrepreneurship
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ije3.v5i3.441

Abstract

Despite Indonesia securing the top rank in the 2024 Global Muslim Travel Index (GMTI), the national halal tourism sector continues to face substantial challenges, including low halal certification penetration, limited prayer infrastructure, and information asymmetry. This study aims to analyze the influence of halal awareness, halal certification, and halal knowledge on visit intention, with halal attitude as a mediating variable. Adopting a quantitative approach through hypothesis testing, data were collected from 290 respondents across 11 provinces in Indonesia, representing a heterogeneous religious background (37.2% Muslim and 62.8% Non-Muslim). Data analysis was conducted to map causal relationships among variables and identify factors contributing to the intention-behavior gap in the tourism context. The results indicate that halal certification and halal knowledge have a positive and significant impact on halal attitude. However, halal awareness was found to have no significant effect, a result likely attributed to the diverse religious backgrounds of the respondents, which influenced cognitive perceptions of halal attributes. A crucial finding of this study reveals that halal attitude fails to mediate the relationship between the independent variables and visit intention. This phenomenon confirms the existence of an "attitude-behavior gap," where a positive attitude toward halal concepts does not automatically translate into tangible visit intentions. Future researchers are encouraged to integrate variables such as trust, religiosity, destination image, service quality, and halal-friendly facilities as mediators or moderators to strengthen competitiveness and the accuracy of tourist behavior models within Indonesia's halal tourism ecosystem
ANTECEDENTS AND CONSEQUENCES OF TRANSACTION EXPERIENCE AMONG USERS OF QRIS BASED DIGITAL PAYMENT SYSTEMS IN INDONESIA Erditia, Vionyka Amanda; Luki Adiati Pratomo
Jurnal Ekonomi Trisakti Vol. 6 No. 1 (2026): April (In Progress)
Publisher : Lembaga Penerbit Fakultas EKonomi dan Bisnis 

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/jet.v6i1.26093

Abstract

This research seeks to investigate the factors that shape and the outcomes driven by transaction experience among users of QRIS-based digital payment platforms in Indonesia. More precisely, it explores how four key perceptions influence transaction experience: the perceived inefficiency of using cash, the perceived health risks associated with cash, the perceived convenience of cashless payments, and the perceived security and privacy of cashless transactions. Additionally, the study assesses how transaction experience, in turn, affects users’ behavioral intention to continue using such digital payment systems Adopting a quantitative methodology, the study utilizes SEM for data analysis. The data were analyzed with SPSS version 21 and AMOS version 23, and collected through purposive sampling from individuals who actively use QRIS in Indonesia. Findings reveal that all four antecedent variables significantly and positively influence transaction experience. Moreover, transaction experience itself exerts a significant positive effect on users’ behavioral intention to engage with QRIS-based payment systems in the future.
Co-Authors Adrian Nugroho Alauna, Farsea Zariva Almira Zerlinda Alwi, Muhamad Yusup Andina Seliani Annabelle, Katherine Asih, Rayi Retno Dwi astarini, dyah Ayu Ekasari Ayu Ekasari Bahtiar Usman, Bahtiar Bangun, Cicilia Chandra, Kris Cicilia Bangun CINDY CINDY Damayanti, Sisca Darra Pradita Hidayat Derita, Anastasia Mariana Dewi ANGGRAENI Dian Elvira Dika Septariana Dyah Astarini Erditia, Vionyka Amanda Evi Vileta Lanasier Fadilah Intan Fauzi Farasky, Agung Fatik Rahayu Fatik Rahayu Ferdiansyah, Yoga Firdayeti Ghaffari, Andi Zhafran Giri Prahasta Giri Prahasta, Giri Gunawan Gunawan Handayani, Khoriro Hermansyah, Cyril Maximus Hidayat, Darra Pradita Ibrahim, Harsha Danya Ina Oktaviana Matusin, Ina Oktaviana Indra Wicaksono Sugianto Intan Fauzi, Fadilah Jasmine Karina Khairunnisa Lisanti, Prameshwari Dinda Listiawati, Listiawati Magetsari, Ovy Noviati Nuraini Marchsela Putri, Diva Maretta, Widy Ariesty Marisa Fitria Andika Mayasari Mayasari, Mayasari Muhamad Yusup Alwi Muhamad Yusup Alwi Muhammad Kevin Humala Sakti Siregar Muhammad Ridwan Muhammad Ridwan Mulia, Muhammad Rizqi Murry Harmawan Saputra Murry Harmawan Saputra Murzid, Mikail Muhammad Haikal Nadila Dewi Nurkhoirunnisa, Alya Ovy Noviati Nuraini Magetsari Pratiwi, Eka Nur Rahmawati, Ulfi Naria Ramba, Zelia Joanna Aurelia Raymond Siregar Restu Diannissa Risde, Kahti Ramadhia Santoso, Kenneth Seliani, Andina Septariana, Dika Shalsabilla, De'sya Shania Vebiola Manihuruk Sisca Damayanti Sisca Damayanti Soliana, Dilla Septeba Sri Vandayuli Riorini Subastian, Jon Bryan Sugijono, Vincentius Malvin Tanuwijaya, Justine - Tatik Mariyanti, Tatik Ulfi Naria Rahmawati Wahyuni Rusliyana Sari Wanggi Citra Ameliana Wardah Islami Widya Iswara Wijaya, Sumadi Yoga Ferdiansyah Yulisphaputri, Fatimah Zerlinda, Almira