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All Journal Jurnal Ekonomi : Journal of Economic JDM (Jurnal Dinamika Manajemen) TEKMAPRO Journal of Industrial Engineering and Management Jurnal Minds: Manajemen Ide dan Inspirasi Jurnal Manajemen Atma Jaya Jurnal Ilmiah Manajemen dan Bisnis (JIMB) Journal of Management and Business Review Al Tijarah Jurnal EMT KITA Jurnal Riset Ekonomi dan Bisnis J-MKLI (Jurnal Manajemen dan Kearifan Lokal Indonesia) Prosiding Seminar Nasional Pakar Indonesian Journal of Community Services Business, Economics and Entrepreneurship Budimas : Jurnal Pengabdian Masyarakat Jurnal Manajemen Bisnis Jurnal Ilmiah Wahana Pendidikan Devotion: Journal of Research and Community Service International Journal of Economy, Education and Entrepreneurship (IJE3) Jurnal Pengabdian Masyarakat Madani Telaah Bisnis Jurnal Manajemen Journal of Social Research Jurnal Ekonomi Trisakti Business and Entrepreneurial Review Jurnal Manajemen dan Pemasaran Jasa Media Ekonomi Media Riset Bisnis & Manajemen Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Jurnal Pengabdian Nasional (JPN) Indonesia Asian Journal of Social and Humanities
Luki Adiati Pratomo
Universitas Trisakti
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PENGARUH PRICE FAIRNESS, CONVENIENCE, DAN BRAND LOVE TERHADAP BRAND LOYALTY Pratiwi, Eka Nur; Pratomo, Luki Adiati
Jurnal Ekonomi Trisakti Vol. 4 No. 1 (2024): April
Publisher : Lembaga Penerbit Fakultas EKonomi dan Bisnis 

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/jet.v4i1.19167

Abstract

Tujuan dari penelitian ini adalah untuk melihat tiga faktor yang mempengaruhi loyalitas merek pada kedai kopi lokal: keadilan harga, kenyamanan, dan kecintaan merek. Karena data dikumpulkan hanya dalam jangka waktu dan periode tertentu, penelitian ini menggunakan data cross-sectional. Sample yang digunakan terdiri dari 150 orang yang telah mengunjungi kedai kopi lokal seperti Fore Coffee, Kopi Lain Hati, Kopi Kenangan, Kopi Kulo, dan Kopi Janji Jiwa setidaknya tiga kali dalam waktu enam bulan terakhir. Jenis kelamin, usia, pendidikan terakhir, pekerjaan, dan pendapatan per bulan adalah atribut responden dalam penelitian ini. Metode kuantitatif yang digunakan dalam penelitian ini diperoleh melalui kuisioner online. Untuk pengambilan sampel, teknik purposive non-probability digunakan. metode analisis data yang menggunakan program AMOS 23 dan metode Structural Equation Model (SEM). Hasil penelitian menunjukkan bahwa kenyamanan, keadilan harga, dan kecintaan merek meningkatkan loyalitas merek. Penelitian ini diharapkan dapat membantu manajer kedai kopi lokal mempertimbangkan hal-hal di atas. Untuk membuat pelanggan setia pada merek kedai kopi, perhatikan opsi seperti diskon dan meningkatkan kenyamanan. Terakhir, perusahaan kopi harus mengalokasikan sumber daya mereka untuk mengelola merek mereka, sehingga meningkatkan kecintaan dan loyalitas merek.
PENTINGNYA PEMAHAMAN KONSEP STP DAN 4 P BAGI WIRAUSAHA Tanuwijaya, Justine -; Pratomo, Luki Adiati; Riorini, Sri Vandayuli; Matusin, Ina Oktaviana; Derita, Anastasia Mariana
BUDIMAS : JURNAL PENGABDIAN MASYARAKAT Vol. 7 No. 3 (2025): BUDIMAS : Jurnal Pengabdian Masyarakat
Publisher : LPPM ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/budimas.v7i3.16524

Abstract

Dalam persaingan bisnis saat ini, pemahaman konsep STP (segmenting, targeting, positioning) dan 4 P (product, price, promotion dan place)/bauran pemasaran bagi wirausaha menjadi sangat urgen agar menjadi wirausaha yang berhasil dalam berusaha. Selain itu usaha yang dikelola dapat bertahan dan berkembang   Penerapan konsep STP dan 4 P dalam pemasaran bertujuan agar produk ataupun jasa yang dihasilkan dapat diterima, disukai, dan dibeli oleh calon konsumen. Diharapkan pembelian dapat terjadi berulang kali. Kegiatan Pengabdian Kepada Masyarakat (PKM) ini dilaksanakan dengan metode penyuluhan bagi para siswa angkatan 28 Sekolah Kewirausahaan Bina Amanah Cordova (SKBAC) yang mayoritas telah menjalankan usaha yang berbeda jenis, seperti kuliner, laundry, biro jasa, jual beli barang bekas, jasa privat, dan sebagainya. Pemberian materi penyuluhan sangat bermanfaat bagi peserta.. Hal ini terlihat dari nilai post test yang menunjukkan peningkatan pemahaman konsep. Para peserta berharap ke depannya bisa diberikan pendalaman materi serupa dengan misalnya membahas tentang penentuan harga (pricing). Kata kunci : bauran pemasaran, positioning, segmenting, targeting, wirausaha
HALAL ATTITUDE AND VISIT INTENTION IN HALAL TOURISM IN INDONESIA Listiawati, Listiawati; Usman, Bahtiar; Pratomo, Luki Adiati
International Journal of Economy, Education and Entrepreneurship (IJE3) Vol. 5 No. 3 (2025): International Journal of Economy, Education and Entrepreneurship
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ije3.v5i3.441

Abstract

Despite Indonesia securing the top rank in the 2024 Global Muslim Travel Index (GMTI), the national halal tourism sector continues to face substantial challenges, including low halal certification penetration, limited prayer infrastructure, and information asymmetry. This study aims to analyze the influence of halal awareness, halal certification, and halal knowledge on visit intention, with halal attitude as a mediating variable. Adopting a quantitative approach through hypothesis testing, data were collected from 290 respondents across 11 provinces in Indonesia, representing a heterogeneous religious background (37.2% Muslim and 62.8% Non-Muslim). Data analysis was conducted to map causal relationships among variables and identify factors contributing to the intention-behavior gap in the tourism context. The results indicate that halal certification and halal knowledge have a positive and significant impact on halal attitude. However, halal awareness was found to have no significant effect, a result likely attributed to the diverse religious backgrounds of the respondents, which influenced cognitive perceptions of halal attributes. A crucial finding of this study reveals that halal attitude fails to mediate the relationship between the independent variables and visit intention. This phenomenon confirms the existence of an "attitude-behavior gap," where a positive attitude toward halal concepts does not automatically translate into tangible visit intentions. Future researchers are encouraged to integrate variables such as trust, religiosity, destination image, service quality, and halal-friendly facilities as mediators or moderators to strengthen competitiveness and the accuracy of tourist behavior models within Indonesia's halal tourism ecosystem
ANTECEDENTS AND CONSEQUENCES OF TRANSACTION EXPERIENCE AMONG USERS OF QRIS BASED DIGITAL PAYMENT SYSTEMS IN INDONESIA Erditia, Vionyka Amanda; Luki Adiati Pratomo
Jurnal Ekonomi Trisakti Vol. 6 No. 1 (2026): April
Publisher : Lembaga Penerbit Fakultas EKonomi dan Bisnis 

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/jet.v6i1.26093

Abstract

This research seeks to investigate the factors that shape and the outcomes driven by transaction experience among users of QRIS-based digital payment platforms in Indonesia. More precisely, it explores how four key perceptions influence transaction experience: the perceived inefficiency of using cash, the perceived health risks associated with cash, the perceived convenience of cashless payments, and the perceived security and privacy of cashless transactions. Additionally, the study assesses how transaction experience, in turn, affects users’ behavioral intention to continue using such digital payment systems Adopting a quantitative methodology, the study utilizes SEM for data analysis. The data were analyzed with SPSS version 21 and AMOS version 23, and collected through purposive sampling from individuals who actively use QRIS in Indonesia. Findings reveal that all four antecedent variables significantly and positively influence transaction experience. Moreover, transaction experience itself exerts a significant positive effect on users’ behavioral intention to engage with QRIS-based payment systems in the future.
ANALISIS MAKANAN ORGANIK JENIS OATMEAL BERDASARKAN PERSEPSI KONSUMEN DI JAKARTA Rahmanda, Arya Praditya; Luki Adiati Pratomo
Jurnal Ekonomi Trisakti Vol. 6 No. 1 (2026): April
Publisher : Lembaga Penerbit Fakultas EKonomi dan Bisnis 

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/jet.v6i1.25805

Abstract

Meningkatnya kesadaran masyarakat Indonesia terhadap pola makan sehat mendorong pertumbuhan konsumsi makanan organik, termasuk oatmeal yang dikenal memiliki berbagai manfaat kesehatan. Seiring berkembangnya pasar makanan organik, perusahaan semakin mengadopsi strategi green marketing untuk membangun keunggulan kompetitif melalui green brand positioning. Penelitian ini bertujuan menganalisis posisi merek hijau pada produk makanan organik berbasis oat serta mengidentifikasi strategi positioning yang digunakan pelaku usaha. Hasil penelitian diharapkan dapat memberikan kontribusi bagi pengembangan strategi pemasaran yang efektif dan berkelanjutan di pasar makanan organik Indonesia.
THE EFFECT OF BRAND IMAGE, BRAND TRUST, PRICE FAIRNESS, AND CUSTOMER SATISFACTION ON BRAND LOYALTY OF MID-SIZED COFFEE SHOP CONSUMERS Musdalifah; Luki Adiati Pratomo
Jurnal Ekonomi Trisakti Vol. 6 No. 1 (2026): April
Publisher : Lembaga Penerbit Fakultas EKonomi dan Bisnis 

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/jet.v6i1.26019

Abstract

Penelitian ini bertujuan untuk mengkaji pengaruh Citra Merek, Kepercayaan Merek, Keadilan Harga, dan Kepuasan Pelanggan terhadap Loyalitas Merek pada konsumen kedai kopi menengah di Jakarta dengan menggunakan pendekatan teori Relationship Marketing. Dalam industri kedai kopi yang semakin kompetitif, loyalitas pelanggan menjadi faktor penting dalam mempertahankan keberlangsungan bisnis. Penelitian ini menggunakan metode kuantitatif dengan metode survei dan dianalisis melalui SPSS 22. Data dikumpulkan melalui kuesioner yang disebarkan kepada konsumen kedai kopi menengah di Jakarta dalam satu bulan terakhir. Hasil penelitian menunjukkan bahwa Kepercayaan Merek dan Kepuasan Pelanggan memiliki pengaruh positif terhadap Loyalitas Merek. Namun, Citra Merek dan Keadilan Harga tidak memiliki pengaruh positif terhadap Loyalitas Merek. Hasil penelitian diharapkan dapat memberikan kontribusi teoritis dalam pengembangan ilmu pemasaran dan perilaku konsumen, serta manfaat praktis bagi manajer kedai kopi dalam menyusun strategi pemasaran yang efektif guna meningkatkan Loyalitas Merek di tengah persaingan industri yang ketat.
Determinan Niat Pembelian Produk Skincare Ramah Lingkungan di Indonesia: Pendekatan Theory of Planned Behavior yang Diperluas Sumbung, Kezia Rama Lisupindan; Pratomo, Luki Adiati
Jurnal EMT KITA Vol 10 No 3 (2026): JULY 2026
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/emt.v10i3.6459

Abstract

This study aims to analyze the factors influencing consumer's green purchase intention towards eco-friendly skincare products in Indonesia using the Theory of Planned Behavior (TPB) framework. The research method used was a quantitative approach with a purposive sampling technique through the distribution of questionnaires to 260 respondents. Data were analyzed using SEM through the AMOS program. The results showed that attitude toward green products and subjective norms had a positive and significant effect on green purchase intention. Meanwhile, perceived behavioral control did not have a significant effect on purchase intention towards eco-friendly skincare products. In addition, environmental knowledge did not directly influence attitude toward green products, but had a positive and significant effect on environmental sensitivity. Furthermore, environmental sensitivity and eco-labels were proven to have a positive and significant effect in shaping consumer attitudes towards eco-friendly skincare products. In conclusion, this study provides practical implications and strategic decision-making for eco-friendly skincare companies to optimize environmental education programs, product availability, and strengthen positive consumer attitudes through marketing communications that emphasize environmental benefits, ingredient safety, and product ethical value.
Optimization of relational capital and the strength of SMEs network collaboration to improve its performance: Evidence from Indonesia Murry Harmawan Saputra; Luki Adiati Pratomo
Jurnal Manajemen dan Pemasaran Jasa Vol. 16 No. 1 (2023): Maret
Publisher : Lembaga Penerbit Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/jmpj.v16i1.16527

Abstract

This study aims to develop a conceptual model framework that elucidates strategies for enhancing the performance of SMEs using a network theory approach. The novelty lies in developing a conceptual model that proposes the strength of SMEs network collaboration as an intervening variable, addressing the gap in the literature regarding the impact of relational capital on its performance. The study involves 238 SMEs in six regencies in Central Java and the Special Region of Yogyakarta, Indonesia. The majority of the proposed hypotheses are supported, indicating that relational capital, quality of value co-creation, voluntary knowledge sharing, and the strength of network collaboration significantly improve SMEs performance. The results validate the logical connection between the variables and clarify the reference theories. Additionally, the conceptual model is suitable for capturing business phenomena in the field, making it a valuable reference for SME development in Indonesia and other emerging market countries.
Pengembangan Service Excellent pada Edu-Wisata Pesantren Global Cahaya Nubuwah Insani Purwakarta Luki Adiati Pratomo; Tatik Mariyanti; Kris Chandra; Listiawati Listiawati; Ulfi Naria Rahmawati; Dewi Anggraeni
Jurnal Pengabdian Nasional (JPN) Indonesia Vol. 7 No. 1 (2026): Januari
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LPPM) STMIK Indonesia Banda Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63447/jpni.v7i1.1717

Abstract

The Islamic Entrepreneurship Boarding School Purwakarta Global Cahaya Nubuwah Insani (GCNI) integrates religious and entrepreneurship education to develop young santripreneurs. GCNI operates edu-tourism units, including accommodation and a coffee shop, managed by teachers and students. However, observations indicated that students’ service quality remained low due to limited understanding of service marketing and service characteristics. This community service program aims to enhance students’, teachers’, and administrators’ knowledge and skills regarding service concepts, service characteristics, and excellent service practices through training, discussions, and role-playing. The methods consisted of pre-tests, service marketing training, group discussions, and service encounter simulations. The activity results indicated that participants' understanding improved, with 80% demonstrating enhanced service skills, as observed in role, such as friendlier communication, quicker responses, and more accurate information delivery. The program also helped administrators develop more effective marketing strategies for GCNI’s education tourism units. This activity contributes to improving service quality, preparing students to become entrepreneurs, and strengthening the institution’s capacity to manage service-based businesses.
ANTESEDEN PERILAKU COBRAs : STUDI EMPIRIS BRAND SKINCARE DI INDONESIA Fatik Rahayu; Ayu Ekasari; Luki Adiati Pratomo; Faiq Raihan Wijanarko; Khansa Fara Wijanarko
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 10 No 2 (2026): Edisi Mei - Agustus 2026
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v10i2.7675

Abstract

Penelitian ini bertujuan menganalisis anteseden perilaku Consumers' Online Brand-Related Activities (COBRAs) pada produk skincare di Indonesia. Variabel yang diteliti meliputi Brand Love, Relatability, Brand Engagement, dan Brand Value. Responden adalah konsumen individual yang telah melakukan aktivitas COBRAs yaitu melihat/membaca, berinteraksi, berbagi, dan menciptakan konten terkait merek pada produk skincare di media sosial. Sebanyak 216 responden yang memenuhi syarat terkumpul dan dianalisis menggunakan Structural Equation Modeling (SEM-AMOS). Hasil penelitian menunjukkan bahwa: (1) Relatability berpengaruh positif terhadap Brand Engagement; (2) Brand Love berpengaruh positif terhadap Brand Engagement; (3) Brand Engagement berpengaruh positif terhadap COBRAs; (4) Brand Engagement memediasi secara penuh hubungan antara Brand Love dan COBRAs; serta (5) Brand Value memperkuat pengaruh Brand Engagement terhadap COBRAs sebagai variabel moderasi. Penelitian ini menegaskan pentingnya pengelolaan aspek emosional dan atribut merek dalam strategi pemasaran digital untuk meningkatkan partisipasi aktif konsumen di platform media sosial.
Co-Authors Adrian Nugroho Alauna, Farsea Zariva Almira Zerlinda Alwi, Muhamad Yusup Andina Seliani Annabelle, Katherine Asih, Rayi Retno Dwi astarini, dyah Ayu Ekasari Ayu Ekasari Bahtiar Usman, Bahtiar Bangun, Cicilia Cicilia Bangun CINDY CINDY Damayanti, Sisca Darra Pradita Hidayat Derita, Anastasia Mariana Dewi Anggraeni Dian Elvira Dika Septariana Dyah Astarini Erditia, Vionyka Amanda Evi Vileta Lanasier Fadilah Intan Fauzi Faiq Raihan Wijanarko Farasky, Agung Fatik Rahayu Fatik Rahayu Ferdiansyah, Yoga Firdayeti Ghaffari, Andi Zhafran Giri Prahasta Giri Prahasta, Giri Gunawan Gunawan Handayani, Khoriro Hermansyah, Cyril Maximus Hidayat, Darra Pradita Ibrahim, Harsha Danya Ina Oktaviana Matusin, Ina Oktaviana Indra Wicaksono Sugianto Intan Fauzi, Fadilah Jasmine Karina Khairunnisa Khansa Fara Wijanarko Kris Chandra Lisanti, Prameshwari Dinda Listiawati Listiawati Listiawati, Listiawati Magetsari, Ovy Noviati Nuraini Marchsela Putri, Diva Maretta, Widy Ariesty Marisa Fitria Andika Mayasari Mayasari, Mayasari Muhamad Yusup Alwi Muhammad Kevin Humala Sakti Siregar Muhammad Ridwan Muhammad Ridwan Mulia, Muhammad Rizqi Murry Harmawan Saputra Murry Harmawan Saputra Murzid, Mikail Muhammad Haikal Nadila Dewi Nurkhoirunnisa, Alya Ovy Noviati Nuraini Magetsari Pratiwi, Eka Nur Rahmanda, Arya Praditya Ramba, Zelia Joanna Aurelia Raymond Siregar Restu Diannissa Risde, Kahti Ramadhia Santoso, Kenneth Seliani, Andina Septariana, Dika Shalsabilla, De'sya Shania Vebiola Manihuruk Sisca Damayanti Sisca Damayanti Soliana, Dilla Septeba Sri Vandayuli Riorini Subastian, Jon Bryan Sugijono, Vincentius Malvin Sumbung, Kezia Rama Lisupindan Tanuwijaya, Justine - Tatik Mariyanti, Tatik Ulfi Naria Rahmawati Wahyuni Rusliyana Sari Wanggi Citra Ameliana Wardah Islami Widya Iswara Wijaya, Sumadi Yoga Ferdiansyah Yulisphaputri, Fatimah Zerlinda, Almira