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All Journal Jurnal Tirtayasa Ekonomika (Tirtayasa Economica Journal) SEIKO : Journal of Management & Business Martabe : Jurnal Pengabdian Kepada Masyarakat JURNAL EKONOMI Jurnal Ekonomi Manajemen El-Barka: Journal of Islamic Economics and Business Pekobis : Jurnal Pendidikan, Ekonomi, dan Bisnis Jurnal E-Bis: Ekonomi Bisnis Jurnal Mandala Pengabdian Masyarakat Jurnal Ekonomi Bisnis Dan Industri (EBI) International Journal of Social and Management Studies (IJOSMAS) Jurnal Manajemen Bisnis dan Keuangan Studi Ilmu Manajemen dan Organisasi Jurnal Pengabdian Kepada Masyarakat Telaah Bisnis Abdi Makarti House of Management and Business Journal Jurnal REKOMEN (Riset Ekonomi Manajemen) DFAME Digital Financial Accounting Management Economics Journal ADIMA Perwira Journal of Economics and Business (PJEB) Perwira Journal of Community Development (PJCD) International Journal of Business and Quality Research International Journal of Technology and Education Research International Journal of Economics, Business and Innovation Research KINERJA : Jurnal Ekonomi dan Bisnis
Hasibuan, Reza Rahmadi
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Journal : JURNAL EKONOMI

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ANALISIS PENGARUH KUALITAS PRODUK, PROMOSI, DAN TENAGA PENJUAL TERHADAP KEPUTUSAN PEMBELIAN PRODUK KOSMETIK IMPORT ORIFLAME DI SPO 1507 Hasibuan, Reza Rahmadi
JURNAL EKONOMI Vol. 11 No. 2 (2021): Jurnal Ekonomi - Agustus 2021
Publisher : JURNAL EKONOMI

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Abstract

The purpose of this study to examine the influence of analysis of effect of quality products, promotions and seller performance to decision of purchase of import oriflame cosmetic products in SPO 1507. The results obtained show that the quality of product has a significant effect on purchasing decisions, this can be proven by the sig value. count smaller than 0.05 ie 0.013 <0.05. Promotion has a significant effect on purchasing decision, this can be proven with sig value. count smaller than 0.05 ie 0.017 <0.05. Salespeople have no significant effect on purchasing decisions, this can be proven by the sig value. the count is greater than 0.05 ie 0.145> 0.05. The quality of prodak, promotion and salespeople has a proportion of influence on the purchase decision of 26% while the remaining 74% is influenced by other variables that are not in the linear regression model. Keywords: prodak quality, promotion, salesman and purchase decision.
Co-Authors Agustin Riyan Pratiwi Aji Priambodo Almas Rifqi Darmawan Almas Rifqi Darmawan Almas Almas, Almas Rifqi Darmawan Amiruddin Qadaar Anastasia Anggarkusuma Arofah Aning Fitriana Arum Wahyuni Purbohastuti Aulia Nisa' Khusnia Nisa Aulia Nisa’ Khusnia Aulia Nisa’ Khusnia Dede Suleman Destin Alfianika Maharani Dewi, Dewi Wahyuni Dewi, Rustina Dhuha Safria Dian Priatiningsih Diky Faqih Maulana Diky Dinnas Purnomo Dyah Supriatin Ekaningtyas Widiastuti Elok Ainur Latif Faidal Ginting, Yanti Mayasari Hana Afifah Hana Afifah Hana Afifah, Hana Hana, Hana Afifah Hasirun, Hasirun Indra Surya Permana Indra, Indra Surya Permana Juli Handayani Karunia Zuraidaning Tyas Mahfiroh, Yumrotun Mega Fatimah Rosana Melan Susanty Purnamasari Melan Susanty Purnamasari Mella Mardayanti Melli Andini Mutia Pamikatsih Myas Sari, Fangela Najmudin Naufal Amara Syihan Oki Anggraeni Oki Oki, Oki Anggraeni Pratiwi, Agustin Riyan Pupu Sriwulan Sumaya Purnamasari, Melan Susanty Purnamasari Purwantini, Heni Purwatiningsih Purwatiningsih Putranto, Afif Hendri Putranto R. Satria Setyanugraha Rachmat Fadly Rohani Lestari Napitupulu Sabil Sabil sabil sabil, sabil Sandi, Kurnia Santi, Santi Suciningtyas Satria Setyanugraha Satria Setyanugraha Sekar Waskitho Agung Setyanto, Refius Pradipta Shella Rizqi Arfianti, Shella Rizqi Siti Masrokhah Siti, Siti Masrokhah Sudarto Sudarto Sulaeman, Maman Suliyanto Suliyanto Supraptiningsih Supriatin, Dyah Suwono Suwono Syafi'ah Syafi'ah Syafi'ah Syafi'ah, Syafi'ah Syaiful Anwar, Agus Setiadi, Suwali, Ulya, Widadatul Victor Prasetya Victor Prasetya Weni Novandari Weni Novandari Yulia Nur Hasanah