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All Journal Jurnal Tirtayasa Ekonomika (Tirtayasa Economica Journal) SEIKO : Journal of Management & Business Martabe : Jurnal Pengabdian Kepada Masyarakat JURNAL EKONOMI Jurnal Ekonomi Manajemen Pekobis : Jurnal Pendidikan, Ekonomi, dan Bisnis Jurnal E-Bis: Ekonomi Bisnis Jurnal Mandala Pengabdian Masyarakat Jurnal Ekonomi Bisnis Dan Industri (EBI) International Journal of Social and Management Studies (IJOSMAS) Jurnal Manajemen Bisnis dan Keuangan Jurnal Pengabdian Kepada Masyarakat Telaah Bisnis Abdi Makarti House of Management and Business Journal Jurnal REKOMEN (Riset Ekonomi Manajemen) DFAME Digital Financial Accounting Management Economics Journal ADIMA Perwira Journal of Economics and Business (PJEB) Perwira Journal of Community Development (PJCD) International Journal of Business and Quality Research International Journal of Technology and Education Research International Journal of Economics, Business and Innovation Research KINERJA : Jurnal Ekonomi dan Bisnis
Hasibuan, Reza Rahmadi
Universitas Perwira Purbalingga
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Journal : JURNAL EKONOMI

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ANALISIS PENGARUH KUALITAS PRODUK, PROMOSI, DAN TENAGA PENJUAL TERHADAP KEPUTUSAN PEMBELIAN PRODUK KOSMETIK IMPORT ORIFLAME DI SPO 1507 Hasibuan, Reza Rahmadi
JURNAL EKONOMI Vol. 11 No. 2 (2021): Jurnal Ekonomi - Agustus 2021
Publisher : JURNAL EKONOMI

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Abstract

The purpose of this study to examine the influence of analysis of effect of quality products, promotions and seller performance to decision of purchase of import oriflame cosmetic products in SPO 1507. The results obtained show that the quality of product has a significant effect on purchasing decisions, this can be proven by the sig value. count smaller than 0.05 ie 0.013 <0.05. Promotion has a significant effect on purchasing decision, this can be proven with sig value. count smaller than 0.05 ie 0.017 <0.05. Salespeople have no significant effect on purchasing decisions, this can be proven by the sig value. the count is greater than 0.05 ie 0.145> 0.05. The quality of prodak, promotion and salespeople has a proportion of influence on the purchase decision of 26% while the remaining 74% is influenced by other variables that are not in the linear regression model. Keywords: prodak quality, promotion, salesman and purchase decision.
Co-Authors Agustin Riyan Pratiwi Aji Priambodo Almas Rifqi Darmawan Almas Rifqi Darmawan Almas Amiruddin Qadaar Anastasia Anggarkusuma Arofah Aning Fitriana Arum Wahyuni Purbohastuti Aulia Nisa' Khusnia Nisa Aulia Nisa’ Khusnia Dede Suleman Destin Alfianika Maharani Dewi, Rustina Dhuha Safria Diky Faqih Maulana Diky Dinnas Purnomo Dyah Supriatin Ekaningtyas Widiastuti Elok Ainur Latif Faidal Ginting, Yanti Mayasari Hana Afifah Hana Afifah Hana Afifah, Hana Hasirun, Hasirun Indra Surya Permana Juli Handayani Karunia Zuraidaning Tyas Mahfiroh, Yumrotun Melan Susanty Purnamasari Melli Andini Mutia Pamikatsih Najmudin Naufal Amara Syihan Oki Anggraeni Oki Pratiwi, Agustin Riyan Pupu Sriwulan Sumaya Purnamasari, Melan Susanty Purnamasari Purwantini, Heni Purwatiningsih Purwatiningsih Putranto, Afif Hendri Putranto R. Satria Setyanugraha Rachmat Fadly Rohani Lestari Napitupulu Sabil Sabil sabil sabil, sabil Sandi, Kurnia Satria Setyanugraha Satria Setyanugraha Sekar Waskitho Agung Setyanto, Refius Pradipta Shella Rizqi Arfianti, Shella Rizqi Sigit Setiawan Siti Masrokhah Sulaeman, Maman Supraptiningsih Supriatin, Dyah Suwono Suwono Syafi'ah Syafi'ah Syafi'ah, Syafi'ah Syaiful Anwar, Agus Setiadi, Suwali, Ulya, Widadatul Victor Prasetya Weni Novandari Yulia Nur Hasanah