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All Journal Jurnal Tirtayasa Ekonomika (Tirtayasa Economica Journal) SEIKO : Journal of Management & Business Martabe : Jurnal Pengabdian Kepada Masyarakat JURNAL EKONOMI Jurnal Ekonomi Manajemen El-Barka: Journal of Islamic Economics and Business Pekobis : Jurnal Pendidikan, Ekonomi, dan Bisnis Jurnal E-Bis: Ekonomi Bisnis Jurnal Mandala Pengabdian Masyarakat Jurnal Ekonomi Bisnis Dan Industri (EBI) International Journal of Social and Management Studies (IJOSMAS) Jurnal Manajemen Bisnis dan Keuangan Studi Ilmu Manajemen dan Organisasi Jurnal Pengabdian Kepada Masyarakat Telaah Bisnis Abdi Makarti House of Management and Business Journal Jurnal REKOMEN (Riset Ekonomi Manajemen) DFAME Digital Financial Accounting Management Economics Journal ADIMA Perwira Journal of Economics and Business (PJEB) Perwira Journal of Community Development (PJCD) International Journal of Business and Quality Research International Journal of Technology and Education Research International Journal of Economics, Business and Innovation Research KINERJA : Jurnal Ekonomi dan Bisnis
Hasibuan, Reza Rahmadi
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Nursing Public Health Social Sciences Veterinary Other

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Journal : abdi makarti

 1 
PENINGKATAN KEMAMPUAN PEMASARAN DIGITAL PADA UMKM DI DESA SUMBANG PURWOKERTO UNTUK MENINGKATKAN DAYA SAING DAN JANGKAUAN PASAR Maharani, Destin Alfianika; Hasibuan, Reza Rahmadi
ABDI MAKARTI Vol 3, No 2 (2024): ABDI MAKARTI
Publisher : Sekolah Tinggi Ilmu Ekonomi AMA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52353/abdimakarti.v3i2.730

Abstract

This community service program was motivated by the problem of low utilization of digital marketing among MSMEs in Sumbang Village, Purwokerto, with 70% of participants not optimally using social media and only 30% utilizing the marketplace. The purpose of this program is to improve digital marketing skills through participatory training and intensive mentoring. The methods used include needs analysis, training sessions, and direct practice in the field. The evaluation results showed that 85% of participants started actively using social media, 60% succeeded in creating business accounts in the marketplace, and there was an increase in customer interaction of 75%. In addition, 45% of participants reported an increase in sales after utilizing paid advertising, and 90% of participants were able to use digital analysis tools such as Google Analytics to monitor the effectiveness of their campaigns. This program has succeeded in providing a positive impact on MSMEs in Sumbang Village, improving digital marketing skills that are essential to compete in a competitive market. It is recommended to continue the program with follow-up sessions and collaboration with third parties for ongoing support for MSMEs.
PENGUATAN TATA KELOLA KEUANGAN MELALUI PENDAMPINGAN AUDIT SEDERHANA BAGI UMKM Maharani, Destin Alfianika; Hasibuan, Reza Rahmadi; Supriatin, Dyah
ABDI MAKARTI Vol 5, No 1 (2026): ABDI MAKARTI
Publisher : Sekolah Tinggi Ilmu Ekonomi AMA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52353/abdimakarti.v5i1.964

Abstract

This community service activity aims to strengthen financial governance through simple audit assistance for Micro, Small, and Medium Enterprises (MSMEs) under the Muslimah Enterprener community. The activity addresses common issues such as poor financial record-keeping, lack of structured financial statements, and limited understanding of simple audit practices. The method used consists of three stages: preparation, implementation, and evaluation. The implementation includes socialization, interactive discussions, and practical training in preparing simple financial reports and applying audit checklists. The results indicate a significant improvement in participants’ knowledge and skills in financial management, particularly in preparing income statements and cash flow reports. Participants also showed increased awareness of the importance of transparency and accountability in managing business finances. This program proves that participatory and practical approaches are effective in improving MSMEs’ financial governance. It is recommended to conduct continuous assistance and integrate digital financial tools to ensure sustainability and broader impact.
Co-Authors Agustin Riyan Pratiwi Aji Priambodo Almas Rifqi Darmawan Almas Rifqi Darmawan Almas Almas, Almas Rifqi Darmawan Amiruddin Qadaar Anastasia Anggarkusuma Arofah Aning Fitriana Arum Wahyuni Purbohastuti Aulia Nisa' Khusnia Nisa Aulia Nisa’ Khusnia Aulia Nisa’ Khusnia Dede Suleman Destin Alfianika Maharani Dewi, Dewi Wahyuni Dewi, Rustina Dhuha Safria Dian Priatiningsih Diky Faqih Maulana Diky Dinnas Purnomo Dyah Supriatin Ekaningtyas Widiastuti Elok Ainur Latif Faidal Ginting, Yanti Mayasari Hana Afifah Hana Afifah Hana Afifah, Hana Hana, Hana Afifah Hasirun, Hasirun Indra Surya Permana Indra, Indra Surya Permana Juli Handayani Karunia Zuraidaning Tyas Mahfiroh, Yumrotun Mega Fatimah Rosana Melan Susanty Purnamasari Melan Susanty Purnamasari Mella Mardayanti Melli Andini Mutia Pamikatsih Myas Sari, Fangela Najmudin Naufal Amara Syihan Oki Anggraeni Oki Oki, Oki Anggraeni Pratiwi, Agustin Riyan Pupu Sriwulan Sumaya Purnamasari, Melan Susanty Purnamasari Purwantini, Heni Purwatiningsih Purwatiningsih Putranto, Afif Hendri Putranto R. Satria Setyanugraha Rachmat Fadly Rohani Lestari Napitupulu Sabil Sabil sabil sabil, sabil Sandi, Kurnia Santi, Santi Suciningtyas Satria Setyanugraha Satria Setyanugraha Sekar Waskitho Agung Setyanto, Refius Pradipta Shella Rizqi Arfianti, Shella Rizqi Siti Masrokhah Siti, Siti Masrokhah Sudarto Sudarto Sulaeman, Maman Suliyanto Suliyanto Supraptiningsih Supriatin, Dyah Suwono Suwono Syafi'ah Syafi'ah Syafi'ah Syafi'ah, Syafi'ah Syaiful Anwar, Agus Setiadi, Suwali, Ulya, Widadatul Victor Prasetya Victor Prasetya Weni Novandari Weni Novandari Yulia Nur Hasanah