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All Journal Foristek Jurnal MEKANIKAL Jurnal Ijtimaiyya Jurnal Al-Ijtimaiyyah Jurnal Penelitian LPPM (Lembaga Penelitian dan Pengabdian kepada Masyarakat) IKIP PGRI MADIUN PROtek : Jurnal Ilmiah Teknik Elektro Jurnal Ilmiah Peuradeun JURNAL ILMIAH MATEMATIKA DAN TERAPAN EKONOMIS : Journal of Economics and Business Mesin Jurnal Bisnis Dan Kajian Strategi Manajemen Jurnal Sains Riset Serambi Tarbawi Physics Communication Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences JTAM ROTARY Jurnal Real Riset Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (JASMIEN) Education Enthusiast : Jurnal Pendidikan dan Keguruan Proceedings of International Conference on Multidiciplinary Research International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Bussman Journal : Indonesian Journal of Business and Management Journal of Comprehensive Science JURNAL PILAR KEADILAN Proceeding of International Conference on Science, Education, and Technology PEDAMAS (Pengabdian Kepada Masyarakat) Jurnal Hukum & Pembangunan Jurnal Intelek Dan Cendikiawan Nusantara Jurnal Intelek Insan Cendikia
Muchsin Muchsin
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Marketing Analysis of Product-Harm Crises on Brand Switching (Case Study on Honda eSAF Frame) Mulyadi, Mulyadi; Ariska, Emalia; Azhari, Azhari; Muchsin, Muchsin
Ekonomis: Journal of Economics and Business Vol 9, No 1 (2025): Maret
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v9i1.2194

Abstract

This research aims to analyze the impact of marketing factors, such as brand equity and product quality, on Brand Switching behavior through Product-Harm Crises, with a case study of the Honda eSAF motorcycle frame fracture incident. This crisis not only affects technical aspects but also damages the reputation and consumer trust in Astra Honda Motor (AHM). The study uses the SEM-PLS method with a sample of 160 respondents. Results show that brand equity and product quality have a significant influence on product crises, but do not directly or indirectly trigger consumers to switch brands through these product crises. The decision for Brand Switching turns out to be more complex and influenced by factors other than product crises. Therefore, companies need to develop effective crisis mitigation strategies to maintain consumer loyalty and reduce the risk of brand switching, in addition to strengthening brand equity and product quality.
PENGARUH PROMOSI, EKUITAS MEREK DAN KUALITAS LAYANAN TERHADAP KEPUASAN PELANGGAN PADA TOKO LAGOS BRANDED KRUENG MANE, ACEH UTARA Muhammad Akram; Chalirafi Chalirafi; Ikramuddin Ikramuddin; Muchsin Muchsin
Jurnal Intelek Insan Cendikia Vol. 2 No. 5 (2025): MEI 2025
Publisher : PT. Intelek Cendikiawan Nusantara

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Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh promosi, ekuitas merek, dan kualitas layanan terhadap kepuasan pelanggan pada Toko Lagos Branded Krueng Mane, Aceh Utara. Kepuasan pelanggan menjadi indikator utama dalam menentukan keberhasilan suatu bisnis di tengah persaingan yang semakin kompetitif, terutama dalam industri fashion retail. Metode penelitian yang digunakan adalah kuantitatif dengan pendekatan asosiatif. Sampel penelitian sebanyak 100 responden diperoleh melalui teknik purposive sampling. Teknik analisis data yang digunakan meliputi uji validitas, reliabilitas, regresi linear berganda, dan uji hipotesis (uji t dan uji F). Hasil penelitian menunjukkan bahwa promosi, ekuitas merek, dan kualitas layanan berpengaruh secara signifikan terhadap kepuasan pelanggan. Di antara ketiga variabel tersebut, kualitas layanan memiliki pengaruh paling dominan terhadap kepuasan pelanggan. Dengan demikian, peningkatan pada aspek layanan serta strategi promosi yang tepat dan penguatan citra merek sangat disarankan untuk mempertahankan dan meningkatkan kepuasan pelanggan di masa depan.
KAJI EKSPERIMENTAL KINERJA TURBIN ULIR ARCHIMEDES BERDASARKAN SUDUT KEMIRINGAN POROS TURBIN Jayanto, Septian Dwi; Hatib, Rustan; Muchsin, Muchsin
Foristek Vol. 15 No. 2 (2025): Foristek
Publisher : Foristek

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54757/fs.v15i2.843

Abstract

This study aims to evaluate the effect of variations in the shaft inclination angle, namely 22°, 24°, 26°, 28°, and 30° on the performance of the Archimedes screw turbine with the experimental method carried out using a half-scale turbine model with a constant discharge of 0.0014 m³/s and an increase in torque (1-4 Nm). The parameters analyzed include rotational speed (RPM), output power, and efficiency at each torque level (1–4 Nm). The results show that the maximum efficiency of 61.81% is achieved at an angle of 22° with a torque of 3 Nm. Although the 30° angle produces higher output power, its efficiency is lower due to the larger head value (0.58 m compared to 0.435 m at 22°), which increases input power but is not offset by a comparable increase in output. In addition, at steeper angles, there is an increase in leakage and overflow due to less-than-optimal screw filling. This study concludes that the combination of 22° angle and 3 Nm torque is the most efficient configuration for a small-scale screw turbine system. This study can serve as a reference for designing a micro-hydro power generation system based on a screw turbine.
Reformasi Undang-Undang Pemberantasan Tindak Pidana Korupsi Muchsin, Muchsin
Jurnal Hukum & Pembangunan
Publisher : UI Scholars Hub

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Abstract

Abstract
Co-Authors AA Sudharmawan, AA Abdul Muis Agus Wahyudin Akbar Saputera, Muhammad Ilham Arief Yulianto Ariska, Emalia Armi Armi Armi, Armi Asriani Asriani Azhari Azhari Bambang Sutjiatmo Chalirafi, Chalirafi Diana Diana Eko Handoyo Erdi Surya Essa Rebina Burza Br Ginting Fachrurrazi Fachrurrazi Fitri Yusriani Furqan Furqan Furqan Furqan, Furqan Hambali Hambali Hamdi Hamdi Heriyadi, Heriyadi Husna, Zahratun Ikramuddin, Ikramuddin Iskandar Iskandar Jamal Hanaffy Jayanto, Septian Dwi Khairani, Yuli Khairil Anwar Khumaedi - Lukmanul Hakim M Ridhwan M Rusdi M Yusuf Makmur, Teuku Maqfirah Maqfirah, Maqfirah Mariati Mariati Mariyudi Mariyudi Maryam Maryam Medi, Gery Mochammad Imron Awalludin Monica, Metha Muhammad Akram Muhammad Hasan Basri Muhammad Thoriq Al-Khairi Muhammad, Saiful Mulyadi Mulyadi Muslem Daud Mustofa Mustofa Naufal Bachri, Naufal Nazira, Iga Noviyanti, Anita Nuradila, Nuradila Nurainun Nurainun Rachmat Subagyo Rahmaniar Rahmaniar Rahmaniar Rahmaniar, Rahmaniar Rahmat Saleh Rahmawati, Rukhaini Fitri Ratna Mutia Razali Abdullah Ridhwan, M. Rochim Suratman Rustan Hatib Said Ashlan, Said Sapna Sapna Sara, Sara Yulis Sariakin Sariakin Setyaji, Hajar Shofwani, Siti Aniqoh Siregar, Marlina Subhan, M. Sulaiman Sulaiman Surdia, Tata Surya, Erdi Suryanto Suryanto Sutjiatmo, Bambang Syamsiar, Syamsiar Syamsul Syamsul Tata Surdia Usman, Musliadi B Yeni Rimadeni Yuli Asmi Rahman Yuli Khairani Yulsafli Yulsafli, Yulsafli Zaharuddin Zaharuddin, Zaharuddin Zakiah Zakiah Zalikha Zalikha