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Marketing Analysis of Product-Harm Crises on Brand Switching (Case Study on Honda eSAF Frame) Mulyadi, Mulyadi; Ariska, Emalia; Azhari, Azhari; Muchsin, Muchsin
Ekonomis: Journal of Economics and Business Vol 9, No 1 (2025): Maret
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v9i1.2194

Abstract

This research aims to analyze the impact of marketing factors, such as brand equity and product quality, on Brand Switching behavior through Product-Harm Crises, with a case study of the Honda eSAF motorcycle frame fracture incident. This crisis not only affects technical aspects but also damages the reputation and consumer trust in Astra Honda Motor (AHM). The study uses the SEM-PLS method with a sample of 160 respondents. Results show that brand equity and product quality have a significant influence on product crises, but do not directly or indirectly trigger consumers to switch brands through these product crises. The decision for Brand Switching turns out to be more complex and influenced by factors other than product crises. Therefore, companies need to develop effective crisis mitigation strategies to maintain consumer loyalty and reduce the risk of brand switching, in addition to strengthening brand equity and product quality.
Development of a Physics Learning Model Based on Ecopedagogy Approach to Foster Disaster Mitigation Awareness Hamdi, Hamdi; Saiful, Muhammad; Muchsin, Muchsin
Jurnal Penelitian Pendidikan IPA Vol 10 No 11 (2024): November
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jppipa.v10i11.9214

Abstract

Climate change has drastically increased natural disasters, with Indonesia ranking third among disaster-prone countries. This research aims to develop a learning model to build disaster mitigation awareness through education. The study focuses on Pidie Regency, Aceh, an area prone to various natural disasters including earthquakes, tsunamis, and volcanic eruptions. The research employs a Research and Development design using the Plomp model, consisting of five phases: investigation, design, realization/construction, test/evaluation/revision, and implementation. The result is the Ecopedagogy Rescue (EcoRescue) learning model, which enables students to explore and discover information about disaster issues and mitigation efforts. Validation scores indicate that the EcoRescue model is valid, with 87.5% for design and 91% for content. The effectiveness score based on teacher responses reached 86.4%, categorizing the model as highly effective in physics education. This study's novelty lies in developing an ecopedagogy-based learning model incorporating disaster mitigation content. The research recommends physics teachers to implement the EcoRescue model in high school physics courses, aiming to enhance students' awareness and understanding of disaster mitigation in their local context
PENGARUH PROMOSI, EKUITAS MEREK DAN KUALITAS LAYANAN TERHADAP KEPUASAN PELANGGAN PADA TOKO LAGOS BRANDED KRUENG MANE, ACEH UTARA Muhammad Akram; Chalirafi Chalirafi; Ikramuddin Ikramuddin; Muchsin Muchsin
Jurnal Intelek Insan Cendikia Vol. 2 No. 5 (2025): MEI 2025
Publisher : PT. Intelek Cendikiawan Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh promosi, ekuitas merek, dan kualitas layanan terhadap kepuasan pelanggan pada Toko Lagos Branded Krueng Mane, Aceh Utara. Kepuasan pelanggan menjadi indikator utama dalam menentukan keberhasilan suatu bisnis di tengah persaingan yang semakin kompetitif, terutama dalam industri fashion retail. Metode penelitian yang digunakan adalah kuantitatif dengan pendekatan asosiatif. Sampel penelitian sebanyak 100 responden diperoleh melalui teknik purposive sampling. Teknik analisis data yang digunakan meliputi uji validitas, reliabilitas, regresi linear berganda, dan uji hipotesis (uji t dan uji F). Hasil penelitian menunjukkan bahwa promosi, ekuitas merek, dan kualitas layanan berpengaruh secara signifikan terhadap kepuasan pelanggan. Di antara ketiga variabel tersebut, kualitas layanan memiliki pengaruh paling dominan terhadap kepuasan pelanggan. Dengan demikian, peningkatan pada aspek layanan serta strategi promosi yang tepat dan penguatan citra merek sangat disarankan untuk mempertahankan dan meningkatkan kepuasan pelanggan di masa depan.
KAJI EKSPERIMENTAL KINERJA TURBIN ULIR ARCHIMEDES BERDASARKAN SUDUT KEMIRINGAN POROS TURBIN Jayanto, Septian Dwi; Hatib, Rustan; Muchsin, Muchsin
Foristek Vol. 15 No. 2 (2025): Foristek
Publisher : Foristek

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54757/fs.v15i2.843

Abstract

This study aims to evaluate the effect of variations in the shaft inclination angle, namely 22°, 24°, 26°, 28°, and 30° on the performance of the Archimedes screw turbine with the experimental method carried out using a half-scale turbine model with a constant discharge of 0.0014 m³/s and an increase in torque (1-4 Nm). The parameters analyzed include rotational speed (RPM), output power, and efficiency at each torque level (1–4 Nm). The results show that the maximum efficiency of 61.81% is achieved at an angle of 22° with a torque of 3 Nm. Although the 30° angle produces higher output power, its efficiency is lower due to the larger head value (0.58 m compared to 0.435 m at 22°), which increases input power but is not offset by a comparable increase in output. In addition, at steeper angles, there is an increase in leakage and overflow due to less-than-optimal screw filling. This study concludes that the combination of 22° angle and 3 Nm torque is the most efficient configuration for a small-scale screw turbine system. This study can serve as a reference for designing a micro-hydro power generation system based on a screw turbine.
Development of Videos Feature-Based Journalistic Learning Model to Improve Students' Creativity and Language Competence Muchsin, Muchsin; Ismawirna, Ismawirna; Faudi, Faudi; Ikhwani, Yudi
JURNAL EDUKASI EL-IBTIDA'I SOPHIA Vol 4, No 2 (2025)
Publisher : UNIVERSITAS SERAMBI MEKKAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32672/jeis.v4i2.9413

Abstract

This study aims to develop a digital journalism learning model based on video features, with the intention of improving the creativity and language proficiency of students on the English Studies programme at the University of Muhammadiyah Tangerang. The study employs a Research and Development (RD) approach, adapting the Borg and Gall model through the stages of needs analysis, design, product development, expert validation, revision and trials across two learning cycles. Data were collected through observation, interviews, expert validation and student response questionnaires. The results showed that the developed model was categorised as very feasible. Expert validation achieved an average score of 87.5%, classifying it as 'very feasible', while student responses reached 88.2%, classifying it as 'very good'. The model's effectiveness was evident in the improvement in student learning outcomes, rising from an average score of 65 in Cycle I to 87 in Cycle II. The N-Gain calculation of 0.63 showed an increase into the 'moderate to high' category, indicating that the model was effective in improving student abilities. Qualitatively, there was an improvement in scriptwriting skills, speaking fluency, visual creativity and the ability to produce video features. In theory, this model contributes to the development of digital, media-based English language learning. In practice, it can provide lecturers with an innovative way to create more interesting, contextualised and appropriate learning materials for the digital era
The Future of Education: Integrating Technology with Interactive Teaching Methods Ilyas, Ilyas; Muchsin, Muchsin
Journal of Pedagogi Vol. 2 No. 1 (2025): Journal of Pedagogi - February
Publisher : PT. Anagata Sembagi Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62872/p3hxqz12

Abstract

The integration of digital technology in education has brought significant changes, especially through the implementation of Learning Management System (LMS), artificial intelligence (AI), and augmented reality (AR). LMS allows flexibility in learning, while AI helps in personalization of materials and identification of students' learning difficulties. AR, on the other hand, enriches the learning experience with interactive visualizations. In addition, game-based learning approaches and virtual reality (VR) technology enhance students' motivation and understanding of complex material. However, the application of this technology still faces challenges, such as limited infrastructure in remote areas, educator readiness, and digital access gaps. This study used descriptive qualitative methods with interviews, observations and document analysis of 30 respondents consisting of teachers, students and educational technology developers. The results show that technology integration improves student engagement and learning effectiveness, but still requires infrastructure support and training for educators. To optimize the implementation of technology in education, synergy is needed between the government, educational institutions and the private sector in providing adequate facilities and training. With the right strategy, technology can be a catalyst in creating a more adaptive, inclusive and up-to-date education system.
Co-Authors AA Sudharmawan, AA Abdul Muis Agus Wahyudin Akbar Saputera, Muhammad Ilham Arief Yulianto Ariska, Emalia Armi Armi Armi, Armi Asriani Asriani Azhari Azhari Bambang Sutjiatmo Chalirafi, Chalirafi Diana Diana Eko Handoyo Erdi Surya Essa Rebina Burza Br Ginting Fachrurrazi Fachrurrazi Faudi, Faudi Fitri Yusriani Furqan Furqan Furqan Furqan, Furqan Hambali Hambali Hamdi Hamdi Hanaffy, Jamal Heriyadi, Heriyadi Husna, Zahratun Ikhwani, Yudi Ikramuddin Ikramuddin Ilyas Ilyas Iskandar Iskandar Ismawirna, Ismawirna Jayanto, Septian Dwi Khairani, Yuli Khairil Anwar Khumaedi - Lukmanul Hakim M Ridhwan M Rusdi M Yusuf Makmur, Teuku Maqfirah Maqfirah, Maqfirah Mariati Mariati Mariyudi Mariyudi Maryam Maryam Medi, Gery Mochammad Imron Awalludin Monica, Metha Muhammad Akram Muhammad Hasan Basri Muhammad Thoriq Al-Khairi Muhammad, Saiful Mulyadi Mulyadi Muslem Daud Mustofa Mustofa Naufal Bachri, Naufal Nazira, Iga Noviyanti, Anita Nuradila, Nuradila Nurainun Nurainun Rachmat Subagyo Rahmaniar Rahmaniar Rahmaniar Rahmaniar, Rahmaniar Rahmat Saleh Rahmawati, Rukhaini Fitri Ratna Mutia Razali Abdullah Ridhwan, M. Rochim Suratman Rochim Suratman Rustan Hatib Said Ashlan, Said Sapna Sapna Sara, Sara Yulis Sariakin Sariakin Setyaji, Hajar Shofwani, Siti Aniqoh Siregar, Marlina Subhan, M. Sulaiman Sulaiman Surdia, Tata Surya, Erdi Suryanto Suryanto Sutjiatmo, Bambang Syamsiar, Syamsiar Syamsul Syamsul Tata Surdia Usman, Musliadi B Yeni Rimadeni Yuli Asmi Rahman Yuli Khairani Yulsafli Yulsafli, Yulsafli Zaharuddin Zaharuddin, Zaharuddin Zakiah Zakiah Zalikha Zalikha