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All Journal Ilmu Pendidikan VANOS Journal of Mechanical Engineering Education Jurnal Pendidikan: Teori, Penelitian, dan Pengembangan International Research Based Education Journal Ilmu Pendidikan: Jurnal Kajian Teori dan Praktik Kependidikan Jurnal Administrasi dan Manajemen Pendidikan Yaa Bunayya : Jurnal Pendidikan Anak Usia Dini Jurnal Karinov JAMP : Jurnal Administrasi dan Manajemen Pendidikan Jurnal Kependidikan: Jurnal Hasil Penelitian dan Kajian Kepustakaan di Bidang Pendidikan, Pengajaran dan Pembelajaran Jurnal Pembelajaran, Bimbingan, dan Pengelolaan Pendidikan Jurnal Konseling Pendidikan Islam Global Leadership Organizational Research in Management Sekolah Dasar: Kajian Teori dan Praktik Pendidikan
Sultoni Sultoni
Universitas Negeri Malang
Humanities Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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STRATEGIC MANAGEMENT LEADERSHIP IN THE IMPLEMENTATION OF DIGITAL MARKETING IN EDUCATIONAL INSTITUTIONS Endrik Sugianto; Ibrahim Bafadal; Sultoni Sultoni
Jurnal Konseling Pendidikan Islam Vol. 7 No. 3 (2026): Jurnal Konseling Pendidikan Islam
Publisher : LP2M IAI Al-Khairat Pamekasan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32806/jkpi.v7i3.1739

Abstract

The development of digital technology has transformed marketing practices across various sectors, including educational institutions. The main issue addressed in this study is how strategic management leadership plays a role in optimizing the implementation of digital marketing in educational institutions. This study aims to analyze the role of strategic leadership in designing, implementing, and evaluating effective digital marketing strategies. The research method used is a qualitative approach through literature study and descriptive analysis of relevant scientific sources. The findings indicate that strategic management leadership plays a crucial role in determining the direction of digital marketing policies, enhancing institutional competitiveness, and building a positive image through the use of social media, websites, and other digital platforms. Furthermore, the success of digital marketing is highly influenced by the leader’s ability to adapt to technological changes, manage human resources, and foster continuous innovation. In conclusion, visionary and adaptive strategic leadership is a key factor in the successful implementation of digital marketing in educational institutions to increase attractiveness and ensure institutional sustainability in the digital era.
Kepemimpinan Kepala Sekolah dalam Penguatan Peran Multi-Stakeholders Forum (Masalah dan Strategi Solutif Peningkatan Mutu SD – SMP Satu Atap di Daerah Terpencil) Juharyanto Juharyanto; Sultoni Sultoni; Imron Arifin; Ahmad Nurabadi
Sekolah Dasar: Kajian Teori dan Praktik Pendidikan Vol. 28 No. 1 (2019)
Publisher : Universitas Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17977/um009v28i12019p1-10

Abstract

The study aims to describe the problem and find effective leadership strategies that can be done by principals in Elementary School - Junior High School One Roof (SATAP) in remote areas. Qualitative research with a multi-site approach. The data was obtained through the principal, the head of the LPIKIPI representative (Training Institute and Indonesian Educational Innovation Consultant), and tested the credibility and validity in triangulation through the Forum Group Discussion (FGD) and expert testing. The results obtained include: 1) the problems faced by one-roof principals in remote areas are closely related to aspects of cultural, social, economic, demographic, and geographic aspects, as well as historically; 2) effective school leadership solution strategies emphasizing spiritual, personal, and social aspects. Penelitian bertujuan untuk mendeskripsikan permasalahan dan menemukan strategi kepemimpinan efektif yang dapat dilakukan kepala sekolah pada SD – SMP Satu Atap (SATAP) di daerah terpencil. Penelitian kualitatif dengan pendekatan multi-situs. Data diperoleh melalui kepala sekolah, ketua perwakilan LPIKIPI (Lembaga Pelatihan dan Konsultan Inovasi Pendidikan Indonesia), dan diuji kredibilitas dan validitasnya secara triangulasi melalui Forum Grup Discussion (FGD) dan uji ahli. Hasil yang diperoleh antara lain: 1) permasalahan yang dihadapi kepala sekolah satu atap daerah terpencil sangat terkait dengan aspek-aspek aspek budaya, sosial, ekonomi, demografi, dan geografi, serta historis; 2) strategi solutif kepemimpinan efektif sekolah menekankan pada aspek spiritual, personal, dan sosial.
Co-Authors Achmad Supriyanto Agus Numan Faizal Agus Timan Ahmad Tohirin Alisya Maharani Putri Kastari Amrustian Amrustian Anggraeni Cahyaningtyas Angraeny Unedia Rachman Anjar Agus Firawati Argadinata, Hasan Asep Sunandar Asriadi Asriadi Athalla Nauval Bhayangkara Bagus Rachmad Saputra Bambang Budi Wiyono Burhanuddin Burhanuddin Desi Eri Kusumaningrum Dian Laili Eka Prastiwi Dika Novita Sari Djazimah Djazimah Elvia Baby Shahbana Endrik Sugianto Firda Dwi Pratiwi Ibrahim Bafadal Imam Gunawan, Imam Imron Arifin Izuddin Syarif Juharyanto Juharyanto Karine Rizkita Lamijan Lamijan lilis safitri Lina Lina Lina Lina Lina Lina Maisyaroh Maulana Amirul Adha Messia Luki Kartikasari Meyana, Yulanda Elis Moh. Dwi Kurniyawan Muhammad Romady Muhammad Syafrawi Mustiningsih Nova Syafira Ariyanti Nur Luthfi Ardhian Nurabadi, Ahmad Nurul Ufatin Nurul Ulfatin Putri Wulandari Raden Bambang Sumarsono Ruminiati Ruminiati Satria Irwandi Sinta Septia Anggra Cahyani Siti Rakhmawati Sitti Khadijah Sukma Puri Bektiyastri Sukma Puri Bektiyastri Sunarni Vika Ardianti Vonny Angeli Sudharta Yusuf Sobri, Ahmad Zakiyatul Ummah