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All Journal Ahkam: Jurnal Ilmu Syariah JURNAL ISTINBATH Jurnal Ushuluddin UNIVERSUM Al-Ihkam: Jurnal Hukum dan Pranata Sosial MILLATI: Journal of Islamic Studies and Humanities AL QUDS : Jurnal Studi Alquran dan Hadis Al-Dzikra: Jurnal Studi Ilmu al-Quran dan al-Hadits RELIGIA Dialogia: Jurnal Studi Islam dan Sosial Al-Maslahah EL-AFKAR : Jurnal Pemikiran Keislaman dan Tafsir Hadis Cendekiawan El-Umdah JATI (Jurnal Mahasiswa Teknik Informatika) SOSIOEDUKASI : JURNAL ILMIAH ILMU PENDIDIKAN DAN SOSIAL Al-Ihkam: Jurnal Hukum Keluarga Jurusan Ahwal al-Syakhshiyyah Fakultas Syariah IAIN Mataram Mutawatir : Jurnal Keilmuan Tafsir Hadith Journal of Vocational and Career Education Ishlah: Jurnal Ilmu Ushuluddin, Adab dan Dakwah Journal of Industrial Engineering & Management Research (JIEMAR) An-Nawa : Jurnal Studi Islam Journal of Advanced Guidance and Counseling Al-Munir : Jurnal Studi Ilmu Al-Quran dan Tafsir Absorbent Mind JURNAL PENDIDIKAN INDONESIA: Teori, Penelitian, dan Inovasi Al-Hijr: Journal of Adulearn World East Asian Journal of Multidisciplinary Research (EAJMR) Jurnal Bilqolam Pendidikan Islam QOF: Jurnal Studi Al-Qur'an dan Tafsir QiST: Journal of Quran and Tafseer Studies ESENSIA: Jurnal Ilmu-Ilmu Ushuluddin DIKTUM: JURNAL SYARIAH DAN HUKUM Al-Manar: Jurnal Kajian Alquran dan Hadis Al-Bayan: Journal of Hadith Studies Religia : Jurnal Ilmu-Ilmu Keislaman Kontemplasi : Jurnal Ilmu-Ilmu Ushuluddin Ziswaf Asfa Journal Journal of Society and Development Kifah AL ITQAN: Jurnal Studi Al-Qur'an
Abdul Mufid
STAI Khozinatul Ulum Blora Jawa Tengah
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Journal : Kifah

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Pemberdayaan UMKM melalui Digitalisasi dan E-Commerce Romadhon, M Nurul; Aisah, Eviana Nur; Maulidina, Ahmad Rizal; Mufid, Abdul
Kifah: Jurnal Pengabdian Masyarakat Vol 3 No 2 (2024): Desember 2024
Publisher : Mafapress Institut Pesantren Mathali'ul Falah Pati

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35878/kifah.v3i2.1332

Abstract

This community service activity aims to develop the promotion and sales of MSMEs in Pringgoboyo village, Maduran sub-district, Lapmongan Regency. This village has various UMKM potentials but has only reached local marketing, namely traditional markets. In the modern era, digital marketing is growing rapidly with various applications that can reach consumers in various regions and many people from teenagers to adults have smartphones, but the use of these smartphones is not optimal, especially for MSME owners. Therefore, the people of Pringgoboyo village can develop the potential of MSMEs with a wider reach in utilizing digital marketing through smartphones. Data collection is carried out using interview techniques to obtain information, the data that has been obtained is then analyzed and described in accordance with the KKN-PAR stage. Due to the rapid development of digital, we have created a digital marketing training that can help the people of Pringgoboyo village. The community realizes the importance of digital marketing as a utilization of MSME product marketing.
Co-Authors Abdul Sattar Adhi Kusumastuti Aeeni, Nur Ahmad Farih Dzakiy, Ahmad Farih Ahmad Sharifuddin bin Mustapha Aisah, Eviana Nur Aland, Ahmed Orhan Ali Trigiyatno Aniqoh, Aniqoh Ari Purwanto Arifudin, Mohamad Asbari, Masduki Asfahani, Asfahani Bambang Irawan Cahyono, Yoyok Cathas Teguh Prakoso DEWI RAHMAWATI Eko Supraptono Faqih, Muhammad Ikhsanul Indarto, Kus Ismai, Moch ISTIANAH Istikomah, Nuzulul Karina Auliasari Mahmudi, Ahmad Masuwd, Mowafg Maulidina, Ahmad Rizal Mawere, Daniel Mohammad Arif Muhammad Rikza Muqtada Muhammad Syaiful Mukaromah, Sayyidatul Mustafidah, Nurul Mutmainnah, Siti Nafsul Niam Masruri, Ulin Nisa, Lia Khoirotun Nisa’, Lia Khoirotun Noor Miyono Nur Rohmat Nurul Fajri, Nidaa' Paselle, Enos PUJI LESTARI Renaldi Primaswara Prasetya Rifai, Idris Ahmad Rohmad Adi Yulianto Romadhon, M Nurul Sa’adah, Latifatus Safitri, Endang Saipul Siti Fatimah Siti Mujibatun Soebahar, Moh Erfan Sumarno Suprapti Suprapti Sutarno Sutarno Sya’roni, Mokh. Ulama’i, A. Hasan Asy’ari Umar, Jamilu Abdullahi Wahyuni, Siti Kurnia Wan Mokhtar, Wan Khairul Aiman