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Journal : Indo-MathEdu Intellectuals Journal

Evaluasi Menu A’la Carte Berbasis Menu Engineering Pada The Lounge & Bar Di Hotel Ciputra World Surabaya Salsabilla, Adinda Maulita; Purwidiani, Niken; Bahar, Asrul; Romadhoni, Ita Fatkhur
Indo-MathEdu Intellectuals Journal Vol. 6 No. 4 (2025): Indo-MathEdu Intellectuals Journal
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/imeij.v6i4.3547

Abstract

Menu Evaluation aims to evaluate the performance of the a’la carte menu at The Lounge & Bar, Hotel Ciputra World Surabaya, utilizing the menu engineering approach. The analysis encompasses 60 food items and 93 beverage items over the period from July to September 2024. Menu engineering is a data-driven method that assesses each menu item's popularity and profitability, facilitating strategic decisions regarding menu optimization.​ Employing a quantitative descriptive methodology, data were collected through direct observation, interviews with restaurant management, and sales data analysis. Each menu item was classified into one of four categories:​ Star, High popularity and high profitability. Plowhorse, High popularity but low profitability. Puzzle, Low popularity but high profitability. Dog, Low popularity and low profitability. The analysis revealed that items such as french fries and nasi goreng nusantara fall into the Star category, indicating both high sales and profit margins. Dishes duck spring roll and oxtail soup are categorized as Puzzle, suggesting they are profitable but not popular. calamari rings and chicken wings are identified as Plowhorse, being popular yet yielding lower profits. Conversely, fried platter and onion rings are classified as Dog, reflecting low sales and profitability.
Co-Authors Adinda Putri Cahyani Afifah, Choirul Anna Nur Afifani, Arih Nur Alim Akbar Romadlony Amajida, Melinda Khansa Amani, Farah Ikrimah Andika Kuncoro Widagdo Annafik, Izza Wardah Annis Catur Adi Annisa Nur Aini Any Sutiadiningsih Auliya Hidayatur Rizqi Auliya, AR. Sella Aura Khansa Balqist Ayu Rahmawati Dewi Cahyani, Azzahra Gita Cahyaningtiyas, Cantika Arumi Chlara Amanda Chlara Amanda Widya Goni Danish Rafi Surenda Defia Laili Mustafik Putri Devy, Ananda Aulia Dewi Nur Inayah Dewi, Arifa Mustika Dewi, Ila Huda Puspita Dewi, Nur Indah Rama Dini, Cleonara Yanuar Dwi Iriyani Enrico Putera Subagja Erina Rahmadyanti 2) Estiningtyas, Indri Wasa FARICATUS SOLEHA, PRASTIWI Fernanda, Dista Aulia Fithri Yati Eka Nur Jannah Fitrotin Ni’ma Intan Sari Hariadi, Hindarti Hidayati, Chofifah Nur Ida Ayu Putu Sri Widnyani Ila Huda Puspita D Ila Huda Puspita Dewi Ita Fatkhur Romadhoni Jauhari, Zea Rahmadina Junior, Gusti Alamsyah Khafidlah, Ianatul Kurniawan, Muhammad Ridho Hafid Lebdoyono, Rendra lilis Sulandari Lisda Juniarsy Rahardjo Lucia Tri Pangesthi Lukitasari, Febriani Maria Monica Sianita Maria Monica Sianita Basukiwardojo Mauren Gita Miranti Maya Eka Rahayu MEIN KHARNOLIS Mein Kharnolis Miranti, Mauren Gita Muhammad Irham Hafiyyan Nashita Lucky Mashura Negari, Sekarwangi Puspita NIken Purwidiani Nita Kusumawati Nita Kusumawati Noor, Rossi Alysia Nugrahani Astuti Nugrahani Astuti Nur Annisa Apriliyanti Nurfatimah, Ratna Palupi Nurul Nada Khodijah Pangesthi, Lucia Pangesthi, Lucia Tri Pangesthia, Lucia Tri Prasysta, Erinna Ayu Putri Azizah Indrasara Rahayu, Nunik Tri Rahmawati, Nur Fidyah Rahmayani, Fidya Regita Cahyani Putri Rizkiyah, Nurul Farikhatir Rohmah, Mardhiyatu Rosita Desi Safitri Salsabilla, Adinda Maulita Samik Samik Sarah Khalisa Satwika Arya Pratama Sefhia Kurnia Gracelia Shellyna Fidya Silka Shofiyah Rahma Maulidiyah Sinaga, Jessica Obaja Situmorang, Grace Rodo Sri Handajani Sri Handajani Sulandari , Lilis Supari Muslim Supari Muslim Sutidianingsih, Any Suyanto, Vannesa Apriliana Tambunan, Alisha Nismara Kalish Thobagus Muhammad Nu'man Widagdo, Andika Kuncoro Zuhrotul Khanifatun Nisa