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All Journal Jurnal Penyuluhan Jurnal Sosial Ekonomi Pertanian Jurnal Social Economic of Agriculture AGRIEKONOMIKA Agrivet : Jurnal Ilmu-Ilmu Pertanian dan Peternakan (Journal of Agricultural Sciences and Veteriner) Agricore: Jurnal Agribisnis dan Sosial Ekonomi Pertanian Unpad Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Jurnal AGROSAINS dan TEKNOLOGI Jurnal Studi Manajemen dan Bisnis Jurnal Ilmu Keluarga dan Konsumen Jurnal Agribisnis Terpadu Jurnal Pertanian Agros JURNAL ILMIAH MAHASISWA AGROINFO GALUH JURNAL AGRIBISAINS Paspalum: Jurnal Ilmiah Pertanian Kumawula: Jurnal Pengabdian Kepada Masyarakat Abdimas Galuh: Jurnal Pengabdian Kepada Masyarakat Jurnal Bakti Masyarakat Indonesia Jurnal Pengabdian kepada Masyarakat Nusantara Sawala : Jurnal pengabdian Masyarakat Pembangunan Sosial, Desa dan Masyarakat Agri Wiralodra JIA (Jurnal Ilmiah Agribisnis) : Jurnal Agribisnis dan Ilmu Sosial Ekonomi Pertanian Journal of Micro, Small and Medium Enterprises
Gema Wibawa Mukti
Departemen Sosial Ekonomi Pertanian Fakultas Pertanian Universitas Padjadjaran
Religion Agriculture, Biological Sciences & Forestry Arts Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Law, Crime, Criminology & Criminal Justice Nursing Public Health Social Sciences Veterinary Other

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POTRET PETANI MUDA (Kasus Pada Petani Muda Komoditas Hortikutura di Kabupaten Bandung Barat) Kusumo, Rani Andriani Budi; Mukti, Gema Wibawa
JURNAL AGRIBISAINS Vol. 5 No. 2 (2019): Jurnal AgribiSains
Publisher : Universitas Djuanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (588.916 KB) | DOI: 10.30997/jagi.v5i2.2323

Abstract

BPS data shows a decrease in the number of people working in the agricultural sector and the age structure of farmers is dominated by older farmers. The decline in the number of farmer households in Indonesia is caused by several factors, including death or moving out of the agricultural sector, and on the other hand there are fewer new residents involved in the agricultural sector. However, an interesting phenomenon in West Bandung Regency is that horticulture farming is beginning to be sought after by young farmers. This study aimed to provide an overview of young farmers analyzed through the characteristics, perceptions, and background of young farmers in running horticulture farming in West Bandung Regency. This research was a quantitative research with survey techniques. Respondents in this study were 120 young farmers who were randomly selected. Data were analyzed descriptively. The results showed that there were still a few young farmers who were college graduates, have the land of <0.5 ha and not long enough to run farming. Most young farmers have parents who also work as farmers. The main factor that drives young farmers to engage in agriculture were parental and evirontment support and quite promising opportunities in the horticulture sub-sector.Keywords : Farmer, Young, Horticulture
HUBUNGAN ANTARA PERILAKU KONSUMEN DAN KEPUTUSANNYA DALAM MEMBELI SAYUR DAN BUAH DI RITEL ONLINE Rasmikayati, Elly; Mukti, Gema Wibawa; Saefudin, Bobby Rachmat
Agros Journal of Agriculture Science Vol 25, No 1 (2023): edisi JANUARI
Publisher : Fakultas Pertanian, Universitas Janabadra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37159/jpa.v25i1.2392

Abstract

 Perkembangan revolusi industri 4.0 terjadi di berbagai sektor, termasuk pada sektor pertanian,, dalam hal ini penggunaan ritel online untuk menjual hasil panen komoditas pertanian. Konsumen yang awalnya berbelanja di ritel tradisional atau modern mulai membeli di ritel online. Perubahan ini dipengaruhi oleh adanya perubahan perilaku pembelian konsumen. Penelitian ini bertujuan untuk 1) mendeskripsikan faktor yang memengaruhi keputusan pembelian konsumen dalam berbelanja sayur dan buah di ritel online; dan 2) menganalisis keterkaitan antar-faktor tersebut terhadap keputusan pembelian sayur dan buah di ritel online. Metode yang digunakan adalah survei terhadap 100 orang responden. Hasil penelitian menunjukkan bahwa (1) faktor psikologi (persepsi) sangat memengaruhi keputusan konsumen sayur dan buah dalam membeli sayur dan buah di ritel online, (2) faktor pribadi memengaruhi keputusan mereka dalam membeli sayur dan buah di ritel online, (3) faktor sosial memengaruhi keputusan konsumen sayur dan buah dalam membeli sayur dan buah di ritel online, (4) faktor budaya tidak memengaruhi  keputusan konsumen sayur dan buah dalam membeli sayur dan buah di ritel online, (5) fktor psikologis, pribadi, sosial dan budaya berkorelasi nyata dengan proses pengambilan keputusan mereka dalam membeli buah dan sayur di ritel online.
KAJIAN EDUKASI RAMAH LINGKUNGAN DAN KARAKTERISTIK KONSUMEN SERTA PENGARUHNYA TERHADAP SIKAP DAN PERILAKU RAMAH LINGKUNGAN Budi Kusumo, Rani Andriani; Charina, Anne; Sukayat, Yayat; Mukti, Gema Wibawa
Jurnal Ilmu Keluarga dan Konsumen Vol. 10 No. 3 (2017): JURNAL ILMU KELUARGA DAN KONSUMEN
Publisher : Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (458.524 KB) | DOI: 10.24156/jikk.2017.10.3.238

Abstract

The quality decreasing of the environment could be caused by household consumption behavior. Consumer's positive attitude toward environmental issues can be encouraged through socialization about eco-friendly lifestyles. Kelompok Tani Cipta Mandiri is one of the organic vegetable producers that used eco-friendly issues marketing. This study were aimed to analyze eco-friendly education which was conducted by Cipta Mandiri farmer group; consumer attitudes about environmental issues; and the influence of eco-friendly education and demographic characteristics toward consumer eco-friendly attitude and behavior. Respondents in this study were 60 consumers who bought through the 'Small Market'. Descriptive and path analysis were used to accomplish the objectives of this study. The results showed that eco-friendly education which is conducted by Cipta Mandiri farmers group encourages consumers' positive behaviour about environment friendly issues. Most of the consumers understood the purpose and benefits of educational activities, feel attracted to these activities, and be willing to behave environment friendly. The income had significantly influence on the consumer's attitude, especially affective and conative dimensions. Meanwhile, consumer's attitude had a positive impact on eco-friendly behavior. Therefore, government or other institutions can encourage producers to do social business activities to increase consumer awareness of environment friendly behavior.
Ekosistem Kewirausahaan Pertanian: Pendekatan Kolaboratif Sebagai Pemicu Keberhasilan Bisnis Pertanian Mukti, Gema Wibawa; Charina, Anne; Kusumo, Rani Andriani Budi
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 12, No 1 (2026): Januari 2026
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v12i1.21318

Abstract

This paper aims to identify the actors and factors that create a successful agricultural entrepreneurship ecosystem. Agricultural development can run sustainably if the actors in it synergize with each other, giving the best contribution to create a successful agriculture. To achieve the research objectives, the researcher has conducted a literature analysis on collaboration between actors contained in the agricultural entrepreneurship ecosystem, so as to encourage agricultural activities to become more advanced and sustainable. In addition, this research also presents a model that shows an effective agricultural entrepreneurship ecosystem. Collaboration is an effort to increase the business and innovation capacity of each actor in the agricultural entrepreneurship ecosystem. This is an agricultural need for supportive policies, so as to encourage technological innovation and information/knowledge transfer among agricultural actors (farmers, government, agribusiness companies, financial institutions, social communities). This condition is expected to encourage the progress of agriculture as a whole, involving all actors involved in it.
Co-Authors Agriani Hermita Sadeli Anita Cicilia Harimurti Anne Charin Anne Charina Ari Risdianto Armenia Ridhawardani Astari Avisha BK, Rani Andriani Bobby Rachmat Saefudin Desy Rahmawati, Desy Dewi Rengganis Dhany Esperanza Didah Didah Dini Rochdiani Elly Rasmikayati Endah Djuwendah Erlangga, Reza Eti Suminartika Fauzia Imani Fauziah, Farah Fauziana H Feby Claudya Navelda Fitriana Wati Fristy Yuanita Hepi Hapsari Hesty Nurul Utami Imana, Salsabila Iftikhar Ishfihana Rakasyifa Iwan Setiawan Iwan Setiawan Iwan Setiawan Kuswarini Kusno Kuswarini Kusno Lies Sulistyowati Lucyana Trimo Lucyana Trimo, Lucyana Mahra Arari Heryanto Maulida Nabila Rosyalina Muhammad Arief Budiman Muhammad Rheza Rizqiaputra Saefullah Muzakki, Muhammad Farhan Nurhamzah Nabilla Nur&#039;Azizah Manika Putri Niken Hikmawati Niken Hikmawati Nursyamsiyah Nursyamsiyah Omar, Natasha Margaretha Wiryawan Pandi Pardian Raden Assyifa Nuraini Ramadhina, Ratu Rizki Rani Andriani Rani Andriani Rani Andriani Budi Kusumo Rani Andriani, Rani Sara Ratna Qanti Sari, Dwi Novanda SETIAWAN, IWAN Sri Fatimah Sri Fatimah Sri Fatimah Sri Fatimah Sulistyodewi Nur Wiyono Supratman, Reza Sylan Tazkia Khaerunnisa Terence, Daniel Tomy Perdana Trimo, Lucyana Trisna Insan Noor Tuti Karyani Wati, Fitriana Wiyon, Sulistyodewi Nur Wy, Michelle Anggraini Yayat Sukayat Yayat Sukayat Yayat Sukayat, Yayat Yosini Deliana Yossini Deliana