Article Per Year (5 Year)
p-Index From 2021 - 2026
7.296
P-Index
This Author published in this journals
All Journal Jurnal Penyuluhan Jurnal Sosial Ekonomi Pertanian Jurnal Social Economic of Agriculture AGRIEKONOMIKA Agrivet : Jurnal Ilmu-Ilmu Pertanian dan Peternakan (Journal of Agricultural Sciences and Veteriner) Agricore: Jurnal Agribisnis dan Sosial Ekonomi Pertanian Unpad Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Jurnal AGROSAINS dan TEKNOLOGI Jurnal Studi Manajemen dan Bisnis Jurnal Ilmu Keluarga dan Konsumen Jurnal Agribisnis Terpadu Jurnal Pertanian Agros JURNAL ILMIAH MAHASISWA AGROINFO GALUH JURNAL AGRIBISAINS Paspalum: Jurnal Ilmiah Pertanian Kumawula: Jurnal Pengabdian Kepada Masyarakat Abdimas Galuh: Jurnal Pengabdian Kepada Masyarakat Jurnal Bakti Masyarakat Indonesia Jurnal Pengabdian kepada Masyarakat Nusantara Sawala : Jurnal pengabdian Masyarakat Pembangunan Sosial, Desa dan Masyarakat Agri Wiralodra JIA (Jurnal Ilmiah Agribisnis) : Jurnal Agribisnis dan Ilmu Sosial Ekonomi Pertanian Journal of Micro, Small and Medium Enterprises
Gema Wibawa Mukti
Departemen Sosial Ekonomi Pertanian Fakultas Pertanian Universitas Padjadjaran
Religion Agriculture, Biological Sciences & Forestry Arts Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Law, Crime, Criminology & Criminal Justice Nursing Public Health Social Sciences Veterinary Other

Published : 104 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 104 Documents
Search

 7   8   9   10   11 
Strategi Social Media Marketing untuk Meningkatkan Brand Awareness melalui Instagram pada Usaha Hidroponik Jatinangor Urban Farming Rahmawati, Desy; Mukti, Gema Wibawa
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 2 (2025): Juli 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i2.18389

Abstract

Jatinangor Urban Farming (JUF) faces challenges in enhancing brand awareness despite utilizing Instagram as a marketing platform. This study aims to analyze the implementation of social media marketing strategies in increasing brand awareness for Jatinangor Urban Farming through Instagram and to formulate strategies for optimization. The research employs a qualitative approach with SWOT analysis to evaluate internal and external factors influencing digital marketing strategies. The findings indicate that Jatinangor Urban Farming has implemented social media marketing based on the dimensions of online communities, interaction, sharing of content, accessibility, and credibility. However, its execution remains suboptimal. The brand awareness level of Jatinangor Urban Farming is still at the brand recognition stage, necessitating additional strategies to enhance brand recall. The SWOT analysis positions JUF in Quadrant I, signifying strong internal capabilities and significant external opportunities. Therefore, the recommended strategies include strengthening brand identity through educational and interactive content, optimizing data-driven digital marketing strategies to enhance monetization and marketing efficiency, and structuring content management through a content guideline and content calendar. By implementing a more structured strategy, Jatinangor Urban Farming is expected to enhance its brand awareness, visibility and competitiveness in the market.
Mobilitas Internasional Perempuan Sebagai Bentuk Diversifikasi Penghidupan Rumah Tangga Petani (Studi Kasus di Kecamatan Cikalong Kabupaten Tasikmalaya) Kusumo, Rani Andriani Budi; Mukti, Gema Wibawa; Charina, Anne
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 2 (2025): Juli 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i2.19001

Abstract

Women's international mobility in agriculture-based rural areas represents a socio-economic transformation that reflects evolving gender roles within farming households. This study investigates the historical trajectory and underlying dynamics of female international migration as a livelihood diversification strategy in the Cikalong District, Tasikmalaya Regency, Indonesia. Utilizing a qualitative case study approach, data were collected through in-depth interviews with former migrant workers, labor brokers, local officials, and community leaders. Findings indicate that economic hardship was the primary driver of women's mobility. Initially confined to domestic roles, women began assuming the role of primary income earners by migrating abroad, predominantly as domestic workers. The success of early migrants catalyzed further migration, creating a self-reinforcing cycle. Beyond enhancing household economic resilience, this mobility reshaped intra-household gender relations. The study emphasizes the strategic role of women in rural livelihood systems and calls for inclusive, gender-sensitive rural development policies.
Inovasi Teknologi Untuk Industrialisasi Pedesaan Serta Implikasinya Bagi Kinerja Ekonomi Industri Kecil Agro Charina, Anne; Kusumo, Rani Andriani Budi; Mukti, Gema Wibawa
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 2 (2025): Juli 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i2.18904

Abstract

The notion of rural industrialization and how it can enhance the economic growth of small industries is still an issue that needs attention especially by policy makers. This study seeks to build understanding, knowledge and awareness on how leveraging technological innovations will help build strong rural industrialization and bring positive changes especially to the economic performance of small industries in rural areas. In this study, questionnaires were distributed to 127 participants consisting of small agro-industry entrepreneurs in Tasikmalaya district, a pilot project area for small agro-industry development in West Java. SPSS version (24.0) was used for data analysis. The findings of this study show that 58% of small agro-industry entrepreneurs have successfully adopted better technology than the generation before them, which has had positive implications for increasing their business profitability over the past three years. Policies designed can focus on improving the quality of corporate capital (economic capital, social capital and human capital) which is expected to be able to bridge the problems faced by small agro-industries in rural areas.
Gender dan Industri Kecil Agro di Pedesaan Tasikmalaya Charina, Anne; Mukti, Gema Wibawa; Kusumo, Rani Andriani Budi
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 2 (2025): Juli 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i2.18905

Abstract

While the number of female-gendered small industry entrepreneurs is growing, research in this area has not kept pace. This article critically reviews the current situation of women entrepreneurs in rural areas. We analyze the social, cultural, organizational and individual barriers that women entrepreneurs may face. This study interviewed 23 women entrepreneurs who own small agro-industries in Tasikmalaya district, a pilot project area for small agro-industry development in West Java. Our findings show that self efficacy is a common individual problem among rural women entrepreneurs, in addition to their suboptimal organizational capacity. Meanwhile, social and cultural barriers are currently minimal in rural areas. To improve self-efficacy, a personal approach is needed in the form of training, mentoring, and social support. Meanwhile, to improve organizational capacity, it is necessary to strengthen structural aspects such as management, technology, networking, and financing. We argue for the need to adopt more critical approaches, such as feminist discourse analysis and critical socio-technological perspectives to inform future research, and explain various phenomena related to women's entrepreneurship that have not been adequately studied.
Pelatihan Pangan Alternatif Sebagai Upaya Diversifikasi Konsumsi Masyarakat Perkotaan Kusumo, Rani Andriani Budi; Charina, Anne; Mukti, Gema Wibawa
Abdimas Galuh Vol 7, No 2 (2025): September 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ag.v7i2.20707

Abstract

Diversifikasi konsumsi pangan merupakan salah satu upaya untuk meningkatkan ketahanan pangan dan mengurangi ketergantungan pada jenis pangan tertentu, khususnya di wilayah perkotaan. Namun, kurangnya keterampilan mengolah pangan alternatif menjadi kendala dalam penerapannya. Kegiatan pengabdian masyarakat ini bertujuan untuk meningkatkan pengetahuan, keterampilan, dan kesadaran masyarakat perkotaan dalam memanfaatkan pangan alternatif, termasuk bahan pangan yang selama ini dianggap sebagai limbah. Kegiatan dilaksanakan di Kelurahan Antapani Tengah Kecamatan Antapani Kota Bandung, dengan melibatkan 25 orang anggota PKK. Kegiatan pelatihan dilaksanakan dengan metode ceramah dan praktek. Hasil kegiatan menunjukkan adanya peningkatan pengetahuan dan keterampilan peserta. Hasil evaluasi menunjukkan bahwa kegiatan ini cukup efektif untuk mendorong diversifikasi konsumsi masyarakat perkotaan, dan juga mendorong  peluang usaha berbasis pangan berkelanjutan. Keberhasilan kegiatan ini tidak lepas dari partisipasi masyarakat sejak dari perencanaan kegiatan hingga ke tahap evaluasi.
Penguatan Kapasitas Kewirausahaan Petani Ubi Jalar (Pengabdian Kepada Masyarakat di Desa Arjasari, Kecamatan Arjasari) Mukti, Gema Wibawa; Perdana, Tomy; Utami, Hesty Nurul; Qanti, Sara Ratna; Sari, Dwi Novanda; Budiman, Muhammad Arief
Abdimas Galuh Vol 7, No 2 (2025): September 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ag.v7i2.19136

Abstract

Petani memiliki peranan yang penting dan vital dalam pembangunan ekonomi di daerah perdesaan. Pertanian adalah sektor usaha yang sangat bergengsi, karena sangat berperan dalam menyediakan bahan pangan bagi umat manusia. Kegiatan pengabdian pada masyarakat (PPM) ini lebih menitikberatkan pada penguatan kapasitas kewirausahaan yang telah dimiliki petani di wilayah Arjasari Kabupaten Bandung. Metode pelaksanaan PPM adalah dengan pelatihan dan pendampingan kepada petani pelatihan bertujuan untuk memberikan pengetahuan tentang kewirausahaan dan manajemen bisnis, sedangkan pendampingan dilakukan untuk memastikan proses perubahan perilaku petani dapat berlangsung secara berkesinambungan. Kegiatan PPM, selain untuk membantu petani agar menjadi lebih berdaya dan berkembang usahataninya, kegiatan ini juga menjadi salah satu media untuk menjalin silaturahmi yang lebih baik antara Fakultas Pertanian dengan petani penggarap lahan Arjasari. Hal ini diharapkan dapat mengoptimalkan fungsi lahan Arjasari, sebagai tempat pembelajaran, dan juga lahan bernilai ekonomis bagi petani setempat. Dukungan berbagai pihak seperti Desa, Media Dan masyarakat itu sendiri sangat diperlukan, terutama untuk mendukung penguatan kelembagaan petani dan pemasaran hasil panen petani, sehingga dapat meningkatkan kesejahteraan petani.
Dampak Sosial Ekonomi Perkebunan Karet Terhadap Masyarakat Sekitarnya (Studi Kasus di Desa Lengkong Kecamatan Cipeundeuy Kabupaten Subang). Erlangga, Reza; Wiyon, Sulistyodewi Nur; Mukti, Gema Wibawa; Fatimah, Sri
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 10, No 2 (2024): Juli 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v10i2.14192

Abstract

This research was conducted in Lengkong Village, Cipeundeuy District, Subang Regency, West Java Province, from February to April 2024 with the aim of analyzing the social and economic impact of rubber plantations on the surrounding community. The sampling method used was purposive sampling, namely selecting 10-15% of the available sample population. A total of 15 tapping workers were selected as samples, which is 10% of the total 150 tapping workers in Lengkong Village. Meanwhile, 15 households around the rubber plantation were also taken as samples, in line with the number of tapping workers sampled. The main data analysis was carried out using a qualitative approach, where the results of interviews and observations were recorded in detail in field notes, which were then analyzed descriptively. The research results show that there is a socio-economic impact from the presence of rubber plantations for the surrounding community, both tapping workers and non-tapping workers. This impact can be seen through increasing welfare through the various facilities provided. These facilities include housing, health services, education, places of worship, sports facilities, employment opportunities and sources of income. All facilities provided by the company are intended for the general benefit of the surrounding community, marking mutually beneficial cooperation between the rubber plantation company and the surrounding community.
Studi Formasi Sosial pada Industri Kecil Agro di Priangan Timur Charina, Anne; Kusumo, Rani Andriani Budi; Mukti, Gema Wibawa
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 10, No 2 (2024): Juli 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v10i2.13944

Abstract

Agro-small industry entrepreneurs as a social group are integrated into a social structure. In sociological studies, the presence of this group of entrepreneurs also shows their social structure. To better understand the social reality of entrepreneurs in carrying out their production processes, the concept of Production Mode is known. This research aims to explore the production modes that occur in the next generation of small agro industries in East Priangan. Using a qualitative approach, data was collected by interviewing four owners of the next generation of small agro industries who have survived across generations. Thematic analysis with N-vivo version 12 software was used to analyze the data obtained. This research reveals that there is more than one mode of production that coexists in agro-small industries in East Priangan, so the concept of social formation is more appropriate to use. The social formations most commonly found in the third generation are "modern commercial hybrid" and "commercial".
Petani Sebagai Seorang Entrepreneur: Pengembangan Skill Petani Sebagai Aktor Penting dalam Sektor Pertanian Mukti, Gema Wibawa; Charina, Anne; Kusumo, Rani Andriani Budi
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 10, No 2 (2024): Juli 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v10i2.14627

Abstract

This study aims to explain the definition of agricultural entrepreneurship and the skills that farmers must have for their agricultural development. Furthermore, this study tries to look at the obstacles faced by farmers and their implications for agricultural policy in general. This study used a literature study approach related to fruition, focusing interest on entrepreneurship and agricultural skills. In this study, researchers have provided an overview of the main topics in the agricultural entrepreneurship literature and suggested that some limited trends appear in the literature, such as the diversification of farming and agricultural entrepreneurship. The author found that there are some critical, reflective, and reflexive materials, and we see that there are some technical things that we take from the non-agricultural business sector for use in the agricultural sector, especially those related to developing the entrepreneurial capacity of farmers. The author concludes that the main challenge for the agricultural sector is to provide opportunities for farmers to be able to develop their entrepreneurial skills. This will certainly require support from various stakeholders, namely their role in providing coaching and mentoring for farmers, as well as opening economic access for farmers so that they can optimize their potential for farm development. It is hoped that this will be a contribution to this research for the agricultural sector in Indonesia.
Aktor Penting dalam Ekosistem Kewirausahaan Pertanian Hortikultura di Jawa Barat: Dilihat Dari Perspektif Teori Jaringan Mukti, Gema Wibawa; Charina, Anne; Kusumo, Rani Andriani Budi
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 10, No 1 (2024): Januari 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v10i1.12673

Abstract

This paper aims to find out the actors that play the most role in the entrepreneurial ecosystem of young farmers in West Java. The analysis tool used is centrality analysis based on network theory, using the Gephi 9.2 application. Informants and respondents in this study consisted of actors involved in the entrepreneurial ecosystem of young farmers, including young farmers, government, financial institutions, universities, markets and social communities. The determination of informants is determined purposively, namely by looking at their role and involvement in the business process of young horticultural farmers, spread across Garut Regency, Cianjur Regency and Bandung Regency, West Java. Indicators of the degree of centrality, centrality of proximity, centrality of intermediaries and Eigencentrality, show that social societies are actors that consistently interact and connect a lot with young farmers. The social community acts as a liaison actor between young farmers and other agricultural stakeholders, always providing positive motivation and encouragement for farmers in agricultural activities. Social community actors must remain involved in horticultural agribusiness in West Java, especially champion farmers, community leaders and agricultural communities. Social community actors not only provide support in the aspects of labor and social capital, but become important actors in creating a conducive and productive farming climate, thus becoming an attraction for the younger generation of agriculture.
Co-Authors Agriani Hermita Sadeli Anita Cicilia Harimurti Anne Charin Anne Charina Ari Risdianto Armenia Ridhawardani Astari Avisha BK, Rani Andriani Bobby Rachmat Saefudin Desy Rahmawati, Desy Dewi Rengganis Dhany Esperanza Didah Didah Dini Rochdiani Elly Rasmikayati Endah Djuwendah Erlangga, Reza Eti Suminartika Fauzia Imani Fauziah, Farah Fauziana H Feby Claudya Navelda Fitriana Wati Fristy Yuanita Hepi Hapsari Hesty Nurul Utami Imana, Salsabila Iftikhar Ishfihana Rakasyifa Iwan Setiawan Iwan Setiawan Iwan Setiawan Kuswarini Kusno Kuswarini Kusno Lies Sulistyowati Lucyana Trimo Lucyana Trimo, Lucyana Mahra Arari Heryanto Maulida Nabila Rosyalina Muhammad Arief Budiman Muhammad Rheza Rizqiaputra Saefullah Muzakki, Muhammad Farhan Nurhamzah Nabilla Nur'Azizah Manika Putri Niken Hikmawati Niken Hikmawati Nursyamsiyah Nursyamsiyah Omar, Natasha Margaretha Wiryawan Pandi Pardian Raden Assyifa Nuraini Ramadhina, Ratu Rizki Rani Andriani Rani Andriani Rani Andriani Budi Kusumo Rani Andriani, Rani Sara Ratna Qanti Sari, Dwi Novanda SETIAWAN, IWAN Sri Fatimah Sri Fatimah Sri Fatimah Sri Fatimah Sulistyodewi Nur Wiyono Supratman, Reza Sylan Tazkia Khaerunnisa Terence, Daniel Tomy Perdana Trimo, Lucyana Trisna Insan Noor Tuti Karyani Wati, Fitriana Wiyon, Sulistyodewi Nur Wy, Michelle Anggraini Yayat Sukayat Yayat Sukayat Yayat Sukayat, Yayat Yosini Deliana Yossini Deliana