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Analisis Kelayakan Finansial dan Strategi Pengembangan Usaha Comfort Zone Cafe Terence, Daniel; Karyani, Tuti; Qanti, Sara Ratna; Mukti, Gema Wibawa
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 10, No 2 (2024): Juli 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v10i2.14638

Abstract

Comfort Zone Cafe is an MSME located in Bekasi City and was founded in 2021. This cafe has faced challenges over the past year, which was marked by a significant decline in the number of consumers and turnover. One of the main causes of this problem is the absence of a business plan that includes financial feasibility. This research aims to find the right solution to ensure the continuity of Comfort Zone Cafe in the future. The research method used is a qualitative approach with financial ratio analysis, financial feasibility analysis, and SWOT analysis. Financial ratio analysis is used to evaluate business performance, financial feasibility analysis to determine whether Comfort Zone Cafe is worth continuing, and SWOT analysis to formulate the right strategy for the future of this cafe. The research results show that the Comfort Zone Cafe's business performance is still not good, but financially it is still feasible to continue. Therefore, a SWOT analysis was carried out to develop the right strategy to improve the performance and sustainability of the Comfort Zone Cafe business in the future. The results of the financial ratio analysis show that Comfort Zone Cafe is efficient in terms of solvency and activity ratios, but is still not efficient in terms of profitability ratios because sales will decline in 2023 and the costs incurred are very large. The results of the financial feasibility analysis show that Comfort Zone Cafe is worth continuing with an NPV value of IDR 1,978,327, IRR of 8.08%, Net B/C of 1.03, and PP of 1 year 10 months 21 days. The results of the SWOT analysis produced 8 alternative strategies, including developing ideas for attractive branding, maintaining good quality, price and service, using effective promotions, opening cafes earlier, improving financial management, improving product quality, developing more attractive promotions, and improve financial bookkeeping.
Mitigasi Penyebab Risiko Usahatani Kopi Arabika (Studi Kasus pada Kelompok Tani Hutan Giri Senang, Kampung Legok Nyenang, Kecamatan Cilengkrang, Kabupaten Bandung) Omar, Natasha Margaretha Wiryawan; Djuwendah, Endah; Trimo, Lucyana; Mukti, Gema Wibawa
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 10, No 2 (2024): Juli 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v10i2.14630

Abstract

The Giri Senang Forest Farmer Group (KTH) has experienced a significant decline in arabica coffee production over the past few years. This indicates the existence of risks that need to be addressed immediately. The research was conducted with the aim of identifying the causes of risks in arabica coffee farming, understanding the mitigation actions that have been taken by KTH Giri Senang, and proposing mitigation actions that can be implemented to overcome these problems. The research was carried out using descriptive qualitative analysis with a case study research technique. The causes of risk were identified using a Fishbone Diagram and analyzed with the Failure Mode and Effect Analysis (FMEA) method. Based on the results of the research, there are 7 priority risk causes out of 26 total causes: unfavorable weather, leaf rust disease, insufficient or excessive rainfall, leaf spot disease, coffee berry borer pests, weather changes due to the La Nina-El Nino phenomenon, and lack of pruning. Mitigation actions that have been taken include making a holding pond, using pesticides, traps, pest control agents, harvesting spoils, and sanitation to eradicate pests and diseases, as well as forming a Pest Control Team. Proposed mitigation actions that can be implemented include organizing agricultural insurance, subsidizing insurance premiums, making holes or roraks, switching to organic farming, using spare harvest bags, collaborating with educational or research institutions, holding discussion forums for farmers, and creating video tutorials and educational content as alternative extension activities.
Kinerja Lingkungan Industri Kecil Agro di Priangan Timur Charina, Anne; Kusumo, Rani Andriani Budi; Mukti, Gema Wibawa
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 10, No 1 (2024): Januari 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v10i1.12573

Abstract

With increasing global demands to contribute to a sustainable world, small industries are starting to express awareness of the importance of environmental safety and health in their businesses. This research aims to explore the environmental performance of agri-small industries in East Priangan using a qualitative approach. Interviews were conducted with 10 small agro industry owners who adopted environmental practices in their business. Thematic analysis with N-vivo version 12 software was used to analyze the data obtained. This research reveals that business owners' knowledge of the importance of environmental safety is the basic motive behind the environmental performance of small agro industries. The types of environmental performance that are carried out by many agri-small industries in East Priangan include: simple waste processing, use of safe raw materials and certification and standardization for food products. The cost component is something that needs to be considered, because it often becomes an obstacle in implementing environmental performance in agri-small industries.
Jaringan Sosial Pekerja Migran Perempuan di Pedesaan Kusumo, Rani Andriani Budi; Mukti, Gema Wibawa; Charina, Anne
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 10, No 1 (2024): Januari 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v10i1.13233

Abstract

Mobilitas internasional yang dilakukan oleh perempuan merupakan salah satu strategi penghidupan yang banyak dijalankan rumah tangga di pedesaan. Keputusan perempuan untuk bekerja ke luar negeri turut dipengaruhi oleh jaringan sosial yang dimiliki. Penelitian ini bertujuan untuk menganalisis jaringan sosial yang terbentuk di pedesaan, terkait dengan mobilitas internasional yang dilakukan oleh perempuan. Penelitian ini dilakukan di Kecamatan Kroya Kabupaten Indramayu, dan Kecamatan Cikalong Kabupaten Tasikmalaya. Penelitian ini menggunakan pendekatan kualitatif, dengan teknik studi kasus. Responden dalam penelitian ini adalah perempuan purna migran sebanyak 100 orang. Analisis data dilakukan secara deskriptif dengan bantuan software Nvivo. Hasil penelitian menunjukkan kerabat merupakan sumber informasi yang banyak diakses untuk mengetahui kehidupan dan juga suasana kerja di luar negeri. Pada tahap pra pendaftaran, peran sponsor lebih menonjol dibandingkan dengan tahap pencarian informasi. Peran sponsor ini cukup besar dalam mempengaruhi keputusan  calon pekerja migran dan keluarganya. Jaringan migrasi lokal dan internasional berperan dalam layanan informasi, meskipun tidak menjamin validitas informasi migrasi yang aman. Untuk itu diperlukan literasi bagi masyarakat, terutama di daerah kantung migran, mengenai sumber dan media yang aman untuk menyaring derasnya arus informasi mobilitas internasional.
Keragaman Penghidupan Rumah Tangga Petani Padi Sawah Tadah Hujan (Studi Kasus di Kecamatan Kroya Kabupaten Indramayu) Kusumo, Rani Andriani Budi; Mukti, Gema Wibawa; Charina, Anne
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 10, No 1 (2024): Januari 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v10i1.12932

Abstract

Farmer households in rural areas tend to adopt multiple livelihood patterns as a livelihood strategy. Limited income in the agricultural sector causes farmers to develop strategies to sustain their lives. This paper aims to analyze the diversity of livelihoods of rice farming households on rainfed land. This research uses a qualitative design with a case study technique. Informants in this study were farmer households and community leaders. Data were analyzed descriptively. The results show that livelihood strategies are related to three main things: the availability of opportunities, the existence of capabilities and the diversity of livelihood options. One of the factors that determine the livelihood strategies adopted by farmer households is related to the employment opportunities available in the village as well as opportunities that come from both inside and outside the village.
Model Kolaborasi Petani Muda Dalam Ekosistem Wirausaha Pertanian (Sebuah Pengalaman pada Petani Muda Hortikultura di Jawa Barat) Mukti, Gema Wibawa; Charina, Anne; Kusumo, Rani Andriani Budi
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 10, No 1 (2024): Januari 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v10i1.12674

Abstract

This paper aims to study collaboration between actors in the horticultural agricultural entrepreneurship ecosystem in West Java. The research method used in this paper is descriptive – qualitative analysis, with an analytical focus on quadruple helix collaboration between farming actors, government, universities and the agricultural industry, analyzing the knowledge transfer process carried out between the actors involved, to develop agricultural entrepreneurship. The research results explain that strengthening human resources and agricultural institutions is the main aspect in creating a competitive and productive agricultural entrepreneurship ecosystem. In its implementation, these programs have helped farmers in developing their farming businesses, both in terms of on-farm cultivation and farming management. However, on the other hand, program implementation in the field is still limited and not sustainable. To overcome this, synergistic collaboration is needed between the actors involved (government, universities, industry and farming actors). Information openness and intense communication can help the synergy process, so that the actors involved can mutually strengthen each other, making it easier to achieve activity outcomes, namely creating a conducive, productive and competitive agricultural entrepreneurship ecosystem.
Potret Industri Informal di Pedesaan Priangan Timur Charina, Anne; Kusumo, Rani Andriani Budi; Mukti, Gema Wibawa
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 10, No 2 (2024): Juli 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v10i2.13954

Abstract

The informal industry is currently experiencing considerable development in several developing countries, including Indonesia. The most significant development can be seen from the increasing number of informal industries growing, especially in rural areas. This research tries to photograph the development of informal industries that are growing in rural East Priangan. Using a qualitative approach, data was collected by interviewing 20 informal industry owners in rural East Priangan. Thematic analysis with N-vivo version 12 software was used to analyze the data obtained. This research reveals that the portrait of informal industries that are widely operated in East Priangan includes the local food-based snack industry, micro scale, this industry only relies on family labor with non-routine production process activities. However, this business is considered flexible, easy and cheap by the perpetrators and the demand tends to be stable even though it is very small
Sumberdaya Penghidupan Rumah Tangga Petani Padi Sawah Tadah Hujan (Studi Kasus di Kecamatan Kroya Kabupaten Indramayu) Kusumo, Rani Andriani Budi; Mukti, Gema Wibawa; Charina, Anne
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 10, No 2 (2024): Juli 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v10i2.14069

Abstract

Farming households tend to develop multiple livelihood strategies to fulfil their needs, which can no longer be met by the agricultural sector. The livelihood strategy adopted by households relies on their livelihood assets or resources. This study aims to analyze the livelihood resources of wet-rice farming households in Kroya Subdistrict, Indramayu Regency. This research uses a qualitative design with a case study technique. The informants in this study were community leaders and village officials, while the participants were members of 50 rainfed wetland rice farming households. The data obtained were analyzed descriptively. The results showed that most farmer households also depend on the non-agricultural sector as a livelihood activity. The existence of social capital and easy access to financial resources are among the factors that attract many farming households to send one of their household members to work abroad as a livelihood activity option.
Kerentanan Rumah Tangga Petani Padi Sawah Tadah Hujan (Studi Kasus Di Kecamatan Kroya Kabupaten Indramayu) Kusumo, Rani Andriani Budi; Mukti, Gema Wibawa; Charina, Anne
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 10, No 2 (2024): Juli 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v10i2.13888

Abstract

Changes in environmental conditions pose a significant threat to rice production in Kroya Sub-district, Indramayu Regency, which in turn affects the vulnerability of farmer households. This study aims to analyze the vulnerability context faced by wet-rice farmer households in Kroya District, Indramayu Regency, using a qualitative design and case study techniques.   The study collected primary data from 50 informants and participants through observation and in-depth interviews. The data was analyzed descriptively using three simultaneous activities: data reduction, data presentation, and conclusion drawing. The results indicate that vulnerabilities are related to shocks and seasons, and there are subjective factors in understanding the context of vulnerability. To address the vulnerability, farmer households implement adaptation strategies such as diversifying their income streams in both agricultural and non-agricultural sectors.
Motivasi Petani Untuk Mencapai Tujuan dalam Aktivitas Wirausaha: Sebuah Pendalaman Konseptual Melalui Literature Review Mukti, Gema Wibawa; Charina, Anne; Kusumo, Rani Andriani Budi
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 10, No 2 (2024): Juli 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v10i2.14802

Abstract

Understanding an individual's ability to recognize the opportunities that exist in the surrounding environment has become an important issue in the study of entrepreneurship globally. Research on motivation that emerges from within an entrepreneur is still relatively little done by entrepreneurship researchers. This research aims to provide a better understanding of why a person chooses to become an entrepreneur and how they can achieve success in their business. This research uses a qualitative method, with literature review techniques. Goals consist of four categories, including external rewards, independence/autonomy, internal rewards, and a sense of security that comes from and for the family. A farmer runs a business not necessarily to achieve a large level of profit, often farmers run a business to pass on the inheritance from the family, or to become an independent person, so that they do not depend on others. This research is expected to explain and predict the behavior of farmers as an entrepreneur, namely by understanding how and why a goal is important for an entrepreneur. Furthermore, this study explains the process of achieving goals, which can motivate and influence farmers' entrepreneurial behavior. Finally, this research is expected to contribute to answering questions in entrepreneurship research, namely; How does an entrepreneur strive to build, pursue, and achieve their goals?